CASA of Northwest Arkansas

What CASA of Northwest Arkansas does

CASA of Northwest Arkansas is a 501(c)(3) nonprofit organization founded in 1997 that recruits, trains, and supervises volunteer advocates appointed by juvenile courts to represent the best interests of abused and neglected children in foster care. The organization operates across four counties in Northwest Arkansas—Benton, Carroll, Madison, and Washington—and is part of the broader National CASA/GAL network. Its service model centers on matching each referred child with a trained, court-appointed volunteer advocate who monitors the child's welfare and advocates for timely permanence in a safe, permanent home.

The organization maintains a corps of approximately 300 trained volunteer advocates supported by 19 staff members, and in fiscal year 2025 served 642 children, bringing cumulative children served since founding to over 3,400. Operations are conducted from a facility in Springdale, Arkansas, expanded in 2014, and the organization runs specialized programs including the Older Youth Specialist initiative created in 2013 to address the needs of older youth in care. The stated sponsorship cost to support one child is $1,900 per year, which functions as the primary unit economics for direct program contributions.

CASA of Northwest Arkansas finances its operations through a diversified mix of federal grants (including Victims of Criminal Act/VOCA funding), individual and corporate donations, and signature fundraising events such as the Light of Hope gala, which has generated approximately $800,000 in recent cycles. The organization executed a 2024–2027 strategic plan and achieved its long-stated vision of providing a CASA volunteer for every child in need in the four-county region by approximately 2019–2020. Technology is limited to the CasaManager case management platform, with no disclosed AI or advanced analytics capabilities.

Name

CASA of Northwest Arkansas

Legal name

CASA of Northwest Arkansas, Inc.

Website

https://nwacasa.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

CASA of Northwest Arkansas is a nonprofit founded in 1997 that recruits, trains, and supervises approximately 300 court-appointed volunteer advocates serving abused and neglected foster children across four counties in Northwest Arkansas.

Ownership category

akta.pro rank

Product category

Child Welfare Advocacy Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Welfare, Foster Care & Adoption Services (BPAGAEAE)

akta.pro secondary industries

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO), Legal Aid & Client Advocacy Services (BPAGAEAM)

Keywords

• Child welfare advocacy
• Foster care services
• Court appointed advocacy
• Volunteer advocacy training
• Nonprofit child services

Headquarters

HQ city

Springdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals, including one-time gifts, monthly recurring donations through Heroes of Hope Monthly Donor Club, and special campaigns like Christmas for a Child
2. Corporate Sponsorships: In Good Company annual corporate sponsorship program with tiered levels (Presenting, Diamond, Platinum, Gold, Silver, Bronze, Light of Hope, Media) providing yearlong recognition and event sponsorship
3. Grant Funding: Funding from foundations and government grants including Walmart Foundation, Walton Family Foundation, Tyson Family Foundation, US Office for Victims of Crime (VOCA), National CASA federal funding, and local government grants
4. Monthly Giving Program: Heroes of Hope Monthly Donor Club with recurring monthly donations providing specialized updates, website recognition, and donor appreciation events

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

CASA of Northwest Arkansas recruits, trains, and supervises volunteer Court Appointed Special Advocates who serve children in foster care who have experienced abuse and neglect. Trained volunteers advocate for individual children's best interests in court proceedings and child welfare services, providing consistent adult support across Benton, Carroll, Madison, and Washington counties. The organization supplements core advocacy with specialized programs such as the Older Youth Program for teens aging out of foster care.

Product overview

CASA of Northwest Arkansas provides a unified advocacy service centered on recruiting, training, and supervising volunteer Court Appointed Special Advocates who serve children in foster care across Benton, Carroll, Madison, and Washington counties. The organization operates as a single integrated service model rather than a platform-plus-modules architecture, with key programs including the volunteer advocacy services as the core offering, supplemented by the Heroes of Hope monthly donor club and In Good Company corporate sponsorship for fundraising, the annual Light of Hope event for community engagement and recruitment, and the Older Youth Program for specialized teen advocacy. Operational support is provided through Advocate Alley and CasaManager for volunteer case management, while the Christmas for a Child program and endowment fund support extended donor engagement. The organization was founded in 1997 and serves children from birth through age 20.

Differentiator

Problem solved

Functional benefit

Products and services

• CASA Volunteer Advocacy Services Recruitment, training, and supervision of volunteer advocates who serve as Court Appointed Special Advocates for children in foster care, providing one-on-one guidance, support, and advocacy to help ensure access to health, education, and permanency planning services for children who have experienced abuse and neglect in Benton, Carroll, Madison, and Washington counties.
• Older Youth Program Specialized advocacy program addressing the unique needs of older teens and young adults aging out of the foster care system, providing independent living support and extended CASA volunteer advocacy services up to age 21.
• Volunteer Training and Certification Program Approximately 30 hours of pre-service classroom training and courtroom observation required for new volunteer certification, with ongoing continuing education and supervision for active CASA advocates.

Quantifiable outcome

• Children with CASA volunteers are more likely to find safe, permanent homes
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• General MillsflagshipGTM or Marketing PartnerPresenting sponsor of Light of Hope annual event. Long-term corporate partner providing financial support, volunteers, in-kind donations, and media opportunities since 2007.
• Coca-ColaminorGTM or Marketing PartnerSilver level sponsor providing advertising in Northwest Arkansas Media and business listings.
• CloroxminorGTM or Marketing PartnerSilver level sponsor of In Good Company program.
• Electronic Arts (EA)minorGTM or Marketing PartnerBronze level sponsor in corporate sponsorship program.
• MercyminorGTM or Marketing PartnerLight of Hope event sponsor with advertising in Northwest Arkansas Media.
• National CASA/GAL AssociationcoreStrategic or Co-development PartnerNational parent organization providing guidance, support, federal funding, and network of nearly 950 programs with 85,000+ advocates nationwide.
• Arkansas State CASA AssociationcoreStrategic or Co-development PartnerState-level organization committed to helping create and support CASA programs throughout Arkansas, located in Little Rock.
• Arkansas Department of Human ServicescoreStrategic or Co-development PartnerState agency that provides protection to Arkansas children in need, works with CASA volunteers on cases, coordinates services for families, and determines foster care placements.
• CASA Board Director Jerrilyn DaileyminorOthersBoard Director who is also a Hero of Hope monthly donor, providing ongoing financial support and governance leadership.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• National CASA/GAL Association: National umbrella organization for nearly 950 CASA programs with 85,000+ advocates. CASA of NWA is an affiliate member receiving federal funding, CasaManager software, and brand standards — directly comparable as the parent network governing all CASA affiliates.
• National Children's Alliance: National nonprofit accrediting and supporting Children's Advocacy Centers serving child abuse victims across the U.S. Overlaps with CASA's child welfare mission but focuses on multidisciplinary team-based forensic interviews rather than volunteer court advocacy.
• Prevent Child Abuse America: National nonprofit focused on preventing child abuse and neglect through education, advocacy, and a network of state chapters. Shares CASA's mission focus on abused/neglected children but emphasizes prevention over in-court advocacy.
• Childhelp: National nonprofit operating the Childhelp National Child Abuse Hotline, residential treatment programs, and advocacy for abused children. Comparable as a large national child welfare nonprofit with comparable donor and volunteer engagement models.

Direct peers

• CASA of Travis County: A peer regional CASA affiliate serving Travis County, Texas. Operates the same court-appointed volunteer advocacy model for abused and neglected children, with comparable volunteer training, fundraising events, and outcomes reporting.
• CASA of Los Angeles: Largest CASA affiliate in the U.S., serving Los Angeles County foster children through court-appointed volunteer advocates. Shares CASA's core operating model, volunteer training program, and reliance on foundation/corporate/individual donor mix.
• CASA of Cook County: (Operates as Voices for Children) Peer CASA affiliate serving Cook County, Illinois with court-appointed volunteer advocates for abused and neglected children. Comparable scale, training program, and child welfare mission within the National CASA network.
• Voices for Children (San Diego): A Court Appointed Special Advocates program serving San Diego County foster children through trained volunteer advocates. Direct peer with the same CASA model, court-appointment mechanism, and youth advocacy outcomes focus.

Regional players

• Arkansas State CASA Association: State-level CASA coordinating body in Little Rock committed to creating and supporting CASA programs throughout Arkansas. Directly comparable as CASA of NWA's state-level peer providing statewide coordination, training, and federal pass-through funding.
• Children's Advocacy Centers of Arkansas: Statewide network of Children's Advocacy Centers serving abused children in Arkansas. Comparable as a regional Arkansas child welfare nonprofit, though operating a different service model (multidisciplinary forensic interviews and family support) than CASA's volunteer court advocacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nwacasa
• LinkedInlinkedin.com/company/casa-of-northwest-arkansas
• Instagraminstagram.com/nwacasa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CASA of Northwest Arkansas