Suministros Industriales

Name

Suministros Industriales

Legal name

CPAU & CIA

Website

https://www.cpau.cl

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Industrial Supplies Distribution

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Industrial Supplies Merchant Wholesalers (423840)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Industrial supply distribution
• B2B industrial marketplace
• Industrial lubricants distribution
• Mining equipment supply
• Industrial chemicals supply

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Product Sales: B2B sales of industrial supplies including lubricants (Shell, Mobil, Advanced brands), industrial chemicals, mechanical parts, mining equipment, and safety products through marketplace platform
2. Specialized Lubricant Distribution: Authorized distributor of premium lubricant brands offering hydraulic oils, gear oils, turbine oils, compressor oils, and specialized industrial greases for mining and manufacturing applications

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Suministros Industriales (CPAU & CIA) operates Chile's first Industrial Marketplace, an online B2B platform aggregating industrial and mining supplies from multiple premium brands. The company distributes Shell, Mobil, and Advanced industrial lubricants; BioProd industrial chemicals; and a broad range of mining equipment, mechanical parts, electrical components, safety gear, and filtration products across 14+ industrial categories to Chilean industrial and mining buyers.

Product overview

Suministros Industriales (CPAU) operates as Chile's first Industrial Marketplace platform - a comprehensive B2B e-commerce marketplace serving the industrial and mining sectors. The core offering centers on the Marketplace Industrial platform which aggregates over 1,100 lubricant products from three major brands (Mobil with 695+ products, Shell with 304+ products, and Advanced with 160+ products) across all industrial lubricant categories. Beyond lubricants, the platform extends to industrial chemicals (BioProd brand), mining equipment, construction materials, electrical components, hydraulic/pneumatic systems, industrial machinery, robotics, automation, safety equipment, and automotive parts. The company provides technical services including spare parts supply and vehicle maintenance. With 44 years of operation, CPAU functions as a one-stop marketplace connecting industrial buyers with diverse product categories for Chile's mining and manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Brands

• All In One®: Primary brand name and marketplace platform for industrial supplies, lubricants, and mining equipment.
• marketplaceindustrial.cl

Products and services

• Marketplace Industrial (marketplaceindustrial.cl)
• Shell Industrial Lubricants
• Mobil Industrial Lubricants
• Advanced Industrial Lubricants
• BioProd Industrial Chemicals
• Mining and Construction Equipment
• Industrial and Mining Tires
• Personal Protective Equipment (PPE)
• Electrical Conductors and Components
• Filtration Units and Automotive Filters
• Spare Parts and Mechanical Elements
• Technical Service for Vehicle Care

Quantifiable outcome

• 44 years supporting Chilean Industry and Mining
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ShellcoreTechnology or IntegrationAuthorized distributor of Shell industrial lubricants including hydraulic oils, gear oils, compressor oils, turbine oils, and greases. Shell PurePlus technology products available featuring Gas-to-Liquids (GTL) base oils manufactured from natural gas.
• Mobil (ExxonMobil)coreTechnology or IntegrationAuthorized distributor of Mobil industrial lubricants featuring proprietary technology formulations for hydraulic systems, gear drives, compressors, turbines, and marine engines. Products include Mobil DTE, Mobil SHC, and Mobilgear series.
• Advanced LubricantscoreTechnology or IntegrationAuthorized distributor of Advanced brand industrial lubricants including hydraulic fluids, gear oils, compressor oils, turbine oils, and automotive lubricants. Products feature advanced additive technology for demanding industrial applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• W.W. Grainger: Largest US-based industrial supplies distributor operating KeepStock and an extensive B2B catalog across MRO, lubricants, and industrial equipment. Highly comparable in product breadth and B2B procurement model, though at vastly greater scale and global reach.
• MSC Industrial: Major North American distributor of metalworking and industrial maintenance supplies with a strong direct-sales and digital-catalog model. Comparable in the breadth of metalworking, MRO, and industrial-supply offering to Chilean mining and manufacturing customers.
• Würth: Global leader in industrial fasteners, tools, chemicals, and MRO supplies with direct-sales-led distribution across 80+ countries including Latin America. Highly comparable in product mix (fasteners, chemicals, tools) and industrial customer base.
• Motion Industries: Large industrial distributor of bearings, power transmission, fluid power, and MRO supplies serving manufacturing and mining customers. Comparable in industrial customer focus and the breadth of mechanical and lubrication categories.
• Fastenal: Global industrial and construction supplies distributor operating onsite vending, branch, and digital channels. Comparable in serving industrial and construction buyers with broad SKU coverage, though with much greater scale and branch density.
• McMaster-Carr: Premier direct-ship industrial supply catalog (mechanical, electrical, maintenance) in North America. Comparable in catalog breadth and digital procurement UX for industrial buyers, though primarily US-shipped.
• Amazon Business: B2B procurement arm of Amazon offering industrial, MRO, and lab supplies with business pricing and approval workflows. Increasingly relevant peer as a digital-first industrial marketplace competing for the same mid-market B2B buyer.

Emerging players

• ThomasNet: Online industrial sourcing platform and supplier directory used by procurement teams to find industrial products and vendors. Comparable as an online industrial-discovery and B2B procurement channel.
• DirectIndustry: B2B e-marketplace for industrial equipment, machinery, and components with strong European and Latin American footprint. Comparable as an online marketplace aggregating industrial and mining product categories.

Regional players

• Mercado Libre: Latin America's largest e-commerce platform with growing industrial and B2B vertical activity across the region including Chile. Comparable as a regional e-commerce marketplace with B2B expansion ambitions in industrial categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marketplaceindustrial
• LinkedInlinkedin.com/company/marketplaceindustrial
• Instagraminstagram.com/marketplaceindustrial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suministros Industriales