What Lansing Group does

The Lansing Group, Ltd. (TLG) is a privately held sales and marketing management firm operating as a broker and intermediary in the U.S. surplus consumer goods and grocery inventory market. Founded in 1995 by Dick Lansing and headquartered in Rancho Santa Fe, California, the company facilitates the liquidation of overstocked, short-coded, discontinued, package-changed, and slightly damaged inventory for consumer products manufacturers, foodservice food manufacturers, housewares manufacturers, wholesalers, and retailers. TLG does not take title to goods; instead, it sources buyer matches on behalf of sellers, with purchase orders issued directly to the seller company, which then ships and invoices the buyer. This structure is designed to protect sellers' existing mainstream sales channels.

TLG offers two complementary core services: Seller Services (brokered sales to alternate-channel buyers outside normal sales channels) and Buyer Services (sourcing specific overstock products for alternate-channel retailers and wholesalers), supplemented by an inventory management advisory offering delivered through blog content and direct consultation. There is no core technology platform, no software product, no API, and no e-commerce component — the entire business runs on direct phone and email relationships managed by the owner. The revenue model is transaction-fee based, with the company earning commissions or fees on each facilitated deal.

The firm is owner-operated with a headcount of 1–10 employees, bootstrapped since inception with no institutional investors, parent company, or undisclosed funding. Its sole material differentiator is the depth of the owner's 30+ years of industry relationships and a curated, selective buyer network. The company operates only in the United States, has no patents, no trademarks, no third-party certifications, no disclosed partnerships, and no named customer logos. The most recent observable activity beyond core operations is a content marketing blog covering inventory management topics, with posts dating through 2021.

Name

Lansing Group

Legal name

The Lansing Group, Ltd.

Website

https://www.thelansinggroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Lansing Group is a privately held, owner-operated U.S. brokerage firm that intermediates the sale of surplus, overstocked, short-coded, and discontinued consumer goods and grocery inventory between manufacturers, wholesalers, and retailers, and alternate-channel buyers, earning transaction fees on facilitated deals.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage/Intermediary Services: TLG acts as a broker/intermediary between sellers (manufacturers, wholesalers, retailers) and buyers (alternate channel retailers, wholesalers). They facilitate sales of overstock, surplus, short-coded, discontinued, and problem inventory. Revenue likely comes from commissions or fees on transactions facilitated.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Lansing Group provides sales and marketing management services for surplus consumer goods and grocery inventory, operating as a broker/intermediary between sellers (manufacturers, wholesalers, retailers) with problem inventory and buyers (alternate channel retailers, wholesalers). The firm prepares sales presentations, presents items to selective buyers, receives purchase orders, and submits them to clients, while protecting sellers' existing sales channels and customer relationships. All transactions are managed directly through owner Dick Lansing rather than via a technology platform, with the seller shipping directly to the buyer and invoicing them.

Product overview

The Lansing Group (TLG) is a sales and marketing management firm operating as a broker/intermediary, not a software product company. It offers two complementary core services: (1) Seller Services—helping manufacturers and retailers liquidate excess, overstocked, short-coded, discontinued, package-changed, and slightly damaged inventory through alternate sales channels while protecting existing customer relationships; and (2) Buyer Services—connecting alternate channel retailers and wholesalers with sources of overstock inventory. A third offering, Inventory Management Advisory, provides educational content and consulting on inventory management topics including food product dating, packaging, and overstock prevention. All services are delivered through direct broker relationships managed by owner Dick Lansing and the TLG team.

Differentiator

Problem solved

Functional benefit

Products and services

• Seller Services Brokered sales and marketing management services for consumer products and foodservice manufacturers, housewares manufacturers, wholesalers, and retailers to efficiently sell excess, overstocked, short-coded, discontinued, package-changed, slightly damaged, or closeout inventory outside their normal sales channels while protecting existing customer relationships and pricing.
• Buyer Services Connects alternate channel retailers and wholesalers with sources of overstock and problem inventory, matching each buyer's specific product needs and purchase criteria to available inventory through TLG's established manufacturer relationships.
• Inventory Management Advisory Educational content and consulting guidance on inventory management best practices, including food product dating, packaging design, overstock prevention, and secondary channel selling strategies, delivered through blog articles and direct consultation with TLG.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lansing Group