Frey Import Services Gmbh

What Frey Import Services Gmbh does

Frey Import Services GmbH (FIS) is a German private limited company (GmbH) established in 2022 and headquartered in Friedberg, Germany, as a wholly-owned subsidiary of the Swiss Emil Frey Gruppe. The company provides bundled professional services — across sales, marketing, IT, legal, and HR — to the German import entities of automotive brands managed by its parent. Its client base consists of two intra-group mandates: Mitsubishi Motors Deutschland (imported to Germany since 1977 and under Emil Frey responsibility since 2014) and GWM Deutschland (launched in Germany in 2021 via GWM ORA electric vehicles and GWM WEY premium SUVs).

FIS acts as an internal shared-service organization rather than a market-facing vendor. Specialists deliver sales programs, national communication campaigns, social media and digital channel operations, public relations, HR support, legal advisory on increasingly complex regulatory matters, and point-of-sale materials for the supported brands. Jens Schulz serves as Managing Director (Geschäftsführer) and Gerhard Schürmann chairs the Supervisory Board. Pricing is not publicly disclosed and the company competes solely for intra-group mandates, with no external customers evidenced in the data.

The company is part of the broader Emil Frey Deutschland network of approximately 4,800 employees at more than 100 locations nationwide. Despite that scale, FIS itself is a focused service entity: its technology footprint is limited to standard corporate tooling (including a consentmanager integration for cookie/consent management), with no proprietary platforms, products, or AI capabilities disclosed. Operating geography is Germany only, and revenue figures have not been publicly disclosed.

Name

Frey Import Services Gmbh

Legal name

Frey Import Services GmbH

Website

https://freyimportservices.de

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Frey Import Services GmbH is a German subsidiary of the Swiss Emil Frey Gruppe that provides bundled sales, marketing, IT, legal, and HR services to the group's automotive import brands — Mitsubishi Motors Deutschland and GWM Deutschland — across Germany.

Ownership category

akta.pro rank

Product category

Automotive Import Services

SIC

Services-Engineering, Accounting, Research, Management (8700), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

International Vehicle Shipping & Import Assistance (HSAKACAJ)

Keywords

• Automotive import services
• Automotive distribution support
• Sales support services
• Marketing services
• Automotive back office

Headquarters

HQ city

Friedberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Services for Automotive Import: Frey Import Services provides bundled competencies and services for the automotive import companies within the Emil Frey Gruppe in Germany, primarily in the areas of sales, marketing, IT, and legal services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Frey Import Services GmbH provides bundled import and distribution support services for the German import companies of the Emil Frey Gruppe, primarily the official German importer for Mitsubishi Motors and the new German distribution company for GWM (Great Wall Motors). Its core deliverables cover sales program development, national marketing and PR campaigns, digital and social media management, IT services, legal advisory, and HR/personnel services that are delivered by cross-brand automotive specialists.

Product overview

Frey Import Services GmbH is a service company providing bundled expertise for automotive import operations in Germany. The company offers a unified service portfolio organized around five core service modules: Sales Support, Marketing, IT, Legal, and HR services. The company primarily supports two automotive import brands—Mitsubishi Motors (imported since 1977) and GWM (with its GWM ORA electric vehicles and GWM WEY premium SUV sub-brands). All services are delivered through automotive specialists who work across multiple brands simultaneously, creating synergies and customized measures tailored to each brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Mitsubishi Motors Import Services Bundled import and distribution support services for the German Mitsubishi Motors brand, covering sales programmes, national marketing and PR, digital/social media, IT, legal and HR services. Delivered to the German Mitsubishi Motors importer under the Emil Frey Gruppe.
• GWM Import Services Bundled import and distribution support services for the German distribution company of GWM (Great Wall Motors), covering GWM ORA fully electric vehicles and GWM WEY premium SUVs, and including sales support, national marketing, digital channels, IT, legal and HR services.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Emil Frey Gruppeparent companyStrategic or Co-development PartnerFrey Import Services is a wholly-owned subsidiary of the Swiss Emil Frey Gruppe, headquartered in Zürich. The company provides bundled services to German import companies within the Emil Frey group.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• BYD Europe: Chinese EV manufacturer aggressively expanding into the German and broader European market. Comparable to Frey as both represent Chinese-brand European entry efforts requiring dedicated local import and distribution services.
• Nio Europe: Chinese premium EV brand scaling up European distribution including Germany. Comparable to Frey as both rely on localized distribution and service support to establish Chinese-brand presence in the German premium-EV segment.

Direct peers

• MG Motor (SAIC Motor Europe): Chinese-owned (SAIC) automotive brand with established European distribution including a meaningful German dealer footprint. Closely comparable to Frey's GWM relationship—Chinese OEM building Germany-market presence via dedicated European distribution support.

Broad incumbents

• Renault Deutschland: Established French OEM with a long-standing German import subsidiary handling distribution, marketing, and dealer support. Comparable to Frey as both run dedicated national-level import and brand-support organizations in Germany.
• Geely Auto Group: Chinese automotive conglomerate distributing multiple brands (Volvo, Polestar, Lotus, Zeekr) across Europe. Comparable to Frey as both operate multi-brand automotive distribution networks, though Geely does so at group level across multiple geographies.
• Inchcape PLC: Global automotive distribution group distributing premium and mass-market brands across multiple continents. Directly comparable to Frey Import Services as both operate as third-party import and distribution service providers for OEM brands, though Inchcape operates globally while Frey is Germany-only.
• Stellantis Germany: Global multi-brand automotive group with substantial German distribution operations across multiple brands (Peugeot, Opel, Citroën, Fiat, etc.). Comparable to Frey as both manage multi-brand automotive import and distribution services in Germany, though Stellantis operates at vastly greater scale.
• Hyundai Motor Deutschland: Korean OEM's German import subsidiary managing distribution, marketing, and dealer-network operations. Comparable to Frey as both are dedicated national-level import entities running similar bundled services (sales, marketing, IT, legal) for an OEM's German market.

Regional players

• Hedin Mobility Group: Swedish family-owned automotive distribution and retail group representing multiple brands across Northern Europe. Comparable to Frey as both are family-controlled automotive distribution platforms, though Hedin's primary footprint is in the Nordics and Benelux rather than Germany.

Others

• Auto1 Group: Berlin-based automotive platform operating digital vehicle distribution and remarketing services across Europe. Adjacent to Frey as both are German-headquartered automotive-services companies, though Auto1 focuses on used-car digital distribution rather than OEM import support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fis-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frey Import Services Gmbh