Heritage Hill Nursery Inc

What Heritage Hill Nursery Inc does

Heritage Hill Nursery, Inc. is a privately-held garden center and landscape services company founded in 2006 by Jason and Donna Pederson, headquartered in Cedarburg, Wisconsin. The company operates a physical garden center at 10801 Pleasant Valley Rd in Cedarburg and a WooCommerce-based e-commerce storefront that ships plants to 40 U.S. states, with a curated assortment across eight live-plant categories: perennials, trees, shrubs, herbs, ferns, grasses, roses, and vines. Plants are sourced through a core supplier relationship with Bailey Nurseries, including its First Editions and Endless Summer hydrangea lines, and the online shop offers a hardiness zone filter and free shipping on all orders.

Beyond retail, Heritage Hill generates revenue through professional services: custom landscape design (site analysis, plant selection, layout planning), full-service landscape installation (site prep, planting, mulching, edging), recurring grounds maintenance (mowing, pruning, seasonal cleanups, weekly contracts), and small hardscape projects (paths, retaining walls, firepits). The go-to-market is a hybrid of walk-in/SEO-driven retail plus field-based direct sales with free initial phone consultations and on-site assessments across Washington and Ozaukee counties in Southeast Wisconsin, plus an online direct-to-consumer motion nationwide.

Customers are individual residential homeowners and small commercial accounts, with secondary segments including HOAs/community associations, vacation/second-home owners, and green industry professionals. The business is family-owned with 1-10 employees, uses standard small-business SaaS infrastructure (WooCommerce, WordPress, WP Engine, Cloudflare, Mailchimp, Google Analytics, ShipStation, PayPal, Gift Up), and has not raised institutional funding or expanded through acquisitions.

Name

Heritage Hill Nursery Inc

Legal name

Heritage Hill Nursery, Inc.

Website

https://www.heritagehillnurseryinc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Heritage Hill Nursery is a family-owned garden center in Cedarburg, Wisconsin that sells plants online (40 states) and in-store, and provides landscape design, installation, and grounds maintenance services to residential and small commercial customers in Southeast Wisconsin.

Ownership category

akta.pro rank

Product category

Garden Center & Landscape Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Landscaping Services (561730), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB), Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ), Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Retail nursery plants
• Landscape design services
• Landscape installation
• Grounds maintenance
• Garden center retail

Headquarters

HQ city

Cedarburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Plant and Nursery Product Sales: Direct sales of plants including perennials, grasses, shrubs, trees, ferns, herbs, vines, and roses through both online shop and physical garden center in Cedarburg. Products are shipped to customers or picked up locally.
2. Landscape Design Services: Custom landscape design including site analysis, plant selection, layout planning, and personalized consultation. Services include free initial phone consultations and on-site assessments.
3. Landscape Installation Services: Full-service landscape installation including site preparation, plant installation, mulching, and edging. Handles trees, shrubs, perennials, and groundcovers.
4. Grounds Maintenance Services: Professional grounds maintenance including lawn mowing, garden bed care, pruning, mulching, spring and fall cleanups, and plant health checks. Weekly seasonal contracts available.
5. Gift Certificates: Gift certificates sold for use on plants, garden décor, and landscaping consultations at the Cedarburg garden center.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Heritage Hill Nursery Inc operates a garden center in Cedarburg, Wisconsin, selling perennials, trees, shrubs, herbs, ferns, grasses, roses, and vines through a physical location and online shop. The company also provides landscape design, landscape installation, small hardscape project work, and grounds maintenance services to residential and small commercial clients in Southeast Wisconsin.

Product overview

Heritage Hill Nursery is a family-owned garden center and e-commerce nursery offering plants and landscaping services in Southeast Wisconsin. The business operates both a physical garden center in Cedarburg, WI and an online shop for plants shipped to 40 U.S. states. Their product portfolio consists of live plants organized into eight main categories: Perennials (flowering plants returning yearly), Trees (ornamental and shade varieties), Shrubs (deciduous and evergreen), Herbs (culinary plants), Ferns (shade-loving varieties), Grasses (ornamental varieties), Roses (hardy varieties), and Vines (climbing plants). Beyond plants, they offer four landscaping services: Landscape Design (custom design with site analysis and plant selection), Landscape Installation (professional planting and project management), Grounds Maintenance (lawn care, pruning, mulching), and Small Hardscape Projects (paths, retaining walls, firepits). The company also provides complementary services including a physical Garden Center retail location, Gift Certificates, Spotlight Plants (educational care guides), Monthly Specials (rotating promotions), and a Plant Warranty program. Free shipping is offered on all online plant orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Center Plant Retail Retail sale of perennials, trees, shrubs, herbs, ferns, grasses, roses, and vines at the Cedarburg, Wisconsin garden center, targeted at local homeowners and gardeners.
• Online Plant Shop E-commerce plant sales shipping perennials, trees, shrubs, herbs, ferns, grasses, roses, and vines to 40 U.S. states, with a hardiness zone filter to help buyers select climate-appropriate plants.
• Landscape Design Professional landscape design services for residential and small commercial clients in Southeast Wisconsin, integrated with the company's plant retail and installation offerings.
• Landscape Installation On-site landscape installation services in Southeast Wisconsin, executing designs using plants supplied through the nursery.
• Grounds Maintenance Recurring grounds maintenance services delivered to residential and small commercial clients within the Southeast Wisconsin service area.
• Small Hardscape Projects Small-scale hardscape project services offered as a complement to landscape design and installation in Southeast Wisconsin.
• Gift Certificates Gift certificates redeemable at the Heritage Hill Nursery garden center for use toward plant purchases and related offerings.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Bailey NurseriescoreStrategic or Co-development PartnerHeritage Hill Nursery carries plants from Bailey Nurseries, including the First Editions collection. Bailey Nurseries has been a trusted supplier of quality plants for over a century.
• First Editions (Bailey Nurseries)coreStrategic or Co-development PartnerFirst Editions Collection features tested, hardy, unique, diverse and beautiful plants. Heritage Hill promotes this collection as featuring plants that deliver as promised.
• Endless Summer (Bailey Nurseries)coreStrategic or Co-development PartnerWorld's first and best-selling brand of re-blooming hydrangeas. The Original was introduced in 2004 by Bailey Nurseries and revolutionized hydrangeas with ability to bloom on both previous and current season's growth.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Johnson's Nursery: Menomonee Falls, WI-based nursery and landscape services provider offering retail plants, landscape design, installation, and maintenance in the Greater Milwaukee area — overlapping geographic footprint, product mix, and full-service model with Heritage Hill.
• Stein's Garden & Home: Wisconsin-headquartered independent garden center chain with multiple locations selling plants, garden supplies, and offering landscaping services — directly comparable in retail-plus-services positioning and regional Midwestern customer base.
• Bluemel's Garden Center: Long-standing Milwaukee-area garden center offering nursery stock, landscape design, and installation services — directly comparable independent garden center competing for the same Southeast Wisconsin customer base.
• Breezy Hill Nursery: Wisconsin-based retail nursery and landscaping services business combining plant retail with design and installation — closely comparable independent operator in the same regional market.

Broad incumbents

• Monrovia Nursery Company: National wholesale nursery producing branded container plants sold through independent garden centers like Heritage Hill — comparable end product (live nursery stock) and a key supplier competitor for retail mindshare, though it operates at wholesale scale.
• Spring Meadow Nursery: Michigan-based wholesale shrub and liner producer (Proven Winners brand) supplying independent retailers and landscape professionals — comparable in nursery stock offerings and a competitor to the First Editions/Endless Summer brands Heritage Hill carries.

Emerging players

• Bluestone Perennials: Direct-to-consumer online perennial specialist shipping nationwide — comparable e-commerce plant retail motion and a competitor for online plant buyers in Heritage Hill's 40-state footprint.
• Great Garden Plants: Online-focused plant retailer emphasizing zone-appropriate selection and garden coaching — closely comparable to Heritage Hill's hardiness-zone-filtered online shop in positioning and target customer.

Regional players

• The Bruce Company: Wisconsin-based full-service landscape design, build, and maintenance company — directly comparable on the landscape services side though more weighted toward commercial and estate-scale projects.

Others

• Proven Winners: Plant brand and grower network marketing branded annuals, perennials, and shrubs through independent retailers — comparable consumer-facing plant positioning and an ecosystem participant that shapes what Heritage Hill can carry and merchandise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeritageHillNursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Hill Nursery Inc