By George Communications
By George Communications is a Charlotte, NC-based PR and storytelling agency offering media relations, a productized Pitch Perfect consulting program, LinkedIn services, and crisis communications to arts, financial services, healthcare, and nonprofit clients across the Southeast US.
- Company typePrivate
- Founded2016
- HeadquartersCharlotte, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What By George Communications does
By George Communications is a Charlotte, North Carolina-based PR strategy and storytelling agency founded by Amy George in 2015. The firm provides public relations and media relations, a productized 3-month PR consulting program called Pitch Perfect PR ($9,000 engagement), LinkedIn Solutions (profile makeovers and team training), and crisis communication services. The core delivery model is human-led professional services grounded in newsroom-trained storytelling; there is no proprietary technology platform or AI layer described. The agency serves a diversified client base spanning arts and culture organizations (Bechtler Museum of Modern Art, Charlotte Ballet), financial services firms (Allspring Global Investments, Sharonview Federal Credit Union, Carnegie Private Wealth, Wells Fargo Asset Management, Invesco), healthcare providers (Novant Health), and educational institutions (Central Piedmont Community College).
The business operates as a founder-owned, bootstrapped private LLC with a five-person team including the founder/CEO, an account manager, a writer/editor, an intern, and a contributor. Revenue is generated through a mix of recurring PR retainers, fixed-fee project engagements (notably the Pitch Perfect program), and one-off crisis and LinkedIn engagements; only Pitch Perfect has publicly disclosed pricing. Go-to-market is sales-led and direct, using a website contact form, scheduled intake calls, and application-based enrollment for the limited-availability Pitch Perfect cohorts. Marketing channels include LinkedIn, a monthly email newsletter (By George Insider), case-study content marketing, earned media coverage, and client testimonials.
The agency's competitive positioning emphasizes news-sense-driven storytelling, personal relationships with reporters, and placement in top-tier national outlets (Associated Press, Bloomberg, CNBC, The New York Times, USA Today, The Washington Post). Documented client outcomes include a 30% LinkedIn follower increase for the Bechtler Museum over three months, sold-out Charlotte Ballet Nutcracker performances, and a step-change from zero to several national media hits per month for Novant Health. The firm has been operating for 10 years with no disclosed external funding, acquisitions, or geographic expansion beyond the Southeast US.
By George Communications firmographics
Firmographics- Name
- By George Communications
- Legal name
- By George Communications LLC
- Website
- https://bygeorgecomms.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- By George Communications is a Charlotte, NC-based PR and storytelling agency offering media relations, a productized Pitch Perfect consulting program, LinkedIn services, and crisis communications to arts, financial services, healthcare, and nonprofit clients across the Southeast US.
- Ownership category
- akta.pro rank
By George Communications industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industries
- PR, Corporate Communications & Crisis Management (BPAFAAAL), Reputation Management & Online PR (BPAFADAN), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where By George Communications is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
By George Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Pitch Perfect PR Consulting Program: Three-month PR pitch consulting program with $9,000 total investment ($3,000/month). Includes hands-on media pitch consulting, strategy sessions, pitch editing, and real-time feedback. Six refined pitches delivered over 90 days with evergreen tools.
- LinkedIn Makeover Services: Individual LinkedIn profile makeovers (1-2 week turnaround) and custom team training programs delivered in-person or via Zoom. Profile enhancement, headline/summary repositioning, and ongoing engagement guidance.
- Public Relations Retainers: Ongoing PR strategy and media relations services for organizations seeking sustained visibility, credibility building, and reputation management. Custom plans developed based on client goals.
- Crisis Communication Services: Crisis communications planning, preparation, and response services. Includes plan development, team training, FAQs, talking points, and rapid response support during active crises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pitch Perfect - 3-Month PR Pitch Consulting Program |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
By George Communications product offering
Product offeringCore offering
By George Communications is a PR strategy and storytelling agency that provides public relations and media relations services, a structured 3-month Pitch Perfect PR pitch consulting program, LinkedIn profile makeover and team training services, and crisis communication planning and response. The firm helps organizations grow visibility, credibility, and reputation through earned media coverage in top-tier outlets and internal communications enablement.
Product overview
By George Communications is a PR strategy and storytelling agency offering a unified suite of communications services centered on earned media and reputation management. The core offerings include Public Relations/Media Relations, Pitch Perfect PR (a three-month consulting program), LinkedIn Solutions (makeovers and training), and Crisis Communication services. These are supported by content resources including a Video Library and the By George Insider newsletter. The agency serves diverse industries including arts and culture, banking/finance, healthcare, and professional services, with clients ranging from nonprofits to corporate entities.
Differentiator
Problem solved
Functional benefit
Brands
- Pitch Perfect PR: A three-month PR pitch consulting program designed for in-house teams, nonprofits, and consultants who want to improve their media outreach strategy without hiring a full-time PR agency.
- LinkedIn Solutions
Products and services
- Public Relations / Media Relations Core PR service focused on building awareness and credibility through media outreach, story pitching, and strategic communications planning for organizations across industries including arts, finance, healthcare, and professional services.
- Pitch Perfect PR A three-month PR pitch consulting program for in-house teams and nonprofits that teaches media outreach strategy, story angle refinement, and builds a repeatable earned-media system. Program includes bi-weekly consulting sessions, pitch feedback, and evergreen tools.
- LinkedIn Solutions Includes LinkedIn Profile Makeovers (individual profile optimization) and LinkedIn Training (custom team training curriculum) to help professionals and organizations maximize their LinkedIn presence and brand building.
- Crisis Communication Crisis communications planning, support, and training services including developing crisis plans, creating messaging materials (FAQs, talking points), team training, and rapid response during active crises to protect organizational reputation.
Quantifiable outcome
- 30% LinkedIn follower increase in 3 months for Bechtler Museum
- +2 more outcomes
Companies that use By George Communications
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
By George Communications technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
By George Communications partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
By George Communications competitors and assessment
Company assessmentRegional players
- Jackson Spalding: Mid-sized integrated marketing and PR firm headquartered in Atlanta with strong Southeast US presence. Directly comparable to By George in regional scope, mix of PR/communications services, and concentration in arts, nonprofit, and corporate clients.
Direct peers
- Trevelino/Keller: Boutique PR and integrated communications agency based in Atlanta with a similar service mix of PR, content, and crisis work. Comparable in size and positioning as a relationship-driven, boutique alternative to large global PR firms.
- PAN Communications: Mid-sized B2B tech and healthcare PR agency with national reach. Comparable to By George on healthcare and financial services verticals and on providing media relations plus content services, though larger and more tech-focused.
- Inkhouse: Boutique-to-mid-sized PR agency with strong media relations practice and similar service categories (media relations, content, executive visibility). A relevant comparable on positioning and go-to-market model.
- The Brody Group: Boutique communications consultancy focused on media relations, messaging, and executive visibility. Closely comparable in size, service mix, and positioning as a high-touch PR boutique.
- Berk Communications: Mid-sized PR and integrated communications agency with comparable verticals including nonprofit, consumer, and professional services. Similar mid-market positioning and media relations emphasis.
- Clarity PR: Boutique PR firm specializing in media relations for tech, consumer, and professional services brands. Comparable in approach to By George as a story-led, relationship-driven media relations boutique.
Broad incumbents
- Walker Sands: Larger integrated marketing and PR firm with B2B and consumer practices. Comparable on the PR/media relations component, though broader in scope with paid, digital, and creative capabilities.
- Finn Partners: Large independent global PR firm with healthcare, financial services, and arts practices that overlap with By George's verticals. Comparable on service categories though materially larger and more diversified.
- 5W Public Relations: Larger full-service PR agency offering media relations, crisis communications, and digital PR. Comparable on the core service mix (especially crisis communications) though broader and more nationally scaled.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
By George Communications social profiles
Digital presenceBy George Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
By George Communications leadership team
Management profileNumber of profiles
Profiles5 records
By George Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
By George Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about By George Communications
What does By George Communications do?
By George Communications is a PR strategy and storytelling agency that provides public relations and media relations services, a structured 3-month Pitch Perfect PR pitch consulting program, LinkedIn profile makeover and team training services, and crisis communication planning and response. The firm helps organizations grow visibility, credibility, and reputation through earned media coverage in top-tier outlets and internal communications enablement.
Is By George Communications a public or private company?
By George Communications is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was By George Communications founded?
By George Communications was founded in 2016. It employs 1 to 10 people.
Where is By George Communications based?
By George Communications is headquartered in Charlotte, United States, in the North America region.
How does By George Communications make money?
Four revenue lines are on record. Pitch Perfect PR Consulting Program is the primary driver. The others are linkedIn Makeover Services, public Relations Retainers and crisis Communication Services.
Who are By George Communications's main competitors?
Jackson Spalding is listed as a regional player. Direct peers are Trevelino/Keller, PAN Communications, Inkhouse, The Brody Group, Berk Communications and Clarity PR. Broad incumbents are Walker Sands, Finn Partners and 5W Public Relations.
Does By George Communications have an API?
No public API is recorded for By George Communications.
What industry is By George Communications in?
By George Communications's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of BPAFAAAL, PR, Corporate Communications & Crisis Management. Its NAICS code is 541820 and its SIC code is 7311.