Bureau de Bedoeling

What Bureau de Bedoeling does

Bureau de Bedoeling B.V. is a privately-held Dutch advisory consultancy founded in September 2019 and headquartered in Vreeland, Netherlands. The firm operates exclusively in the Dutch public sector, with a primary focus on education (primary, secondary, and vocational) and youth care organizations. It delivers advisory, recruitment and selection, interim management, assessment, coaching, and training services to school boards, individual schools, supervisory bodies, and youth care providers. Its stated mission is to contribute to a better future for Dutch youth through value-driven ("waardengedreven") advisory work centered on moral leadership and societal impact. The firm has approximately 15-20 named professionals on its team and is registered as a Dutch B.V. with KVK 76136310.

Name

Bureau de Bedoeling

Legal name

Bureau de Bedoeling B.V.

Website

https://bureaudebedoeling.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bureau de Bedoeling is a Dutch value-driven advisory consultancy serving public-sector clients in education and youth care, delivering advisory, executive recruitment, interim management, assessment, and leadership development services across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Vreeland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Advisory/Consulting Services: Organization advisory, process improvement, and leadership consulting engagements for public-sector clients. Revenue is generated through consulting fees, typically billed hourly or as fixed project fees based on scope and duration.
2. Werving & Selectie (Recruitment & Selection): Executive search and recruitment services placing board members, supervisors, and school leaders in public-sector organizations. Managed under the 'Werving van Waarde' brand. Revenue likely from placement fees.
3. Interim Management: Placement of interim executives, managers, and school leaders in primary, secondary, and vocational education. BdB acts as intermediary with shadow management. Hourly rates are linked to applicable collective labor agreements and WNT maxima.
4. Assessments: Selection, development, and career assessments for individuals, including practical simulations, intelligence tests, personality questionnaires, interviews, and multiple assessors.
5. Training, Coaching & Development: Training programs, leadership development, and coaching services for professionals and teams in the public sector.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bureau de Bedoeling is a value-driven advisory consultancy serving the Dutch public sector, with a primary focus on education and youth care. The firm delivers organizational advisory, executive recruitment and selection (via the Werving van Waarde brand), and interim management (via Interim van Waarde), helping school boards, supervisory boards, and public-sector institutions address leadership gaps, governance challenges, and organizational transformation.

Product overview

Bureau de Bedoeling is a value-driven advisory bureau serving the Dutch public sector, particularly education and youth care. The company operates as a unified advisory practice supplemented by specialized sub-brands: Werving van Waarde handles recruitment, selection, and interim staffing for executives and school leaders, while Interim van Waarde provides temporary leadership solutions. The core offering consists of advisory services, and the portfolio extends to leadership development programs (NLvanNU, Ontdek je leiderschap), coaching and assessment services, training programs, and content offerings including a monthly podcast. Annual events like Herberg de Bedoeling provide community engagement and professional reflection opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Werving van Waarde: Recruitment, selection, and interim staffing practice operating under Bureau de Bedoeling's values and methodology, serving the education and public sector.

Products and services

• Bureau de Bedoeling Advies Value-driven organizational advisory for Dutch public-sector clients in education and youth care. Provides organizational analysis, governance improvement, strategy facilitation, and leadership development advisory.
• Werving van Waarde (Recruitment & Selection) Executive search and selection placing board members, supervisors, and school leaders in Dutch public-sector educational organizations, using tailored selection methodologies including the Gespreksleidraad and 30-60-90-dagenplan©.
• Interim van Waarde (Interim Management) Placement of interim executives, managers, and school leaders in primary, secondary, and vocational education, with shadow management and reflective practice support; rates aligned with CAOs and WNT maxima.
• NLvanNU Leadership development program for leaders in the Dutch public sector, focused on personal leadership, purpose, and the principle that every professional has their own span of control.
• Ontdek je leiderschap Leadership development program for beginning leaders or those aspiring to leadership roles, focused on personal leadership and purpose.
• Coaching Personal coaching services to help public-sector professionals develop their effectiveness and leadership capabilities.
• Assessment Assessment services including selection assessments, development assessments, and career assessments, using practical simulations, intelligence tests, personality questionnaires, and multi-assessor interviews.
• Training en Opleiding

Quantifiable outcome

• The 30-60-90-dagenplan© is designed to significantly increase the probability of long-term success for newly placed executives, with ongoing support through the first 90 days.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered major, core and minor.

• Met OOG (OOG voor Onderwijs en Jeugd)majorStrategic or Co-development Partner · 8 April 2026Met OOG voor Onderwijs en Jeugd is a co-organizer of the symposium 'Als wegkijken niet meer kan' (8 April 2026) together with Bureau de Bedoeling and Werving van Waarde. The three organizations formed a unified whole to organize this leadership symposium focused on moral leadership for a civilized society. Aaron Jacobs previously worked at Met OOG before joining BdB.
• Werving van WaardecoreStrategic or Co-development PartnerWerving van Waarde is the dedicated werving-, selectie- en interimbureau (recruitment, selection, and interim management brand) that originated from Bureau de Bedoeling. It operates with the same people, same working method, and same quality standards as BdB, but under its own name, website, and brand identity. It is the primary vehicle for executive search and interim management engagements. Although legally and brand-wise distinct, it is deeply integrated with BdB as a co-marketing partner and shared service delivery mechanism.
• Codam Coding CollegeminorStrategic or Co-development PartnerCodam Coding College in Amsterdam was the host venue for a Bureau de Bedoeling 'Nederland van Nu' event exploring AI and the future of education, featuring discussions with Codam students and staff. This was part of BdB's thought leadership programming.
• Studio MonnikminorStrategic or Co-development PartnerStudio Monnik (a speculative design studio) contributed to the 'Nederland van Nu: AI' event by presenting a vision of the Netherlands in 2047, exploring the societal implications of artificial intelligence for education and the public domain. Contributed creative and conceptual content to BdB's thought leadership event.
• Various educational cooperatives and school boards (unnamed)minorOthersBureau de Bedoeling works with numerous unnamed educational cooperatives, school boards, and youth care organizations across the Netherlands, acting as their advisory, recruitment, and interim management partner. While not named individually in public-facing materials, these organizations form the core client base.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bureau-de-bedoeling

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bureau de Bedoeling