Manuka Health New Zealand Limited

What Manuka Health New Zealand Limited does

Manuka Health New Zealand Limited is a privately held, New Zealand-incorporated wellness company that produces and markets manuka honey, propolis, royal jelly, and bee venom products for both ingestible wellness and topical skincare applications. The company is vertically integrated: it operates its own beekeeping operations, runs a state-of-the-art processing facility in Te Awamutu described as one of the largest customized honey facilities in the world, and houses drum storage, blending, packing, and distribution under one roof. Its core technical differentiation is the MGO (methylglyoxal) rating system, pioneered by Manuka Health in 2008 based on Professor Thomas Henle's research, which has become an internationally recognized standard for manuka honey potency; every jar is laser-etched with a batch number enabling full traceability back to the beekeeper, and each batch undergoes a three-stage quality assurance process.

The product portfolio spans multiple MGO-graded manuka honey variants (from MGO 115+ entry-level to MGO 1000+ ultra-premium), propolis supplements (BIO30 and BIO100 capsules and liquids), royal jelly capsules, oral health products (throat spray, toothpaste, lozenges), immunity elixirs, and clinical-grade skincare lines — the Eternal Renewal anti-aging line featuring royal jelly and bee venom, and the Pro Vitality daily restorative line featuring patented ascorbyl glucoside vitamin C. Citrus Labs clinical trials validate skincare efficacy claims. The brand holds UMF, FernMark, BRCGS, Non-GMO, EcoCert Cosmos Natural, FIANZ Halal, and Kosher certifications.

Manuka Health sells exclusively through direct-to-consumer e-commerce, operating localized regional storefronts for the United States, Germany, France, Italy, Australia, and New Zealand, with a 'Rest of World' option and an Awin-powered affiliate program for publishers and influencers. Pricing is unit-based and ranges from roughly $9.99 for snap-pack honey sachets to $275 for limited-edition single-origin honey; auto-replenish subscriptions, a loyalty program called The Hive with Pollen Points, and bundles and gift sets supplement one-off purchases. The company is privately held with no disclosed parent entity, no disclosed funding rounds, no public ticker, and no headcount disclosure in the source material.

Name

Manuka Health New Zealand Limited

Legal name

Manuka Health New Zealand Ltd

Website

https://www.manukahealth.com

Company type

Private

Operating status

Operating

Short description

Manuka Health New Zealand Limited is a privately held New Zealand wellness company that vertically produces manuka honey, propolis, royal jelly, and bee-derived skincare, and sells direct-to-consumer through regional e-commerce storefronts across six countries plus an Awin affiliate program.

Ownership category

akta.pro rank

Product category

Premium Mānuka Honey and Bee-Derived Wellness Products

NAICS

Apiculture (112910), Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

akta.pro secondary industry

Royal Jelly Production (AFAEAHAC)

Keywords

• Manuka honey products
• Bee-derived supplements
• Propolis royal jelly
• Natural wellness skincare
• MGO rated honey

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce (Honey, Skincare, Supplements): Primary revenue stream through owned e-commerce storefronts (regional sites for US, Europe, Australia, NZ). Customers purchase manuka honey, skincare, and supplement products directly. Auto-replenish/subscription options provide recurring revenue from repeat customers.
2. Affiliate Program Commissions: Publishers and creators earn competitive commissions for every sale generated through the Awin affiliate platform. Manuka Health acts as the merchant, paying out referral commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Manuka Health produces, processes, and sells premium New Zealand mānuka honey, propolis supplements, royal jelly capsules, and bee-derived skincare products directly to consumers worldwide. The company owns the full production chain — from beekeeping to processing at its Te Awamutu facility — and sells exclusively through its own regional e-commerce storefronts, with products standardized using the proprietary MGO rating system.

Product overview

Manuka Health New Zealand Limited is a wellness company offering a portfolio of bee-sourced health products centered around three core ingredients: manuka honey, propolis, and royal jelly. The product line comprises multiple MGO-rated manuka honey variants (ranging from MGO 115+ to MGO 1000+) sold in various formats including glass jars, sustainable blue jars, and on-the-go snap packs; propolis supplements in capsule and liquid forms (BIO30, BIO100); royal jelly capsules with optional biotin; skincare products including the Eternal Renewal anti-aging line (face cream and serum with bee venom and royal jelly) and Pro Vitality daily restorative line (with patented ascorbyl glucoside vitamin C); and oral health products including throat sprays, toothpaste, and lozenges. The company operates its own beekeeping operations and processing facilities in New Zealand, with products certified for MGO content, UMF rating, and various quality standards including BRCGS, Non-GMO, Halal, Kosher, and Eco Cert Cosmos Natural.

Differentiator

Problem solved

Functional benefit

Brands

• The Hive: Loyalty program offering Pollen Points for purchases and exclusive member benefits.
• Original
• Ultra
• Eternal Renewal
• Pro Vitality
• BIO30 Propolis

Products and services

• Original MGO 850+ Manuka Honey NZ Ultra-high potency monofloral manuka honey rated MGO 850+ and UMF 20+, sustainably sourced from remote New Zealand beehives.
• Original MGO 700+ Manuka Honey NZ Ultra-high potency monofloral manuka honey rated MGO 700+ and UMF 18+, sustainably sourced from remote New Zealand beehives.
• Original MGO 573+ Manuka Honey NZ High potency monofloral manuka honey rated MGO 573+ and UMF 16+, rich, earthy and bittersweet with darker tones and thick texture.
• Original MGO 400+ Manuka Honey NZ Daily wellbeing monofloral manuka honey rated MGO 400+ and UMF 13+, smooth and creamy with rich caramel flavor.
• Original MGO 263+ Manuka Honey NZ Daily wellbeing monofloral manuka honey rated MGO 263+ and UMF 10+, smooth caramel taste with creamy golden texture.
• Original MGO 115+ Manuka Honey NZ Entry-level monofloral manuka honey rated MGO 115+ and UMF 6+, lightly potent for natural energy and wholesome enjoyment.
• Original Manuka Honey On-The-Go MGO115+ Snap Pack Convenient 12-pack of mess-free manuka honey sachets rated MGO 115+ for travel, sports, and quick natural energy on the go.
• Manuka Honey Single Origin Pohuenui MGO 856+ Limited edition single origin manuka honey from 2023 harvest, sourced from land reachable only by air or water, with MGO 856+ rating.
• Manuka Honey Reserve MGO 1000+ Most powerful permanent line manuka honey with rare and potent MGO 1000+ rating, holding properties that defy belief.
• Manuka Honey Ultra MGO 800+ Extraordinary levels MGO 800+ manuka honey that imbues the body with a cascade of natural benefits.
• Manuka Honey Extra MGO 600+ Natural gift with extraordinary MGO 600+ properties supporting both inner wellness and radiant skin.
• Manuka Wound Honey Medical-grade manuka honey designed for wound healing applications, harnessing natural antibacterial properties.
• Manuka Calming Cream Topical cream for soothing irritated or sensitive skin using manuka honey's anti-inflammatory properties.
• Manuka Rescue Balm Rescue balm for skin repair and protection using manuka honey's natural healing properties.
• Manuka Honey Lip Balm Nourishing lip balm enriched with manuka honey, royal jelly and elderberry for hydration and lip health.
• BIO100 Propolis Capsules High-potency propolis capsules certified to contain minimum 100mg of bioactives per capsule for immune support.
• BIO30 Propolis Capsules Propolis capsules certified to contain minimum 30mg of bioactives per capsule for immune support and antioxidant protection.
• BIO30 Propolis Liquid Liquid propolis extract providing immune support with 30mg bioactives per 0.5ml dose in convenient liquid format.
• Bio30 Propolis 1-a-Day 90 Capsules Daily propolis capsule with pure New Zealand propolis to support immunity and wellbeing, suitable for vegetarians.
• Royal Jelly Capsules Nutrient-rich royal jelly capsules providing natural antioxidant protection, with 8mg 10H2DA fatty acid for anti-aging and collagen production support.
• Royal Jelly Capsules with Biotin Royal jelly capsules enriched with biotin to support skin and hair renewal while promoting vitality and longevity from within.
• Manuka Honey & Propolis Throat Spray Oral spray with MGO 400+ manuka honey and propolis for instant mouth and throat support, freshening and maintaining oral health.
• Manuka Honey & Propolis Toothpaste Natural toothpaste with MGO 263+ manuka honey and propolis for gentle teeth and gum cleansing and protection.
• Manuka Honey & Blackcurrant Drops 100% natural lozenges combining MGO 400+ manuka honey with blackcurrant flavor and Vitamin C boost.
• Manuka Honey Ginger & Lemon Drops 100% natural lozenges combining MGO 400+ manuka honey with ginger and lemon flavors and Vitamin C boost.
• Manuka Honey Lemon Drops 100% natural lozenges combining MGO 400+ manuka honey with lemon flavor and Vitamin C boost.
• Immunity Elixir Shots Immunity support elixir shots providing extra immunity boost with propolis and manuka honey formulation.
• Eternal Renewal Regenerating Face Cream with Royal Jelly Luxurious anti-aging face cream combining royal jelly, bee venom, and MGO 800+ manuka honey that clinically reduces wrinkles in 2 weeks.
• Pro Vitality Daily Restorative Face Serum with Propolis and Vitamin C High-potency face serum with propolis, Vitamin C (ascorbyl glucoside), and MGO 400+ manuka honey that strengthens skin barrier and supports resilience.

Quantifiable outcome

• 90% of participants agreed skin felt moisturized and nourished after 2 weeks using Eternal Renewal Face Cream
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Dr. Owen Catchpole (Callaghan Innovation)coreStrategic or Co-development Partner · 1 January 2012Lead scientist at Callaghan Innovation, seconded to Manuka Health since 2012. Collaborates with R&D team to evolve and refine manuka honey and propolis products. Significant findings on BIO New Zealand Propolis have been published.
• Citrus LabscoreStrategic or Co-development PartnerCitrus Labs conducted rigorous 8-week clinical trials for Manuka Health's Eternal Renewal Regenerating Face Cream (40 women aged 40-55) and Face Serum (40 women aged 30-42), as well as Pro Vitality Daily Restorative Face Serum. Trials demonstrated measurable improvements in skin health, fine lines, wrinkles, radiance, and brightness.
• Dr. Asli Tanugur SamancicoreStrategic or Co-development PartnerFood engineer and biologist with over 20 years of experience in bee products. Played a key role in the development of Manuka Health's propolis, royal jelly, and bee venom product range.
• Professor Thomas Henle (Technical University of Dresden)coreStrategic or Co-development PartnerHead of the Institute of Food and Chemistry at Technical University of Dresden. Published groundbreaking research identifying methylglyoxal (MGO) as the key compound defining manuka honey's potency and power. His 2008 research provided the scientific foundation for Manuka Health's MGO rating system.
• Professor Peter Molan (University of Waikato, Honey Research Unit)coreStrategic or Co-development PartnerFounder of the Honey Research Unit at the University of Waikato and the world's foremost manuka honey expert. Long considered the father of the manuka honey industry. His work had a profound and infinite impact on the perception of manuka honey and its wound-healing potential.
• AwinminorChannel Partner/ Reseller/ DistributorAwin provides the affiliate marketing platform for Manuka Health's publisher and influencer programs. Publishers earn competitive commissions for each sale generated; influencers join via Awin's creator program to generate authentic UGC content and earn rewards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comvita: Comvita is the largest New Zealand manuka honey producer and a direct peer, offering MGO/UMF-rated manuka honey, propolis, royal jelly, and bee-derived supplements across similar DTC and retail channels globally. It is the most directly comparable competitor in category, pricing, and international footprint.
• Wedderspoon: Wedderspoon is a leading manuka honey and bee-derived wellness brand offering MGO-rated honey, propolis, and royal jelly products via DTC and major US retail (Whole Foods, Sprouts). Comparable to Manuka Health in product mix, MGO-based grading, and US-centric DTC strategy.
• Manuka Doctor: Manuka Doctor is a New Zealand manuka honey brand with MGO/UMF graded honey and bee-derived supplements, distributed globally through its own DTC storefronts. Directly comparable in sourcing, grading, and product breadth.
• Steens Honey: Steens Honey is a New Zealand manuka honey brand selling UMF/MGO-graded manuka and other honeys through global DTC storefronts. Directly comparable in premium manuka positioning, NZ origin story, and online distribution model.
• Apicare: Apicare is a New Zealand bee-derived skincare and wellness brand producing propolis, royal jelly, and manuka honey-based skincare. Highly comparable to Manuka Health's Pro Vitality and Eternal Renewal skincare lines and bee-ingredient R&D approach.
• New Zealand Honey Co. New Zealand Honey Co. is a NZ-based producer and global distributor of UMF/MGO-graded manuka honey across multiple international markets. Comparable sourcing, grading, and multi-region DTC strategy.

Regional players

• Arataki Honey: Arataki Honey is a long-established New Zealand honey producer with manuka, multifloral, and specialty honey ranges. Comparable in apiculture and NZ sourcing, but with broader honey focus rather than the manuka premiumization Manuka Health pursues.

Emerging players

• Tahi Honey: Tahi Honey is a New Zealand premium manuka honey brand with UMF/MGO-graded products sold globally through DTC. Comparable to Manuka Health in premium positioning and traceability claims but with a narrower product range.
• Bee Powered Beauty: Bee Powered Beauty is a niche skincare brand using propolis, royal jelly, and bee venom for anti-aging skincare. Comparable to Manuka Health's Eternal Renewal line in bee-derived cosmetic positioning, though smaller scale.
• YSG Bio Propolis: YSG is a propolis-focused ingredient supplier and supplement brand offering standardized propolis extracts. Comparable in propolis bioactive standardization (similar to Manuka Health's BIO30/BIO100 claims), but operates more on a B2B ingredient model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@manukahealthsystem
• Facebookfacebook.com/ManukaHealthSystem
• Instagraminstagram.com/manukahealthsystem

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manuka Health New Zealand Limited