New Me

What New Me does

New Me is a privately held specialist bariatric and upper gastrointestinal surgical practice headquartered in Perth, Western Australia, founded by Dr. Matt Henderson around 2019. The practice provides surgical weight loss treatment for patients with chronic obesity and obesity-related conditions, alongside surgical treatment for reflux disease and minimally invasive general surgery, now with a second surgeon (Laurence Webber) on the team. Core surgical offerings include Gastric Sleeve, Roux-en-Y Gastric Bypass, Single Anastomosis Gastric Bypass (SAGB/OAGB), SADI-S/SIPS, SASI-S, and Removal of Gastric Band, with particular emphasis on robotic-assisted complex revisional bariatric surgery using the da Vinci Xi Surgical System. Procedures are performed at St John of God Murdoch and Subiaco hospitals, with consultations at the Booragoon clinic and a privacy/registered address in Mosman Park.

The business model is a direct-to-patient specialty medical practice generating revenue from professional surgical fees, consultation fees ($200 with an $84.15 Medicare rebate), and ancillary post-operative care packages. Patients are required to hold Gold Cover private health insurance, and most Australian health funds cover the robotics component. Patients choose between a base Selfcare package (pay-as-you-go) and a Premium package (+$1,750) that bundles 12-month dietitian care, DEXA scans, multidisciplinary care coordination, annual blood test review, New Me Community access, walking challenges, and direct surgeon text support. The go-to-market relies on GP/healthcare provider referrals (with downloadable forms), an educational blog, an online community platform, social media presence on Facebook and Instagram, and published patient testimonials. The practice maintains clinical partnerships with Clear Health Psychology (in-person) and someone.health (telehealth) to support country patients, as well as complementary relationships with Fertility Services of WA and CCI Health.

Name

New Me

Legal name

New Me

Website

https://newme.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

New Me is a Perth-based specialist bariatric and upper gastrointestinal surgical practice serving patients with chronic obesity and reflux disease, offering robotic-assisted gastric sleeve, gastric bypass, and revisional procedures packaged with tiered 12-month post-operative care.

Ownership category

akta.pro rank

Product category

Bariatric Surgery Services

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

Keywords

• Bariatric surgery services
• Weight loss surgery
• Robotic surgery
• Gastrointestinal surgery
• Reflux disease treatment

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Bariatric Surgery Services: Surgical weight loss procedures including Gastric Sleeve, Roux-en-Y Gastric Bypass, SAGB, SADI-S/SIPS, SASI-S, and Gastric Band Removal. Revenue is generated through procedural fees, hospital charges, and follow-up care packages. Patients require Gold Cover health insurance for hospital expenses.
2. Selfcare Package: Base care package including gastroscopy fee, surgery fee, 1st post-operative visit, and administrative support. Designed for patients who prefer pay-as-you-go model.
3. Premium Package: Comprehensive care package priced at additional $1750, including everything in Selfcare plus Journey Gift Pack, Assistant Fee, Dietitian 12-month care (1x pre-surgery, 7x post-surgery), DEXA x2, Multidisciplinary Care Coordination, Annual Blood Test Coordination and Review, New Me Community Access, Walking Challenge Access, and Surgeon Text Support.
4. Consultation Fees: Initial consultation fee of $200 with $84.15 Medicare Rebate available. GP referrals valid for 12 months, specialist referrals valid for 3 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

New Me Surgery provides specialised bariatric and weight loss surgical procedures for individuals with chronic obesity, including gastric sleeve, multiple gastric bypass variants (Roux-en-Y, SAGB, SADI-S/SIPS, SASI-S), and revisional procedures using the da Vinci robotic surgical system. The practice also treats reflux disease (GERD) and offers minimally invasive general surgery and endoscopy services, complemented by structured post-operative care packages (Selfcare and Premium) spanning up to 12 months.

Product overview

New Me Surgery is a specialized bariatric surgery clinic offering multiple weight loss surgical procedures as its core product portfolio. The main surgical offerings include Gastric Sleeve, Single Anastomosis Gastric Bypass (SAGB), SADI-S/SIPS, SASI-S, Roux-en-Y Gastric Bypass, and Gastric Band Removal. These surgical procedures are complemented by two care packages: Selfcare (a basic pay-as-you-go option) and Premium (an enhanced package with comprehensive 12-month multidisciplinary support including dietitian care, DEXA scans, and community access). Additional services include a BMI Calculator tool, robotic surgery using the da Vinci Robot system, and an online patient community. The clinic provides a holistic approach combining surgical intervention with dietary, psychological, and community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastric Sleeve (Sleeve Gastrectomy) A weight loss procedure involving removal of approximately 80% of the stomach to create a smaller banana-shaped stomach that limits food intake and reduces hunger hormones, intended for adults with chronic obesity.
• Roux-en-Y Gastric Bypass A procedure creating a small stomach pouch connected directly to the small intestine, bypassing a large portion of the stomach and first section of small intestine to reduce calorie absorption, with average excess weight loss of 70-80% within the first year.
• Single Anastomosis Gastric Bypass (SAGB/OAGB/Mini Omega) A gastric bypass procedure that creates a small stomach pouch and reroutes the digestive system in a loop configuration, combining aspects of sleeve gastrectomy and intestinal bypass for weight loss.
• SADI-S / SIPS Single Anastomosis Duodeno-Ileal Sleeve procedure that combines sleeve gastrectomy with intestinal bypass, preserving the pylorus muscle to reduce dumping syndrome symptoms.
• SASI-S Single Anastomosis Stomach-Ileal Bypass with Sleeve Gastrectomy, combining sleeve gastrectomy and intestinal bypass with lower long-term nutritional risks.
• Removal of Gastric Band (LAGB Removal) Surgical removal of previously placed laparoscopic adjustable gastric bands, often performed as a precursor to conversion to another bariatric procedure.
• Selfcare Package A pay-as-you-go post-operative care package covering gastroscopy fee, surgery fee, first post-operative visit, and administrative support, for patients who prefer a base level of care.
• Premium Package An enhanced 12-month post-operative care package (additional $1,750 on top of Selfcare) including Journey Gift Pack, assistant fee, 12-month dietitian care (1 pre-surgery + 7 post-surgery visits), 2 DEXA scans, multidisciplinary care coordination, annual blood test coordination and review, access to the New Me Community, walking challenge access, and surgeon text support.
• Robotic-Assisted Bariatric Surgery (da Vinci Robot) Robotic-assisted surgical procedures using the da Vinci Surgical System for enhanced precision in complex revisional bariatric surgery, particularly revisional gastric bypass; provides 3D visualisation and superior dexterity.

Quantifiable outcome

• 60-70% excess weight loss within first year (Gastric Sleeve)
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Fertility Services of WAminorStrategic or Co-development PartnerPartner organization providing fertility services. Patients who have undergone bariatric surgery can benefit from consultations regarding pregnancy planning post-weight loss surgery.
• CCI HealthminorStrategic or Co-development PartnerHealthcare organization partnership providing additional support services for patients undergoing weight loss treatment at New Me Surgery.
• Clear Health PsychologycoreStrategic or Co-development PartnerPreferred psychological support partner for patients requiring mental health assistance during their weight loss journey. New Me works closely with Clear Health Psychology for patients who do not have their own psychologist, providing counseling and emotional support services.
• someone.healthminorStrategic or Co-development PartnerAustralian-based telehealth psychology service recommended for country patients who may have difficulty accessing in-person psychological support. Enables remote psychological counseling for weight loss surgery patients outside metropolitan Perth.
• da Vinci Surgical System (Intuitive Surgical)coreTechnology or IntegrationTechnology partnership for robotic surgical equipment. New Me Surgery uses da Vinci Robot for complex revisional bariatric surgery procedures, providing enhanced precision and better patient outcomes through robotic-assisted surgical techniques.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mayo Clinic Bariatric Surgery: Large US academic medical center with comprehensive bariatric surgery program including robotic-assisted procedures and multidisciplinary care. Representative of the global gold-standard bariatric centers that New Me benchmarks against in clinical positioning, though operating at very different scale.
• Ramsay Health Care: Australia's largest private hospital operator with bariatric surgery programs across multiple sites including Perth. While not a specialist bariatric clinic, Ramsay competes for the same bariatric patients and offers similar procedures under private insurance — relevant as the dominant incumbent competing for New Me's GP referrals.
• Epworth Healthcare: Major Victorian private hospital group (with growing national footprint) offering bariatric surgery programs. While Melbourne-focused, it represents the type of large incumbent platform that competes for specialist surgical talent and bariatric patients Australia-wide.
• Healthscope: Large private hospital operator in Australia (owns Hollywood Private Hospital in Perth among others) that performs bariatric procedures. Competes indirectly with New Me by offering surgical weight loss services within broader hospital systems, including robotic-assisted options.

Direct peers

• Re-shape Bariatrics: Australian specialist bariatric clinic offering comparable procedures and multidisciplinary care programs. Represents the same specialist-clinic model that New Me operates within, competing for similar patient demographics and GP referrals.
• Mercy Bariatrics Perth: Perth-based specialist bariatric surgery practice offering comparable weight loss procedures and post-operative care programs. Operates in the same geographic market and competes for the same patient pool as New Me.
• Aurora Bariatrics: Australian specialist bariatric surgery practice offering comparable procedures (gastric sleeve, bypass, revisional surgery) with similar specialist-clinic positioning. Directly comparable in size, model, and service portfolio to New Me.
• Perth Bariatric & Surgical Clinic: Specialist bariatric surgery clinic based in Perth offering gastric sleeve, bypass and revisional procedures. Head-to-head competitor in the same Perth metropolitan market, drawing from the same GP referral network and patient demographics.
• The Bariatric Group: Multi-surgeon specialist bariatric surgery group in Australia offering sleeve, bypass, and revisional procedures with post-operative support. Direct comparability in clinical model and patient positioning, though typically operating at slightly larger scale than a sole-practitioner clinic.

Others

• Intuitive Surgical: Manufacturer of the da Vinci Surgical System used by New Me for robotic bariatric procedures. While not a competitor, Intuitive is a critical technology partner whose pricing, equipment access, and robotic surgery ecosystem directly affect New Me's cost structure and differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/New-Me-Perth-WA-107635674011780
• Instagraminstagram.com/newme.aus
• LinkedInlinkedin.com/company/new-me-au

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Me