What Il Mattino does

Il Mattino is an Italian daily newspaper founded in 1892 and headquartered in Naples, providing print and digital news coverage of the Campania region — specifically the provinces of Napoli, Avellino, Benevento, Salerno, and Caserta. The publication is privately held and operates as part of the Caltagirone Editore media group, alongside sister titles Il Messaggero, Il Gazzettino, Corriere Adriatico, Leggo, and Quotidiano di Puglia. Editorial coverage spans local cronaca, regional politics, SSC Napoli and local football, weather, culture, economy, technology, and lifestyle, with vertical sub-brands including Moltodonna, Moltoeconomia, Moltosalute, Moltofuturo, and Moltofood.

The company's product portfolio centers on the ilmattino.it digital platform (operated by CED DIGITAL & SERVIZI S.r.l.) and the print edicola edition. Digital products include the main news website, Mattino TV (video), an audio podcast offering, email and WhatsApp newsletters, a historical digital archive (Archivio Storico) covering 1892 to present, a weather service, and the Digital+ premium subscription. Distribution spans website, YouTube, WhatsApp, Telegram, X, Google Discover, and email, supplemented by traditional print through the edicola network.

Il Mattino operates a hybrid revenue model combining print and digital subscriptions (Digital+ at a promotional 3 EUR/month), programmatic digital advertising (via Google Ad Manager and Webtrekk-MAPP), and freemium metered access (six free articles per month for advertising-consenting users, with paywall thereafter). PIEMME (PiemmeMedia) serves as the advertising concessionaire for the title. Audience measurement is conducted via Nielsen/Audiweb integrations, and the company maintains IAB Transparency Framework-compliant cookie consent infrastructure.

Name

Il Mattino

Legal name

CED DIGITAL & SERVIZI S.r.l.

Website

https://ilmattino.it

Company type

Private

Founded year

1892

Operating status

Operating

Short description

Il Mattino is a 130+ year-old Italian regional newspaper headquartered in Naples, serving readers across Campania (Napoli, Avellino, Benevento, Salerno, Caserta) via daily print, a digital news platform, Digital+ subscriptions, video, podcasts, and newsletters. It is part of Caltagirone Editore.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Newsletter Publishing Platforms (MPACAIAA)

Keywords

• Regional newspaper
• Digital news
• Print journalism
• News subscription
• Local news coverage

Headquarters

HQ city

Naples

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Digital Subscriptions: Premium digital subscription model offering exclusive content, with promotional pricing for new subscribers (Digital+ at 3 euros/month)
2. Print Newspaper Sales: Traditional print newspaper retail and subscription through the edicola (newspaper kiosk) system
3. Digital Advertising: Targeted advertising based on user profiling through cookies, including Google Ad Manager and Webtrekk-MAPP platforms; supports free content access model
4. Premium Content Access: Premium articles reserved for paying subscribers, with free access limited to six articles per month for non-subscribers who consent to advertising cookies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Il Mattino publishes a daily regional newspaper (print and digital) covering politics, economy, culture, sport, and local news for the Campania region of Italy. Its digital product portfolio includes the main news website, the Digital+ premium subscription, Mattino TV video content, podcasts, WhatsApp and email newsletters, a weather (Meteo) service, and an historical archive (Archivio Storico) digitized from 1892 to the present. The publication monetizes through consumer subscriptions, advertising (programmatic and direct), and print sales.

Product overview

Il Mattino is a traditional newspaper offering both print and digital products. The core product is the digital news platform providing comprehensive coverage across local news (Napoli, Salerno, Avellino, Benevento, Caserta), national news, sports, economy, culture, technology, and lifestyle. The digital portfolio includes the main news website, Mattino TV (video content), Podcast services, and multiple newsletter delivery channels (email and WhatsApp). Premium subscription services include Digital+ for enhanced digital access and the Archivio Storico for historical archive access dating back to 1892.

Differentiator

Problem solved

Functional benefit

Brands

• Moltodonna: Specialized supplement sections
• Moltoeconomia
• Moltosalute
• Moltofuturo
• Moltofood
• Guida allo Shopping
• Digital+

Products and services

• Il Mattino Digital News Platform
• Digital+ Premium Subscription
• Print Newspaper (Il Mattino Edicola)
• Mattino TV (Video News)
• Il Mattino Podcasts
• WhatsApp Newsletter
• Email Newsletter
• Meteo (Weather Service)
• Archivio Storico (Historical Archive)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Caltagirone EditorecoreOthersParent company and media group controlling Il Mattino. Caltagirone Editore is a major Italian publishing group owning multiple regional newspapers and media assets including Il Messaggero, Il Gazzettino, Corriere Adriatico, and Quotidiano di Puglia.
• PIEMME (PiemmeMedia)minorChannel Partner/ Reseller/ DistributorOfficial advertising concessionaire for Il Mattino, handling advertising sales and revenue generation for the publication across digital and print platforms.
• Il MessaggerominorOthersPart of the Caltagirone Editore newspaper network, sharing content syndication and cross-promotional opportunities within the group.
• Il GazzettinominorOthersPart of the Caltagirone Editore newspaper network, sharing content syndication and cross-promotional opportunities within the group.
• Corriere AdriaticominorOthersPart of the Caltagirone Editore newspaper network, sharing content syndication and cross-promotional opportunities within the group.
• CED DIGITAL & SERVIZI S.r.l.coreTechnology or IntegrationTechnology provider for the digital platform, cookie management, and analytics infrastructure. Operates the technical infrastructure supporting the website, mobile applications, and digital subscription systems.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fanpage.it: Digital-native Italian news platform with strong local Naples coverage via video and social media. Represents the new generation of digital-first local news competitors challenging traditional newspaper readership.

Broad incumbents

• La Gazzetta dello Sport: Italy's leading sports newspaper, covering SSC Napoli and regional sports extensively. Competes with Il Mattino's sports sections for sports-loving Campania readers and sports advertising.
• Corriere della Sera: Italy's leading national daily newspaper. While national in scope rather than regional, it competes for the same Italian digital subscriber pool and advertising budgets, with comparable digital subscription and newsletter products.
• La Repubblica: Major Italian national newspaper with strong digital presence and a Naples local edition (Repubblica Napoli). Competes directly with Il Mattino for Campania readers and regional advertising, with a broader national/international scope.

Direct peers

• Il Messaggero: Rome-based daily newspaper owned by the same Caltagirone Editore group. Operates with identical digital subscription, advertising, and multi-channel distribution model targeting a different Italian region (Lazio), making it the closest operational and structural peer.
• Il Fatto Quotidiano: Italian daily newspaper with a digital-first subscription model and a Naples edition, competing for the same regional subscriber base and advertising market with a similar premium-content strategy.
• Corriere del Mezzogiorno: Corriere della Sera's Southern Italy edition, covering Mezzogiorno regions including Campania. Direct competitor in the same geographic market with shared national brand recognition.
• Il Gazzettino: Venice-based regional daily owned by Caltagirone Editore, serving the Veneto region with the same print + digital + advertising hybrid model. Sister title under shared group infrastructure (CED DIGITAL, PIEMME).

Others

• PIEMME (PiemmeMedia): Advertising concessionaire for Il Mattino and other Caltagirone Editore titles. Not a content competitor but a key ecosystem partner providing commercial infrastructure and revenue enablement.

Regional players

• Il Roma: Naples-based local news outlet covering Campania with a digital-first approach. Smaller-scale regional competitor targeting the same Naples metropolitan advertising market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ilmattino
• Xx.com/mattinodinapoli
• Facebookfacebook.com/ilmattino.it
• LinkedInlinkedin.com/company/il-mattino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Il Mattino