King Long Bus & Coach

What King Long Bus & Coach does

King Long Bus & Coach is a Xiamen-headquartered commercial vehicle manufacturer founded in 1988 and operating as a subsidiary of the listed Fujian King Long Automobile Group (SSE: 600686.SH). The company produces buses, coaches, minivans, light commercial vehicles, trucks, and special-purpose vehicles, with a product portfolio spanning diesel, battery-electric, and hydrogen fuel cell powertrains; light commercial vehicles start around 276K RMB while large coaches and hydrogen/long-haul variants reach several million RMB per unit.

Its core technology stack is anchored on the proprietary Kunlun architecture and the Dragon SmartGO vehicle-cloud-road mobility platform, supported by 1,451 authorized IP rights and 16 years of hydrogen fuel cell R&D. The company operates mass-produced L4 autonomous buses (Apolong) deployed across 45 Chinese cities with 500+ units and 3.2M+ km of safe operation, and launched the Robovan A3 autonomous logistics vehicle in 2025 with a 256 TOPS BEV+Transformer+OCC multi-source perception stack and 5G remote driving. It also secured an industry-first triple national mandatory certification for its T-BOX telematics unit and, in 2026, became the first bus OEM awarded a national AAA trademark.

Revenue is generated primarily through B2B/government tenders and fleet sales across more than 150 countries and 100+ dealers, with cumulative exports above 160,000 vehicles; key customers include Saudi Arabia (10,000+ units), Egypt (50,000+ light buses), and Chinese municipal transit agencies in Guangzhou, Xiamen, Quanzhou, and Nan'an, alongside newer tourism-transit accounts in Shanxi and Inner Mongolia. Recurring revenue is layered on through an 8-year full-lifecycle maintenance program that reduces fleet operating cost by 10-12.8%, creating a service annuity on top of unit sales and supporting long-duration customer lock-in for large fleet operators.

Name

King Long Bus & Coach

Legal name

厦门金龙联合汽车工业有限公司

Website

https://king-long.com.cn

Company type

Public

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

King Long Bus & Coach is a Xiamen-based commercial vehicle manufacturer (founded 1988, subsidiary of Fujian King Long Automobile Group) producing buses, coaches, minivans, trucks, and NEV/hydrogen models for government transit, tourism, and export fleets across 150+ countries.

Ownership category

akta.pro rank

Product category

Commercial Buses and Coaches

NAICS

Motor Vehicle Manufacturing (3361)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Intercity/Coach (Touring) Bus Manufacturing (IMACADAB)

akta.pro secondary industries

Shuttle/Paratransit & Community Bus Manufacturing (IMACADAD), Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH), Bus & Coach Body Manufacturing (Coachwork) (IMACAGAE)

Keywords

• Commercial bus manufacturing
• New energy vehicles
• Autonomous driving buses
• Hydrogen fuel cell vehicles
• Commercial vehicle exports

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. 客车整车销售 (Bus/Vehicle Sales): King Long's primary revenue stream comes from manufacturing and selling full-scale buses and coaches. Product portfolio spans highway coaches, city buses, light commercial vehicles, heavy trucks, special purpose vehicles, and autonomous vehicles across multiple powertrains (diesel, CNG, pure electric, hydrogen fuel cell, hybrid). Vehicle prices range from ~276,000 RMB for light commercial vehicles to several million RMB for large highway coaches. The company operates both domestic (China) and export markets with 150+ countries served.
2. 售后服务与维保服务 (After-Sales Service & Maintenance): King Long offers comprehensive after-sales service through its Dragon悦 (Longyue) service brand, providing 5-minute response, 2-hour arrival, and 7×24-hour support. Services include full lifecycle maintenance solutions (8-year programs), three-electric system extended warranties, vehicle modifications, and technical training. The company operates 1000+ service stations domestically and 100+ dealers globally.
3. 定制化解决方案 (Customized Solutions): King Long provides integrated transportation solutions including smart transportation solutions, new energy truck solutions, mobile hospital solutions, and full-scenario bus product solutions. These solutions combine hardware, software, and services targeting government transit authorities, tourism operators, and industrial clients.
4. 金融服务方案 (Financial Services): King Long offers financial service plans for vehicle purchases, providing leasing and financing solutions to customers. The company also offers battery separation and vehicle leasing business models for new energy trucks to reduce upfront procurement costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

King Long Bus & Coach manufactures and sells a full lineup of commercial vehicles including highway coaches, city buses, light commercial vehicles, heavy trucks, special purpose vehicles (medical, RV), and autonomous vehicles. The product portfolio spans multiple powertrains (diesel, CNG, pure electric, hydrogen fuel cell, hybrid) and integrates proprietary autonomous driving (L4), smart transportation platforms, and IoT telematics for government transit authorities, tourism operators, and logistics companies.

Differentiator

Problem solved

Functional benefit

Brands

• 阿波龙 (Apolong): L4级量产自动驾驶巴士品牌，中国首款量产级无人驾驶电动巴士，已实现全国45个城市及地区常态化运营并出口中东。
• 龙翼 (Longyi)
• 龙悦服务
• Merry Combo
• 龙卫 (Longwei)
• 龙耀
• 铛铛车
• GOVO
• MOSO (Mobile Store)
• Robovan
• DIDO
• HAPO (Happy Go)
• GAPA

Products and services

• 新五系 XMQ6135QY Highway Coach High-end highway coach designed for long-distance passenger transport with focus on comfort, luxury, and operational efficiency for tourism and intercity transport operators.
• 金龙M6 City Bus High-capacity metro-style city bus for urban public transit authorities, designed for trunk routes, BRT systems, and urban-rural transit scenarios.
• 金龙M7 City Bus High-capacity city bus for urban public transit operations with focus on passenger capacity and accessibility.
• 金龙M8 City Bus

Quantifiable outcome

• 2025 overseas export volume grew 64.9% year-over-year; new energy product exports grew 117% year-over-year
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• 中共福建省委党校 (Party School of CPC Fujian Provincial Committee)minorStrategic or Co-development Partner · 1 June 2026King Long donated electric campus shuttle vehicles to the Party School to support all-weather personnel commuting and conference logistics. This represents the company's CSR activities and strengthens relationships with government institutions.
• 山西文旅交通运营有限公司 (Shanxi Cultural Tourism Transportation Operation Co., Ltd.)coreStrategic or Co-development Partner · 17 March 2026King Long partnered with Shanxi Cultural Tourism Transportation Operation Co., Ltd. and Inner Mongolia Cultural Tourism Group to jointly create the '游龙大巴' premium cultural tourism travel solution. Based on the Merry Combo high-end passenger model, King Long provides deeply customized complete vehicle solutions supporting high-quality, differentiated, and scenario-based cultural tourism services.
• 内蒙古文旅集团 (Inner Mongolia Cultural Tourism Group)coreStrategic or Co-development Partner · 17 March 2026Joint development of premium cultural tourism travel solutions with Inner Mongolia Cultural Tourism Group, providing customized vehicles for cultural tourism scenarios in Inner Mongolia.
• 金龙汽车科技公司 (King Long Automotive Technology Company)coreStrategic or Co-development Partner · 1 January 2025The national standard information security T-BOX was jointly developed by King Long's automotive technology subsidiary and the King Long bus engineering research institute. This partnership between internal corporate entities represents a core internal R&D collaboration for proprietary connected vehicle technology.
• 福大紫金氢能科技有限公司 (Fuda Zijin Hydrogen Energy Technology Co., Ltd.)coreStrategic or Co-development Partner · 1 January 2023In January 2023, King Long and Fuda Zijin signed a cooperation agreement to develop China's first ammonia-hydrogen fuel cell bus. The technology uses liquid ammonia as fuel, coupling ammonia-to-hydrogen conversion with hydrogen fuel cell technology, reducing fuel costs by 69% compared to high-pressure hydrogen storage and doubling range. The technology has been extended to 49T heavy trucks.
• 百度 (Baidu)coreStrategic or Co-development Partner · 1 January 2021King Long co-developed the Robobus autonomous driving bus with Baidu. The jointly developed Apolong (阿波龙) was China's first mass-produced L4 autonomous bus, achieving commercial deployment in 45+ cities. Baidu provides its Apollo autonomous driving system, while King Long provides the vehicle platform and manufacturing capability.
• 宁德时代 (CATL)coreTechnology or IntegrationCATL is the primary battery supplier for King Long's new energy vehicles. King Long uses CATL lithium iron phosphate batteries across its electric bus, truck, and special vehicle product lines. The partnership covers battery supply, battery swap technology, and integrated powertrain solutions.
• 玖行 (Jiuhang)coreTechnology or IntegrationJiuhang provides battery swap system assemblies for King Long's new energy trucks (KT601, KT602, KD600, KD800, KS800 models). The battery swap technology enables 5-minute battery replacement, significantly reducing charging time for commercial truck operations.
• 福汽集团 (Fujian Motor Industry Group)coreStrategic or Co-development PartnerFujian Motor Industry Group (Fujian Automotive Industry Group Co., Ltd.) is King Long's parent/group company. The group oversees King Long's operations and includes subsidiaries like King Long Bus and King Long New Energy. King Long underwent a party committee inspection by the Fushine group in 2025.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scania: Swedish commercial vehicle manufacturer with bus/coach operations; competes with King Long in sustainable heavy bus powertrains and premium touring coaches, especially in Europe and Latin America.
• Daimler Truck / Mercedes-Benz Buses: Global incumbent bus and coach OEM (including Setra/EvoBus) with strong premium positioning in Europe and Latin America; competes with King Long in higher-end highway coach and tourist bus segments globally.
• Volvo Buses: Global premium bus and chassis manufacturer with strong presence in Europe, Latin America, and Asia; competes with King Long in electrified city bus and premium coach categories.
• NFI Group / New Flyer: North America's largest transit bus manufacturer (New Flyer, MCI, Alexander Dennis brands); competes with King Long in zero-emission transit bus procurement and increasingly in international markets.

Direct peers

• BYD: Vertically integrated Chinese EV maker with a major electric bus and coach division (BYD Auto Industry); competes directly with King Long in domestic BEV bus tenders and increasingly in overseas markets leveraging BYD's global brand.
• Zhongtong Bus: Shandong-listed Chinese bus OEM offering city buses, highway coaches, and new energy vehicles; competes with King Long in domestic municipal electrification tenders and export markets.
• Yutong Bus: China's largest bus and coach manufacturer with a comparable full-range portfolio spanning city buses, highway coaches, and new energy vehicles; competes head-to-head with King Long in domestic municipal tenders and international export markets.
• Higer Bus: Suzhou-based Chinese bus and coach manufacturer with overlapping product line in highway coaches, city buses, and new energy vehicles; competes with King Long particularly in tourism coach and export segments.
• Anhui Ankai Automobile: Anhui-based bus and coach manufacturer focused on large, medium, and light buses including new energy models; competes with King Long in Chinese city bus and highway coach segments.

Regional players

• Solaris Bus & Coach: Polish bus manufacturer specializing in electric and hydrogen urban buses for the European market; comparable product overlap with King Long's BEV/hydrogen city bus portfolio but geographically focused on Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kinglongbus
• YouTubeyoutube.com/@kinglongbus
• Instagraminstagram.com/kinglongbus
• LinkedInlinkedin.com/company/xiamen-king-long-united-automotive-industry-co.-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Long Bus & Coach