Inns of Aurora

Name

Inns of Aurora

Legal name

Inns of Aurora Resort & Spa

Website

https://innsofaurora.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Luxury Resort and Spa

NAICS

Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury resort lodging
• Spa wellness services
• Destination wedding venues
• Farm-to-table dining
• Boutique hotel accommodations

Headquarters

HQ city

East Aurora

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodations: Overnight stays across multiple historic properties including The Aurora Inn (10 rooms), E.B. Morgan House (7 rooms), Rowland House (10 rooms), Zabriskie House (10 rooms), Wallcourt Hall (17 rooms), Farmhouse (10 rooms), and Orchard Cottage (2 rooms). Private residence rentals available for E.B. Morgan House, Rowland House, and Zabriskie House.
2. Spa Services: Comprehensive spa treatments including massages, facials, body treatments, salon services, and energy work. Spa reservations required with 20% service charge automatically added. Treatment durations range from 50-100 minutes with pricing starting at $195.
3. Dining Venues: Four dining outlets: 1833 Kitchen & Bar (fine dining with Executive Chef Eric Lamphere), Fargo Bar & Grill (casual tavern pub), Aurora Cooks! (chef's table experience), and Village Market (grab-and-go breakfast/lunch). Reservations available through OpenTable and Toast Tab.
4. Resort Fee and Packages: $37 tax-inclusive resort fee per room per night covering amenities. Additional revenue from special packages including Ultimate Spa Getaway, Romantic Getaway, Weekday Getaway, Sleep Retreat, and Stay More Save More programs.
5. Group Events and Weddings: Corporate retreats, meetings, and weddings hosted across multiple venues including Lakeside Tent (up to 200 guests), The Loft (up to 50 guests), Taylor House, and Rowland House Boardroom. Winter wedding package starting at $200 per person for intimate celebrations of 100 or fewer guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Inns of Aurora operates a luxury resort comprising seven restored historic properties (66+ guest rooms) on 350 acres along Cayuga Lake in the Finger Lakes region. Core services include overnight accommodations, four on-site dining venues, a full-service spa with hydrotherapy circuit, wedding and corporate event hosting, private residence rentals, and curated guest experiences spanning outdoor adventure, wellness, culinary, and creative programming.

Product overview

Inns of Aurora is a One MICHELIN Key luxury resort and spa comprising a portfolio of historic properties in Aurora, New York. The offering is structured as a unified resort experience with multiple accommodation properties (Aurora Inn, Farmhouse, Rowland House, E.B. Morgan House, Zabriskie House, Wallcourt Hall, and Orchard Cottage), four distinct dining venues (1833 Kitchen & Bar, Fargo Bar & Grill, Aurora Cooks!, and Village Market), a full-service spa with hydrotherapy facilities, and extensive activity programming spanning outdoor adventures, wellness, culinary experiences, and creative pursuits. Additional revenue streams include private residence rentals, group event venues for weddings and corporate retreats, and seasonal special offer packages.

Differentiator

Problem solved

Functional benefit

Brands

• 1833 Kitchen & Bar: Fine dining restaurant inside the Aurora Inn serving creative, locally-sourced breakfasts, lunches, and dinners with an award-winning wine list.
• Fargo Bar & Grill
• Aurora Cooks!
• Village Market
• The Spa at Inns of Aurora

Products and services

• The Aurora Inn Flagship historic property on Cayuga Lake with 10 guest rooms, housing the 1833 Kitchen & Bar fine dining restaurant.
• The Farmhouse
• Rowland House
• E.B. Morgan House
• Zabriskie House
• Wallcourt Hall
• Orchard Cottage
• The Spa at Inns of Aurora
• 1833 Kitchen & Bar
• Fargo Bar & Grill
• Aurora Cooks!
• Village Market
• Wedding Services
• Group Gatherings & Meeting Venues
• Private Residence Rentals

Quantifiable outcome

• First and only One MICHELIN Key resort in New York State
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Heart & Hands Wine CompanyminorStrategic or Co-development PartnerWorld-class winery located 10 minutes away offering estate-grown wines since 2010. Provides wine experiences and tasting opportunities for resort guests with complimentary shuttle service to local wineries including this venue.
• Aurora Brewing CompanyminorStrategic or Co-development PartnerCraft brewery located in Aurora recognized as one of the best in the Finger Lakes region. Features tap room and dining for lunch and dinner, recommended as local attraction for guests.
• MacKenzie-ChildsminorStrategic or Co-development PartnerCeramics and home decor retailer based in Aurora, New York, recognized for its distinctive 'Courtly Checks' black-and-white checkerboard pattern. Featured as local attraction for guests seeking regional artisan goods.
• Local Finger Lakes Wineries (100+)coreStrategic or Co-development PartnerComplimentary winery shuttle service connects guests to over 100 wineries throughout the Finger Lakes region. Wine list at 1833 Kitchen & Bar begins with local vineyard selections sourced directly from neighboring producers like Hearth & Hands Wine.
• VirtuosocoreChannel Partner/ Reseller/ DistributorLuxury travel network providing access to affluent travelers through member advisors. Inns of Aurora listed among Virtuoso's curated portfolio of luxury hotels worldwide.
• Mr & Mrs SmithminorChannel Partner/ Reseller/ DistributorLuxury hotel collection and travel network targeting affluent couples and travelers. Inns of Aurora featured in Smith hotel portfolio for exclusive member access.
• Tablet HotelsminorChannel Partner/ Reseller/ DistributorCurated hotel collection and booking platform known for editorial approach to luxury accommodations. Inns of Aurora listed among Tablet Hotels' Finger Lakes properties.
• Forty Weight Coffee RoastersminorStrategic or Co-development PartnerLocal coffee roaster supplying freshly brewed coffee and espresso drinks for Village Market. Featured as part of the resort's commitment to local sourcing.
• OpenTablecoreTechnology or IntegrationRestaurant reservation platform integration for 1833 Kitchen & Bar and Aurora Cooks! enabling guests to book dining experiences through OpenTable's global reservation network.
• Biologique RecherchecoreTechnology or IntegrationPremium skincare brand providing products and Skin Instant Lab technology for facials including BR Sculpting Facial and Hyper-Customized Facial treatments. Features proprietary Lotion P50 and advanced skincare formulations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mohonk Mountain House: Historic, family-owned all-inclusive resort in New Paltz, New York, set on a lake with a full-service spa, farm-to-table dining, and extensive wellness and outdoor programming. Comparable to Inns of Aurora as a legacy Northeast historic resort with destination spa facilities and adult/family-leaning programming.
• Mayflower Inn & Spa (Auberge Resorts Collection): Boutique luxury countryside inn in Washington, Connecticut, with a renowned spa, fine dining, and curated wellness programming. Directly comparable to Inns of Aurora as a small-key, design-forward luxury inn with award-winning spa and AAA/Forbes-equivalent recognition.
• Twin Farms: All-inclusive luxury resort in Barnard, Vermont, set on a historic estate with farm-to-table dining, spa, and outdoor experiences. Comparable as a small-key, high-end historic New England resort emphasizing wellness, culinary, and immersive nature experiences.
• The Sagamore Resort: Historic Lake George resort in Bolton Landing, New York, offering multiple lodging buildings, dining, spa, and event venues on a waterfront setting. Comparable to Inns of Aurora as a multi-property historic New York lakefront resort with full-service spa and group/wedding business.
• Old Edwards Inn and Spa: Luxury European-style resort in Highlands, North Carolina, with a destination spa, multiple dining venues, and event facilities. Comparable to Inns of Aurora as a multi-property historic luxury resort with strong spa and culinary positioning.
• Blackberry Farm: Luxury Relais & Châteaux resort in Walland, Tennessee, offering accommodations, a destination spa, farm-to-table dining, and curated outdoor experiences. Comparable to Inns of Aurora as a small-key, award-winning luxury resort with deep wellness/spa and culinary programming.
• The Lodge at Woodloch: Destination spa resort in Hawley, Pennsylvania, focused on wellness programming, culinary experiences, and outdoor recreation. Comparable to Inns of Aurora as a luxury Northeast/spa-forward resort emphasizing wellness and immersive nature.

Regional players

• Lake Placid Lodge: Luxury lakefront lodge in Lake Placid, New York, with historic cabins, fine dining, and outdoor programming. Comparable to Inns of Aurora as a small-key luxury New York lakefront lodge with similar target market; serves a different upstate region.
• Hotel & Spa at The Gideon Putnam: Historic Saratoga Springs resort within Saratoga Spa State Park offering accommodations, spa services, and event venues. Comparable to Inns of Aurora as a New York historic resort with spa and group/event business; serves a different geography.
• Whiteface Lodge: All-suite luxury resort in Lake Placid, New York, with spa, dining, and year-round outdoor activities. Comparable to Inns of Aurora as a small-key Adirondack resort with full-service amenities and group/event capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/innsofaurora
• LinkedInlinkedin.com/company/inns-of-aurora

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inns of Aurora