What Highland Group B.v. does

Highland Group B.v. is a privately held, family-owned Dutch company that operates hotels and manages residential and commercial real estate in central Amsterdam. Founded in 1998 by the Hoogland family as Centre Hotels and rebranded to Highland Group in 2017/2018, the business is now run by the second generation — siblings Jeffrey, Maxine, and Steffan Hoogland — who took over leadership in 2007. The company maintains a small corporate team (three family owners, a Managing Director, a Head of Finance, and a Head of Technical Services overseeing a four-person maintenance function) and is incorporated in the Netherlands (KvK 34284149).

The group's core operating product is a six-property hotel portfolio sited within 500 metres of Dam Square in Amsterdam's UNESCO canal district. The portfolio spans price tiers from budget to luxury boutique: Tourist Inn (budget, from €18/night), Mister Highland (mid-range, from €59/night), The Highlander Hotel (31 rooms, colour-coded boutique), Hotel Sint Nicolaas (27 rooms, intimate historic), Hotel Atlantis (spacious comfort), and The Highland House (12 themed luxury rooms in the city's oldest district). All six hotels hold Green Key Gold sustainability certification. Distribution is hybrid: direct bookings via each property's own website supplemented by phone, mail, and walk-in reservations, with additional inventory moved through travel agencies and online travel platforms, and marketing handled by MyBookings.com.

Beyond hotels, Highland Group runs a real estate development division that develops and operates commercial premises, business real estate, residential homes, and offices across Amsterdam, engaging with residents, employers, banks, and municipalities. The group generates ancillary revenue from food and beverage (hotel breakfasts, bars, and the Mister Highland restaurant) and from sponsorship deals, most notably an extended official real-estate partnership with Punjab Kings (IPL cricket) covering the 2026 season. Pricing across the portfolio is unit-based nightly, with no published subscription or loyalty program.

Name

Highland Group B.v.

Legal name

Highland Group B.v.

Website

https://highlandgroup.nl

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Highland Group B.v. is a family-owned Dutch company operating six differentiated hotels (budget to boutique) within central Amsterdam and a companion real estate development portfolio for residential and commercial properties.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Real Estate

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Real Estate Property Managers (53131)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

Keywords

• Boutique hotel operations
• Real estate development
• Hospitality services
• Hotel accommodations
• Commercial property leasing

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Hotel room bookings: Revenue from overnight stays across six unique hotels in central Amsterdam, each with distinct identity and guest profile. Room rates vary by hotel tier from budget (Tourist Inn from €18/night) to boutique mid-range.
2. Real estate development and rental: Creative real estate development for contemporary living and working. Highland Group develops and operates commercial premises, business real estate, homes, and offices. Properties include residential buildings, retail spaces, office buildings, and B&B units across Amsterdam.
3. Sponsorship and partnership deals: Revenue and brand exposure through official real-estate partnership with sports franchises such as Punjab Kings (IPL cricket), launching co-branded campaigns.
4. Food & beverage: Revenue from breakfast services, bar facilities at hotels, and restaurant operations (Mister Highland restaurant offering 10% discount for staff).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Highland Group B.v. operates six distinct hotels in central Amsterdam spanning budget to luxury boutique tiers and develops, owns, and rents commercial premises, residences, business real estate, and offices. The family-owned business runs properties such as Tourist Inn (budget), Mister Highland, Hotel Atlantis, Hotel Sint Nicolaas, The Highland House, and The Highlander Hotel, with all hotels holding Green Key Gold sustainability certification.

Product overview

Highland Group B.v. is a family-owned hotel and real estate business operating six distinct hotels in central Amsterdam, each with its own unique identity and target market. The hotel portfolio includes: The Highlander Hotel (31-room high-end boutique), Hotel Sint Nicolaas (27-room intimate boutique), The Highland House (12-room themed boutique), Tourist Inn (budget hotel for 1-6 persons), Mister Highland (city-center hotel on Rokin), and Hotel Atlantis (spacious hotel at city edge). The company also operates a real estate development division managing commercial premises, business real estate, residences, and offices across Amsterdam. All hotels hold Green Key Gold sustainability certification and are managed with respect for historical building values.

Differentiator

Problem solved

Functional benefit

Products and services

• The Highlander Hotel A creative, stylish boutique hotel with 31 rooms in the heart of Amsterdam, each floor color-coded to represent Amsterdam's energy. Targets guests seeking a high-end boutique experience from €113/night.
• Hotel Sint Nicolaas An intimate boutique hotel with 27 comfortable rooms featuring historical wooden beams combined with modern design, located in the bustling center of Amsterdam. Rooms from €136/night.
• The Highland House A luxury and intimate boutique hotel with 12 uniquely themed rooms located in the oldest district of Amsterdam within a historical building. Rooms from €156/night.
• Tourist Inn A budget hotel in the heart of Amsterdam for young travelers, backpackers, students and groups, with comfortable rooms for 1-6 persons. Starting price €18 per night.
• Mister Highland A mid-range hotel located on the bustling Rokin street in Amsterdam, embracing Amsterdam culture with rooms from €59 per night.
• Hotel Atlantis A spacious boutique hotel at the edge of Amsterdam's bustling center with modern comfort, historic charm, free WiFi, comfortable beds, and breakfast service. Rooms from €125/night.
• Real Estate Development and Leasing Creative real estate development for contemporary living and working. Highland Group develops, owns, and operates commercial premises, business real estate, residences, offices, and retail spaces in Amsterdam, engaging with residents, employers, banks, and local authorities.
• Food & Beverage Services Food and beverage services including breakfast offerings across all six hotels, bar facilities, and restaurant operations (including Mister Highland restaurant offering 10% discount for staff).

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Punjab Kings (IPL cricket franchise)coreGTM or Marketing Partner · 26 March 2026Highland Group continues as official real-estate partner for Punjab Kings ahead of IPL 2026. Partnership extension revealed at press conference in Chandigarh. Jointly launched 'The Address of Kings' campaign and a newly created team anthem for the upcoming cricket season. The partnership extends Highland Group's brand into Indian sports entertainment market.
• MyBookings.comminorChannel Partner/ Reseller/ DistributorMyBookings.com is the online marketing agency responsible for hotel marketing for Highland Group. Listed as 'Hotel Marketing By MyBookings.com' on Highland Group websites.
• Green Key Eco-Rating ProgramcoreOthersGreen Key is the largest international eco-label for accommodation providers. Highland Group holds Green Key Gold certification (highest tier) across all six hotels, demonstrating sustainable operations in energy, water, waste, and purchasing.
• KWF Kankerbestrijding (Dutch Cancer Society)minorOthersHighland Group supports KWF Kankerbestrijding (Dutch Cancer Society), contributing to cancer reduction, improved treatment, and better quality of life for cancer patients.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• citizenM Hotels: Dutch-born boutique hotel brand operating design-led, compact rooms in central Amsterdam locations. Closest direct competitor in the boutique urban segment, with similar price points and design-led positioning.
• Hotel V Nesplein / Hotel V Frederiksplein: Independent Dutch boutique hotel group with multiple Amsterdam properties. Comparable as a multi-property independent operator competing in the same central Amsterdam mid-to-upper tier.
• The Hoxton: Lifestyle boutique hotel brand with Amsterdam locations. Directly comparable in the design-led, centrally located boutique segment targeting creative and experiential travelers.
• Apollo Hotels (NH的一部分): Multi-property Dutch hotel group operating centrally in Amsterdam. Comparable as a family/small-group operator with multiple distinct brands in the same market.

Emerging players

• Stayokay (Netherlands hostels): Dutch hostel chain with multiple Amsterdam locations. Comparable to Tourist Inn specifically as a budget accommodation provider in central Amsterdam, though in the hostel category.
• MEININGER Hotels: European budget hotel/hostel hybrid chain. Comparable to Highland Group's budget tier (Tourist Inn) in serving price-sensitive travelers in urban centers.

Broad incumbents

• Marriott International (Amsterdam properties): Global hotel major with multiple branded properties in Amsterdam. Comparable as a competitor for leisure and business travelers across multiple price tiers, though anchored by a global brand platform.
• NH Hotels (Minor Hotels): Major European hotel group with several urban full-service properties in Amsterdam. Comparable as a multi-brand urban hotel operator; broader portfolio but overlapping core Amsterdam footprint.
• Accor (Ibis, Novotel, Sofitel in Amsterdam): European hotel giant with budget through luxury brands present in Amsterdam. Comparable as a multi-tier competitor operating across the same price segments Highland Group targets.

Others

• Amsterdam City Properties / Dutch hotel property investors: Owners and developers of hotel and mixed-use real estate in Amsterdam. Comparable as counterparties/investors in the same Amsterdam lodging real estate market, though typically not operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/highlandgroup
• Facebookfacebook.com/thehighlandgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Group B.v.