HOW Technology

Name

HOW Technology

Legal name

House of Worship Technology

Website

https://HOWTECHNOLOGY.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

HOW Technology (House of Worship Technology) is a Kentucky-based church technology services firm providing audio, video, and lighting system design, installation, maintenance, consulting, and in-person training exclusively to churches and worship facilities across Kentucky and the surrounding region.

Ownership category

akta.pro rank

Product category

Church AV Integration Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112), Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industries

Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), Religious Music & Worship Broadcasting (MPABALAN)

Keywords

• Church audio systems
• Church video systems
• Church lighting systems
• AV system installation
• Worship technology services

Headquarters

HQ city

Frankfort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Product Sales: Sales of audio, video, and lighting equipment including soundboards, projectors, lighting systems, cameras, streaming equipment, and related technology. Products sold through hundreds of brand partnerships with no hidden fees and ministry discounts offered.
2. Professional Services: Installation, project design, system maintenance, consulting, and in-person training services for church technology systems. Services include troubleshooting, tuning, repairs, system design, and on-site staff training.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HOW Technology (House of Worship Technology) provides audio, video, and lighting system integration services for churches, including professional installation, system maintenance, project design, consulting, and on-site staff training. The firm also resells AVL equipment from brands such as Shure, Sony, Allen & Heath, Altman Lighting, BirdDog, PTZOptics, Roland, and TASCAM as part of its ministry-focused offering.

Product overview

HOW Technology is a church technology services company that provides professional services including Installation, System Maintenance, Project Design, Consulting, and In Person Training for audio, video, and lighting systems. The company resells products from brands including Shure, Sony, Allen & Heath, Altman Lighting, BirdDog, PTZOptics, Roland, TASCAM, and TLS. The five service offerings work together as an integrated approach to helping churches achieve distraction-free worship—from initial system design and installation, through ongoing maintenance and troubleshooting, to staff training.

Differentiator

Problem solved

Functional benefit

Products and services

• Installation Services Professional installation of church audio, video, and lighting systems performed to manufacturer standards with safety and quality assurance, ensuring systems operate at peak performance and longer lifespan. Targeted at churches of all sizes and budgets that need expert, code-compliant installation rather than DIY setup.
• System Maintenance Onsite troubleshooting, tuning, and repair services for existing church audio, video, and lighting systems to address issues such as lost signal, erratic lighting, dimming projectors, and other malfunction-causing distractions. Delivered to churches seeking ongoing system reliability and pre-service peace of mind.
• Project Design Design services for new church technology systems or replacement of outdated systems, covering lighting design, speaker and amplifier processing, camera feeds, and streaming services to ensure all systems work together cohesively. Includes blueprint review and creation of additional drawings for new builds, as well as assessment of existing cabling to identify cost-saving reuse opportunities. Targeted at churches undertaking new construction or system upgrades of any size and budget.
• Consulting Expert consulting to diagnose problems in church AVL systems and develop remediation plans, addressing common concerns such as feedback, lighting adjustments, and cable routing. Designed for churches whose technology has degraded over time or been altered in ways that hinder worship.
• In Person Training On-site training for church staff and volunteers on how to operate and manage their specific audio, video, and lighting technology systems, addressing knowledge gaps on equipment controls. Designed for churches whose volunteers and staff have the desire but lack the technical knowledge to operate AVL equipment effectively.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core.

• ShurecoreChannel Partner/ Reseller/ DistributorMajor audio equipment manufacturer whose products are sold through House of Worship Technology including microphones, wireless systems, and audio processing equipment.
• SonycoreChannel Partner/ Reseller/ DistributorConsumer and professional electronics manufacturer whose video and imaging products are distributed through House of Worship Technology for church AV applications.
• Allen & HeathcoreChannel Partner/ Reseller/ DistributorProfessional audio mixing console manufacturer whose products are sold to churches for sound reinforcement and worship audio mixing applications.
• Altman LightingcoreChannel Partner/ Reseller/ DistributorStage and architectural lighting manufacturer whose products are distributed for church stage and sanctuary lighting applications.
• BirdDogcoreChannel Partner/ Reseller/ DistributorProfessional video and broadcast equipment manufacturer whose PTZ cameras and video products are sold for church streaming and production needs.
• PTZOpticscoreChannel Partner/ Reseller/ DistributorPTZ (pan-tilt-zoom) camera manufacturer whose products are sold for church video production, streaming, and broadcast applications.
• RolandcoreChannel Partner/ Reseller/ DistributorProfessional audio and video equipment manufacturer whose mixers, recorders, and video switchers are distributed for church AV applications.
• TASCAMcoreChannel Partner/ Reseller/ DistributorProfessional audio recording and playback equipment manufacturer whose products are sold for church audio recording and playback systems.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/howtechnologyDOTcom
• Facebookfacebook.com/HOWTechnology
• Instagraminstagram.com/howtechnology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOW Technology