Heroal - Johann Henkenjohann Gmbh & Co. Kg

What Heroal - Johann Henkenjohann Gmbh & Co. Kg does

heroal - Johann Henkenjohann GmbH & Co. KG is a family-owned German manufacturer of aluminium system solutions for the building envelope, headquartered in Verl, Germany, and founded in 1874 (originally as a wooden shoe shop, pivoting to roller shutters in 1950 and adopting the heroal name in 1969 with the invention of the first foam-filled aluminium roller shutter slat). The company produces windows (W 72, W 77 HI), front doors (D 72, D 92 UD), roller shutters (RS 37/52/55, plus built-in/facade-mounted/sash-mounted configurations), sun protection (VS Z zipper screens and variants, HS horizontal awnings, VB raffstores), roller doors (RD 55/75, OD 75 ceiling doors, RG 90 grilles), sliding doors (S 77 SL), canopies (OR, CR), facades (C 50), insect protection (IS with IS Clear pollen mesh), and fire protection doors (FireXtech D 93 FP 90). Underlying technologies include proprietary hwr high-weather-resistant powder coating (available in 500+ RAL/DB colours plus exclusive Les Couleurs Le Corbusier tones), heroal Surface Design (SD) vacuum foil wrapping for wood/concrete/rust aesthetics, and an industry-exclusive in-house profile bending and folding service.

The company operates an indirect go-to-market, selling exclusively through a global network of over 3,500 certified Fachpartner (specialist window/door fabricators and installers). Distribution is supported by a 40,000 m² fully automated logistics centre with company-owned truck fleet, the heroal Communicator B2B portal (documents, configurators, BIM/CAD data, digital ordering), the heroal Academy training programme, and dedicated architect/planner field sales. Consumer-facing channels include 3D product configurators, a Fachpartner finder tool, and a Förderservice partnership with Fuchs & Eule that assists customers with German energy renovation subsidy applications. All products are manufactured exclusively at German production sites under ISO EN 9001 certification, with up to 85% recycled aluminium used in production.

The customer base spans three primary segments — private homeowners (new construction and renovation), certified Fachpartner (channel), and architects/planners (specification channel) — with reference projects across residential, hospitality (Sportresidenz Zillertal, the niu Tab Düsseldorf), education (Musikschule Monheim, RWTH Aachen CARL), industrial (Jungheinrich, AC Hydraulic, Stemmann Technik), and commercial real estate (V-Tower Prague, Garden Tower Prague). heroal is self-described as 'one of the international market leaders' for high-quality aluminium building envelope solutions, with no external institutional investment, private equity involvement, or public listing disclosed; the company appears to be wholly family-owned under a traditional GmbH & Co. KG structure.

Name

Heroal - Johann Henkenjohann Gmbh & Co. Kg

Legal name

heroal - Johann Henkenjohann GmbH & Co. KG

Website

https://www.heroal.com

Company type

Private

Founded year

1874

Operating status

Operating

Short description

heroal is a family-owned German manufacturer (founded 1874, headquartered in Verl) producing 100% Made-in-Germany aluminium building envelope systems — windows, doors, roller shutters, sun protection, facades, sliding doors, and roller doors — sold exclusively through a global network of over 3,500 certified Fachpartner trade installers.

Ownership category

akta.pro rank

Product category

Aluminium Building Envelope Systems

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Screens, Storm Doors/Windows & Insect Protection Systems (IMADAIAK)

Keywords

• Aluminium building systems
• Aluminium window systems
• Roller shutter systems
• Aluminium door systems
• Building envelope solutions

Headquarters

HQ city

Verl

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Aluminium Building Envelope Systems (Primary): Heroal manufactures and sells aluminium system solutions (windows, doors, roller shutters, sun protection, roller shutter doors, facades, overhead structures, insect screens) exclusively through a network of over 3,500 specialist trade partners (Fachpartner). The company produces all products at German manufacturing sites and distributes them to partners, who in turn sell and install to end customers. Revenue is generated through the sale of systems, components, and accessories to the Fachpartner network.
2. Digital Tools and Configuration Services: Heroal provides digital configuration tools (3D configurators for roller shutters, sun protection, and doors) as well as the heroal Communicator B2B portal. While the tools facilitate partner sales, the company may generate indirect revenue through improved order accuracy and partner loyalty. Digital ordering and software integration services support the Fachpartner ecosystem.
3. Surface Coating and Finishing Services: Heroal offers industry-leading surface coating in approximately 500 RAL and DB colors, exclusive Les Couleurs Le Corbusier tones, and SD surface design options. Coating services are integrated into the product delivery to Fachpartner, representing an增值 service bundled with system sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels13 records

Core offering

Heroal manufactures and distributes aluminium system solutions for the building envelope, including windows, doors (residential and commercial), roller shutters, sun protection systems, roller doors, facades, lift-and-slide doors, overhead structures, and insect protection. The company produces these systems exclusively at German manufacturing sites and sells them exclusively through a network of over 3,500 certified specialist trade partners (Fachpartner) worldwide, who configure, fabricate, and install the products for end customers.

Product overview

Heroal is a family-owned company (founded 1874) offering comprehensive aluminium building envelope solutions under the heroal brand. The product portfolio includes window systems (heroal W 77 HI, W 72, W 72 RL, W 72 CL), door systems (heroal D 72, D 72 RL, D 72 CL, D 92 UD including fire protection FireXtech), roller shutter systems (Einbau/Vorbau/Aufsatzrollläden with RS 37/RS 52/RS 55 HD slats, heroal Connect RS smart control), sun protection systems (heroal VS Z/Z EM/Ecklösung/VS/VS C/HS, heroal VB raffstore), roller door systems (heroal RD 55/RD 75, heroal OD 75 ceiling door, heroal RG 90 rolling grille), terrace and sliding door systems (heroal S 77 SL lift-and-slide, Glasschiebewand), covering/canopy systems (heroal OR, heroal CR), facade systems (heroal C 50), insect protection (heroal IS with IS Clear pollen protection), and digital tools (heroal Communicator, heroal smartScan, picos ID). Surface technologies include heroal Surface Design (SD) for wood/concrete/rust optics and hwr-powder coating. Products feature extensive customization with 500+ RAL colors, Les Couleurs Le Corbusier colors, and SD surface designs. The portfolio is distributed exclusively through over 3,500 specialist partners worldwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 44% reduction in nightly heat loss when combining heroal roller shutters with heroal windows
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core, supporting and flagship.

• Fuchs & EulecoreGTM or Marketing Partnerheroal partnered with Fuchs & Eule, an energy consulting and grant management firm, to provide end customers with a comprehensive subsidy application service for energy-efficient building renovations. Fuchs & Eule handles the full process from energy consultation and renovation roadmap creation through to subsidy application and payout — at no additional cost to heroal's customers. Heroal channels customers interested in Fenster, door, roller shutter, or sun protection replacement through its website and Fachpartner network to this service, enhancing conversion rates for renovation projects.
• SomfysupportingTechnology or Integrationheroal integrates its roller shutters and garage roller shutter doors with Somfy's Smart Home system, enabling customers to control heroal products through the Somfy ecosystem. Somfy is a leading provider of motors and smart home controls for building openings and solar protection. Heroal products are compatible with Somfy's TaHoma platform and related smart home systems.
• Les Couleurs Le Corbusier FoundationflagshipStrategic or Co-development Partnerheroal holds an exclusive partnership with the Les Couleurs Le Corbusier Foundation, enabling the company to offer Le Corbusier's universal color system as an exclusive option across its entire aluminium product range (windows, doors, facades, roller shutters, sun protection, overhead structures). This partnership provides heroal with exclusive design differentiation in the market, particularly valued by architects for design projects. Approximately 60 Le Corbusier tones are available exclusively through heroal.
• Adeco, Obuk, Rodenberg (Door Filling Manufacturers)supportingTechnology or Integrationheroal integrates door fillings from Adeco, Obuk, and Rodenberg into its aluminium door profile systems (D 72, D 92 UD) using a proprietary click system. This enables Fachpartner to offer a wider variety of door designs without requiring heroal to manufacture fillings internally. All door fillings are compatible with heroal's colour and surface coating options.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Schüco International: Schüco is heroal's most direct German competitor, offering aluminium window, door, façade, and sliding systems through a comparable specialist partner network across Europe and globally. Both companies target premium residential and commercial building envelope segments with proprietary profile systems and surface technologies.
• Reynaers Aluminium: Belgian-based Reynaers is a leading European aluminium systems house for windows, doors, sliding systems, curtain walls, and sun protection. It serves a comparable architect-and-fabricator channel and competes head-to-head with heroal in premium European residential and commercial projects.
• WICONA (Norsk Hydro): WICONA is the building systems brand of Norsk Hydro, offering aluminium window, door, and façade solutions across Europe. It competes directly with heroal in the premium aluminium systems segment and benefits from vertical integration into primary aluminium production.
• Technal: French aluminium systems house owned by Norsk Hydro, offering windows, doors, façades, and solar protection through a fabricator network. Directly comparable to heroal in product portfolio and European specification-channel go-to-market.
• Aluprof: Polish aluminium systems manufacturer offering windows, doors, roller shutters, and façades across Europe. Competes with heroal in the European premium aluminium segment with a strong Eastern European distribution footprint.
• Hueck: German aluminium systems manufacturer (Eduard Hueck GmbH) producing windows, doors, and façades. A close German-market peer to heroal with overlapping product categories and similar fabricator-channel distribution model.
• Alukönigstahl: Austrian premium aluminium systems house distributing Schüco and Jansen brands in Central and Eastern Europe. Comparable to heroal as a regional specialist aluminium systems distributor serving architects and fabricators in DACH and CEE markets.
• Raico: German specialist in aluminium façade and curtain wall systems, with a comparable focus on high-performance building envelopes. Overlaps with heroal's C 50 façade line in commercial and high-rise architectural projects.
• Ponzio: Polish aluminium systems manufacturer offering a comparable portfolio of windows, doors, façades, and roller shutters. Competes with heroal in cost-competitive European segments, particularly in Eastern European renovation markets.

Broad incumbents

• Kawneer (Arconic): Arconic-owned global aluminium building products brand offering architectural aluminium windows, doors, and curtain walls. A broader incumbent with global reach whose commercial and architectural product lines compete with heroal's façade and large-format systems.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroal - Johann Henkenjohann Gmbh & Co. Kg