Jr & Marto Consultoria E Seguros

What Jr & Marto Consultoria E Seguros does

Jr & Marto Consultoria e Seguros is a privately held Brazilian insurance brokerage firm headquartered in São Paulo, founded in October 1999 by Manuel Marto Junior (active in insurance since 1989) and co-founded by Alexandre Donizeti Scanferla. The firm operates as a multi-line insurance intermediary — not a technology platform — distributing policies on behalf of major Brazilian insurers including Porto Seguro, Bradesco Saúde, Amil, SulAmérica, Allianz, NotreDame Intermédica, and Prevent Senior. Its core product set spans health plans (PME 2–99 lives plus individual/family), auto, life, property, business/corporate, transport, civil liability, guarantee, engineering risk, travel, pension (PGBL/VGBL), pet, portable equipment, financing, and consortium products.

The company's strategic differentiator is its position as the pioneer and self-claimed largest insurance broker for the Self Storage vertical in Brazil, a niche it entered in 2008 via a co-development partnership with Porto Seguro to create per-box individual policies — a structure that addresses the underwriting problem of unknown contents inside rented boxes. It also holds official broker/sponsor status with ASBRASS (Associação Brasileira de Self Storage) and is the homologated broker for the Guarde Mais franchise. A second vertical anchor is beverage distribution fleet insurance, developed jointly with ADIBE, ADIS-SP, and AMBEV distributors since 1999, where it reports premium reductions of up to 50% through new fleet management systems.

Commercially, Jr & Marto runs direct-to-consumer sales through its website (with online quote simulator), WhatsApp, and a consultant-led inside-sales team, supplemented by an agent/broker portal (simuladoronline.com) and industry-association referral channels. Revenue is generated through commission on premiums written across multiple lines. Operationally, the firm moved in April 2014 to a self-owned headquarters of over 540 square meters with stated capacity for more than 100 collaborators, despite current headcount in the 11–50 range, signaling planned organic scaling. No external funding, parent company, or AI/technology differentiation is disclosed.

Name

Jr & Marto Consultoria E Seguros

Legal name

JR & Marto Consultoria e Seguros

Website

https://www.segurosjrmarto.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Jr & Marto is a privately held São Paulo–based insurance brokerage founded in 1999 that distributes multi-line policies (health, auto, life, property, business) for individuals, SMEs, beverage distributors, and Self Storage operators, and is the self-claimed largest Self Storage insurance broker in Brazil.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Commercial Auto & Fleet Insurance (FSAJAMAB)

Keywords

• Insurance brokerage
• Health insurance plans
• Self storage insurance
• Fleet insurance
• Commercial insurance

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commission Revenue: JR & Marto earns commissions from insurance sales across multiple lines including health plans, auto, property, life, business, and Self Storage insurance. Revenue is generated through policy premiums charged to customers, with the broker receiving a percentage as commission.
2. Self Storage Individual Box Insurance: Specialized insurance product for individual storage boxes, with individual policies per box. This is a core differentiator and revenue stream for the company as pioneers in this niche in Brazil.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

JR & Marto is a Brazilian insurance brokerage and consultancy that places multiple lines of insurance through partnerships with major insurers (Bradesco Saúde, Amil, SulAmérica, Allianz, NotreDame/Porto Seguro, Prevent Senior, Porto Seguro). Its flagship specialty is Self Storage insurance — including individual per-box policies and enterprise property coverage for storage operators — alongside health plans, auto, life, property, commercial, transport, civil liability, guarantee, portable equipment, pet, travel, and pension products, plus financing and consortium services for individuals and businesses.

Product overview

Jr & Marto Consultoria E Seguros is a traditional Brazilian insurance brokerage firm operating as a multi-product insurance intermediary, not a unified software platform. The company offers a comprehensive portfolio of insurance products and financial services through partnerships with major Brazilian insurers (Bradesco Saúde, Amil, SulAmérica, Allianz, Porto Seguro/NotreDame, Prevent Senior). Core offerings include health plans, auto/vehicle insurance, life insurance, property insurance, business/corporate insurance, travel insurance, pension/retirement products, and specialty insurance for beverage distributors and self-storage facilities. The company's flagship specialty is Self Storage insurance, where they pioneered individualized box coverage in Brazil since 2008 and claim to be the largest Self Storage insurance broker in the country. Services include financing and consortium products for vehicle acquisition, administered through Porto Seguro. The firm operates a broker portal (simuladoronline.com) for quotes but does not offer API access or developer integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Planos de Saúde (Health Plans) Health insurance plans offered in partnership with major Brazilian insurers including Bradesco Saúde, Amil, SulAmérica, Allianz, NotreDame Intermédica, and Prevent Senior. Covers individual, family (PME 2-99 lives), and corporate plans with CNPJ and MEI options. Aimed at individuals, families, and small/medium businesses seeking employee health benefits.
• Seguro Auto (Auto Insurance) Vehicle insurance covering cars, motorcycles, app-based ride services, bicycles, trucks, and commercial fleets with comprehensive coverage including collision, theft, fire, third-party liability, and 24-hour assistance. Targeted at individual drivers, app-based drivers, and commercial fleet operators.
• Seguro Vida (Life Insurance) Life insurance products including individual life insurance, corporate life insurance (Capital Global for SMEs), and group life insurance for employees, covering death, permanent disability, and critical illness. Targeted at individuals, families, and SMEs.
• Seguro Viagem (Travel Insurance) Travel insurance providing medical coverage, baggage protection, trip cancellation/interruption, emergency assistance, and repatriation services for domestic and international travel. Targeted at individual and corporate travelers.
• Seguro Previdência (Pension/Retirement) Supplementary pension products including PGBL (Plano Gerador de Benefícios Livres) and VGBL (Vida Gerador de Benefício Livre) for retirement planning with tax benefits. Targeted at individuals and families planning retirement.
• Seguro Imóveis (Property Insurance) Property insurance covering residential homes, real estate professionals, rental capitalization for landlords, and lease guarantee (fiança locatícia) replacing traditional guarantors. Targeted at homeowners, landlords, and real estate professionals.
• Seguro Empresarial (Business/Corporate Insurance) Business insurance protecting company assets with coverage for fire, electrical damage, robbery, civil liability, and comprehensive policies for small, medium, and large enterprises. Targeted at small, medium, and large businesses across industries.
• Seguro Transporte (Transport Insurance) Transport insurance covering goods in transit by land, air, and sea, including national and international shipments, with liability coverage for transport operators across all modalities. Targeted at logistics operators and shippers.
• Seguro Risco de Engenharia (Engineering Risk Insurance) Engineering insurance covering construction projects and equipment installation, protecting against accidents during civil works execution with basic and additional coverage options. Targeted at construction firms and project owners.
• Seguro Responsabilidade Civil (Civil Liability Insurance) Civil liability insurance protecting against third-party claims for property damage or bodily injury, including employer liability, garagist liability, and operational liability coverage. Targeted at businesses and professionals with third-party exposure.
• Seguro Garantia (Guarantee Insurance) Guarantee insurance for public and private sectors, ensuring faithful fulfillment of contractual obligations in bids, public works, services, and administrative processes. Targeted at companies participating in bids and public/private contracts.
• Seguro Equipamentos Portáteis (Portable Equipment Insurance) Insurance for portable electronic devices including smartphones, tablets, cameras, and notebooks, covering physical damage, theft, electrical damage, and international warranty. Targeted at individual consumers and businesses with portable equipment.
• Financiamento (Financing) Vehicle financing through Porto Seguro with competitive rates for new and used passenger and utility vehicles, including home document collection and free notary services. Targeted at individual buyers and small businesses acquiring vehicles.
• Consórcio (Consortium) Group purchasing plans for vehicles, real estate, and services through regulated administrators supervised by Banco Central do Brasil, offering interest-free installment payments. Targeted at individuals and businesses pursuing vehicle, real estate, or service acquisitions.
• Seguro para Distribuidoras de Bebidas (Beverage Distributor Insurance) Specialized insurance for beverage distribution companies developed in partnership with ADIBE (Associação de Bebidas do Estado de São Paulo), covering fleet and business insurance with up to 50% premium reduction. Targeted at beverage distributors in São Paulo state, including ADIBE, ADIS-SP, and AMBEV distributors.
• Seguro Self Storage (Self Storage Insurance) Specialized insurance for self-storage facilities and individual storage units, the company's flagship specialty since 2008 partnership with Porto Seguro. Covers individual boxes, enterprise property, and is the company's primary market differentiator as the largest Self Storage insurance broker in Brazil. Targeted at Self Storage facility operators and the customers who rent individual boxes.
• Seguro para Pets (Pet Insurance) Pet health insurance through Porto Pet covering veterinary consultations, exams, hospitalizations, surgeries, vaccinations, and providing exclusive discounts for Porto Seguro credit card holders. Targeted at individual pet owners and families.
• Administradora de Planos de Saúde (Health Plan Administration) Health plan administration services including plan movements, implementation, reimbursement tracking, hospital guidance, plan optimization, and premium adjustment mitigation. Targeted at individuals, families, and companies holding health plans through the brokerage.

Quantifiable outcome

• Reduced fleet insurance premiums by up to 50% for beverage distributors through new management system and risk reduction programs
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and major.

• Porto SeguroflagshipChannel Partner/ Reseller/ Distributor · 1 January 2008Partnership initiated in 2008 with Porto Seguro to create and implement Self Storage insurance products. JR & Marto acts as agent selling Porto Seguro products including health, auto, home, and specialty insurance.
• ADIBE - Associação de Bebidas do Estado de São PaulocoreStrategic or Co-development Partner · 1 January 1999Partnership began in 1999 through ADIBE to create insurance solutions for beverage distributors. JR & Marto developed new fleet management systems and risk reduction programs that reduced insurance premiums by up to 50%.
• ASBRASS - Associação Brasileira de Self StorageflagshipStrategic or Co-development PartnerASBRASS is the first entity in Brazil dedicated exclusively to representing Self Storage companies. JR & Marto is an official sponsor and certified broker, collaborating on industry events, insurance solutions development, and supporting new Storage entrepreneurs.
• Guarde Mais Self StoragecoreChannel Partner/ Reseller/ DistributorJR & Marto is the homologated and certified broker for the Guarde Mais Self Storage franchise, providing specialized insurance solutions for their storage units across Brazil.
• ADIS-SP - Associação dos Distribuidores de Produtos do Grupo SchincariolcoreStrategic or Co-development PartnerADIS-SP represents Schincariol product distributors. Joined the partnership alongside ADIBE and AMBEV distributors for fleet and business insurance solutions.
• AMBEV - Companhia de Bebidas das AméricascoreStrategic or Co-development PartnerAMBEV beverage distributors joined the partnership for fleet insurance and business coverage, along with ADIBE and ADIS-SP associations.
• Bradesco SaúdemajorChannel Partner/ Reseller/ DistributorJR & Marto offers Bradesco Saúde health insurance plans as one of Brazil's largest health insurance operators with national coverage.
• Amil SaúdemajorChannel Partner/ Reseller/ DistributorJR & Marto offers Amil Saúde health insurance plans with national network including 2,900 diagnostic centers, 15,700 clinics, and 1,400 hospitals.
• SulAmérica SaúdemajorChannel Partner/ Reseller/ DistributorJR & Marto offers SulAmérica Saúde health plans with national coverage and various reimbursement options.
• Allianz SaúdemajorChannel Partner/ Reseller/ DistributorJR & Marto offers Allianz Saúde plans focused on corporate health insurance with minimum 5 participants and wellness incentives.
• NotreDame Intermédica / Porto Seguro SaúdemajorChannel Partner/ Reseller/ DistributorJR & Marto offers NotreDame Intermédica health plans under Porto Seguro with national coverage and various plan tiers from Smart to Infinity.
• Prevent SeniormajorChannel Partner/ Reseller/ DistributorJR & Marto offers Prevent Senior health plans focused on adults 50+ with own hospital network and no price adjustment for age changes after 50.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Minuto Seguros: Brazilian digital-first insurance broker offering auto, life, home and SME policies via online quote comparison. Competes for the same individual and SME consumer in Brazil and represents the technology-led disruption to JR & Marto's multi-line retail book.
• 180 Seguros: Brazilian online insurance broker focused on auto and personal lines distributed digitally. Comparable to JR & Marto's individual lines business and illustrative of the digital distribution model the firm lacks.
• Bidu: Brazilian online insurance comparison and brokerage platform for auto, life, health and home. Directly comparable to JR & Marto's individual consumer insurance intermediation and a price-comparison competitor in the same geography.
• Wiz Soluções: Large Brazilian insurance brokerage and consulting firm serving individuals, SMEs and corporate clients with multi-line products. Closest large-scale peer in the multi-line brokerage model, though with much broader scale and institutional backing.

Broad incumbents

• Porto Seguro: Major Brazilian insurance carrier (and JR & Marto partner since 2008) underwriting auto, home, health, life and business lines. Comparable as a broad incumbent that could disintermediate brokers like JR & Marto by selling direct at scale.
• Bradesco Seguros: Insurance arm of Banco Bradesco offering life, health, auto and property products. Comparable as a broad incumbent carrier whose products JR & Marto distributes; also represents the vertical-integration threat to independent brokers.
• SulAmérica: Major Brazilian health, life, auto and specialty insurer whose health plans JR & Marto distributes. Comparable as a broad incumbent that both supplies products to and competes with the firm's brokerage distribution.
• Sancor Seguros: Brazilian mutual/cooperative insurer offering multi-line personal and commercial products. Comparable as a broader insurance market incumbent operating in the same geography with overlapping product lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeKMc9MIjOE0GU314rcP_QA
• Facebookfacebook.com/selfstorageseguros?fref=ts
• Instagraminstagram.com/segurosjrmarto

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jr & Marto Consultoria E Seguros