Nordic Insurance Solutions Oy

What Nordic Insurance Solutions Oy does

Nordic Insurance Solutions Oy is a Finnish insurance broker founded in 2020 and headquartered in Hamina, Finland. The company operates as a subsidiary of Söderberg & Partners, the largest finance and insurance advisor in the Nordic region, and develops and distributes insurance products for both consumer and business customers. Its core line of business is forest insurance (Metsävakuutukset), where it has built a book covering approximately 150,000 hectares of Finnish forest land under basic and comprehensive coverage tiers with deductibles ranging from €500 to €10,000. Customer savings of more than 50% per year are advertised, alongside free claims appeal assistance valued at €1,000-€2,000 per claim, and the company distributes policies through partners including Chubb European Group SE.

In 2025 the company launched Reiluvakuutus, a self-serve home contents insurance comparison platform aggregating quotes from nearly all domestic Finnish insurers for apartments and row houses. The business model is commission-based brokerage (affiliate/referral revenue from carriers), with forest insurance sold consultatively to mid-market forest owners and collectives and home contents insurance sold directly to consumers free of charge. Distribution combines consultative direct sales for forest clients, a self-serve digital platform for consumers, and insurance carrier partnerships for policy placement.

The company is expanding its product surface with auto insurance comparison/brokerage and home insurance for detached houses and summer cottages planned for launch in fall 2026, supported by EU-funded development of digital customer solutions. Internally the team remains small (1-10 employees) under founder-CEO Arto Haikonen, with specialized forestry expertise in-house. No venture capital or private equity backing has been disclosed; strategic support, market credibility, and access to broader industry relationships are sourced through the Söderberg & Partners parent group.

Name

Nordic Insurance Solutions Oy

Legal name

Nordic Insurance Solutions Oy

Website

https://nordicinsurancesolutions.fi

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordic Insurance Solutions Oy is a Finnish insurance broker founded in 2020, part of the Söderberg & Partners group. It brokers forest insurance covering approximately 150,000 hectares in Finland and operates the Reiluvakuutus home contents insurance comparison platform for consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamina

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commission: As an insurance broker, Nordic Insurance Solutions Oy earns commissions from insurance companies for policies placed through their services. The Reiluvakuutus comparison service is free for consumers, monetized through commissions from partner insurance companies.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Nordic Insurance Solutions Oy is a Finnish insurance broker that develops and productizes insurance services for consumer and business customers. The company places policies with multiple insurance company partners and offers consultative forest insurance coverage (approximately 150,000 hectares insured in Finland) and a self-serve digital home contents insurance comparison platform (Reiluvakuutus).

Product overview

Nordic Insurance Solutions Oy operates as an insurance broker offering two primary product lines: (1) Metsävakuutukset, a forest insurance service covering approximately 150,000 hectares of forest land in Finland with basic and comprehensive coverage tiers; and (2) Reiluvakuutus, a home contents insurance comparison platform that aggregates quotes from domestic insurance companies for apartments and row houses. The company is expanding its portfolio with auto insurance and homeowners insurance services scheduled for launch in late 2026. The business model centers on negotiating cost-effective, comprehensive coverage for customers and assisting with claims processing.

Differentiator

Problem solved

Functional benefit

Brands

• Reiluvakuutus: Insurance comparison service for home contents insurance in apartment buildings and houses, launched in 2025. The service allows customers to compare prices from various Finnish insurance companies and purchase insurance with a single click.

Products and services

• Metsävakuutukset (Forest Insurance) Forest insurance brokerage service protecting forest property against fire, storm, snow, insect, and rodent damage. Offers two coverage tiers (basic and comprehensive) with deductibles ranging from €500 to €10,000. Targets individual forest owners, forest collectives, and joint forest management organizations in Finland.
• Reiluvakuutus (Home Contents Insurance Comparison Service) Digital insurance comparison and brokerage platform for home contents insurance in apartment buildings and row houses. Aggregates quotes from multiple domestic Finnish insurance providers, enabling users to compare prices, coverage terms, and deductibles and purchase insurance directly. The service is free for consumers and is monetized through commissions from partner insurers.

Quantifiable outcome

• Customers save over 50% per year on forest insurance premiums
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Söderberg & PartnersflagshipStrategic or Co-development Partner · 1 January 2020Nordic Insurance Solutions Oy belongs to Söderberg & Partners group, which is the largest finance and insurance advisor in the Nordic region. This parent company relationship provides strategic support, market credibility, and access to broader industry relationships.
• Chubb European Group SEcoreChannel Partner/ Reseller/ DistributorChubb European Group SE is one of the world's largest insurance groups with 45,000 employees, operations in 54 countries, and supervised by Finanssivalvonta (Finnish Financial Supervisory Authority). Nordic Insurance Solutions distributes their insurance products.
• Kaakkois-Suomen elinvoimakeskusminorOthersSoutheast Finland vitality center granted Nordic Insurance Solutions Oy government subsidy for business development under the 'Renewing and Skilled Finland 2021-2027' EU regional and structural policy program.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• If P&C Insurance: Leading Nordic property and casualty insurer (part of Sampo Group) offering property, forest, home, and auto insurance across the Nordics and Baltics. Competes with NIS in forest insurance and is one of the carriers NIS may distribute, but at much larger scale.
• LähiTapiola: Major Finnish mutual insurance company offering property, forest, home, and auto insurance to consumers and businesses. Competes directly with NIS's forest and home contents insurance products with broader portfolio, brand recognition, and mutual ownership structure.
• OP Vakuutus: Insurance arm of OP Financial Group, Finland's largest financial group. Offers home, forest, and auto insurance to consumers and businesses. Competes across NIS's product lines with bundled banking-insurance distribution advantage and a much broader customer base.
• Folksam: Finnish insurance company (part of Folksam Group) offering property, home, and personal insurance to consumers. Competes with NIS in home contents and property insurance with mutual ownership structure and broader portfolio.
• Aon Finland: Global insurance broker and risk advisor with Finnish operations, serving corporate and commercial clients. Comparable insurance brokerage business model to NIS but at global scale and focused on larger commercial accounts rather than forest/consumer niches.
• Marsh Finland: International insurance broker and risk advisor with Nordic presence. Operates insurance brokerage and risk advisory services comparable in business model to NIS but at global scale serving corporate and commercial clients across multiple lines.

Direct peers

• Finanssi.fi: Finnish insurance and financial services comparison platform offering price comparison across multiple insurance lines. Direct competitor to Reiluvakuutus with established consumer brand and broader product offering.
• Vertaa.fi: Finnish insurance and financial services comparison platform that aggregates offers from multiple carriers. Direct competitor to Reiluvakuutus in the consumer insurance comparison space, with established brand and broader product coverage.
• Söderberg & Partners: Parent company and largest Nordic finance and insurance advisor. Operates insurance brokerage and advisory services across the Nordic region with similar product offerings (property, casualty, life, health), making it the closest comparable business model and distribution structure to Nordic Insurance Solutions.

Emerging players

• Insurello: Swedish digital insurance brokerage leveraging technology to simplify insurance purchasing and claims. Comparable digital-first insurance distribution model to Reiluvakuutus, but operating in the Swedish market with broader product scope and tech-enabled claims assistance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nordic-insurance-solutions-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Insurance Solutions Oy