Icing On The Ring
Icing On The Ring is a family-owned jewelry retailer, founded in 1969 by the Rupchian Family, selling engagement rings, wedding bands, loose diamonds, and fashion jewelry through a Los Angeles Jewelry District showroom and a BigCommerce e-commerce storefront, serving primarily couples shopping for bridal jewelry across the United States.
- Company typePrivate
- Founded1969
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Icing On The Ring does
Icing On The Ring is a family-owned jewelry retailer founded in 1969 by the Rupchian Family and operated across four generations, headquartered in the Los Angeles Jewelry District at 607 S Hill St #316. The company sells engagement rings, wedding bands, loose diamonds, and fashion jewelry through a hybrid model that combines an appointment-based showroom with a BigCommerce-powered e-commerce storefront. Its assortment spans earth-mined diamonds (GIA-certified), lab-grown diamonds under the EverTrue label, moissanites, and colored gemstones, offered across multiple metals (platinum, 14K/18K white/yellow/rose gold) and engagement-ring styles (solitaire, halo, hidden halo, micro-prong, pave, three-stone, engraved). It is a TACORI Platinum Partner operating the largest TACORI selection in Southern California, and also carries Gabriel & Co. and Danhov designer collections.
The business also offers a custom jewelry design service for bespoke pieces and supports customers with lifetime warranty privileges (free ring sizing, refurbishing, and gemstone tightening) and a Diamond Trade-Up Program. Marketing and customer acquisition are driven primarily through organic social (Instagram, Pinterest, Facebook), Yelp reviews, paid retargeting via AdRoll, and HubSpot-powered online appointment scheduling. Headcount is 1-10 employees, the company is privately held with no disclosed funding, and it serves primarily California and Western US consumers, with e-commerce extending reach nationally.
Icing On The Ring firmographics
Firmographics- Name
- Icing On The Ring
- Legal name
- Icing On The Ring
- Website
- https://www.icingonthering.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Icing On The Ring is a family-owned jewelry retailer, founded in 1969 by the Rupchian Family, selling engagement rings, wedding bands, loose diamonds, and fashion jewelry through a Los Angeles Jewelry District showroom and a BigCommerce e-commerce storefront, serving primarily couples shopping for bridal jewelry across the United States.
- Ownership category
- akta.pro rank
Icing On The Ring industry classification
Industry- Product category
- Jewelry Retail
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industries
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA), Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA), Wedding Bands (Bridal Rings) (CRAKACAB), Engagement Rings (CRAKACAA)
Keywords
Icing On The Ring business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Sales: One-time sale of engagement rings, wedding bands, fashion jewelry, and loose diamonds. Products include earth mined diamonds, lab grown diamonds (EverTrue), and moissanites. Custom jewelry design services also offered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget-friendly rings under $2K |
| One time/ perpetual license | Pay-as-you-go | Mid-range designer pieces $2K-$6K |
| One time/ perpetual license | Pay-as-you-go | Premium designer collections $6K+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Icing On The Ring product offering
Product offeringCore offering
Icing On The Ring retails engagement rings, wedding bands, fashion jewelry, and loose diamonds through a hybrid LA showroom and online storefront. The company is a Tacori Platinum Partner carrying designer collections from Tacori, Gabriel & Co., and Danhov, and offers earth-mined, lab-grown (evertrue), and moissanite stones plus custom jewelry design services. Pricing ranges from approximately $495 entry-level pieces to $17,860 premium designer Tacori rings.
Product overview
Icing On The Ring is a jewelry retailer specializing in bridal and fashion jewelry with both an e-commerce platform and a physical showroom in the Los Angeles Jewelry District. The company offers engagement rings (including designer collections from Tacori, Danhov, and Gabriel & Co.), wedding bands for men and women, fashion jewelry, and loose gemstones including earth-mined diamonds, lab-cultivated diamonds (evertrue), moissanites, and colored gemstones. Their product portfolio includes multiple engagement ring styles (Hidden Halo, Solitaire, Micro-Prong, Pave Set, Three-Stone, Halo, Engraved) across various price points and metals (14K/18K white, yellow, and rose gold, platinum). They also provide custom jewelry design services.
Differentiator
Problem solved
Functional benefit
Products and services
- Engagement Rings Diamond and gemstone engagement rings available in Hidden Halo, Solitaire, Micro-Prong, Pave Set, Three-Stone, Halo, and Engraved styles, offered in white gold, yellow gold, rose gold, and platinum with multiple center stone options for couples planning proposals.
- Wedding Bands Wedding bands for women and men including stackable, curved, high polished, brushed, hammered, tungsten, and diamond-accented styles.
- Fashion Jewelry Fashion jewelry including birthstone pieces, bracelets, earrings, fashion rings, men's jewelry, necklaces, and watches for everyday wear and gifting.
- Diamond Jewelry Diamond jewelry collection including stud earrings, tennis bracelets, and diamond necklaces.
- Colored Gemstone Rings Engagement rings featuring colored gemstones including sapphires, emeralds, rubies, morganites, aquamarines, garnets, peridots, and pink champagne sapphires.
- Earth Mined Diamonds Ethically sourced natural diamonds certified by GIA, set in rings and other jewelry pieces.
- Lab Cultivated Diamonds (evertrue) Lab-grown diamonds offering a sustainable alternative to mined diamonds, sold under the evertrue label.
- Moissanite Rings Engagement rings featuring moissanite gemstones, known for their brilliance and fire.
- Tacori Engagement Rings Handcrafted Tacori engagement rings featuring signature Sculpted Crescent, Dantela, Simply Tacori, Petite Crescent, and RoyalT collections known for elegant Pacific-inspired designs.
- Danhov Engagement Rings Designer engagement rings by Danhov including the Abbraccio collection featuring innovative pulled-wire construction for enhanced strength and durability.
- Gabriel & Co. Engagement Rings Designer engagement rings by Gabriel & Co. featuring vintage-inspired designs with milgrain borders and elegant etchings.
- Custom Jewelry Design Custom jewelry design service allowing customers to create bespoke engagement rings and other pieces in collaboration with Icing On The Ring artisans.
Quantifiable outcome
- Free 2-day shipping on ready-to-ship rings
- +2 more outcomes
Companies that use Icing On The Ring
Customer profileSegments2 records
Ideal customer profiles2 records
Icing On The Ring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Icing On The Ring partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- TacoriflagshipTACORI Platinum Partner designation. Icing On The Ring has the largest TACORI selection in Southern California with a dedicated in-store TACORI Trusted Advisor. Offers two-week delivery for special orders.
- Gabriel & Co.coreReseller of Gabriel & Co. designer jewelry collections including engagement rings, wedding bands, and fashion jewelry.
- DanhovcoreReseller of Danhov designer engagement rings including the Abbraccio collection featuring innovative pulled-wire construction.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Icing On The Ring competitors and assessment
Company assessmentDirect peers
- Brilliant Earth: Online-first bridal and fine jewelry retailer with a strong lab-grown diamond focus and vertically integrated supply. Directly comparable to IOTR on bridal core, multi-stone sourcing (natural, lab-grown, moissanite), and price-tier breadth, though with national scale and DTC marketing budgets.
- James Allen: Leading online diamond and engagement ring retailer (owned by Signet Jewelers) with deep custom ring configurators. Comparable to IOTR in bridal category and lab/natural diamond sourcing, but operating nationally with substantially larger inventory and marketing reach.
- Blue Nile: Online diamond and fine jewelry retailer (owned by Signet) offering loose diamonds, engagement rings, and wedding bands across multiple price tiers. Directly overlaps IOTR on bridal core, price segmentation, and the hybrid ready-made + custom model.
- VRAI: Lab-grown diamond bridal and fine jewelry brand with vertically integrated production and a strong sustainability positioning. Closely comparable to IOTR's 'EverTrue' lab-grown line and moissanite assortment, with a national digital footprint.
- Clean Origin: Lab-grown diamond jewelry retailer focused on engagement rings and bridal. Comparable on lab-grown diamond assortment and bridal assortment depth, competing in the same online-discoverable price bands.
- Ritani: Online engagement ring and loose diamond retailer with a network of partner showrooms. Comparable to IOTR on bridal assortment, multi-stone sourcing, and a hybrid online-plus-showroom go-to-market.
- With Clarity: Online engagement ring and fine jewelry retailer offering natural and lab-grown diamonds with custom design tools. Comparable on bridal assortment, multi-stone sourcing, and the custom design + ready-made hybrid model.
Broad incumbents
- Kay Jewelers: Mass-market US jewelry chain (Signet) with broad bridal and fashion jewelry assortments. Comparable on bridal core and price breadth, but operates at vastly larger scale with national mall footprint and financed-purchase capabilities.
- Jared: Off-mall jewelry chain (Signet) emphasizing bridal and engagement. Comparable on bridal assortment and designer partnerships, but with national retail footprint and significantly larger marketing spend.
Emerging players
- Mejuri: Direct-to-consumer fine and fashion jewelry brand with strong digital positioning and a 'fine jewelry accessible' value proposition. Comparable to IOTR's fashion jewelry assortment (necklaces, bracelets, earrings) and price-tier approach, though focused on everyday wear rather than bridal core.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Icing On The Ring social profiles
Digital presenceIcing On The Ring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icing On The Ring leadership team
Management profileNumber of profiles
Icing On The Ring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icing On The Ring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icing On The Ring
What does Icing On The Ring do?
Icing On The Ring retails engagement rings, wedding bands, fashion jewelry, and loose diamonds through a hybrid LA showroom and online storefront. The company is a Tacori Platinum Partner carrying designer collections from Tacori, Gabriel & Co., and Danhov, and offers earth-mined, lab-grown (evertrue), and moissanite stones plus custom jewelry design services. Pricing ranges from approximately $495 entry-level pieces to $17,860 premium designer Tacori rings.
Is Icing On The Ring a public or private company?
Icing On The Ring is a private company. It is classified as family owned and is currently operating.
When was Icing On The Ring founded?
Icing On The Ring was founded in 1969. It employs 1 to 10 people.
How does Icing On The Ring make money?
One revenue line is on record: jewelry Sales.
Who are Icing On The Ring's main competitors?
Direct peers on record are Brilliant Earth, James Allen, Blue Nile, VRAI, Clean Origin, Ritani and With Clarity. Broad incumbents are Kay Jewelers and Jared. Mejuri is listed as an emerging player.
Does Icing On The Ring have an API?
No public API is recorded for Icing On The Ring.
What industry is Icing On The Ring in?
Icing On The Ring's product category is Jewelry Retail. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones). Its NAICS code is 45831 and its SIC code is 5944.