Hollandia Nurseries, Llc

What Hollandia Nurseries, Llc does

Hollandia Nurseries, LLC is a privately held, family-owned retail garden center, grower, and landscape services business headquartered in Bethel, Connecticut. Founded in April 1964 by Hans and Sally Reelick, the company operates from its 21+ acre main campus at 103 Old Hawleyville Road — comprising 27 production greenhouses, roughly 3 acres of display gardens, and barns, gazebos, and shop buildings — and a second retail concept, Hollandia Gift & Garden, at 95 Stony Hill Road. The company grows over one million annuals and 200,000+ perennials on-site each year across more than 1,200 perennial varieties, alongside trees, shrubs, vegetables, and herbs tuned to the Connecticut climate.

The core product portfolio is organized around plants (annuals and perennials grown in-house), hard goods (fertilizers, garden tools, trellises, hoses, pottery, terra cotta pots), statuary and ornamental garden products sourced largely from Campania International, and outdoor living merchandise (Weber grills, luxury outdoor furniture, masonry, bird houses, weather vanes) at the Gift & Garden location. The company also operates a landscaping services arm providing landscape design, hardscapes (patios, walkways, walls), installation, and spring/fall maintenance, supported by staff carrying 100+ years of combined experience. A Hollandia Plant Guarantee — full replacement for trees and shrubs the company installs and 50% credit otherwise — anchors the installation-to-aftercare loop. Pricing is in-store retail with no e-commerce channel; the only disclosed unit price is farm fresh eggs at $5.95 per dozen.

Commercial activity is direct-to-consumer through the two physical storefronts, supplemented by a content-marketing website (ctgrown.com), organic Facebook and Instagram accounts, an email newsletter for sales and events, and two annual community events (Spring Flower Show and Fall Festival). The company serves primarily home gardeners and secondarily residential landscaping customers across Fairfield County and Connecticut. Revenue is generated through one-time plant and hard-goods sales, gift-shop transactions, and professional services fees. The business has remained founder-family controlled and independent throughout its 62-year operating history, with no disclosed institutional investment, acquisitions, or ownership transitions.

Name

Hollandia Nurseries, Llc

Legal name

Hollandia Nurseries, LLC

Website

https://ctgrown.com

Company type

Private

Founded year

1964

Operating status

Operating

Short description

Hollandia Nurseries is a privately held, family-owned retail garden center and grower in Bethel, Connecticut, operating two physical locations, 27 greenhouses on 21+ acres, and a landscape design-installation services arm serving home gardeners across Fairfield County and the surrounding Connecticut market.

Ownership category

akta.pro rank

Product category

Garden Centers & Nurseries

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (44424), Landscaping Services (561730), Floriculture Production (111422)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

akta.pro secondary industries

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Retail garden center
• Landscape design services
• Nursery plants
• Garden statuary
• Hardscape installation

Headquarters

HQ city

Bethel

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Plant Sales: Retail sales of annuals, perennials, trees, shrubs, vegetables, and herbs grown on-site. The company grows over a million annuals and 200,000+ perennials annually.
2. Hard Goods: Sales of fertilizers, garden tools, pottery, statuary, statuary (manufactured by Campania International), bird houses, lawn torches, hoses, trellises, and other gardening accessories.
3. Landscaping Services: Professional landscape design and installation services with well over 100 years of combined experience. Services include landscape design, hardscapes (patios, walkways, walls), landscape installation, and spring/fall maintenance.
4. Gift Shop: Sales of distinctive garden accessories including bird houses, weather vanes, wreaths, planters, baskets, wind chimes, hummingbird feeders, ornamental items, terra cotta pots, outdoor furniture, and Weber grills.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hollandia Nurseries, LLC operates two retail garden centers in Bethel, Connecticut (Hollandia Nurseries & Farm at 103 Old Hawleyville Rd and Hollandia Gift & Garden at 95 Stony Hill Rd) supported by 27 greenhouses across 21 acres where the company grows more than one million annuals and over 200,000 perennials each year. The company sells plants, garden hard goods, statuary (including the Campania International collection), and farm-fresh eggs, while also providing professional landscape design, installation, hardscape, and maintenance services. Customers benefit from free educational resources such as the Green Thumb Gardening Advice program, seasonal events like the Spring Flower Show and Fall Festival, and the proprietary Hollandia Plant Guarantee that backs retail purchases.

Product overview

Hollandia Nurseries is a retail garden center offering a comprehensive range of plants and gardening products across two locations in Bethel, CT. The core product portfolio centers on Annuals and Perennials grown on-site in 27 greenhouses across 21 acres, supplemented by Hard Goods (fertilizers, tools, garden supplies) and decorative Statuary. The company provides Landscaping Services including design, installation, and maintenance. Additional offerings include the Gift & Garden retail location, the Green Thumb Gardening Advice educational program with care sheets and garden designs, and the Hollandia Plant Guarantee. The business operates seasonal events including the Spring Flower Show and Fall Festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Annuals More than one million annual plants grown each year on-site at Hollandia's 21-acre, 27-greenhouse facility in Bethel, CT, and sold through the company's two retail garden center locations for Connecticut home gardeners.
• Perennials Over 200,000 perennial plants grown each year on-site at Hollandia's 21-acre, 27-greenhouse facility in Bethel, CT, and sold through the company's two retail garden center locations for Connecticut home gardeners seeking long-lived landscape plants.
• Garden Hard Goods Selection of garden hard goods (including outdoor furniture and related gardening accessories) sold alongside plants at Hollandia's retail garden centers in Bethel, CT to support residential landscaping and outdoor living projects.
• Garden Statuary Curated collection of garden statuary, including the Campania International line, sold at Hollandia's retail garden centers for residential landscape ornamentation.
• Fresh Farm Eggs Fresh farm eggs produced and sold at Hollandia Nurseries & Farm in Bethel, CT as a complementary on-site farm product.
• Landscape Design Services Professional landscape design services drawing on 100+ years of combined staff experience, offered to Connecticut homeowners for residential landscape projects.
• Landscape Installation Services Professional landscape installation services delivering plant, hardscape, and structural installations for residential properties in Connecticut, leveraging Hollandia's on-site-grown plant inventory.
• Hardscape Services Residential hardscape construction services (such as patios, walkways, and built landscape structures) provided by Hollandia's landscape team in Connecticut.
• Landscape Maintenance Services Ongoing residential landscape maintenance services offered by Hollandia's team to Connecticut homeowners following landscape design and installation work.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Campania InternationalminorOthersCampania International, located in Quakertown, PA, is a manufacturer of statuary and ornamental garden products. Much of Hollandia's statuary inventory is manufactured by Campania International.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bailey Nurseries: One of the largest wholesale nurseries in the U.S., producing shrubs, trees, perennials, and roses for retail garden centers and landscape contractors. Comparable as a broad-scale grower in the same plant-production category, but serving retailers rather than operating its own consumer storefront.
• Monrovia Nursery Company: National wholesale nursery growing container plants for retail garden centers and big-box stores across the U.S. Comparable as a scaled plant producer in the same category but operating via wholesale distribution rather than own-retail like Hollandia.
• Home Depot Garden Centers: Largest U.S. home improvement retailer with seasonal garden centers selling plants, hard goods, and tools nationwide. Comparable as a competing garden retail channel serving the same homeowner customers with broader convenience but lower service intensity than Hollandia.
• Star Roses and Plants: Wholesale nursery producing branded roses, woody plants, and perennials for garden centers and landscape professionals. Comparable as a competing plant-source brand that Hollandia may stock or compete against at the consumer level.
• Proven Winners: National plant brand and grower network marketing annuals, perennials, and shrubs through independent garden centers and retailers. Comparable as a competing brand/plant source that Hollandia's customers may also purchase, and as a broader retail-channel competitor.

Direct peers

• Broken Arrow Nursery: Connecticut nursery specializing in rare and unusual plants, woody ornamentals, and native species. Comparable as a specialist grower-retailer in Connecticut targeting serious home gardeners with high-value plant material.
• White Flower Farm: Connecticut-based nursery and garden retailer offering perennials, annuals, and plants via mail-order and seasonal catalogs. Directly comparable as a regional grower-retailer with strong horticultural brand reputation serving New England homeowners.
• Gilbertie's Herbs & Garden Center: Long-established Connecticut garden center and herb nursery with retail and landscape services. Comparable as a heritage regional garden center serving Connecticut homeowners with plants and landscape design.
• Natureworks Garden Center: Family-owned Connecticut garden center offering plants, organic gardening supplies, landscaping services, and gardening education. Comparable as a similarly-sized regional garden center competing for the same Connecticut homeowner customer base.

Others

• Campania International: Manufacturer of cast stone garden statuary, fountains, and outdoor décor based in Pennsylvania. Comparable as Hollandia's primary statuary supplier; relevant for understanding Hollandia's hard-goods supply chain and partnership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Hollandia-Nurseries-Gardens-121027334638065
• Instagraminstagram.com/hollandianursery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollandia Nurseries, Llc