What Levler does

Levler is a Swedish digital investment and savings platform, headquartered in Stockholm at Malmskillnadsgatan 32. Founded around 2020–2021 and led by CEO Louise Hagsten (a 16-year veteran of Söderberg & Partners), the company operates a self-serve web and mobile application (iOS and Android, rated 4.2/5 on App Store) that targets retail investors in Sweden and has progressively expanded across six countries — Sweden, USA, Germany, the Netherlands, Norway, and Denmark. Core products include commission-free stock trading (via the Levler Plus subscription), fund trading across over 2,000 funds with a structural 25% discount on management fees, ETF trading (15 ETFs commission-free through end-2026), fractional share trading, commission-free cryptocurrency trading, a 2.05% variable-rate savings account, pre-built fund packages (Fondpaket), recurring monthly savings automation, and pension/IPS products. Underlying platform features include BankID-secure authentication and signing across all logins and transactions, multi-market trading access (Nasdaq Stockholm including First North, Nasdaq/NYSE, Xetra, Euronext Amsterdam, Oslo Børs, Nasdaq Copenhagen), and a content/podcast layer ('Levla upp med Jocke & Louise').

Operationally, Levler is structured as Levler SPQR AB, which functions as an appointed agent (ombud) to Söderberg & Partners Wealth Management AB; the partner holds the Finansinspektionen securities license, custody for ISK/AF accounts, and the underlying trading and back-office infrastructure. This agency model is the core architectural decision, enabling Levler to offer a price-advantaged product set without funding a proprietary brokerage stack, while keeping headcount at 11–50 employees. The savings account is delivered via a partnership with Borgo AB, with Levler taking the customer-facing role and Borgo providing the deposit-taking infrastructure and deposit guarantee (up to 1,150,000 SEK plus Investor Protection up to 250,000 SEK).

Revenue is generated through a hybrid model: annual subscriptions to Levler Plus (commission-free stock and crypto trading plus a 25% fund-fee discount), per-trade courtage fees on the Levler Standard tier (priced 25% above Plus), a share of fund management fees via the Söderberg & Partners partnership, and an interest-spread share on the Borgo-partnered savings account. Go-to-market is product-led growth: self-serve onboarding via app and website, organic content (educational blog, podcast, 'sparresor' customer journeys), paid acquisition through Google Ads and Facebook Conversions API, and a 'Bjud in en vän' customer referral program. The customer base is long-tail retail across the Swedish and broader Nordic/European markets, with public endorsements from finance bloggers, internal employees, and Trustpilot reviewers. No funding rounds, no M&A, and no disclosed revenue are recorded in the source data, indicating an effectively bootstrapped but rapidly product-expanding business.

Name

Levler

Legal name

Levler SPQR AB

Website

https://levler.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Levler is a Swedish digital investment platform offering retail investors low-cost trading in stocks, 2,000+ funds with a 25% fee discount, ETFs, crypto, and savings accounts across six countries, operating under Söderberg & Partners' Finansinspektionen license.

Ownership category

akta.pro rank

Product category

Retail Investment Platform (Online Brokerage)

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Portfolio Management and Investment Advice (523940)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Derivatives & Futures Brokerage (FSAEACAL)

Keywords

• Retail investment platform
• Fund trading platform
• Online brokerage services
• Savings account services
• ETF and stock trading

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Levler Plus Subscription (Commission-free trading): Levler Plus is a premium subscription tier where stock trading is commission-free. The standard Levler offering generates transaction fees on stock trades (25% more expensive than Levler Plus). Revenue is derived from subscription fees (Plus tier) and transaction/courtage fees (Standard tier).
2. Fund Management Fee Rebates: Levler acts as an agent (ombud) for Söderberg & Partners Wealth Management and offers 25% discount on all fund management fees across 2000+ funds. Revenue likely derives from a share of management fees passed through from the partner.
3. Interest on Savings Account (Sparkonto): A variable-rate savings account (2.05% as of source date) is offered in partnership with Borgo AB. Levler earns a share of the interest spread or a partnership fee from Borgo.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Levler is a Swedish digital investment platform offering low-cost self-serve trading in stocks, funds, ETFs, ETPs, crypto assets, and a variable-rate savings account, alongside curated fund packages (fondpaket) and automated monthly savings. The platform operates as an agent (ombud) under Söderberg & Partners Wealth Management AB and provides retail investors access to six international exchanges from a single web and mobile interface.

Product overview

Levler is a Swedish consumer investment platform offering a comprehensive suite of savings and investment products. The core offering includes commission-free stock trading (Levler Plus) across six countries (Sweden, USA, Germany, Netherlands, Norway, Denmark), fund trading with 25% discount on management fees for 2000+ funds, ETF trading, and commission-free crypto trading. The platform provides pre-made fund packages (Fondpaket), monthly savings automation, a savings account with 2.05% variable interest (via Borgo partnership), pension products, and fractional trading. Key differentiators include low fees, automated savings features, and multi-market access. The platform operates as an agency (ombud) to Söderberg & Partners Wealth Management AB, which holds the customer accounts and is regulated by Finansinspektionen.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Trading Equity trading on Nasdaq Stockholm (including First North), US exchanges (Nasdaq and NYSE), Xetra (Germany), Euronext Amsterdam (Netherlands), Oslo Børs (Norway), and Nasdaq Copenhagen (Denmark). Commission-free on the Levler Plus subscription tier; otherwise traded at standard brokerage commissions.
• Fund Trading Trading in over 2,000 funds with a structural 25% discount on management fees compared to standard market rates. Available to Swedish retail investors via ISK or AF accounts hosted under Söderberg & Partners.
• ETF Trading Exchange-traded fund trading with 15 commission-free ETFs (through 31 December 2026), all SEK-denominated and free of currency conversion fees.
• Crypto Trading Crypto asset trading available commission-free via the Levler Plus subscription tier, accessible through the Levler platform.
• Sparkonto (Savings Account) Variable-rate savings account with monthly interest payouts, deposit guarantee, and free deposits/withdrawals. Offered in partnership with Borgo AB.
• Fondpaket (Fund Packages) Four pre-built fund packages designed to remove the complexity of choosing individual funds. Customers select a package (e.g., Offensiv Aktiv, Magic Box) and choose monthly savings or one-time investment amounts.
• Pension (IPS) Pension savings offering including IPS (Individuellt Pensionssparande) transfer capability, allowing customers to consolidate existing pension savings into the Levler platform.

Quantifiable outcome

• 25% lower fund management fees vs. Avanza and Nordnet
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Söderberg & Partners Wealth Management ABcoreStrategic or Co-development PartnerLevler SPQR AB operates as an agent (ombud) to Söderberg & Partners Wealth Management AB, which holds a full securities license from Finansinspektionen. Levler leverages Söderberg & Partners' existing technology, processes, back-office, and regulatory infrastructure to offer fund and securities trading. Customer ISK/AF accounts are held at Söderberg & Partners Wealth Management AB. Levler's CEO Louise Hagsten previously served as CMO at Söderberg & Partners, where she had worked for 16 years.
• Borgo ABcoreStrategic or Co-development PartnerLevler offers a savings account (sparkonto) in partnership with Borgo AB. The savings account features a variable interest rate of 2.05% (as of source date), monthly interest payouts, deposit guarantee, and free deposits/withdrawals. Borgo AB acts as the underlying financial institution for the savings product, with Levler providing the customer-facing platform and distribution.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• eToro: Global retail investment platform with social/copy-trading features, offering stocks, ETFs, and crypto to retail investors. Comparable to Levler on the multi-asset retail platform model and self-serve mobile experience.
• Trading 212: Commission-free European retail broker offering stocks, ETFs, and CFDs via mobile/web apps. Directly comparable to Levler Plus on the commission-free, mobile-first, self-serve retail model targeting European price-sensitive investors.
• DEGIRO: European low-cost retail broker offering stocks, ETFs, funds, and derivatives across multiple European exchanges. Comparable to Levler on multi-market retail access and a cost-leadership positioning, though broader European rather than Nordic-focused.
• Avanza: Sweden's largest retail investment platform offering ISK accounts, funds, stocks, ETFs, and pension products to Swedish retail savers. Direct head-to-head competitor to Levler on the same Swedish retail customer base, with materially greater scale and brand recognition.
• Scalable Capital: European retail investment platform offering stocks, ETFs, funds, and robo-advisory across Germany and broader EU. Comparable to Levler as a multi-market, low-cost, mobile-first retail platform, particularly relevant for Levler's German (Xetra) expansion.
• Nordnet: Nordic retail investment platform with operations across Sweden, Norway, Denmark, and Finland, offering stocks, funds, ETFs, and pension products. Direct peer to Levler on Nordic retail brokerage, with broader geographic footprint and longer market history.

Broad incumbents

• Saxo Bank: Danish-headquartered online broker offering multi-asset trading across global exchanges to retail and institutional clients. Comparable to Levler on Nordic/European multi-market trading, but with a much broader product portfolio spanning institutional-grade capabilities.
• Robinhood: US commission-free retail investment platform offering stocks, ETFs, options, and crypto via mobile-first self-serve. Comparable to Levler on the commission-free, mobile-first, retail self-serve model, though at substantially larger scale and focused on the US market.

Emerging players

• Revolut: Global fintech app with embedded stock, ETF, and crypto trading added on top of a broader banking/foreign-exchange offering. Comparable to Levler as a retail investment layer on top of a multi-country digital platform, though Revolut's investment product is a smaller part of a much broader consumer fintech.
• Betterment: US digital advisory platform offering automated portfolio management and cash/savings products to retail investors. Comparable to Levler on the digital-first retail savings and investment model, though focused on robo-advisory rather than self-directed trading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/levler_se
• YouTubeyoutube.com/@levlerSE
• Facebookfacebook.com/levlerSE
• LinkedInlinkedin.com/company/levlerse
• Instagraminstagram.com/levler_se

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Levler