What DIGITAL NATIVE (UK) LIMITED does

Digital Native (UK) Limited is a UK-based apprenticeship training provider specialising exclusively in digital skills, headquartered in Birmingham with a registered office in Sutton Coldfield. The company delivers government-funded apprenticeship programmes across Levels 3 through 6, covering software development, data analysis, data engineering, business analysis, software testing, digital support, machine learning, AI automation, and digital marketing. Its teaching model rests on a flipped-classroom methodology, Socratic coaching approach, and 1-2-1 expert coaching delivered via Microsoft Teams plus monthly face-to-face meet-ups, drawing curriculum content from third-party learning platforms including Pluralsight, DataCamp, Microsoft (with Azure AI), and CompTIA.

The portfolio has been extended beyond traditional apprenticeships to include a Front-End Developer Bootcamp and standalone AI Leadership Apprenticeship Units (AI Strategy and Opportunity, AI Adoption/Procurement/Governance, AI Delivery and Organisational Transformation) targeting senior decision-makers. Digital Native holds a GOOD Ofsted rating and advertises itself as serving large enterprise brands alongside mid-market employers.

The business model is funded through the Education and Skills Funding Agency (ESFA), with employers using apprenticeship levy funds to cover programme costs. Apprentices and employers receive recruitment at no cost, with Digital Native handling screening, telephone interviews, and work-related challenges before passing candidates to employers. The company runs a sales-led go-to-market, complemented by listings on the government apprenticeship portal, a proprietary application portal (applynow.dn-uk.com), content marketing (blog, case studies of named apprentices such as Mirren, Iwan, and Sabrina), and email marketing via HubSpot. Named employer partners in the input data are limited (Carmichael, Crimson), with the broader employer base not disclosed.

Name

DIGITAL NATIVE (UK) LIMITED

Legal name

Digital Native Ltd

Website

https://dn-uk.com

Company type

Private

Operating status

Operating

Short description

Digital Native is a UK government-funded apprenticeship training provider specialising in digital skills, delivering Levels 3-6 programmes in software development, data, AI/ML, and digital marketing for UK employers and apprentices.

Ownership category

akta.pro rank

Product category

Apprenticeship Training Services

NAICS

Apprenticeship Training (611513), Computer Training (61142), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Employment Agencies (7361)

akta.pro primary industry

Technical & Digital Skills Training (BPACANAB)

akta.pro secondary industries

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Digital Skills & Tech Upskilling (Noncredit) (EDAAAEAE)

Keywords

• Digital apprenticeship training
• IT skills programs
• Work-based learning
• Junior tech talent
• Vocational education

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Apprenticeship Government Funding: Digital Native is funded through government apprenticeship funding mechanisms. The company delivers Apprenticeships funded by the Education and Skills Funding Agency (ESFA). Employers can use apprenticeship levy funds to cover costs. The company offers no-cost recruitment to employers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Digital Native delivers government-funded digital apprenticeship programmes across Levels 3-6 covering software development, data engineering, data analytics, business analysis, software testing, digital support, digital marketing, machine learning, and AI automation. The company combines no-cost recruitment services for employers with expert 1-2-1 coaching, remote delivery via Microsoft Teams, optional face-to-face meet-ups, and AI-focused leadership apprenticeship units for senior decision-makers.

Product overview

Digital Native (UK) Limited is an apprenticeship training provider offering a portfolio of digital skills programmes rather than a unified software product. The core offering consists of apprenticeship programmes across multiple levels (Level 3 through Level 6) covering software development, data analysis, data engineering, business analysis, software testing, digital support, machine learning, AI automation, and digital marketing disciplines. These programmes are complemented by the Level 4 AI Automation Practitioner and Level 6 Machine Learning Engineer programmes. Supporting the programmes are AI Leadership Apprenticeship Units (standalone accredited units for AI Strategy and Opportunity, AI Adoption/Procurement/Governance, and AI Delivery and Organisational Transformation) and a Front-End Developer Bootcamp. All programmes are delivered through expert coaching with 1-2-1 support, flipped classroom and Socratic learning methodologies, powered by platforms including Pluralsight, DataCamp, Microsoft, and CompTIA.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 3 Software Development Technician Apprenticeship

Quantifiable outcome

• 0% Achievement rate mentioned on website
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• CarmichaelcoreChannel Partner/ Reseller/ DistributorCarmichael is an employer partner where apprentices complete their Digital Marketing apprenticeships. The partnership enables apprentices to gain practical experience while working on real business challenges, including web design, client communications, and analytics implementation.
• CrimsoncoreChannel Partner/ Reseller/ DistributorCrimson is a technology employer partner that hires data and software apprentices. The partnership provides apprentices with competitive salaries and opportunities to work on live client projects, including AI solutions and data practices development.
• Education and Skills Funding Agency (ESFA)coreOthersESFA is the government body that funds Digital Native's apprenticeship delivery. All apprenticeships are funded through this government funding mechanism.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• WhiteHat: WhiteHat is a UK digital apprenticeship provider that recruits and trains apprentices for technology employers using government levy funding. Its recruitment-led, digital-only model is structurally similar to Digital Native's no-cost recruitment plus training approach.
• Cambridge Spark: Cambridge Spark specialises in data, AI and software apprenticeships for UK employers, including Level 4 data analyst and data engineering programmes. It competes head-to-head with Digital Native's data/AI apprenticeship portfolio for the same buyer personas.
• Firebrand Training: Firebrand delivers accelerated IT and digital skills training, including apprenticeships and certification programmes in the UK. It overlaps with Digital Native on technical IT apprenticeship delivery and CompTIA/Microsoft certification content.
• Apprentify: Apprentify is a UK provider of digital and tech apprenticeships, including software development and digital marketing standards. It competes directly with Digital Native for the same employer buyers and apprenticeship standards.
• Corndel: Corndel delivers UK degree and digital apprenticeships in data, software, and leadership, often funded by the apprenticeship levy. It overlaps with Digital Native's data, software and AI leadership programmes and competes for the same levy-paying employers.
• Multiverse: Multiverse is a UK-headquartered apprenticeship provider focused on digital and data apprenticeships (software engineering, data, AI), funded through the apprenticeship levy. It directly competes with Digital Native for the same employer buyers and apprentice candidates in the UK digital apprenticeship segment.
• Just IT: Just IT is a UK apprenticeship training provider specialising in IT and digital apprenticeships for technology employers. It competes with Digital Native in the digital apprenticeship segment with a similar focus on junior tech talent.
• Estio Training: Estio is a UK-based apprenticeship training provider focused on digital and IT apprenticeships (software development, data, digital marketing). It is a direct peer competing for levy-funded digital apprenticeship placements.

Broad incumbents

• Kaplan UK: Kaplan is a large UK training provider offering apprenticeships, professional development and digital skills courses across multiple sectors. It is a broad incumbent with overlapping digital apprenticeship provision to Digital Native.
• QA Apprenticeships: QA is one of the largest UK training providers, offering a broad portfolio of digital, IT, and management apprenticeships alongside commercial training. It is a broad incumbent that overlaps with Digital Native's IT and digital apprenticeship programmes but at materially larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIGITAL NATIVE (UK) LIMITED