Hensel Law Office, PLLC

What Hensel Law Office, PLLC does

Hensel Law Office, PLLC is a solo consumer bankruptcy law practice based in Sterling Heights, Michigan, founded by Attorney Thomas Hensel in 2008 after he had been practicing bankruptcy law since 1999, including prior creditor-side work for banks and credit unions. The firm provides Chapter 7 liquidation and Chapter 13 reorganization representation, alongside foreclosure defense, lien stripping, wage garnishment defense, creditor harassment cessation via the automatic stay, property exemption planning, debt consolidation alternatives, and post-bankruptcy credit restoration guidance. Attorney Hensel personally handles every stage of every client matter with no handoffs to paralegals or associates, supported by evening and weekend appointments and a free initial consultation as the lead-generation mechanism.

The business operates from two Michigan offices (Sterling Heights headquarters at 36250 Dequindre Road and a secondary Brighton location) and serves individuals and small business debtors across Macomb, Oakland, Wayne, Livingston, Genesee, and Washtenaw counties. Revenue derives entirely from professional service fees paid by clients on a per-case basis, with Chapter 7 attorney fees starting at approximately $300 and Chapter 13 fees starting at approximately $310 (court filing fees collected separately); payment plans are offered to accommodate clients' financial constraints. Demand generation relies on organic search across dozens of county- and city-specific landing pages, a long-running educational bankruptcy blog, Avvo and Expertise directory placements, and word-of-mouth referrals rather than paid advertising.

The firm is a privately held Professional Limited Liability Company (PLLC) domiciled in Michigan, with no parent company, no subsidiaries, no external funding, and no disclosed financial figures. The principal competitive differentiator is the combination of 25-plus years of bankruptcy-specific practitioner experience, a deliberately small solo-practitioner service model, and accumulated directory credibility (Avvo 9.1 rating, multiple Avvo Client's Choice Awards, and a 2016 Expertise Top 25 Detroit Bankruptcy Lawyer designation). Technology is not a meaningful component of the offering; the practice is a conventional legal services business with a content-marketing website and third-party payment processing via LawPay.

Name

Hensel Law Office, PLLC

Legal name

Hensel Law Office, PLLC

Website

https://bankruptcylawfirmmichigan.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Solo Michigan consumer bankruptcy law firm providing Chapter 7 and Chapter 13 representation, foreclosure defense, lien stripping, and related debt relief services to individuals and families across southeastern Michigan counties.

Ownership category

akta.pro rank

Product category

Bankruptcy Legal Services

NAICS

Activities Related to Credit Intermediation (5223)

akta.pro primary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

akta.pro secondary industry

Debt Management Plans (DMP) Administration (FSAEAFAB)

Keywords

• Consumer bankruptcy services
• Debt relief representation
• Chapter 7 bankruptcy
• Chapter 13 bankruptcy
• Foreclosure defense

Headquarters

HQ city

Sterling Heights

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Legal Services – Bankruptcy Representation: Fee-based legal services for Chapter 7 and Chapter 13 bankruptcy filings, consultations, and ongoing legal representation. Clients are individuals and families seeking debt relief. The firm also offers payment plans to accommodate financial constraints.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hensel Law Office, PLLC is a solo Michigan consumer bankruptcy practice that represents individual debtors (and small businesses) in Chapter 7 liquidation and Chapter 13 reorganization proceedings, along with closely related debt-relief services including foreclosure defense, creditor harassment and wage garnishment defense, lien stripping, property exemption planning, debt consolidation alternatives, and credit restoration counseling. Attorney Thomas Hensel personally handles every matter from initial consultation through discharge, with no handoff to paralegals or associates.

Product overview

Hensel Law Office, PLLC is a solo Michigan bankruptcy law practice offering legal services focused on consumer debt relief. The firm provides two primary bankruptcy services—Chapter 7 (liquidation) and Chapter 13 (reorganization)—alongside related services including foreclosure defense, lien stripping, debt consolidation alternatives, wage garnishment defense, and credit restoration counseling. Attorney Thomas Hensel handles all client matters personally from initial consultation through discharge, serving debtors throughout Michigan including Sterling Heights, Brighton, Warren, Clinton Township, Madison Heights, Royal Oak, and surrounding counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Chapter 7 Bankruptcy Representation A liquidation bankruptcy proceeding that eliminates qualifying unsecured debts such as credit card debt, medical bills, and personal loans, typically completed within 4-6 months. Targeted at Michigan consumers and families whose income falls below the state median under the means test.
• Chapter 13 Bankruptcy Representation A reorganization bankruptcy that establishes a 3-5 year repayment plan allowing debtors to catch up on missed mortgage or car payments while discharging remaining qualifying unsecured debts. Targeted at Michigan debtors with regular income who do not qualify for Chapter 7 or wish to save a home from foreclosure.
• Foreclosure Defense

Quantifiable outcome

• Chapter 7 bankruptcy typically resolves in 4–6 months from filing to discharge
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Blecharczyk Law Offices: Wisconsin-based consumer bankruptcy firm offering Chapter 7 and Chapter 13 services to individuals in financial distress. Operates in an adjacent midwestern state with a similar small-firm, debtor-side service model.
• Jackson White Attorneys at Law: Arizona-based consumer bankruptcy and debt-relief firm serving individuals with Chapter 7 and Chapter 13 filings. Comparable boutique debtor-side practice model, though operating in a different regional market.
• Cutler & Associates: Consumer bankruptcy firm providing Chapter 7 and Chapter 13 representation. Comparable small-firm, debtor-side practice model with similar flat-fee structure and content-marketing-driven lead generation.

Emerging players

• Upsolve: Nonprofit/tech-enabled platform that helps consumers file Chapter 7 bankruptcy for free, partially automating the document preparation process. Represents a non-traditional, technology-enabled threat that competes for the same price-sensitive consumer bankruptcy segment Hensel serves.
• SoloSuit: Tech-enabled debt-answer and bankruptcy-support platform that automates aspects of consumer bankruptcy and debt defense. Represents an emerging, technology-led approach to the same distressed-consumer market addressed by Hensel.

Direct peers

• Goldman & Associates: Michigan consumer bankruptcy and debt relief firm providing Chapter 7 and Chapter 13 representation. Directly comparable in customer segment (financially distressed individuals), pricing model (flat fees), and digital marketing approach (SEO-driven).
• Law Offices of Michael A. Schwartz: Solo/small Michigan consumer bankruptcy practice serving southeast Michigan counties with Chapter 7 and Chapter 13 representation. Overlaps with Hensel on geography, target customer (distressed consumers), and service mix.
• Law Offices of James H. Mikles: Small Michigan bankruptcy practice focused on Chapter 7 and Chapter 13 representation for individual debtors. Comparable in scale, service mix, and regional footprint to Hensel.
• The Bankruptcy Law Office: Michigan-based consumer bankruptcy firm providing Chapter 7 and Chapter 13 representation for individuals in financial distress. Comparable scope of practice and target customer as Hensel Law Office.
• Acclaim Legal Services, PLLC: Michigan-based consumer bankruptcy firm offering Chapter 7 and Chapter 13 representation across multiple Michigan offices. Directly competes with Hensel Law Office in the same geographic market with similar flat-fee debtor-side services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hensel-law-office-pllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hensel Law Office, PLLC