Iida South Florida Chapter (sfc)

What Iida South Florida Chapter (sfc) does

IIDA South Florida Chapter (SFC), legally the International Interior Design Association | South Florida Chapter, is a private nonprofit membership organization serving interior design professionals across South Florida, including Miami-Dade, Broward, Palm Beach, Naples, and Fort Myers. The chapter operates as a regional chapter of the global International Interior Design Association (IIDA), which has 15,000+ members across 58 countries. It serves 200+ members, including commercial interior designers, students, and corporate sponsors, with a volunteer-led 2026-2027 Board of Directors under President Arelis Ferro and President-Elect Kendra Linton.

The chapter's core offerings are professional development, continuing education, credentialing support, and community engagement, delivered through events and programs rather than technology products. Key programs include the biennial BRAGG Awards gala (the 2026 edition themed 'The Flamingo Derby' at the Sport of Kings Theater at Gulfstream Park), the Synergy Summit for students, NCIDQ Online Study Sessions delivered in partnership with IIDA Florida Central and IIDA North Florida, Student Site Tours, Student Scholarships, the Diversity by Design program for 6th-12th grade youth (in partnership with Boys & Girls Clubs of Miami-Dade), the Makers Market philanthropy event, the CEU Blitz (with NEWH South Florida), and the BRASO memorial fund. Marketing and distribution are channeled through Instagram, the chapter website (iidasfc.org), email newsletters, signature events, and ticket sales via Ticket Tailor.

Revenue is generated through three streams: annual membership dues from professionals and students, event ticket sales and sponsorship packages tied to signature events, and corporate sponsorship/benefactor programs from furniture, lighting, flooring, and design industry vendors. Tiered membership pricing is not publicly disclosed, though event-specific pricing (e.g., $10-$20 for Synergy Summit student entry) indicates accessible price points. The chapter is supported by a network of corporate benefactors and local academic partners, most notably Florida International University, where the IIDA FIU Campus Center is celebrating 10 years of student leadership.

Name

Iida South Florida Chapter (sfc)

Legal name

International Interior Design Association | South Florida Chapter

Website

https://www.iidasfc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IIDA South Florida Chapter is a nonprofit professional association chapter serving 200+ interior design professionals and students across South Florida, delivering continuing education, NCIDQ certification support, networking events, and community programs under the global IIDA network.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees for interior design professionals, students, and industry affiliates. Members receive access to professional development, networking events, and chapter resources.
2. Event Tickets and Sponsorships: Revenue from ticket sales for signature events like the BRAGG Awards gala, Synergy Summit, and other networking/professional development events. Sponsorship packages provide additional revenue from corporate benefactors.
3. Sponsorship Programs: Corporate sponsors support chapter activities and events in exchange for brand visibility and access to the design professional community. Benefactors receive recognition and CEU access opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IIDA South Florida Chapter is a regional nonprofit professional association chapter of the International Interior Design Association that provides membership services, professional development programs, signature events (BRAGG Awards, Synergy Summit, CEU Blitz), student engagement initiatives (scholarships, site tours, FIU Campus Center), advocacy programs (Diversity by Design), and community outreach for interior design professionals and students across South Florida.

Product overview

IIDA South Florida Chapter is a professional association serving interior design professionals, not a technology product company. The chapter offers a portfolio of programs and events centered around professional development, student engagement, advocacy, and community building. Key offerings include: the biennial BRAGG Awards gala (The Flamingo Derby), NCIDQ certification study sessions, Synergy Summit for students, Student Site Tours, Diversity by Design workshops, Makers Market, and CEU Blitz events. Supporting programs include student scholarships, the BRASO memorial fund for emerging designers, an IIDA FIU Campus Center, and membership/sponsorship programs. These programs work together to advance the interior design profession through education, networking, and community outreach across South Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• BRAGG Awards (The Flamingo Derby) Signature biennial awards gala celebrating design excellence in the South Florida interior design community, combining design recognition with a themed event experience (2026 edition: 'The Flamingo Derby' at Gulfstream Park).
• New Year, New You Annual professional and personal development event designed to kick off the new year, supporting members' development goals and aspirations in the interior design industry.
• NCIDQ Online Study Sessions Online study support program for NCIDQ (National Council for Interior Design Qualification) certification exams, offered in partnership with IIDA Florida chapters and instruction from Design I.Q.
• Synergy Summit South Florida's premier professional development event for interior design students, featuring presentations, career guidance, portfolio reviews, and networking opportunities with industry professionals.
• Student Site Tours Exclusive behind-the-scenes tours of design projects, showrooms, and construction sites hosted by IIDA sponsors and design firms, providing students hands-on industry exposure.
• Student Scholarships Scholarship programs celebrating student achievement, including Best Portfolio Scholarships and Student Video Essay Contests supporting academic and career growth in interior design.
• Diversity by Design Workshop initiative introducing interior design to underserved youth (6th-12th grade), fostering creativity and self-expression while promoting diversity in the design profession.
• Makers Market Annual event celebrating the artistry and entrepreneurial spirit of interior designers during Art Basel week, providing a platform to showcase crafts and give back to the community.
• CEU Blitz Multi-city continuing education event partnering with NEWH South Florida to bring top-tier CEU opportunities to local design professionals across Miami-Dade and Broward areas.
• Be Rad and Shine On (BRASO) Fund Inaugural memorial fund honoring Radharani Larios, providing financial support to emerging design talent in memory of the chapter's former president.
• IIDA FIU Campus Center Campus-based student leadership program fostering professional growth and community engagement for interior architecture and design students at Florida International University.
• Membership Program Chapter membership providing access to professional development resources, networking events, advocacy initiatives, and community engagement opportunities for interior design professionals and students.
• Sponsorship Program Corporate sponsorship opportunities enabling vendors and firms to connect with South Florida's design community through chapter events and the annual BRAGG Awards.

Quantifiable outcome

• 200+ active members across South Florida
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NEWH South FloridacoreGTM or Marketing Partner · 19 September 2026Collaborative partnership for multi-city CEU Day spanning Miami-Dade and Broward areas. NEWH (Network of Executive Women in Hospitality) South Florida partners with IIDA SFC to bring top-tier continuing education to local design professionals.
• IIDA Florida CentralcoreStrategic or Co-development Partner · 15 August 2026Partnership with IIDA North Florida for NCIDQ Study Support Program, featuring online study sessions led by Suzie Braverman of Design I.Q. for exam preparation.
• IIDA North FloridacoreStrategic or Co-development Partner · 15 August 2026Partnership with IIDA Florida Central for NCIDQ Study Support Program, featuring online study sessions for exam preparation across Florida chapters.
• YMCA of South FloridacoreStrategic or Co-development Partner · 8 August 2026Annual Back-to-School volunteer event supporting local students and families with essential school supplies distribution. IIDA members engage in community service alongside YMCA.
• Global Furniture GroupminorChannel Partner/ Reseller/ Distributor · 14 May 2026Hosted Spring Member Mingle Game Night event at their Design District showroom, providing venue for industry networking.
• Design Miami + FIU MBUSminorStrategic or Co-development PartnerStudent tour collaboration for 20th anniversary edition of Design Miami, providing exclusive behind-the-scenes access for interior design students.
• McGowan BuildersminorChannel Partner/ Reseller/ DistributorHost for Nomada Residences Miami student tour, providing construction process exposure and new design trends for students.
• Origin ConstructionminorChannel Partner/ Reseller/ DistributorHost for 18 Sunset student tour, providing behind-the-scenes construction and design experience.
• EoA GroupminorChannel Partner/ Reseller/ DistributorHost for Sunny Newport Beachside Hotel student tour, showcasing hospitality design and construction.
• Boys & Girls Clubs of Miami-DadecoreStrategic or Co-development PartnerBGC MIA partnership for Diversity by Design program - workshops introducing interior design to underserved youth (6th-12th grade) in the community.
• IIDA HQcoreStrategic or Co-development PartnerParent organization providing global network of 15,000+ members across 58 countries, professional development resources, NCIDQ certification support, and chapter leadership awards.
• Florida International University (FIU)coreStrategic or Co-development PartnerIIDA FIU Campus Center - celebrating 10 years of student leadership, fostering professional growth and community engagement for interior architecture and design students.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ASID (American Society of Interior Designers): ASID is the principal U.S. national professional association for interior designers, the most direct peer to IIDA HQ and its chapters. ASID and IIDA compete for the same interior designer members, students, and corporate sponsors in overlapping regional markets including Florida.
• IIDA Florida Central Chapter: A sibling IIDA regional chapter serving central Florida interior designers, directly partnering with IIDA SFC on the NCIDQ Study Support Program. Comparable in mission, programming structure, and member demographics.
• IIDA North Florida Chapter: A sibling IIDA regional chapter in the same state, also co-developing NCIDQ programming with IIDA SFC. Operates with similar membership and event-based business model targeting interior design professionals.
• NEWH (Network of Executive Women in Hospitality): NEWH is a parallel hospitality-focused design industry association that co-produces the CEU Blitz with IIDA SFC. Targets an overlapping membership of design professionals with comparable member dues, sponsorship, and CEU programming.
• IDS (Interior Design Society): IDS is a U.S.-based interior design association serving a broader range of design professionals, including residential designers. Targets an overlapping but slightly different member base, competing for sponsorship and event mindshare.
• ASID Florida Chapter: The ASID Florida Chapter competes most directly for interior design professional members, students at FIU, and corporate sponsors in the same South Florida territory. Closest head-to-head competitor for membership and sponsorship wallet share.

Broad incumbents

• IIDA HQ (International Interior Design Association): IIDA HQ is the parent organization of IIDA South Florida Chapter, providing global resources, NCIDQ support, awards, and brand standards. It is the parent and closest governance peer that sets the operating framework for IIDA SFC and other chapters.
• AIA (American Institute of Architects) Florida Association: AIA Florida is the state-level professional association for architects, overlapping with IIDA SFC in the broader built-environment design community. Architects and interior designers share many corporate sponsors and students at institutions like FIU.

Emerging players

• IDC (Interior Designers of Canada): IDC is a national interior design association north of the border. Functions as an adjacent peer in mission (interior design professional advancement, NCIDQ-equivalent support) though geographically distinct.

Others

• Design Miami: Design Miami is a major design fair that IIDA SFC partners with for student tours. Functions as an adjacent ecosystem player enabling the chapter's programming and serving overlapping design professional and student audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/DankgwfR0Jf
• Facebookfacebook.com/IIDASFC/photos_albums

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Iida South Florida Chapter (sfc)