Jareed Hotels

What Jareed Hotels does

Jareed Hotels is a privately held luxury boutique hotel located within The Boulevard outdoor luxury district in central Riyadh, Saudi Arabia. Founded in 2018 and operated by parent company NMR Hospitality, the property offers eight distinct room and suite categories (ranging from 51 m² Standard Rooms to a 164 m² Family Suite with butler room and private terrace), plus two gender-separated fitness centers (Arena for men, AlMultaka for women), the Jimam Spa, two dining venues (Morini Italian restaurant and The Living Room social dining/co-working concept), meeting and event facilities (a 25-person boardroom 'The Private Office' and 'The Parlour' seating up to 80), extended-stay Jareed Residences with rooftop infinity pool, and premium laundry services. The company also curates Riyadh cultural experiences (Al Masmak Fortress, National Museum, Edge of the World, Historical Diriyah, Saqr Al-Jazira Museum).

The business runs a multi-revenue-stream model: recurring/subscription-style revenue from room accommodations and extended-stay Residences, and transactional revenue from F&B (Morini, The Living Room, The Balcone, The Studio), spa and fitness services, M&E venue rentals, premium laundry, and concierge-driven experiential packages. Pricing is quote-based through the Synxis reservation system in SAR, supplemented by multi-quarter promotional packages (Sunset Retreat, Summer Staycation through Sep 2026, Stay 3 Pay 2 through Aug 2026).

Distribution combines direct digital booking, WhatsApp and phone reservations, a dedicated travel-agent inquiry pathway, and full GDS enablement (Sabre, Amadeus, Galileo/Apollo, Worldspan). Target segments are Luxury Travelers and Families, Business Travelers and Corporate Clients, and Leisure and Wellness Seekers — all served through a hybrid segmentation approach within a single Riyadh footprint. The company holds 2023 regional awards across hotel, restaurant, spa, and luxury lifestyle categories (SSLHA Luxury Lifestyle Award).

Name

Jareed Hotels

Legal name

Jareed Hotel

Website

https://jareedhotels.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Jareed Hotels is a luxury boutique hotel in Riyadh's The Boulevard district, operated by parent NMR Hospitality. It serves affluent leisure travelers, families, and corporate clients with 8 room/suite categories, dining, spa, fitness, meetings, and extended-stay residences.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGADAJ

Boutique Resorts (Small-Scale Resorts)

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Luxury boutique hotels
• Hospitality services
• Fine dining restaurants
• Spa and wellness
• Meeting and event venues

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Accommodations: Revenue from room stays across multiple room categories including Standard, Superior, Boulevard View rooms and various suite types ranging from Standard Suites to Family Suites.
2. Dining: Revenue from two dining venues: Morini (Italian pan-regional cuisine) and The Living Room (social dining, co-working, cocktail bar). Includes all-day dining, private dining rooms (The Balcone, The Parlour, The Studio), and cocktail/coffee bar services.
3. Spa and Wellness: Jimam Spa services offering world-class treatments and wellness experiences, including massage, beauty treatments, and customized packages.
4. Meetings and Events: Venue rental for business meetings and events including The Private Office (25-person boardroom), The Living Room event space, and The Parlour (seating up to 80 people with balcony).
5. Jareed Residences: Long-term residence offerings with fully furnished penthouses per floor, featuring luxury amenities and hotel-like services.
6. Laundry Services: Premium garment care services handled by professionally trained experts specializing in high-end fabrics and luxury pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jareed Hotels is a luxury boutique hotel in Riyadh, Saudi Arabia, offering guest rooms and suites, multiple dining venues, a spa and fitness center, meeting and event spaces, laundry services, and residential accommodations. The property is operated by NMR Hospitality and is situated within The Boulevard district, providing a full-service luxury hospitality experience to leisure and business travelers.

Product overview

Jareed Hotels is a luxury boutique hotel operated by NMR Hospitality in Riyadh, Saudi Arabia. The company offers a comprehensive hospitality portfolio including: (1) Hotel accommodation with 8 distinct room/suite categories (Standard Room, Superior Room, Boulevard View Room, Standard Suite, Superior Suite, Boulevard View Suite, Family Suite, and Special Needs Suite) ranging from 51-164 m2; (2) Dining venues including Morini (Italian pan-regional cuisine) and The Living Room (social dining, co-working, and cocktail bar space); (3) Wellness facilities comprising Jimam Spa and two gender-separated fitness centers (Arena for men, AlMultaka for women); (4) Meetings & Events spaces including The Private Office (25-person boardroom) and The Living Room event venue with The Parlour (seating up to 80); (5) Jareed Laundry premium garment care service; (6) Jareed Residences extended-stay luxury apartments; and (7) Curated Riyadh Experiences including historical sites, museums, and natural attractions. Special offers and packages complement the core lodging and amenities.

Differentiator

Problem solved

Functional benefit

Brands

• Morini: Italian restaurant featuring pan-regional cuisine melded with New York energy, offering breakfast, lunch, dinner, and cocktail bar services.
• The Living Room
• Jimam Spa
• Jareed Laundry
• Jareed Residences
• Arena
• AlMultaka

Products and services

• Guest Rooms and Suites
• Fine Dining Restaurants
• Spa and Wellness Center
• Fitness Center
• Meeting and Event Spaces
• Residential Accommodations
• Laundry Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BAE SystemsminorOthersBAE Systems collaborated with the Royal Saudi Air Force to develop the Saqr Al-Jazira Museum, which showcases over 75 years of Saudi aviation history. Jareed Hotel curates experiences to this museum as part of their local attraction offerings, but this is an indirect association through their experience curation rather than a formal commercial partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bab Samhan, a Luxury Collection Hotel: Boutique luxury property within the Diriyah historical district near Riyadh. Comparable on boutique scale and Saudi heritage-led positioning, and may overlap with Jareed's curated Diriyah experience offering.
• Mandarin Oriental Riyadh: Recently opened luxury hotel in Riyadh featuring upscale rooms, F&B, and spa. Targets the same affluent traveler segment and intensifies luxury competition in Jareed's home market.

Direct peers

• Address Boulevard (The Address Hotels + Resorts): Luxury hotel plus branded residences concept operating in the Gulf including Saudi Arabia. Highly comparable business model combining hotel rooms with extended-stay residences under a luxury brand.
• Al Faisaliah Hotel Riyadh: Iconic luxury hotel tower in central Riyadh operated by Rosewood. Comparable as a flagship luxury property competing for the same affluent business and leisure traveler segment in the Riyadh market.
• The St. Regis Riyadh: Luxury Marriott property in Riyadh offering refined accommodations, dining, and event venues. Comparable on luxury positioning and corporate event capabilities within the same Riyadh market.
• The Ritz-Carlton Riyadh: Marriott's flagship luxury property in Riyadh with extensive convention, dining, and spa facilities. Competes for the same high-end corporate and leisure segments as Jareed.
• Four Seasons Hotel Riyadh at Kingdom Centre: Premium international luxury hotel in Riyadh offering rooms, dining, spa, and events. Directly comparable on full-service luxury positioning, target customer, and product mix within the same city.
• Habitas AlUla: Boutique luxury hotel in Saudi Arabia positioned on heritage and experiential tourism. Closely comparable to Jareed's boutique scale, Saudi cultural storytelling, and design-led positioning, though in a different Saudi destination.

Broad incumbents

• Hilton Riyadh Hotel & Residences: International luxury brand operating hotel plus residences in Riyadh. Comparable business model spanning rooms, residences, dining, and events, with broader brand distribution reach than Jareed.

Regional players

• Park Hyatt Jeddah: Luxury Hyatt property in Saudi Arabia offering rooms, dining, spa, and event space. Comparable on full-service luxury hospitality model though primarily serving the western region rather than Riyadh.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/jareedhotels
• Instagraminstagram.com/jareedhotels/?hl=en
• LinkedInlinkedin.com/company/jareed-hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jareed Hotels