Hazoorilal By Sandeep Narang

What Hazoorilal By Sandeep Narang does

Hazoorilal By Sandeep Narang is a family-owned heritage jewellery house headquartered in New Delhi, India, operating through the legal entity Hazoorilal Jewellers Private Limited. Founded by Late Shri Hazoorilal Narang during India's independence in 1947, with the first store opened in Dariba Kalan in 1952, the business is now in its third generation under Managing Director and Chief Designer Sandeep Narang, supported by his children Tanya Narang and Shiven Narang. The company designs, crafts, and retails gold, diamond, polki (uncut diamond), and kundan jewellery across bridal, couture, and everyday luxury categories, alongside bespoke commissions.

The underlying capability rests on traditional Indian craftsmanship executed by multi-generational karigars (artisans), with expertise in kundan, polki, and certified diamond work. The brand was an early pioneer in bringing certified solitaire diamonds to India and offers branded sub-collections including Eden Roc and Millefiori. Distribution is delivered through four Delhi NCR retail locations — the Greater Kailash flagship, a Gurugram branch, a DLF Emporio bridal gallery, and an ITC Maurya boutique — supplemented by an e-commerce platform (eShop) with worldwide shipping for orders above US$10,000. Revenue streams combine standard inventory sales with custom/bespoke commissions priced per piece, and the brand reports royal-family patronage across the UAE, Bahrain, Qatar, and Saudi Arabia, alongside international red-carpet visibility at the Oscars and BAFTAs.

The go-to-market model is direct luxury retail, supported by participation in international jewellery exhibitions, annual seasonal campaigns, and earned media placements including Forbes. Marketing channels span the corporate website, eShop, exhibition presence, and couture-week partnerships such as the 2026 collaboration with ROSEROOM at Hyundai India Couture Week. The company operates without external funding and remains entirely family-controlled, with retail expansion decisions taken at a measured pace since the Greater Kailash flagship relocation in 1989.

Name

Hazoorilal By Sandeep Narang

Legal name

HAZOORILAL JEWELLERS PRIVATE LIMITED

Website

https://hazoorilaljewellers.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Hazoorilal By Sandeep Narang is a third-generation, family-owned heritage jewellery house in New Delhi that designs, crafts, and retails gold, diamond, polki, and kundan jewellery through four Delhi NCR stores, an e-commerce platform, and bespoke commissions, serving affluent Indian brides, Gulf royal families, and international red-carpet clientele.

Ownership category

akta.pro rank

Product category

Luxury Jewellery

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

Keywords

• Luxury jewellery retail
• Bridal jewellery collections
• Polki kundan jewellery
• Gold diamond jewellery
• Bespoke jewellery design

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Jewellery Retail: Direct retail sales of gold, diamond, polki, and kundan jewellery through physical stores and e-commerce platform. Products range from everyday wear pieces to high-value bridal and couture jewellery.
2. Custom/Bespoke Jewellery: Custom-made jewellery orders based on individual customer specifications and design requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Hazoorilal By Sandeep Narang is a heritage luxury jewellery house that designs, crafts and retails gold, diamond, polki, kundan and bridal jewellery. The brand sells through flagship stores in Delhi NCR and an online eShop, and offers a bespoke custom-design service for weddings, gifting and high-value purchases.

Product overview

Hazoorilal by Sandeep Narang is a heritage jewellery brand with over 70 years of craftsmanship, offering a comprehensive portfolio of gold, diamond, and polki (uncut diamond) jewellery through its flagship stores in Delhi NCR and an e-commerce platform (eShop). The core product lines include the Gold Collection (necklaces, earrings, kada, rings, and traditional accessories), Diamond Collection (certified solitaires and gemstone pieces including branded sub-collections Eden Roc and Millefiori), Polki Collection (traditional bridal uncut diamond jewellery), and a New Arrival collection showcasing the latest designs. The brand also offers bespoke custom jewellery services and a dedicated Men's Jewellery line. All collections are unified through the eShop platform that enables worldwide sales, while the in-store experience maintains the brand's heritage positioning with personalized service.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70+ years of continuous operations
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ROSEROOMminorGTM or Marketing Partner · 28 July 2026ROSEROOM presented its 'Softly, Strong' collection at Hyundai India Couture Week 2026, marking the label's fourth consecutive showcase at the event. Hazoorilal Legacy served as the jewellery partner for the presentation, providing jewellery pieces to complement ROSEROOM's fashion show.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Kalyan Jewellers: Kalyan Jewellers is a major pan-India and GCC jewellery retailer offering gold, diamond, and bridal collections. It competes directly with Hazoorilal for bridal and HNW customers in India and the Middle East, with significantly larger scale.
• Malabar Gold & Diamonds: Malabar is one of the largest Indian jewellery chains with strong presence in India and the Middle East (GCC). It sells gold, diamond, and bridal jewellery, directly competing for similar bridal and Middle Eastern HNW customer segments as Hazoorilal.
• PC Jeweller: PC Jeweller is a publicly listed Indian jewellery chain offering gold, diamond, and bridal collections nationwide. It competes with Hazoorilal on bridal and traditional gold segments though with broader mass-market positioning.
• Joyalukkas: Joyalukkas is an Indian-headquartered jewellery retailer with a large international footprint across the GCC, Singapore, UK, and US. It is a relevant comparable for Hazoorilal's gold and bridal offerings and its pursuit of NRI and Middle Eastern customers.
• Tanishq (Titan Company): Tanishq is India's largest branded jewellery retailer with gold, diamond, and bridal collections across hundreds of stores. It is the dominant national competitor to Hazoorilal's gold and diamond offerings, with vastly greater scale and distribution, though its positioning is more mass-premium than couture heritage.

Direct peers

• Tribhovandas Bhimji Zaveri (TBZ): TBZ is a 160-year-old heritage Indian jeweller specializing in gold, diamond, polki, and bridal jewellery. It is one of the closest direct peers to Hazoorilal in terms of heritage positioning, traditional Indian craftsmanship, bridal focus, and premium store locations.
• C. Krishniah Chetty & Sons:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hazoorilaljewellersgk
• LinkedInlinkedin.com/company/hazoorilal-by-sandeep-narang

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazoorilal By Sandeep Narang