Landmar Hotels
Landmar Hotels is a privately held Spanish hotel group operating two beachfront resorts in southern Tenerife — a family-focused resort and a premium adults-oriented oceanfront hotel — selling rooms, F&B, spa, activities and hotel-plus-flight packages primarily through its own website and a B2B agency portal to leisure and MICE travelers.
- Company typePrivate
- Founded2020
- HeadquartersSanta Cruz, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Landmar Hotels does
Landmar Hotels is a privately held Spanish hotel group operating two beachfront resorts in Puerto de Santiago, southern Tenerife, Canary Islands. Its portfolio comprises Landmar Costa Los Gigantes Family Resort, a family-oriented property with suites, kids and teens clubs, the Landi sea turtle mascot, on-site restaurants, spa and a children's water play area, and Landmar Playa la Arena Oceanfront Hotel, a premium adults-oriented property with an infinity pool, Platinum service tier and the FARO oceanfront restaurant. The group also runs a Landmar Community loyalty/email program, a Landmar Experience activities platform (kayak, whale watching, hiking, diving, paragliding), and offers a Hotel + Vuelo package bundling accommodation with flights and complimentary airport transfers. Its corporate structure spans three entities — Landmar Hoteles S.L. (the primary operating company), Playa Negra S.A. and Gran Hotel Santiago del Teide S.A. — all registered in Santa Cruz de Tenerife.
The business model is a traditional resort-hotel revenue stack: core room revenue from both properties supplemented by F&B (Bones Grill, Ciao, Macaronesia, Muelle Grill, FARO), spa and wellness, curated local activities sold through the transfer-actividades platform, gift cards at preset €50-€500 denominations, optional cancellation insurance, and bundled hotel + flight packages. Pricing is dynamic per night (a sample Suite Ocean View is listed at €150), with discounted rates for Canary Islands residents and acceptance of the regional Bono Turístico voucher. Distribution combines direct-to-consumer channels — a multi-language website (Spanish, English, French, German), call center and WhatsApp community — with a dedicated B2B travel agency portal offering commissionable rates and real-time availability, reducing dependence on third-party OTAs.
The technology stack is conventional hospitality infrastructure: a booking engine on www.landmarhotels.com, an agency portal, online check-in, and a public-facing Transparency Portal publishing audited annual accounts for 2021-2024 in compliance with Canary Islands and Spanish state transparency laws. There is no disclosed proprietary AI/ML capability. Notable differentiators include the Autism Friendly certification across both properties (pictogram menus, visual guides, trained staff), the permanent partnership with Fundación Pequeño Valiente supporting children with cancer, the TripAdvisor Best of the Best 2025 recognition placing Landmar Playa la Arena in the top 1% of hotels globally and top 10 all-inclusive hotels in Spain, and a sustainability award granted with the Cabildo de Tenerife. Go-to-market positioning targets four segments: families with children (primary), couples and adults seeking relaxation, MICE travelers (since 2023), and Canary Islands residents.
Landmar Hotels firmographics
Firmographics- Name
- Landmar Hotels
- Legal name
- Landmar Hoteles S.L.
- Website
- https://landmarhotels.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Landmar Hotels is a privately held Spanish hotel group operating two beachfront resorts in southern Tenerife — a family-focused resort and a premium adults-oriented oceanfront hotel — selling rooms, F&B, spa, activities and hotel-plus-flight packages primarily through its own website and a B2B agency portal to leisure and MICE travelers.
- Ownership category
- akta.pro rank
Landmar Hotels industry classification
Industry- Product category
- Resort Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Beachfront & Coastal Full-Service Hotels (THAGAAAI)
- akta.pro secondary industries
- Beach & Island All-Inclusive Resorts (THAGAKAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where Landmar Hotels is headquartered
LocationHeadquarters
- HQ city
- Santa Cruz
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Landmar Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodation: Landmar Hotels generates primary revenue from hotel room stays at its two properties: Landmar Costa Los Gigantes Family Resort and Landmar Playa la Arena Oceanfront Hotel. Rooms are offered with options for suite selection, specific room location preferences (e.g., near pool or restaurant), and the ability to choose exact room numbers. Revenue is generated through direct bookings via the website, call center, and agency partners on commissionable rates.
- Hotel + Flight Packages: The company bundles hotel stays with flights into comprehensive vacation packages, providing a single-click booking experience. These packages include complimentary airport-to-hotel transfers, generating revenue through the combined pricing of accommodation and transportation.
- Gift Cards: Landmar Hotels sells gift cards (Tarjeta Regalo) with preset amounts of €50, €100, €200, €300, €500, or custom amounts. Gift cards are valid for one year from purchase and can be redeemed against reservations made through the official website. This creates a pre-payment revenue stream.
- Food and Beverage: Revenue is generated from on-site restaurants and bars across both properties, including Bones Grill, Ciao, Macaronesia, Muelle Grill, and FARO restaurant. Dining services include adapted autism-friendly menus with pictograms.
- Spa and Wellness Services: The hotels operate spa and wellness facilities (Spa & Wellness at Costa Los Gigantes), generating revenue from spa treatments, wellness services, and related experiences beyond accommodation.
- Activities and Experiences: Landmar Hotels sells experiences including kayak, jet ski safari, whale watching, hiking, cycling, paragliding, diving, and other island activities through its transfer and activities platform (transfer-actividades). Revenue comes from commissions and direct sales of curated experiences.
- Cancellation Insurance: The company offers a cancellation insurance product (Seguro de Cancelación) as an optional add-on to reservations, generating additional ancillary revenue per booking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sample room rate: Suite Ocean View Room #322 at €150 per night |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Landmar Hotels product offering
Product offeringCore offering
Landmar Hotels operates two beachfront hotels in southern Tenerife, Canary Islands: Landmar Costa Los Gigantes Family Resort (a family-focused property with kids club, teens club, Landi mascot character, and family suites) and Landmar Playa la Arena Oceanfront Hotel (a premium adult-oriented property with Platinum tier, infinity pool, spa, and FARO oceanfront restaurant). The company sells room accommodation, all-inclusive packages, bundled hotel + flight vacations with complimentary airport transfers, gift cards, cancellation insurance, MICE event facilities, and curated local activities, primarily through its own multi-language website, call center, and a B2B travel agency portal.
Product overview
Landmar Hotels operates two beachfront hotels in southern Tenerife, Canary Islands: Landmar Costa Los Gigantes Family Resort (a family-oriented property with kids club, teens club, and Landi mascot) and Landmar Playa la Arena Oceanfront Hotel (a premium relaxation destination with Platinum tier). The portfolio includes bundled packages (Hotel + Vuelo with transfers), a loyalty program (Landmar Community), gift cards, cancellation insurance, meeting facilities for MICE, and specialized programs for autism-friendly travel and pediatric cancer support via Fundación Pequeño Valiente.
Differentiator
Problem solved
Functional benefit
Brands
- Landmar Community: Loyalty and community program for repeat guests offering discounts, gifts, and personalized experience advising
- Landmar Experience
- Landi
- Platinum
Products and services
- Landmar Costa Los Gigantes Family Resort Family-oriented beachfront resort in southern Tenerife offering suites, kids club, teens club, Landi character mascot, spa, family-focused activities, and all-inclusive dining for families with children.
- Landmar Playa la Arena Oceanfront Hotel Premium oceanfront hotel in Tenerife designed for couples and adults seeking relaxation and exclusivity, featuring Platinum service tier, infinity pool, spa, and FARO oceanfront restaurant.
- Hotel + Vuelo Package Combined hotel and flight booking package sold through the official website that includes complimentary airport-to-hotel transfers at no additional cost upon arrival.
- Gift Card (Tarjeta Regalo) Digital gift cards in preset denominations of €50, €100, €200, €300, €500, or custom amounts; valid for one year from purchase and redeemable against reservations made through the official website.
- Cancellation Insurance (Seguro de Cancelación) Optional travel insurance add-on providing booking flexibility and cancellation coverage for hotel reservations.
- Meetings & Events (MICE) Corporate event and meeting facilities at Landmar properties, positioning the hotels as MICE (Meetings, Incentives, Conferences, Exhibitions) destinations for corporate groups, conferences, and incentive travel.
- Transfer & Actividades (Transfers and Activities) Airport transfer services and curated local Tenerife activities including whale watching, kayaking, hiking, jet ski safaris, paragliding, diving, cycling, and stargazing excursions.
- Landmar Community Loyalty Program Email-based loyalty program offering guests who book directly through the website exclusive discounts, welcome gifts, personalized experience advising, and flexible cancellation.
Quantifiable outcome
- Landmar Costa Los Gigantes recognized in top 10% of best hotels globally
- +2 more outcomes
Companies that use Landmar Hotels
Customer profileSegments4 records
Ideal customer profiles4 records
Landmar Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Landmar Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fundación Pequeño ValientecoreSince 2024, Landmar Hotels maintains a permanent collaboration with Fundación Pequeño Valiente, a Canary Islands organization supporting children and adolescents with cancer and their families. The partnership includes: (1) Saturday fairs with recreational activities at Costa Los Gigantes; (2) A 'solidarity checkbox' during online booking where donations are matched (doubled) by Landmar Hotels; (3) Year-round fundraising events and markets organized with the Landmar Team. Funds support four main programs: social and economic family support, leisure and free time, 'Mi Pequeño Hogar' Casa Pipa project (accommodation for families in medical transfer), and a wish-fulfillment project.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Landmar Hotels competitors and assessment
Company assessmentDirect peers
- Globales Hotels: Spanish hotel chain with a meaningful Canary Islands portfolio of family-friendly beach resorts, comparable in scale and target customer to Landmar's two-property Tenerife offering.
- BlueBay Hotels: Spanish hotel group with multiple 4-star beachfront resorts in the Canary Islands, competing directly in the mid-scale family/all-inclusive segment that Landmar targets in Tenerife.
- H10 Hotels: Spanish hotel chain with multiple full-service and adults-only resort properties in the Canary Islands, including Tenerife. Closely comparable to Landmar in mid-scale full-service beachfront positioning and Spanish-market operations.
- Princess Hotels: Spanish hotel operator with multiple Canary Islands beachfront resorts, including all-inclusive and family-oriented properties in Tenerife, overlapping directly with Landmar's segment focus.
- Catalonia Hotels & Resorts: Spanish-origin hotel group with multiple beachfront resort properties in Tenerife and other Caribbean/Macro destinations, competing in the family and adults-only all-inclusive niches that Landmar targets.
- RIU Hotels & Resorts: Major Spanish family-owned chain with extensive Canary Islands all-inclusive resort portfolio, including flagship Tenerife properties that compete head-on with Landmar's all-inclusive positioning.
- Iberostar Hotels & Resorts: Major Spanish-origin resort operator with significant Tenerife and Canary Islands presence and a strong family-friendly resort positioning that directly mirrors Landmar Costa Los Gigantes.
- Fuerte Group / El Fuerte Hotels: Spanish hotel operator with beachfront resort heritage in southern Spain and Canary Islands. Comparable in mid-scale full-service beach resort positioning and family-oriented leisure focus to Landmar.
Broad incumbents
- Barceló Hotel Group: Major Spanish hotel chain with significant Canary Islands all-inclusive resort presence, operating at greater scale and broader portfolio than Landmar but in overlapping beachfront segments.
- Meliá Hotels International: Largest Spanish hotel group with multiple Tenerife and Canary Islands resorts spanning multiple brands and price tiers. Not a one-to-one competitor but a structural incumbent that sets pricing and distribution dynamics for the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Landmar Hotels social profiles
Digital presenceLandmar Hotels compliance and trust
Trust signalCompliance7 records
Landmar Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Landmar Hotels leadership team
Management profileNumber of profiles
Landmar Hotels subsidiaries and ownership
Company hierarchySubsidiaries4 records
Landmar Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Landmar Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Landmar Hotels
What does Landmar Hotels do?
Landmar Hotels operates two beachfront hotels in southern Tenerife, Canary Islands: Landmar Costa Los Gigantes Family Resort (a family-focused property with kids club, teens club, Landi mascot character, and family suites) and Landmar Playa la Arena Oceanfront Hotel (a premium adult-oriented property with Platinum tier, infinity pool, spa, and FARO oceanfront restaurant). The company sells room accommodation, all-inclusive packages, bundled hotel + flight vacations with complimentary airport transfers, gift cards, cancellation insurance, MICE event facilities, and curated local activities, primarily through its own multi-language website, call center, and a B2B travel agency portal.
Is Landmar Hotels a public or private company?
Landmar Hotels is a private company. It is classified as unknown and is currently operating.
When was Landmar Hotels founded?
Landmar Hotels was founded in 2020. It employs 5,001 to 10,000 people.
Where is Landmar Hotels based?
Landmar Hotels is headquartered in Santa Cruz, Spain, in the Europe region.
How does Landmar Hotels make money?
Seven revenue lines are on record. Hotel Accommodation is the primary driver. The others are hotel + Flight Packages, gift Cards, food and Beverage, spa and Wellness Services, activities and Experiences and cancellation Insurance.
Who are Landmar Hotels's main competitors?
Direct peers on record are Globales Hotels, BlueBay Hotels, H10 Hotels, Princess Hotels, Catalonia Hotels & Resorts, RIU Hotels & Resorts, Iberostar Hotels & Resorts and Fuerte Group / El Fuerte Hotels. Broad incumbents are Barceló Hotel Group and Meliá Hotels International.
Does Landmar Hotels have an API?
No public API is recorded for Landmar Hotels.
What industry is Landmar Hotels in?
Landmar Hotels's product category is Resort Hotels. Its primary akta.pro industry code is THAGAAAI, Beachfront & Coastal Full-Service Hotels, with a secondary code of THAGAKAG, Beach & Island All-Inclusive Resorts. Its NAICS code is 72111 and its SIC code is 7000.