Hollandia Nurseries, Llc
Hollandia Nurseries is a privately held, family-owned retail garden center and grower in Bethel, Connecticut, operating two physical locations, 27 greenhouses on 21+ acres, and a landscape design-installation services arm serving home gardeners across Fairfield County and the surrounding Connecticut market.
- Company typePrivate
- Founded1964
- HeadquartersBethel, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Hollandia Nurseries, Llc does
Hollandia Nurseries, LLC is a privately held, family-owned retail garden center, grower, and landscape services business headquartered in Bethel, Connecticut. Founded in April 1964 by Hans and Sally Reelick, the company operates from its 21+ acre main campus at 103 Old Hawleyville Road — comprising 27 production greenhouses, roughly 3 acres of display gardens, and barns, gazebos, and shop buildings — and a second retail concept, Hollandia Gift & Garden, at 95 Stony Hill Road. The company grows over one million annuals and 200,000+ perennials on-site each year across more than 1,200 perennial varieties, alongside trees, shrubs, vegetables, and herbs tuned to the Connecticut climate.
The core product portfolio is organized around plants (annuals and perennials grown in-house), hard goods (fertilizers, garden tools, trellises, hoses, pottery, terra cotta pots), statuary and ornamental garden products sourced largely from Campania International, and outdoor living merchandise (Weber grills, luxury outdoor furniture, masonry, bird houses, weather vanes) at the Gift & Garden location. The company also operates a landscaping services arm providing landscape design, hardscapes (patios, walkways, walls), installation, and spring/fall maintenance, supported by staff carrying 100+ years of combined experience. A Hollandia Plant Guarantee — full replacement for trees and shrubs the company installs and 50% credit otherwise — anchors the installation-to-aftercare loop. Pricing is in-store retail with no e-commerce channel; the only disclosed unit price is farm fresh eggs at $5.95 per dozen.
Commercial activity is direct-to-consumer through the two physical storefronts, supplemented by a content-marketing website (ctgrown.com), organic Facebook and Instagram accounts, an email newsletter for sales and events, and two annual community events (Spring Flower Show and Fall Festival). The company serves primarily home gardeners and secondarily residential landscaping customers across Fairfield County and Connecticut. Revenue is generated through one-time plant and hard-goods sales, gift-shop transactions, and professional services fees. The business has remained founder-family controlled and independent throughout its 62-year operating history, with no disclosed institutional investment, acquisitions, or ownership transitions.
Hollandia Nurseries, Llc firmographics
Firmographics- Name
- Hollandia Nurseries, Llc
- Legal name
- Hollandia Nurseries, LLC
- Website
- https://ctgrown.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Short description
- Hollandia Nurseries is a privately held, family-owned retail garden center and grower in Bethel, Connecticut, operating two physical locations, 27 greenhouses on 21+ acres, and a landscape design-installation services arm serving home gardeners across Fairfield County and the surrounding Connecticut market.
- Ownership category
- akta.pro rank
Hollandia Nurseries, Llc industry classification
Industry- Product category
- Garden Centers & Nurseries
- NAICS
- Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (44424), Landscaping Services (561730), Floriculture Production (111422)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100), Agricultural Services (700)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industries
- Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Hollandia Nurseries, Llc is headquartered
LocationHeadquarters
- HQ city
- Bethel
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hollandia Nurseries, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Plant Sales: Retail sales of annuals, perennials, trees, shrubs, vegetables, and herbs grown on-site. The company grows over a million annuals and 200,000+ perennials annually.
- Hard Goods: Sales of fertilizers, garden tools, pottery, statuary, statuary (manufactured by Campania International), bird houses, lawn torches, hoses, trellises, and other gardening accessories.
- Landscaping Services: Professional landscape design and installation services with well over 100 years of combined experience. Services include landscape design, hardscapes (patios, walkways, walls), landscape installation, and spring/fall maintenance.
- Gift Shop: Sales of distinctive garden accessories including bird houses, weather vanes, wreaths, planters, baskets, wind chimes, hummingbird feeders, ornamental items, terra cotta pots, outdoor furniture, and Weber grills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In-store retail pricing for plants and garden supplies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Hollandia Nurseries, Llc product offering
Product offeringCore offering
Hollandia Nurseries, LLC operates two retail garden centers in Bethel, Connecticut (Hollandia Nurseries & Farm at 103 Old Hawleyville Rd and Hollandia Gift & Garden at 95 Stony Hill Rd) supported by 27 greenhouses across 21 acres where the company grows more than one million annuals and over 200,000 perennials each year. The company sells plants, garden hard goods, statuary (including the Campania International collection), and farm-fresh eggs, while also providing professional landscape design, installation, hardscape, and maintenance services. Customers benefit from free educational resources such as the Green Thumb Gardening Advice program, seasonal events like the Spring Flower Show and Fall Festival, and the proprietary Hollandia Plant Guarantee that backs retail purchases.
Product overview
Hollandia Nurseries is a retail garden center offering a comprehensive range of plants and gardening products across two locations in Bethel, CT. The core product portfolio centers on Annuals and Perennials grown on-site in 27 greenhouses across 21 acres, supplemented by Hard Goods (fertilizers, tools, garden supplies) and decorative Statuary. The company provides Landscaping Services including design, installation, and maintenance. Additional offerings include the Gift & Garden retail location, the Green Thumb Gardening Advice educational program with care sheets and garden designs, and the Hollandia Plant Guarantee. The business operates seasonal events including the Spring Flower Show and Fall Festival.
Differentiator
Problem solved
Functional benefit
Products and services
- Annuals More than one million annual plants grown each year on-site at Hollandia's 21-acre, 27-greenhouse facility in Bethel, CT, and sold through the company's two retail garden center locations for Connecticut home gardeners.
- Perennials Over 200,000 perennial plants grown each year on-site at Hollandia's 21-acre, 27-greenhouse facility in Bethel, CT, and sold through the company's two retail garden center locations for Connecticut home gardeners seeking long-lived landscape plants.
- Garden Hard Goods Selection of garden hard goods (including outdoor furniture and related gardening accessories) sold alongside plants at Hollandia's retail garden centers in Bethel, CT to support residential landscaping and outdoor living projects.
- Garden Statuary Curated collection of garden statuary, including the Campania International line, sold at Hollandia's retail garden centers for residential landscape ornamentation.
- Fresh Farm Eggs Fresh farm eggs produced and sold at Hollandia Nurseries & Farm in Bethel, CT as a complementary on-site farm product.
- Landscape Design Services Professional landscape design services drawing on 100+ years of combined staff experience, offered to Connecticut homeowners for residential landscape projects.
- Landscape Installation Services Professional landscape installation services delivering plant, hardscape, and structural installations for residential properties in Connecticut, leveraging Hollandia's on-site-grown plant inventory.
- Hardscape Services Residential hardscape construction services (such as patios, walkways, and built landscape structures) provided by Hollandia's landscape team in Connecticut.
- Landscape Maintenance Services Ongoing residential landscape maintenance services offered by Hollandia's team to Connecticut homeowners following landscape design and installation work.
Companies that use Hollandia Nurseries, Llc
Customer profileSegments2 records
Ideal customer profiles2 records
Hollandia Nurseries, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hollandia Nurseries, Llc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Campania InternationalminorCampania International, located in Quakertown, PA, is a manufacturer of statuary and ornamental garden products. Much of Hollandia's statuary inventory is manufactured by Campania International.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Hollandia Nurseries, Llc competitors and assessment
Company assessmentBroad incumbents
- Bailey Nurseries: One of the largest wholesale nurseries in the U.S., producing shrubs, trees, perennials, and roses for retail garden centers and landscape contractors. Comparable as a broad-scale grower in the same plant-production category, but serving retailers rather than operating its own consumer storefront.
- Monrovia Nursery Company: National wholesale nursery growing container plants for retail garden centers and big-box stores across the U.S. Comparable as a scaled plant producer in the same category but operating via wholesale distribution rather than own-retail like Hollandia.
- Home Depot Garden Centers: Largest U.S. home improvement retailer with seasonal garden centers selling plants, hard goods, and tools nationwide. Comparable as a competing garden retail channel serving the same homeowner customers with broader convenience but lower service intensity than Hollandia.
- Star Roses and Plants: Wholesale nursery producing branded roses, woody plants, and perennials for garden centers and landscape professionals. Comparable as a competing plant-source brand that Hollandia may stock or compete against at the consumer level.
- Proven Winners: National plant brand and grower network marketing annuals, perennials, and shrubs through independent garden centers and retailers. Comparable as a competing brand/plant source that Hollandia's customers may also purchase, and as a broader retail-channel competitor.
Direct peers
- Broken Arrow Nursery: Connecticut nursery specializing in rare and unusual plants, woody ornamentals, and native species. Comparable as a specialist grower-retailer in Connecticut targeting serious home gardeners with high-value plant material.
- White Flower Farm: Connecticut-based nursery and garden retailer offering perennials, annuals, and plants via mail-order and seasonal catalogs. Directly comparable as a regional grower-retailer with strong horticultural brand reputation serving New England homeowners.
- Gilbertie's Herbs & Garden Center: Long-established Connecticut garden center and herb nursery with retail and landscape services. Comparable as a heritage regional garden center serving Connecticut homeowners with plants and landscape design.
- Natureworks Garden Center: Family-owned Connecticut garden center offering plants, organic gardening supplies, landscaping services, and gardening education. Comparable as a similarly-sized regional garden center competing for the same Connecticut homeowner customer base.
Others
- Campania International: Manufacturer of cast stone garden statuary, fountains, and outdoor décor based in Pennsylvania. Comparable as Hollandia's primary statuary supplier; relevant for understanding Hollandia's hard-goods supply chain and partnership economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hollandia Nurseries, Llc social profiles
Digital presenceHollandia Nurseries, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hollandia Nurseries, Llc leadership team
Management profileNumber of profiles
Profiles2 records
Hollandia Nurseries, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hollandia Nurseries, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hollandia Nurseries, Llc
What does Hollandia Nurseries, Llc do?
Hollandia Nurseries, LLC operates two retail garden centers in Bethel, Connecticut (Hollandia Nurseries & Farm at 103 Old Hawleyville Rd and Hollandia Gift & Garden at 95 Stony Hill Rd) supported by 27 greenhouses across 21 acres where the company grows more than one million annuals and over 200,000 perennials each year. The company sells plants, garden hard goods, statuary (including the Campania International collection), and farm-fresh eggs, while also providing professional landscape design, installation, hardscape, and maintenance services. Customers benefit from free educational resources such as the Green Thumb Gardening Advice program, seasonal events like the Spring Flower Show and Fall Festival, and the proprietary Hollandia Plant Guarantee that backs retail purchases.
Is Hollandia Nurseries, Llc a public or private company?
Hollandia Nurseries, Llc is a private company. It is classified as family owned and is currently operating.
When was Hollandia Nurseries, Llc founded?
Hollandia Nurseries, Llc was founded in 1964.
Where is Hollandia Nurseries, Llc based?
Hollandia Nurseries, Llc is headquartered in Bethel, United States, in the North America region.
How does Hollandia Nurseries, Llc make money?
Four revenue lines are on record. Plant Sales are the primary driver. The others are hard Goods, landscaping Services and gift Shop.
Who are Hollandia Nurseries, Llc's main competitors?
Broad incumbents on record are Bailey Nurseries, Monrovia Nursery Company, Home Depot Garden Centers, Star Roses and Plants and Proven Winners. Direct peers are Broken Arrow Nursery, White Flower Farm, Gilbertie's Herbs & Garden Center and Natureworks Garden Center. Campania International is listed as an others.
Does Hollandia Nurseries, Llc have an API?
No public API is recorded for Hollandia Nurseries, Llc.
What industry is Hollandia Nurseries, Llc in?
Hollandia Nurseries, Llc's product category is Garden Centers & Nurseries. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAGAHAE, Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs). Its NAICS code is 11142 and its SIC code is 5200.