Hufft Marchand Hospitality

What Hufft Marchand Hospitality does

Hufft Marchand Hospitality (HMH) is a privately held, multi-concept restaurant group headquartered in Metairie, Louisiana, that operates six consumer-facing brands—The Overpass Merchant, Curbside Burgers, Junior's on Harrison, Gail's Fine Ice Cream (two locations), Il Supremo, and Barcar—across the Louisiana Gulf Coast, including Metairie, New Orleans, and Baton Rouge. The group's operating history dates to a 2011 food truck, with the corporate entity formed in 2020 to consolidate the founders' expanding portfolio under a single structure with shared back-office, procurement, and marketing overhead.

Revenue is generated across four distinct streams: dine-in and counter-service restaurant operations across the six concepts, an HMH Catering business serving events and corporate clients, the Il Supremo wholesale pasta line distributing to other restaurants and retailers across the Gulf Coast, and ancillary lines including branded merchandise and restaurant-consulting services. The core technology stack is intentionally lean and third-party: Toast Tab handles online ordering while DoorDash provides delivery, indicating a low-capex, partner-driven approach to digital channels rather than in-house platform development. The group has no disclosed institutional funding, no parent company, and no public financial reporting, and its growth has been funded and operated entirely by founders Nick Hufft and Lon Marchand.

HMH's customer base is overwhelmingly consumer-facing and geographically concentrated in southeast Louisiana, with modest B2B exposure through catering and Il Supremo wholesale. Marketing is primarily organic and concentrated on Instagram, and the company has no disclosed awards, certifications, regulatory actions, patents, or partnerships. The business model is therefore best characterized as a founder-led, regionally concentrated multi-brand hospitality operator building incremental revenue lines (wholesale, catering, merch, consulting) around a core of owned restaurant concepts.

Name

Hufft Marchand Hospitality

Legal name

Hufft Marchand Hospitality

Website

https://hufftmarchand.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Hufft Marchand Hospitality is a privately held, multi-concept restaurant group based in Metairie, Louisiana, operating six restaurant brands, a catering arm, a wholesale pasta line, merchandise, and restaurant-consulting services across the Louisiana Gulf Coast.

Ownership category

akta.pro rank

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Operations: Direct revenue from multiple restaurant brands including The Overpass Merchant, Curbside Burgers, Junior's on Harrison, Gail's Fine Ice Cream, Barcar, and Il Supremo, operating across Baton Rouge, New Orleans, and Metairie Louisiana.
2. Catering Services: Full-service catering for events ranging from backyard gatherings to weddings, including box lunches, food truck services, and custom event catering across southeast Louisiana.
3. Wholesale Pasta Production: Il Supremo produces and distributes fresh pasta to restaurants and retailers along the Gulf Coast, providing wholesale revenue from B2B restaurant and retail distribution.
4. Merchandise Sales: Branded merchandise including apparel (shirts, hats, beanies) sold through the HMH e-commerce storefront, with prices ranging from $23 for hats to $25 for shirts.
5. Restaurant Consulting: Consulting services for restaurant operators including startup analysis, menu development, construction layout, day-to-day operations support, catering sales, financial analytics, and HR training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Hufft Marchand Hospitality manages and operates a portfolio of six restaurant brands across Louisiana — Curbside Burgers, The Overpass Merchant, Junior's on Harrison, Gail's Fine Ice Cream (two locations), Il Supremo (fresh pasta and pizza), and Barcar. In addition to restaurant operations, the company provides full-service catering for events, wholesale fresh pasta production and distribution to Gulf Coast restaurants and retailers, branded merchandise sales through an e-commerce storefront, and restaurant consulting services covering startup analysis, menu development, construction layout, operations, financial analytics, and HR training.

Differentiator

Problem solved

Functional benefit

Brands

• Curbside Burgers: Hamburger restaurant located at 4158 Government St, Baton Rouge, LA 70806.
• The Overpass Merchant
• Junior's on Harrison
• Gail's Fine Ice Cream
• Il Supremo
• Barcar
• HMH Catering

Products and services

• Curbside Burgers Hamburger restaurant offering take-out and dine-in options, located at 4158 Government St, Baton Rouge, LA 70806.
• The Overpass Merchant Flagship restaurant located at 2904 Perkins Rd, Baton Rouge, LA 70808, part of the HMH restaurant portfolio.
• Junior's on Harrison Restaurant located at 789 Harrison Ave, New Orleans, LA 70124, the first New Orleans concept in the HMH portfolio.
• Gail's Fine Ice Cream Artisan ice cream shop with locations in Baton Rouge (3025 Perkins Rd) and New Orleans (789 1/2 Harrison) offering premium fine ice cream products.
• Il Supremo

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Darden Restaurants: Owner of Olive Garden, LongHorn Steakhouse, Yard House, Cheddar's, and Capital Grille. A scaled multi-brand full-service dining operator; relevant for illustrating how an integrated restaurant group manages brand portfolio and supply-chain leverage.
• Brinker International: Operates Chili's Grill & Bar and Maggiano's Little Italy. Comparable as a publicly traded multi-brand casual dining operator pursuing a portfolio strategy similar to HMH.
• Bloomin' Brands: Multi-brand casual dining holding company (Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's). It models the multi-concept restaurant group strategy that Hufft Marchand Hospitality is building toward at a smaller, regional scale.
• Ruth's Hospitality Group: Multi-concept restaurant group built around Ruth's Chris Steak House plus catering and seasonal concepts. Closely parallels HMH's model of flagship concepts supplemented by catering revenue and adjacent brand development.
• Walk-On's Sports Bistreaux: Louisiana-born casual dining and sports bar chain with multiple restaurant concepts across the South. It is the closest regional analogue to Hufft Marchand Hospitality given its Louisiana roots, multi-unit operation, catering capabilities, and brand portfolio approach.
• Inspire Brands: Multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Jimmy John's, Baskin-Robbins). Demonstrates the rollup playbook of operating many distinct restaurant brands under shared infrastructure, comparable to HMH's six-brand strategy.

Regional players

• Acme Oyster House: Iconic New Orleans restaurant operator with multiple locations across southeast Louisiana. Comparable as an established regional Louisiana restaurant brand with strong catering and event presence.
• Emeril's Restaurants: New Orleans-based multi-concept restaurant group founded by Emeril Lagasse (Emeril's, NOLA, Meril, Lagasse's Stadium). Most directly comparable Louisiana-rooted multi-brand operator to HMH.
• Drago's Seafood Restaurant: New Orleans-based seafood restaurant operator with locations in Metairie and other Louisiana markets. A direct regional peer and a natural cross-branding or partnership candidate for HMH's portfolio.
• Galatoire's Restaurant: Historic New Orleans fine dining operator with a celebrated Bourbon Street flagship and supplemental locations. Comparable as an established Louisiana hospitality brand with strong catering and event business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hufftmarchand
• LinkedInlinkedin.com/company/hufft-marchand-hospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hufft Marchand Hospitality