What Keep Blount Beautiful does

Keep Blount Beautiful is a 501(c)(3) nonprofit organization headquartered at 356 Sanderson Street, Alcoa, Tennessee, that provides litter cleanup, recycling infrastructure, beautification, and environmental education programs across Blount County. Founded in 1996 as a local affiliate of Keep America Beautiful (and Keep Tennessee Beautiful / TDOT), the organization is led by Executive Director Brittney Whipple (since February 2018) and Program Coordinator Courtney Willis, supported by a 9-member Board of Directors. Its service area covers the City of Alcoa, City of Maryville, and the broader Blount County, with programs delivered free of charge to residents, schools, businesses, and local governments.

The organization's program portfolio includes the Adopt-A-Mile road-adoption program, Litter Pickup Support (free supplies of pickers, gloves, vests, and bags), Education Programs (classroom lessons, field trips, at-home and adult education), the Glass Waste Diversion Program (collecting glass from restaurants/bars and processing it at the Blount County Recycling Center, diverting over 1.4 million pounds from the landfill since September 2022), the upcoming Aluminum Can Recovery Program (school-based drop-offs launching August 10, 2026, funded by Arconic Foundation), The Kids Keep Blount Beautiful (school native-plant tree planting), Blount Event Recycling (trailer and clearstream loans), the Cigarette Litter Prevention Program, TerraCycle partnerships, and Community Recycling Bins. There is no proprietary software or technology product; the stack is operations and community coordination.

Keep Blount Beautiful generates no product revenue and charges participants nothing. Funding comes from individual donations, corporate sponsorships at four tiers (Clean and Green Champions such as DENSO and RT Lodge; Program Sponsors including TVA, Accenture, Arconic Foundation, First Horizon; Partners in Beauty; Friends of KBB including Vienna Coffee), foundation grants (Arconic Foundation, Accenture Eco Employee Resource Group, Keep America Beautiful, UPS Foundation, TDEC), and event proceeds (notably the 8th Annual Little River Run 5K co-organized with the Little River Watershed Association). The organization relies on 788 volunteers annually and is governed autonomously within the Keep America Beautiful affiliate network, with no parent company and no identified institutional investors or private equity backing.

Name

Keep Blount Beautiful

Legal name

Keep Blount Beautiful

Website

https://keepblountbeautiful.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Keep Blount Beautiful is a 501(c)(3) nonprofit organization that delivers litter cleanup, recycling, beautification, and environmental education programs free of charge to residents, schools, businesses, and local governments across Blount County, Tennessee (Alcoa, Maryville, and surrounding communities), operating as a Keep America Beautiful affiliate.

Ownership category

akta.pro rank

Product category

Community Environmental Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Other Waste Collection (562119)

SIC

Sanitary Services (4950)

akta.pro primary industry

On-site Waste Collection & Segregation (Front-of-House/Back-of-House) (BPABALAA)

akta.pro secondary industry

Residential Curbside MSW Collection (BPALAAAA)

Keywords

• Litter cleanup services
• Community recycling programs
• Environmental education
• Waste diversion programs
• Community beautification

Headquarters

HQ city

Alcoa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual and corporate donations from community members supporting environmental programs and beautification efforts in Blount County.
2. Grant Funding: Funding from foundations such as Arconic Foundation, Accenture Eco Employee Resource Group, Keep America Beautiful, UPS Foundation, and TDEC grants for specific programs.
3. Corporate Sponsorships: Sponsors at various tiers (Clean and Green Champions, Program Sponsors, Partners in Beauty, Friends of KBB) provide financial and in-kind support.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Keep Blount Beautiful is a 501(c)(3) nonprofit organization that coordinates litter cleanup, recycling, beautification, and environmental education programs across Blount County, Tennessee. It operates free community programs including Adopt-A-Mile road adoptions, Litter Pickup Support with supplied equipment, K-12 and adult environmental education, Glass Waste Diversion, Aluminum Can Recovery, school tree planting, Event Recycling trailer loans, Cigarette Litter Prevention, and TerraCycle specialty recycling partnerships.

Product overview

Keep Blount Beautiful is a nonprofit organization offering a portfolio of environmental programs focused on litter prevention, waste reduction, and beautification in Blount County, Tennessee. The organization operates as a program-based nonprofit rather than a unified software product, with distinct programs including: Adopt-A-Mile (road cleanup), Litter Pickup Support, Education Programs (classroom lessons, field trips, at-home activities, adult education), Glass Waste Diversion Program, Aluminum Can Recovery Program, The Kids Keep Blount Beautiful (tree planting), Blount Event Recycling (trailer loans), Cigarette Litter Prevention Program, TerraCycle Free Recycling Programs, and Community Recycling Bins. These programs work together to address environmental education, recycling infrastructure, and community beautification across Blount County.

Differentiator

Problem solved

Functional benefit

Products and services

• Adopt-A-Mile Program A volunteer program where groups and individuals adopt a one-mile section of city or county road for two years, committing to three litter pickups per year. Keep Blount Beautiful provides equipment and signs.
• Litter Pickup Support Program Program that provides free supplies (pickers, gloves, vests, bags) to volunteers organizing cleanup events in Blount County communities.
• Education Programs Free environmental educational opportunities including classroom lessons, field trips, at-home activities, and adult education sessions for schools, homeschool groups, scout troops, clubs, camps, and other local organizations.
• Glass Waste Diversion Program Program that collects glass from participating businesses and delivers it to the Blount County Recycling Center where it is pulverized and repurposed in local infrastructure projects as aggregate substitute.
• Aluminum Can Recovery Program Program that recovers aluminum can waste by providing drop-off points at public schools throughout Blount County. Features a competition between participating schools where the winning school receives a cash reward.
• The Kids Keep Blount Beautiful Grant-funded education and beautification program that provides schools with native plants for school property. Students participate in planting projects to beautify campuses, create outdoor learning spaces, establish wildlife habitats, and address environmental factors.
• Blount Event Recycling Program that loans out recycling trailers and clearstreams for community events. Provides large (6x10 ft with 60 clearstreams) and small (5x8 ft with 20 clearstreams) trailers for private or community events.
• Cigarette Litter Prevention Program Program that installs cigarette receptacles in key locations and offers free portable ashtrays to residents. Collected cigarette waste is recycled through TerraCycle.
• TerraCycle Free Recycling Programs Partnership with TerraCycle to collect non-traditional items for recycling including Brita filters, oral care products, Gogo squeeZ pouches, Febreze products, Gillette products, and performance nutrition packaging.
• Community Recycling Bins Program Program that provides small businesses, schools, and community organizations with 18-gallon Rubbermaid recycling bins and laminated signage for single-stream recycling collection.

Quantifiable outcome

• Over 1.4 million pounds of glass diverted from landfill
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered program partner, core national affiliate, core state affiliate, core operational partner, core education partner, core municipal partner, core program partner, event co-sponsor, media sponsor and in-kind sponsor.

• AmeriCorpsprogram partnerStrategic or Co-development PartnerFederal program partner for volunteer support and community service programs.
• Keep America Beautifulcore national affiliateStrategic or Co-development PartnerNational affiliate partnership providing access to programs, grants, and resources including the Cigarette Litter Prevention Program.
• Keep Tennessee Beautifulcore state affiliateStrategic or Co-development PartnerState affiliate partnership providing TDOT-supported programs and annual awards recognition.
• Blount County Highway Departmentcore operational partnerStrategic or Co-development PartnerManages Blount County Recycling Center and glass pulverizing operations. Partner for aluminum can recovery and glass recycling programs.
• Blount County Schoolscore education partnerStrategic or Co-development PartnerPartner for aluminum can recovery program collection sites and educational programs including field trips and classroom lessons.
• City of Alcoacore municipal partnerStrategic or Co-development PartnerMunicipal partner for Adopt-A-Mile program, trash services, and recycling support.
• City of Maryvillecore municipal partnerStrategic or Co-development PartnerMunicipal partner for Adopt-A-Mile program, recycling centers, and community events.
• TerraCyclecore program partnerTechnology or IntegrationPartner for cigarette waste recycling, Brita recycling, oral care recycling, and other specialized recycling programs.
• Little River Watershed Associationevent co-sponsorStrategic or Co-development PartnerCo-beneficiary of Little River Run 5K event. Co-partner for Pistol Creek cleanup and watershed education.
• The Daily Timesmedia sponsorGTM or Marketing PartnerLocal newspaper serving as media sponsor for events and programs.
• Epic Nine Marketingin-kind sponsorGTM or Marketing PartnerMarketing agency providing website design and marketing support as in-kind sponsor.
• Downtown Maryville Allianceprogram partnerStrategic or Co-development PartnerHelped recruit Bella restaurant for Glass Waste Diversion Program.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Keep Tennessee Beautiful: State-level Keep America Beautiful affiliate that coordinates and supports Tennessee county affiliates including KBB. Comparable nonprofit structure, programmatic focus, and TDOT-funded programming.
• Keep America Beautiful: National nonprofit network of which Keep Blount Beautiful is a long-standing affiliate. Directly comparable mission (litter prevention, recycling, beautification) and operating model; provides grants, programs, and brand framework that KBB deploys locally.
• Keep Knoxville Beautiful: County-level Keep America Beautiful affiliate serving Knox County, Tennessee. Closest geographic and programmatic comparable to KBB, operating similar litter, recycling, and beautification programs with a comparable staff and volunteer model.
• Keep Nashville Beautiful: Keep America Beautiful affiliate serving Nashville-Davidson County. Same affiliate model and program portfolio (litter cleanup, recycling, education) but in a larger urban market with a bigger staff and budget.
• Keep Sevier Beautiful: East Tennessee Keep America Beautiful affiliate serving Sevier County. Same affiliate governance, event-driven GTM, and litter/recycling focus as KBB, in a similarly sized Tennessee county.
• Keep Loudon Beautiful: Neighboring East Tennessee Keep America Beautiful affiliate serving Loudon County. Highly comparable mission, governance, and small-staff operating model.
• Little River Watershed Association: Local watershed-focused nonprofit partnering with KBB on the Little River Run 5K and Pistol Creek cleanup. Comparable East Tennessee nonprofit with overlapping community beautification and water-quality focus.

Broad incumbents

• Tennessee Recycling Coalition: Statewide nonprofit coalition that KBB has received awards from. Operates at industry level across Tennessee promoting recycling and waste reduction, overlapping with KBB's recycling education and Glass Waste Diversion programs.
• Sierra Club: Large national environmental nonprofit. While much broader in scope (advocacy, conservation, climate), overlaps with KBB's environmental education and community stewardship activities at a different scale.

Others

• AmeriCorps: Federal service program that KBB partners with for volunteer and community service capacity. Not a direct peer, but a key ecosystem enabler for KBB's volunteer-led GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BeautifulBlount#
• Instagraminstagram.com/keepblountbeautiful
• LinkedInlinkedin.com/company/keepblountbeautiful

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keep Blount Beautiful