Hadeed حديد

What Hadeed حديد does

Hadeed حديد is a Saudi-designed and Saudi-manufactured sportswear brand founded in 2020 by Maher White and based in Jeddah. The company designs and sells functional athletic apparel targeting training, gym, and racket sports (tennis and padel) consumers, with a secondary lifestyle positioning around Saudi football heritage. Its product portfolio spans 12 active SKUs across three technology pillars: the reeshaPRO Pro Court line using ultra-lightweight (<90g) recycled polyester with UV blocking and quick-drying properties for tennis and padel; the Anti-Odor training line using HeiQ Pure sustainable odor control on nylon/spandex blends; and the Tech-Stretch Jogger built on ECONYL regenerated nylon with UPF 50+ and moisture-wicking. The company also markets the KSA 94 Jersey, a commemorative product referencing Saudi Arabia's 1994 FIFA World Cup performance.

Hadeed operates a direct-to-consumer e-commerce model via a Shopify-powered storefront (hadeedsports.com) with country/region-based pricing in Saudi Riyal, international shipping to approximately 200 countries, and free shipping within Saudi Arabia. A single physical retail point is maintained through Homegrown Market in Jeddah. Pricing is unit-based at SAR 230-370 per item (approximately $61-99), with revenue derived entirely from one-time product sales — no subscription or recurring component. Customer acquisition is driven by newsletter signup incentives (10% first-purchase discount), social media presence, and organic discovery, with checkout supported by regional payment methods including Mada, Benefit, OmanNet, alongside Visa, Mastercard, American Express, and Apple Pay. The company is privately held with no disclosed funding, no parent entity, and a headcount of 1-10 employees.

Name

Hadeed حديد

Legal name

Hadeed Sportswear

Website

https://hadeedsports.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hadeed حديد is a Jeddah-based, Saudi-designed and manufactured sportswear brand selling functional athletic apparel — including tennis/padel, training, and lifestyle products — directly to consumers via Shopify e-commerce and Homegrown Market Jeddah.

Ownership category

akta.pro rank

Product category

Athletic Sportswear

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

akta.pro secondary industries

Golf & Tennis Performance Apparel (CRAAAEAF), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Athletic sportswear
• Tennis apparel
• Training apparel
• Sustainable activewear
• Recycled nylon clothing

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time product sales through e-commerce website and retail locations. Products include tops (shirts, tanks, jerseys) and bottoms (shorts, joggers) at various price points in Saudi Riyal (SAR). Transaction-based purchasing model with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hadeed designs, manufactures, and sells functional sportswear and athletic apparel for training and racket sports. The catalog covers performance tops (t-shirts, tanks, long sleeves, commemorative jerseys) and bottoms (shorts, joggers) built around three proprietary fabric technologies—reeshaPRO featherlight for tennis and padel, HeiQ Pure anti-odor for training, and ECONYL regenerated nylon with UPF 50+ for the Tech-Stretch line. Products are sold direct-to-consumer globally via the brand's Shopify website and at a single physical retail partner in Jeddah.

Product overview

Hadeed is a Saudi sportswear brand offering functional athletic apparel designed and manufactured in Saudi Arabia. The product portfolio includes tops (t-shirts, tanks, long sleeves, jerseys) and bottoms (shorts, joggers) across three main technology lines: (1) reeshaPRO technology for the Tennis & Padel collection featuring ultra-lightweight, UV-blocking, quick-drying fabrics for pro racket sports; (2) Anti-Odor technology (including Anti-Odor Shirt, Anti-Odor Shirt 2.0, and Long Sleeve Anti-Odor Shirt) using HeiQ Pure treatment for sustainable odor control during intense training; and (3) Tech-Stretch Jogger featuring sustainable ECONYL regenerated nylon with UPF 50+ protection. The brand also offers the commemorative KSA 94 Jersey collection celebrating Saudi Arabia's 1994 FIFA World Cup performance. Products are sold primarily through their e-commerce platform (Shopify-hosted) with physical retail at Homegrown Market in Jeddah.

Differentiator

Problem solved

Functional benefit

Brands

• reeshaPRO: Technology featured in tennis and padel products, described as ultra-lightweight fabric technology weighing under 90 grams.

Quantifiable outcome

• reeshaPRO fabrics weigh under 90 grams
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

One partnership is on record.

• Homegrown Market JeddahminorChannel Partner/ Reseller/ DistributorHadeed products are available for purchase at Homegrown Market retail location in Jeddah, Saudi Arabia. This provides physical retail presence for customers preferring in-person shopping over e-commerce.

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• On Running: Swiss premium athletic apparel and footwear brand built on proprietary performance technology (CloudTec) and direct-to-consumer distribution. Highly comparable to Hadeed's positioning of proprietary fabric tech (reeshaPRO, HeiQ Pure) sold through a DTC-first model at premium price points.
• Castore: British premium sportswear brand focused on performance apparel for tennis, padel, and training with proprietary technical fabrics. Closely matches Hadeed's racket-sport-first positioning, premium pricing, and emphasis on lightweight performance materials.
• Vuori: US performance and training apparel brand sold DTC at premium price points with sustainability messaging. Comparable to Hadeed as a digitally native, design-led athletic apparel brand targeting training and active lifestyle customers.

Broad incumbents

• Lululemon: Global leader in premium athletic apparel with a strong training, yoga, and tennis/padel assortment and deep DTC and omnichannel presence. Comparable as the dominant incumbent whose pricing, technology investment, and brand cachet set the ceiling Hadeed is benchmarking against.
• Nike: Global athletic apparel and footwear giant with tennis, training, and padel product lines, plus unmatched marketing scale in the Saudi market. Comparable as the established incumbent whose tennis and training ranges compete directly with Hadeed's hero SKUs.
• Adidas: Global sportswear leader with dedicated padel and tennis lines and strong regional distribution across the Middle East. Comparable as an incumbent competitor whose broader catalog and Saudi retail footprint raise the bar for Hadeed's go-to-market.
• Under Armour: US performance athletic apparel brand with training-focused product lines and DTC plus wholesale distribution. Comparable as a broad performance-apparel incumbent competing for the same training customer Hadeed targets.
• Decathlon: Global mass-market sporting goods retailer with private-label training, tennis, and padel apparel at lower price points. Comparable as the value benchmark for training and racket-sport apparel in Saudi Arabia and the broader MENA region.

Emerging players

• NOX: Specialist padel and racket-sport apparel and footwear brand with proprietary technical fabrics for court sports. Comparable as a niche competitor in padel performance apparel that Hadeed's reeshaPRO line is directly positioned against.
• Bullpadel: Spanish padel-specialist brand offering apparel and equipment for the sport, with strong European and growing Gulf distribution. Comparable as an emerging specialist whose padel category focus overlaps directly with Hadeed's Pro Court line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hadeed حديد