Integrated pet care

What Integrated pet care does

Integrative Pet Care (IPC) is a privately held veterinary physical rehabilitation practice founded in 2005 and operating from a single location at 2520 W Armitage Ave in Chicago, Illinois. The practice specializes in physical rehabilitation, pain management, and sports medicine for dogs and cats, delivering services through six core therapy modalities: hydrotherapy via underwater treadmill, veterinary medical acupuncture, therapeutic exercise, manual therapy and spinal manipulation, therapeutic laser (photo-biomodulation), and shockwave therapy. Each patient receives an individualized treatment plan developed during a comprehensive up-to-60-minute initial examination by a rehabilitation-certified veterinarian, supplemented by home exercise programs and product recommendations.

IPC's clinical team comprises two veterinarians (Medical Director Dr. Kelli Martin and Associate Veterinarian Dr. Leah Kopecki), five rehabilitation therapists, multiple rehabilitation assistants, and patient services coordinators. Staff hold advanced certifications including CVPP, CCRP, CVAT, CCRT, CCRA, CCMT, CCRVN, and NCCMT credentials. IPC is an approved externship and internship site for the University of Tennessee and the Canine Rehabilitation Institute, and participates in the VROMP Cares charitable program with the Veterinary Care Foundation. The practice generates revenue through professional service fees (initial evaluations, in-clinic therapy sessions, house call services), product sales (pharmaceuticals, supplements), and assistive device dispensing (carts, harnesses). Pricing is quote-based and not publicly disclosed, though pet insurance may cover services prescribed by licensed veterinarians.

IPC's go-to-market is referral-driven, relying on primary care veterinarian referrals, word-of-mouth, patient testimonials, community events, and educational content marketing. Customer acquisition is supported by an active Instagram presence and an extensive library of patient outcome testimonials. The practice serves pet owners seeking treatment for post-surgical recovery, arthritis, IVDD, hip dysplasia, neurological conditions, sports injuries, and geriatric mobility decline, with a secondary referral relationship to general practice veterinarians across the Chicago metropolitan area.

Name

Integrated pet care

Legal name

Integrative Pet Care

Website

https://integrativepetcare.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrative Pet Care is a Chicago-based veterinary physical rehabilitation practice founded in 2005 that provides hydrotherapy, acupuncture, therapeutic exercise, manual therapy, laser, and shockwave services for dogs and cats, serving pet owners across the Chicago metropolitan area.

Ownership category

akta.pro rank

Product category

Veterinary Rehabilitation Services

NAICS

Veterinary Services (541940)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Rehabilitation & Physical Therapy (Hydrotherapy, Sports Med) (HLAMAAAJ)

akta.pro secondary industries

Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK), Veterinary Anesthesia & Pain Management Specialty Services (HLAMACAJ)

Keywords

• Veterinary rehabilitation
• Canine physical therapy
• Veterinary acupuncture
• Pet pain management
• Animal hydrotherapy

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Rehabilitation Evaluation/Consultation: Comprehensive initial examinations lasting up to 60 minutes with veterinarians to develop individualized treatment plans. These evaluations establish the foundation for ongoing rehabilitation programs.
2. In-Clinic Therapy Sessions: Ongoing treatment sessions including hydrotherapy, acupuncture, therapeutic exercise, massage/manual therapy, laser therapy, and shockwave. Sessions are tailored to individual treatment plans and may be combined within single appointments.
3. Pharmaceuticals and Supplements: Sale of medications and supplements to support treatment plans. The practice offers specific medications and innovative supplements backed by scientific research.
4. Assistive Devices: Provision and fitting of carts, harnesses, and custom assistive devices. Includes expertise to ensure proper prescription, measurement, and fitting.
5. House Call Rehabilitation Services: Some staff members, like Doris Martinkus, provide house call rehabilitation services for existing patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Integrative Pet Care operates a veterinary physical rehabilitation clinic in Chicago providing individualized rehabilitation, pain management, and sports medicine services for dogs and cats. Services begin with comprehensive 60-minute veterinary examinations that yield customized treatment plans combining hydrotherapy (underwater treadmill), acupuncture, therapeutic exercise, manual therapy, therapeutic laser, and shockwave therapy. The practice also dispenses pharmaceuticals, supplements, and fitted assistive devices such as carts and harnesses to support treatment plans.

Product overview

Integrated Pet Care (IPC) Chicago is a veterinary physical rehabilitation practice offering a coordinated suite of therapy services for dogs and cats. The core offering consists of six primary rehabilitation modalities: Hydrotherapy (underwater treadmill), Acupuncture, Manual Therapy, Therapeutic Exercise, Therapeutic Laser, and Shockwave therapy. These are delivered as a unified treatment approach, with individualized treatment plans combining in-clinic therapies and home-based care recommendations. The practice also retails Pharmaceuticals, Supplements, and Assistive Devices (carts, harnesses) as part of its treatment plans. IPC operates as a learning-focused team, providing externships and training in veterinary rehabilitation, and runs the VROMP Cares charitable program.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydrotherapy (Underwater Treadmill) Underwater treadmill therapy using the warmth, buoyancy, and resistance of water to aid in strengthening, conditioning, and neuromuscular retraining. Treats conditions such as arthritis, neurologic weakness, post-operative recovery (TPLO, FHO, IVDD), weight loss, and sports conditioning. Delivered to dogs and cats under veterinary supervision at the Chicago clinic.
• Veterinary Medical Acupuncture Acupuncture involving insertion of fine needles into specific body points to stimulate the nervous system, promoting release of endogenous chemicals for circulation, pain relief, and inflammation reduction. Performed by licensed veterinarians with advanced post-graduate certification. Effective for joint pain, arthritis, nerve pain, intervertebral disc disease, and post-surgical pain in dogs and cats.
• Manual Therapy Manual therapy techniques including passive range of motion (PROM), joint mobilization, stretching, massage, and veterinary spinal manipulation therapy (chiropractic). Customized to each patient to restore normal joint and soft tissue movement and provide pain relief after injury, surgery, or from chronic pain.
• Therapeutic Exercise Customized exercise programs prescribed by rehab-certified veterinarians to improve strength, flexibility, balance, and coordination. Includes body awareness exercises, muscle strengthening, stability and balance exercises, and veterinary sports medicine exercises. Supplemented with home exercise programs.
• Therapeutic Laser (Photo-biomodulation) Cold laser, low-level laser therapy (LLLT), or photo-biomodulation using focused wavelengths of light to encourage tissue repair and relieve pain. Used for pain relief, inflammation reduction, wound healing, muscle and joint conditions, and nerve regeneration in dogs and cats.
• Shockwave Therapy Application of short, intense sound waves to specific sites to stimulate healing in musculoskeletal conditions. Commonly used to treat arthritis, chronic back pain, tendon and ligament injuries, and trigger points in dogs and cats.
• Comprehensive Initial Exam 60-minute interactive veterinary evaluation with a rehab-certified veterinarian who develops an individualized treatment plan for the pet. Establishes the foundation for ongoing rehabilitation therapy at the clinic.
• Pharmaceuticals and Supplements Specific medications and innovative supplements backed by scientific research, selected to support pets' treatment plans and dispensed during clinic visits under veterinary supervision.
• Assistive Devices (Carts, Harnesses, Wheelchairs) Range of carts, harnesses, and custom assistive devices including Eddie's Wheels wheelchairs, with proper prescription, measurement, and fitting expertise for pets with paralysis or weakness.
• Home Care, Ultrasound, TENS and NMES Therapies Additional therapeutic services including demonstrations for home care techniques, ultrasound therapy, TENS (Transcutaneous Electrical Nerve Stimulation), and NMES (Neuromuscular Electrical Stimulation) used as part of individualized treatment plans.
• House Call Rehabilitation Services Selected rehabilitation therapists (such as Doris Martinkus) provide house call rehabilitation services for existing IPC patients who may have difficulty visiting the clinic in person.

Quantifiable outcome

• Pets with arthritis improve ability to enjoy daily activities with rehabilitation and pain management plans
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Veterinary Care FoundationcoreStrategic or Co-development PartnerVROMP has partnered with the Veterinary Care Foundation to raise funds for rehabilitative and orthopedic medical care of underserved pets living in the communities of partner practices. The VCF provides funds to cover costs of discounted or no-charge pet care cases. IPC participates in the VROMP Cares program supporting underserved pets.
• Canine Rehabilitation InstitutecoreOthersIPC is an approved internship site for students pursuing certification as Canine Rehabilitation Assistant (CCRA), Canine Veterinary Rehabilitation Nurse (CCRVN), or Canine Rehabilitation Therapist (CCRT). Provides formal mentorship to students and professionals pursuing canine rehabilitation certification.
• University of Tennessee with Northeast SeminarscoreOthersIPC is an approved externship site for students pursuing certification as Canine Rehabilitation Practitioner (CCRP) through the University of Tennessee program.
• Canis Bodyworks (formerly Chicago School of Canine Massage)minorOthersSeveral IPC staff members have completed advanced canine massage certification programs through Canis Bodyworks. Staff including Emma Widmark, Doris Martinkus, Maureen Koneval, and Debbie Cielen hold certifications from this institution.
• National Board for Animal Acupressure & Massage (NBCAAM)minorOthersIPC therapists Emma Widmark and Debbie Cielen are Nationally Certified Canine Massage Therapists through NBCAAM.
• VROMP (Veterinary Rehabilitation and Orthopedic Medicine Practice)coreOthersIPC is part of the VROMP group of practices. Group HR is handled centrally at [email protected]. VROMP manages multiple partner practices and coordinates charitable programs like VROMP Cares.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wizard of Paws Physical Rehabilitation for Animals: A specialty canine physical rehabilitation center in Connecticut offering hydrotherapy, acupuncture, and therapeutic exercise. Closely comparable as a single-site, multi-modality veterinary rehab practice serving companion animals with similar clinical positioning.
• Pawsitive Steps Rehabilitation: Veterinary physical rehabilitation clinic offering underwater treadmill therapy, laser, and manual therapy for dogs and cats. Directly comparable service mix and target patient population to IPC Chicago.
• Veterinary Healing Center of Los Angeles: Specialty veterinary rehabilitation and pain management practice in Southern California offering acupuncture, hydrotherapy, and integrative therapies. Comparable as a multi-modality companion-animal rehab clinic with veterinary oversight.
• Wellspring Animal Hospital: Veterinary hospital with a dedicated rehabilitation service line including underwater treadmill and therapeutic exercise. Comparable as an integrated rehab offering within a companion-animal clinical practice.
• Back on Track Veterinary Rehabilitation & Conditioning: Specialty canine conditioning and rehabilitation practice focusing on sports medicine, hydrotherapy, and therapeutic exercise. Directly comparable to IPC's sports medicine and rehab positioning.

Broad incumbents

• BluePearl Veterinary Partners: Large specialty and emergency veterinary hospital network with rehabilitation and pain management services within broader multi-specialty hospitals. Comparable as an established incumbent offering overlapping rehab capabilities as part of a wider clinical portfolio.
• VCA Animal Hospitals: National network of general and specialty veterinary hospitals owned by Mars Petcare, with rehabilitation programs at many locations. Comparable broad incumbent providing specialty-adjacent services across a large footprint.
• Thrive Pet Healthcare: Multi-specialty veterinary care platform offering general practice, specialty, and rehabilitation services across the U.S. Comparable broad incumbent expanding into rehab-adjacent specialty services.

Others

• MediVet America: Provider of veterinary rehabilitation equipment and clinical training (including underwater treadmills and laser therapy) to rehab practices. Comparable as an enabling supplier into the same veterinary rehab modality stack IPC operates.
• Eddie's Wheels: Manufacturer of custom pet wheelchairs and carts, an existing product partner of IPC for paralysis and weakness patients. Comparable as an adjacent ecosystem participant whose products integrate into rehab treatment plans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/integrativepetcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrated pet care