Handel & Hendrix in London

What Handel & Hendrix in London does

Handel & Hendrix in London is the trading name of The Handel House Trust Ltd, a registered charity (No. 1006009) and private limited company (No. 2653428) that operates a music heritage museum at 25 Brook Street, Mayfair, London. The museum presents the adjacent former homes of George Frideric Handel (25 Brook Street, 1723-1759) and Jimi Hendrix (23 Brook Street, 1968-1969) in a Grade I listed Georgian townhouse, drawing on collections including the Gerald Coke Handel Collection and Hendrix memorabilia. Operations are supported by a small team of approximately nine named staff plus volunteers, overseen by Director Simon Daniels and a Board of Trustees chaired by Penelope, Viscountess Cobham CBE.

The core product is general museum admission (£14.50 adult / £10.50 student / £5 child 13-17 / free under 12s), supplemented by educational workshops for schools (£200-£250+VAT), the Hendrix Summer School for young musicians (£180), private venue hire (capacity up to 100 for whole-house events), filming and photography hire (£125/hour to £800/day), and live music programming including Baroque and Roll weekends, Electric Church concerts (£30), and Saturday Guitar Days. Distribution is direct-to-consumer via the museum box office, an online ticketing platform powered by VisiSoft, the Bloomberg Connects digital guide (12 languages), and direct sales to schools and corporate clients. The Trust secured a £3 million Heritage Lottery Fund and charitable trust-supported restoration programme (The Hallelujah Project, 2021-2024) that fully restored Handel's home and expanded the Hendrix presentation.

Revenue is diversified across admissions, venue hire, educational services, event ticket sales, filming, and donations/membership. The Trust is grant-dependent for capital projects, supported by Heritage Lottery Fund, Garfield Weston Foundation, Foyle Foundation, Band Trust, Drapers' Company, Linbury Trust, John Lyon's Charity, Samuel Gardner Trust, and others. Technology is non-proprietary; the museum uses standard CMS (Craft), third-party ticketing (VisiSoft), and a third-party digital guide (Bloomberg Connects). The exclusive catering partnership with RBMH Event Design supports the venue hire channel.

Name

Handel & Hendrix in London

Legal name

The Handel House Trust Ltd

Website

https://handelhendrix.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Handel & Hendrix in London is a Mayfair music heritage museum operating from a Grade I listed Georgian townhouse at 25 Brook Street, presenting the homes of composers George Frideric Handel and Jimi Hendrix through exhibitions, live music, school workshops, venue hire and a charitable membership programme.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Museum Admission Tickets: Direct ticket sales to visitors for museum entry. General admission provides access to both Handel House (25 Brook Street) and Hendrix Flat (23 Brook Street). Pricing tiers for adults, students, children, and groups with free entry for under-12s and carers.
2. Venue Hire and Private Events: Revenue from hiring historic spaces for private events including dinners, receptions, out-of-hours tours, and filming/photography sessions. Works exclusively with partner RBMH Event Design for catering services.
3. Educational Workshops and Programs: Fees charged for school workshops including KS1-KS4 sessions on Baroque music, Handel and Hendrix history, and Music for the Royal Fireworks projects. International school tours priced at £10 per student.
4. Summer School and Special Programs: Revenue from Hendrix Summer School for young musicians (aged 12-18) at £180 for complete course or £100 for songwriting sessions. Additional revenue from Saturday Guitar Days at £20 per session.
5. Donations and Charitable Support: Relies on donations from supporters and charitable foundation grants to fund operations and restoration projects. Registered charity (No. 1006009) generating funds through donation pages and volunteer support.
6. Filming and Photography Licensing: Revenue from filming and photography sessions at the venue with hourly, half-day, and full-day rates. Available Monday and Tuesday mornings.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Handel & Hendrix in London operates a Grade I listed heritage museum at 25 and 23 Brook Street, Mayfair, presenting the restored London homes of composer George Frideric Handel (1723-1759) and rock guitarist Jimi Hendrix (1968-1969). The museum sells general admission tickets, runs live music events (Baroque and Roll weekends, Electric Church concerts, Saturday Guitar Days), delivers educational workshops for schools (KS1-University), hosts the Hendrix Summer School for young musicians aged 12-18, and hires its historic rooms for private dinners, receptions, out-of-hours tours, and filming/photography.

Product overview

Handel Hendrix House operates as a music museum and cultural venue in Mayfair, London, presenting the historic homes of composer George Frideric Handel (25 Brook Street) and rock legend Jimi Hendrix (23 Brook Street). The museum offers general admission tickets as its core product, supplemented by educational workshops and learning programmes for schools, live music events including Baroque and Roll Weekends, Saturday Guitar Days, and the Electric Church concert series, seasonal children's programming like Wigs and Wiggles and the Hendrix Summer School for young musicians, and private venue hire services for dinners, receptions, tours, and filming/photography.

Differentiator

Problem solved

Functional benefit

Products and services

• General Museum Admission General admission tickets providing public access to both Handel House at 25 Brook Street and the Hendrix Flat at 23 Brook Street, including exhibitions, restored period rooms, and the mixed reality audio-visual display on the composition of Messiah.
• Hendrix Summer School Weeklong intensive music programme for talented young guitarists and singers aged 12-18, featuring guitar technique workshops, songwriting sessions, and jam sessions in the Hendrix Flat, with bursaries for students eligible for pupil premium or free school meals.
• Wigs and Wiggles Children's Concerts Interactive concert series for children under 5 and their families that brings Baroque music to life through singing, dancing, and movement activities in Handel's period rooms.
• Saturday Guitar Days Monthly guitar specialist talks and Brook Street Jam sessions featuring live guitar demonstrations and open participation for visitors, including general museum admission.
• Electric Church Concert Series Concert series celebrating Jimi Hendrix's vision of electric music as a transformative experience, featuring performances at St Pancras Old Church (strictly 18+).
• Baroque and Roll Weekends Live music events held twice monthly, featuring Baroque performances on historic instruments in Handel's dining room alongside 1960s blues and guitar music in Jimi Hendrix's bedroom.
• School Workshops and Learning Programmes Curriculum-aligned educational sessions for schools covering KS1 through KS5, including workshops on Handel and Hendrix, the Music for the Royal Fireworks project, and self-led school tours, with subsidies from the Samuel Gardner Trust for state-funded schools.
• Venue Hire - Dinners and Receptions Private event hire of historic rooms including Handel's banqueting room (capacity 22), dining room (capacity 70), Hendrix bedroom (capacity 50), and whole house (capacity 100), with catering delivered exclusively through RBMH Event Design partnership.
• Out-of-Hours Group Tours Private guided group tours of the Grade I listed building for groups up to 30 people, revealing the history of Handel and Hendrix rooms with optional Hendrix Flat access during times outside regular opening hours.
• Filming and Photography Location Hire Film and photography location hire for all unique spaces including Handel's 1740s elegance and Hendrix's 1960s setting, available Monday and Tuesday 8am-5pm at hourly, half-day, and full-day rates.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• RBMH Event DesigncoreStrategic or Co-development PartnerExclusive partnership for event design and catering services at Handel Hendrix House. RBMH provides seasonal, special menu design and flawless event production for private dinners, receptions, and corporate events held in the historic venue spaces.
• Royal Academy of MusicminorStrategic or Co-development PartnerStudents from Royal Academy of Music participate in educational events including the Music for the Royal Fireworks Project launch with museum programming.

Scale indicators3 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• The Foundling Museum: London-based historic house museum operating from a Grade I listed building in Bloomsbury, offering exhibitions, educational programmes, and venue hire. Same model: small charity museum in central London with mixed ticket/hire/donation revenue.
• Benjamin Franklin House: London's only remaining home of Benjamin Franklin, operating as a heritage museum and educational venue. Closely comparable size, model, and historic house museum proposition.
• Sir John Soane's Museum: Free-admission historic house museum in Lincoln's Inn Fields, London. Comparable small-staff heritage museum model with educational programming and venue hire, focused on a single cultural figure's former residence.
• Charles Dickens Museum: London heritage museum at 48 Doughty Street, the former home of Charles Dickens. Operates as a registered charity with similar educational programmes, ticketed admission, and mixed revenue streams.

Broad incumbents

• Royal Albert Hall: Iconic London music venue with extensive education and outreach programmes. Comparable as a music venue with educational programming, though operates at vastly greater scale and as a commercial venue.
• The British Museum: London's flagship national museum with extensive music collection holdings and education programmes. Broadly comparable as a museum visitor attraction but vastly larger scale and free admission.
• Victoria and Albert Museum (V&A): Major London museum with a significant music collection and concert programme. Operates on a much larger scale but shares the museum + live music + education model.

Others

• Wigmore Hall: London-based live classical music venue with an education programme. Compares on the live music ticketing and concert programming dimension, though not a heritage museum.

Emerging players

• The Royal Academy of Music: London's oldest conservatoire, with which Handel & Hendrix has a documented partnership. Comparable in delivering music education and live music programming, though much larger and broader in scope.

Regional players

• Handel & Haydn Society (Boston): US-based classical music organisation dedicated to Handel-era repertoire with educational programming. Thematically comparable as a Handel-focused cultural and educational institution, though operating in a different geography and as a performing ensemble rather than a museum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Handel & Hendrix in London