Insidere Llc

What Insidere Llc does

Insidere LLC, operating as Inside Real Estate, is a privately held US-based software company headquartered in Draper, Utah, that builds the BoldTrail real estate technology platform used by agents, teams, brokers, and large brokerage brands across the United States and Canada. The company's flagship product unifies CRM, marketing automation, IDX websites, AI-powered home search, mobile productivity, transaction management, commission automation, and recruiting/retention tooling into a single ecosystem marketed under the BoldTrail brand umbrella (consolidating the legacy kvCORE front-office and Brokermint back-office products). Underlying technology is a cloud-based SaaS stack combining 600+ MLS integrations, behavioral tracking across consumer-facing properties, a Twilio-powered communications layer processing 1M+ phone call minutes monthly, and proprietary AI capabilities spanning natural language search (HomeSearchAI, claimed 97% match accuracy), predictive lead scoring, computer vision on listing photos, and generative design tools within ListingMachine.

The company monetizes primarily through tiered annual SaaS subscriptions for BoldTrail Platform (Base, Plus, PRO) and BoldTrail BackOffice (Standard, Pro, Bundle), supplemented by BoldTrail Recruit subscriptions and an à-la-carte BoldTrail Marketplace that distributes more than 10 premium add-ons (PropertyBoost, Leads360, Concierge Pro, Smart Social Leads, Premium Video, etc.) plus 50+ third-party integrations. Go-to-market combines enterprise field sales, inside sales for mid-market brokerages, self-serve product-comparison and quiz-based PLG discovery on the website, and an affiliate/referral program offering up to $1,000 per converted referral. Customer evidence spans enterprise franchise brands (NextHome, RE/MAX, eXp Realty, Berkshire Hathaway, Weichert) through mid-market independents (RE/MAX Service First, Bond Street Partners) to individual SMB agents, with claimed adoption metrics of 70%+ agent adoption and 5–10× engagement lift from behavioral automation.

No external funding, parent company, or revenue figures are disclosed in the available source material; the company appears to be founder-controlled and operationally active, with a stream of product launches and a brand consolidation executed between 2024 and 2026.

Name

Insidere Llc

Legal name

Inside Real Estate

Website

https://www.boldtrail.com

Company type

Private

Operating status

Operating

Short description

Insidere LLC operates the BoldTrail SaaS platform, providing AI-powered CRM, marketing, transaction management, and back-office software to real estate agents, teams, brokers, and enterprise brands across the US and Canada.

Ownership category

akta.pro rank

Product category

Real Estate Technology SaaS

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Special Purpose & Alternative Asset Brokerage (BPAJABAH)

Keywords

• Real estate CRM software
• Brokerage back office
• Real estate lead generation
• IDX website platform
• Brokerage management software

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. BoldTrail Platform Subscriptions: SaaS subscription model with tiered packages (BoldTrail Base, Plus, PRO) for front office CRM, websites, lead generation, and marketing. Includes add-ons like Listing Machine, Present, and Smart Number.
2. BoldTrail BackOffice Subscriptions: Transaction management, commission automation, accounting, and agent onboarding platform with tiered capabilities (Standard BackOffice, BackOffice Pro, BackOffice Bundle)
3. BoldTrail Recruit Subscriptions: Recruitment, retention, and growth coaching platform for brokerages
4. Marketplace Add-ons: A la carte premium tools and services including PropertyBoost, Leads360, Home & Money Leads, Concierge Pro, Smart Social Leads, MyAgentFinder, Premium Video, Voicemail Drop, Personal Smart Number, and professional services
5. Affiliate Referral Rewards: Referral program earning up to $1,000 per successful referral with additional incentive of free year (up to $15,000 value) for 6 referrals in one year

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Insidere LLC (doing business as Inside Real Estate) provides the BoldTrail real estate technology platform, a cloud-based SaaS ecosystem that combines AI-powered CRM, IDX websites, marketing automation, lead generation, transaction management, commission automation, accounting, and brokerage back-office operations. The unified platform serves real estate agents, teams, brokers, and enterprise franchise brands across the US and Canada with tiered subscription packages (Base, Plus, PRO) and an add-on marketplace of 50+ integrations and premium tools.

Product overview

BoldTrail is a unified real estate technology ecosystem powered by Inside Real Estate, combining multiple products into one platform. The core offering consists of BoldTrail Platform (Front Office) — an AI-powered CRM with IDX websites, lead generation, marketing automation, and business analytics; BoldTrail BackOffice — transaction management and commission automation for brokerages; BoldTrail Recruit — recruitment and retention platform; and BoldTrail Marketplace — an add-on hub with 50+ integrations and tools like PropertyBoost, Leads360, and Concierge Pro. The ecosystem is enhanced with AI features including HomeSearchAI for natural language property search, Streams mobile CRM for AI-driven daily prioritization, Present for CMA presentations, CoreHome for homeownership engagement, and ListingMachine for automated listing marketing.

Differentiator

Problem solved

Functional benefit

Brands

• BoldTrail: AI-powered CRM platform and productivity engine for real estate professionals, empowering agents, teams, and brokerages to generate leads, engage clients, and drive business growth with smarter automation.
• BoldTrail BackOffice
• BoldTrail Recruit
• BoldTrail Marketplace
• Present
• CoreHome
• HomeSearchAI
• Streams
• ListingMachine & DesignCenter

Products and services

• BoldTrail Platform (Front Office) All-in-one AI-powered front office CRM solution including IDX websites, lead engine, Smart CRM, marketing automation, listing management, transaction integration, and business analytics for real estate professionals.
• BoldTrail BackOffice Back-office transaction management and commission automation platform for brokerages, handling agent billing, onboarding, accounting with QuickBooks integration, and reporting.
• BoldTrail Recruit Recruitment and retention platform for brokerages with recruiting dashboard, transaction heat map, net income valuation tool, office and agent reports, and smart campaign features.
• HomeSearchAI AI-powered natural language home search enabling buyers to search using conversational queries with personalized results and 97% match accuracy, plus smarter alerts.
• Streams Mobile CRM AI-powered mobile productivity app that surfaces lead prioritization, pipeline visibility, real-time activity notifications, and an AI assistant that helps agents act on high-intent signals in seconds.
• Present Next-generation CMA and presentation builder for creating interactive comparative market analyses and listing/buyer presentations with real-time client engagement tracking.
• CoreHome Homeownership engagement solution keeping brokerages and agents connected with clients throughout their ownership journey for lifetime relationship building.
• ListingMachine & DesignCenter

Quantifiable outcome

• 5-10X higher contact engagement with behavioral automation
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration47 records

AI capability12 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core.

• DocuSigncoreTechnology or IntegrationIntegration partner for electronic signature capabilities within BoldTrail's transaction management workflows, enabling seamless document signing and compliance.
• DotloopcoreTechnology or IntegrationTransaction management platform integration allowing seamless data flow between Dotloop and BoldTrail ecosystem.
• QuickBookscoreTechnology or IntegrationAccounting software integration for financial sync, eliminating manual entry and ensuring real-time financial data updates between BoldTrail BackOffice and QuickBooks.
• ZapiercoreTechnology or IntegrationIntegration platform enabling BoldTrail to connect with thousands of third-party applications and automate workflows across the real estate tech stack.
• ZillowcoreTechnology or IntegrationZillow Group integration allowing lead sync and property data sharing within the BoldTrail CRM.
• TwiliocoreTechnology or IntegrationCommunication platform integration powering SMS/text messaging capabilities within BoldTrail's CRM and marketing automation.
• BombBombcoreTechnology or IntegrationVideo messaging integration unique to BoldTrail, providing fully integrated BombBomb messaging at no additional cost for personalized video communication.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Follow Up Boss: Follow Up Boss is one of the leading real estate CRMs in the US, with strong mid-market and team-level distribution. Acquired by Zillow Group in 2024, it competes head-to-head with BoldTrail in front-office CRM, lead routing, and agent productivity for residential brokerages.
• Lofty (formerly Chime): Lofty is an AI-first real estate CRM and marketing platform targeting agents, teams, and brokerages. It competes directly with BoldTrail across CRM, IDX websites, AI-powered lead nurturing, and behavioral automation, and is among the most comparable end-to-end competitors in the space.
• Real Geeks: Real Geeks provides real estate websites, lead generation, and CRM tools focused on individual agents and small teams. It overlaps with BoldTrail's SMB segment (IDX websites, lead engine, Smart CRM) and is a frequent alternative considered by prospects evaluating BoldTrail Base / Plus tiers.
• CINC (now part of Berkshire Hathaway HomeServices): CINC provides real estate CRM, IDX websites, and lead generation for agents and teams. Acquired by Berkshire Hathaway HomeServices, it overlaps with BoldTrail's front-office offering and is a recurring benchmark in product comparisons.
• LionDesk: LionDesk is an affordable real estate CRM with email marketing, video email, and transaction management features targeting individual agents and small brokerages. It serves as a lower-priced alternative to BoldTrail's Base tier in the entry-level segment.

Broad incumbents

• Zillow Group (Premier Agent / Zillow Premier Agent CRM): Zillow Group operates the largest US real estate marketplace and has expanded into CRM after acquiring Follow Up Boss and Homes.com assets. While much larger and broader, Zillow overlaps with BoldTrail in lead generation, CRM, and AI search — and serves as both a partner (Zillow lead integration) and a competitor.
• Compass: Compass is a tech-enabled residential brokerage that develops its own agent-facing CRM, marketing, and AI tools. While primarily a brokerage, its internal platform competes with BoldTrail for agent mindshare and serves as both a partner and a competitor in the enterprise brokerage segment where BoldTrail also sells.
• Salesforce (Industry Cloud: Real Estate): Salesforce is a horizontal CRM platform used by some larger real estate enterprises as an alternative or complement to vertical CRMs. While not a direct vertical competitor, Salesforce is an alternative path for large brokerages evaluating BoldTrail's enterprise offering and competes on integration and customization.

Emerging players

• CloudCMA: CloudCMA is a comparative market analysis (CMA) and presentation tool that integrates with BoldTrail and competing CRMs. It competes with BoldTrail's Present (CMA builder) module and is a benchmark for that specific capability rather than the full platform.
• SkySlope: SkySlope provides transaction management and digital transaction archives for real estate brokerages and is integrated into the BoldTrail ecosystem as well as competing with BoldTrail BackOffice on transaction management and compliance workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/inside_re_?lang=en
• YouTubeyoutube.com/c/InsideRealEstate
• Facebookfacebook.com/InsideREtech
• LinkedInlinkedin.com/company/inside-real-estate_2
• Instagraminstagram.com/inside_real_estate/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insidere Llc