Julemssrkefonden

What Julemssrkefonden does

Julemærkefonden (operating as Julemærkehjemmene) is a Danish charitable foundation registered with CVR 38883410, founded in 1904 and headquartered at Frederiksborgvej 100, Roskilde. It operates five residential homes across Denmark — Liljeborg (Roskilde, 48 children), Skælskør (40 children), Kildemose (Ølsted, 24 children), Hobro, and Fjordmark — delivering free 10-week residential stays to children aged 7-14 experiencing bullying, loneliness, and social exclusion (mistrivsel). Each home includes an on-site school with class sizes of 5-8 students, dedicated pedagogues, structured daily programming centered on community, movement, and healthy habits, with a stated 30-minute daily screen time cap. The foundation serves up to approximately 1,000 children per year and publishes outcome data showing 80% of children no longer experience bullying one year post-stay, 70% have good self-confidence, and 90% do not feel lonely.

The core operating technology is a Results Documentation System that administers questionnaires at five time points (start, end, and 3, 12, and 24 months post-stay), with data analyzed internally and in collaboration with Statens Institut for Folkesundhed (SDU), Aarhus Universitet, and Steno Diabetes Center Aarhus. The longitudinal dataset covers 15,737 children who attended between 1992 and 2017, and supports additional studies including the '11 for Health' physical health study. Application intake is digitized via a MitID-authenticated portal (ophold.julemaerket.dk), and families apply with a doctor's referral; decisions are made within 4-6 weeks. There is no mobile app, no public API, and limited third-party integrations (Google Analytics, Meta advertising, Vimeo).

The business model is donation-funded philanthropy, not commercial revenue. Funding streams include individual donations (one-time and recurring JulemærkeVenner) via MobilePay (671041), SMS ('JULEHJEM' to 1217 for 100 kr.), bank transfer, and online portal; corporate partnerships via a dedicated 'Støt som virksomhed' program; webshop sales (shop.julemaerket.dk); lottery proceeds; and testamentary gifts. Services are free to families; all costs are covered by fundraising. The organization is governed by a board (bestyrelse), led by Director Søren Ravn Jensen, with each home led by a Forstander (principal), and is GDPR-compliant under Danish data protection rules effective May 25, 2018.

Name

Julemssrkefonden

Legal name

Julemærkefonden

Website

https://julemaerket.dk

Company type

Private

Founded year

1904

Operating status

Operating

Short description

Julemærkefonden (Julemærkehjemmene) is a Danish charitable foundation operating five residential homes across Denmark that deliver free 10-week stays to children aged 7-14 experiencing bullying, loneliness, and social exclusion, funded by donations, webshop sales, lottery, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Child Welfare Residential Services

NAICS

Child and Youth Services (62411), Other Residential Care Facilities (6239)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industry

Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Residential child welfare
• Social services charity
• Youth mental health
• Bullying prevention services
• Nonprofit residential care

Headquarters

HQ city

Roskilde

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Individual donors contribute one-time or recurring monthly donations (JulemærkeVenner). Support via MobilePay (671041), SMS (send 'JULEHJEM' to 1217 for 100 kr.), bank transfer, and online portal.
2. Corporate/Business Donations: Companies can support the organization through corporate partnerships and sponsorship. The organization maintains a dedicated 'Støt som virksomhed' (Support as a company) page.
3. Webshop Sales: Revenue generated from sale of products through the organization's webshop (shop.julemaerket.dk).
4. Lottery: The organization runs lottery games as a fundraising mechanism.
5. Testamentary Gifts: Donors can leave testamentary gifts to the organization as part of estate planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Julemærkefonden operates the Julemærkehjemmene, a network of five residential homes across Denmark that provide free 10-week stays to children aged 7-14 experiencing bullying, loneliness, and social exclusion. Each home delivers an integrated program of on-site schooling, 24/7 pedagogical support, structured community living, daily physical activity, and well-being workshops, with longitudinal outcome tracking. Services are entirely free to families and funded by donations, corporate partnerships, an in-house webshop, a lottery, and estate gifts.

Product overview

Julemærkehjemmene operates as a unified charitable organization under Julemærkefonden offering a core 10-week residential stay program at five locations across Denmark (Fjordmark, Hobro, Kildemose, Liljeborg, and Skælskør) for children aged 7-14 experiencing bullying, loneliness, and lack of well-being. The integrated offering includes on-site schooling in small classes, structured daily activities focused on health and community, and follow-up support. The organization supplements its residential program with digital application services, an information meeting platform, the 'Stærkere Børn' podcast, downloadable collaboration guides for home schools, ongoing research documentation, an online webshop, and educational resources for parents—all unified by the organization's charitable mission of helping children out of distress and into community.

Differentiator

Problem solved

Functional benefit

Products and services

• Julemærkehjem Residential Stay Program A free 10-week residential program delivered at five homes across Denmark for children aged 7-14 experiencing bullying, loneliness, and lack of well-being. Children live at the home during weekdays, return home on weekends, attend an on-site school with classes of 5-8 students, participate in structured daily activities focused on community, movement, and healthy habits, and receive follow-up support for up to two years. Application is made by parents via a digital portal using MitID, supported by a doctor's referral.
• Julemærket Webshop Online store operated by Julemærkefonden selling Julemærke-themed branded products; revenue supports the residential program for children.

Quantifiable outcome

• 80% of children no longer experience bullying 1 year after completing their stay
• +7 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Plesner (Law Firm)minorImplementation/ SI/ Consulting PartnerPlesner law firm designed and administers the organization's whistleblower scheme. Reports are first received by Plesner, which ensures confidentiality and proper handling of reported concerns.
• Statens Institut for Folkesundhed, SDUcoreStrategic or Co-development PartnerResearchers from Statens Institut for Folkesundhed, SDU conducted a large-scale study mapping the characteristics of children who attend Julemærkehjem and tracking their outcomes into adulthood (ages 18, 25, and 30). The study analyzed data from 15,737 children who attended between 1992-2017.
• Syddansk Universitet (SDU) - Institut for Idræt og BiomekanikcoreStrategic or Co-development PartnerSDU researchers conducted the '11 for Health' project, a two-year study following 270 children before, during, and after their Julemærkehjem stay. The study measured physical health improvements including fitness, body composition, and sleep. Led by Professor Peter Krustrup.
• Aarhus Universitet / Steno Diabetes Center AarhuscoreStrategic or Co-development PartnerAarhus Universitet, in partnership with Steno Diabetes Center Aarhus, conducted a Ph.D. study by Dorthe Dalstrup Jakobsen investigating the effects of a high-protein diet and stay on children's physical health and eating behavior. Study ran for 1.5 years through 2023.
• Nationalt Center for OvervægtcoreStrategic or Co-development PartnerNationalt Center for Overvægt leads a 2025-2028 project in partnership with Aarhus Universitet, Health and Steno Diabetes Center Aarhus (supported by Sundhedsstyrelsen) to develop a screening tool (STOB) for early detection of Binge Eating Disorder (BED) in children, using data from Julemærkehjem guests.
• Boston Consulting Group (BCG)minorStrategic or Co-development PartnerBCG conducted an analysis in 2025 of children's experiences at Julemærkehjem, based on interviews with children who attended 1 and 5 years ago and their parents. The analysis identified four central outcomes of the stay and provided recommendations for strengthening the program.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Red Cross Denmark (Røde Kors): Major Danish humanitarian organization that runs 'Familienet' and youth support programs. Comparable as a large Danish nonprofit serving vulnerable populations with residential/educational touches, including Vågetjeneste and asylum programs.
• SOS Children's Villages: Global nonprofit providing residential family-based care for orphaned and vulnerable children. Comparable as a residential youth-care operator in a nonprofit model, though broader in scope and international.

Regional players

• Barnfonden: Swedish child-rights nonprofit operating analogous sponsorship-based child welfare programs across the Nordics. Comparable as a regional sibling in the Scandinavian child-welfare nonprofit category.

Direct peers

• Mary Fonden: A Danish royal foundation combating bullying, loneliness, and social isolation through programs like 'Fri for Mobberi'. Operates in an overlapping mission space with Julemærkehjemmene in Danish child welfare, though without residential infrastructure.
• Foreningen Grønlandske Børn: Danish foundation providing residential care stays for vulnerable Greenlandic children in Denmark — direct overlap with Julemærkehjemmene in residential child-care-for-at-risk-youth, though for a distinct population.
• Red Barnet (Save the Children Denmark): Denmark's largest children's rights NGO, working on bullying, child welfare, and youth well-being — directly comparable to Julemærkehjemmene in mission (preventing mistrivsel among Danish children) and in domestic nonprofit funding context.
• Børns Vilkår: Denmark's primary children's rights and welfare organization running helplines (BørneTelefonen) and programs for vulnerable children. Comparable as a Danish child-welfare nonprofit serving overlapping beneficiary profiles (children in distress).

Others

• Landsorganisationen for Social Sundhed (LOS): Danish-ecosystem social welfare partner addressing vulnerable families and youth; relevant as an institutional/funder neighbor in the same Danish social-services ecosystem where Julemærkehjemmene operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/julemaerket

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Julemssrkefonden