Local Collaborative

What Local Collaborative does

Local Collaborative Hermosa, LLC operates a craft coworking business headquartered in Hermosa Beach, California, founded in 2022 by Jason Muller with the flagship location opening in 2023. The company runs a single physical location at 1221 Hermosa Avenue in the former Hermosa Beach Bank Theatre — a historic building one block from the Pacific Ocean featuring 26-foot ceilings, a skylight, and a Class A build-out designed by Gensler Architects. The site contains approximately 106 workstations across 8 private offices (150 sq ft each, sized for 1-7 people), 50 hot desks, dedicated desks, and a 300 sq ft conference room.

The product portfolio is structured as a five-tier subscription stack: Private Offices (from $3,000/month), Dedicated Desks ($380-$750/month depending on term), Hot Desks ($380-$570/month), Virtual Desks ($200-$300/month), and usage-based Day Passes and conference room credits. All tiers offer 24/7 access, high-speed WiFi, a professional mailing address, printing services, and kitchen facilities, with longer lease commitments receiving material discounts. Bookings are processed through the Officernd platform. Customer segments are distributed across business professionals aged 25-44, freelancers, sole proprietors, small business owners, and commuters from neighboring beach cities seeking a polished meeting environment.

The business is operated under the Beach City Capital LLC umbrella, with shared leadership between Jason Muller (Founder/CEO) and Kyle Julier (Investment Manager). Go-to-market is community-led and direct-to-consumer: multi-platform social media (Twitter, Facebook, Instagram, TikTok, LinkedIn), an email newsletter titled 'Do As The Locals Do,' and a recurring events calendar of investment summits, networking gatherings, and social events. Distribution is exclusively direct — through the website for self-serve bookings and Calendly-scheduled private office tours — with no third-party resellers or marketplaces.

Name

Local Collaborative

Legal name

Local Collaborative Hermosa, LLC

Website

https://www.localcollaborativehermosa.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Private Office Rental: Closed-door private offices with 150 square feet, available in 1-7 person configurations. Offered on flexible lease terms from 1 to 12 months with priority access to conference rooms and mailing address.
2. Dedicated Desk Membership: Reserved personal workspace with access to conference rooms based on availability. Priced at $500/month on 12-month lease with discounts for longer commitments.
3. Hot Desk Membership: Flexible open seating that can be reserved daily. Includes kitchen and facilities access plus professional mailing address. Priced at $380/month on 12-month lease.
4. Virtual Desk: Professional mailing address with printing services, no physical workspace required. Priced at $200/month on 12-month lease.
5. Day Passes: Day rate access for visitors or those needing temporary meeting space. Includes high-speed WiFi and professional setting for meetings.
6. Conference Room Rental: 300-square-foot conference room available for member use based on availability and credit hours. Additional time billed at prevailing rates.
7. Printing Services: Black and white printing at $0.10 per page and color printing at $0.25 per page. Monthly paper credits included with memberships.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Local Collaborative operates a craft coworking space in Hermosa Beach, California, offering private offices (1-7 person), dedicated desks, hot desks, virtual desk mailing address services, conference room rentals, and day passes. All memberships include shared amenities such as high-speed WiFi, printing services, kitchen facilities, and a professional mailing address, with flexible lease terms ranging from 1 to 12 months.

Product overview

Local Collaborative offers a craft coworking experience in Hermosa Beach, California. The portfolio consists of flexible workspace solutions including Private Offices (for 1-7 people with 24/7 access), Dedicated Desks (reserved individual workspaces), Hot Desks (flexible daily booking), Virtual Desks (mailing address services), and Conference Rooms (300 sq ft meeting spaces). All memberships include shared amenities such as high-speed WiFi, printing services, professional mailing address, and access to kitchen facilities. The space is designed around a historic building one block from the Pacific Ocean with 26-foot ceilings and skylights.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Offices Private enclosed office spaces available for 1-7 people, starting at $3,000/month. Includes 24/7 access, dedicated desk in private office, priority access to conference rooms (up to 12 hours/month), professional mailing address, printing services, and item storage. 150 square feet with option for furnished or unfurnished. Flexible lease terms from 1 to 12 months.
• Dedicated Desks Reserved personal workspace in a shared office environment. Priced at $500/month on a 12-month lease, with higher rates for shorter commitments ($750/month for 1-month, $700/month for 3-month, $600/month for 6-month). Includes access to dedicated desk and conference rooms based on availability.
• Hot Desks Flexible open seating that can be reserved daily. Priced at $380/month on a 12-month lease, with higher rates for shorter commitments ($570/month for 1-month, $532/month for 3-month, $456/month for 6-month). Includes hot desk reservation access, conference room access based on availability, kitchen and facilities access, and professional mailing address.
• Virtual Desk Remote membership providing a professional mailing address and printing services. Priced at $200/month on a 12-month lease, with higher rates for shorter commitments ($300/month for 1-month, $280/month for 3-month, $240/month for 6-month). Suitable for businesses needing a business address without physical workspace.
• Conference Rooms 300-square-foot conference room available for team meetings and presentations. Members receive priority access based on membership tier, with credit hours allocated monthly. Additional time billed at prevailing rates. Suitable for professional meetings, presentations, and team collaboration.
• Day Passes Short-term day rate access for visitors or those needing temporary workspace. Includes high-speed WiFi, screen sharing, and a polished professional setting for meetings. Available through online booking via the Officernd platform.

Quantifiable outcome

• Walk Score of 92/100 - Walker's Paradise
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Gensler ArchitectscoreStrategic or Co-development PartnerWorld-famous architecture firm engaged for space planning and Class A office build-out design. The partnership delivers the premium architectural quality that distinguishes Local Collaborative from standard coworking spaces.
• RAD HOUSE AgencycoreGTM or Marketing PartnerMarketing company responsible for website design and branding. Described as fellow dreamers with passion for casual beach lifestyle, tasked with fostering professional goals without being too stuffy.
• OfficerndcoreTechnology or IntegrationCoworking space management platform used for member reservations, booking, and workspace management. E-commerce integration powers the online booking experience for day passes, hot desks, and memberships.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Industrious: Premium flexible-workspace provider offering private offices, suites, and coworking to professionals and small teams. Directly comparable to Local Collaborative's premium, design-forward positioning and tiered membership structure.
• Spaces (by IWG): Global coworking and flexible-workspace brand offering private offices, dedicated desks, and meeting rooms on flexible terms. Closely aligned with Local Collaborative's product mix and subscription-style pricing across multiple tiers.
• Office Evolution: Franchised coworking operator providing private offices, shared workspaces, and virtual office services to small businesses and professionals. Comparable business model with similar tiered membership and virtual-desk offerings.
• Serendipity Labs: Premium coworking and flexible-office operator with full-service amenities targeting professionals and small teams. Directly comparable on product tier mix, design quality emphasis, and member experience.
• Quest Workspaces: Boutique flexible-workspace provider with multiple SoCal locations offering private offices, coworking, and virtual offices. Strong geographic and product overlap with Local Collaborative's South Bay beach positioning.
• Convene: Premium workspace and meeting/event venue operator combining flexible offices with curated hospitality and events. Comparable on the event-programming and design-led premium positioning Local Collaborative pursues.
• Workplaceless: Virtual-office and remote-work membership operator offering mailing addresses, meeting room access, and on-demand workspace booking. Comparable to Local Collaborative's Virtual Desk tier and day-pass model.

Regional players

• BLANKSPACES: Independent Los Angeles coworking operator with multiple neighborhood locations offering private offices, desks, and event space. Most comparable Southern California independent competitor to Local Collaborative's craft, design-forward approach.

Broad incumbents

• WeWork: Largest global coworking and flexible-workspace brand with broad product mix across private offices, shared desks, and enterprise solutions. Sets the pricing benchmark and competitive backdrop for any independent operator in the coworking category.
• Knotel (now Industrious-acquired): Flexible-workspace operator focused on custom-built, headquarters-style offices for growing companies. Comparable at the private-office/enterprise end of Local Collaborative's product line as a benchmark for office-leasing alternatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/LocalCollab
• Facebookfacebook.com/LocalCollaborativeHermosa
• LinkedInlinkedin.com/company/local-collaborative
• Instagraminstagram.com/localcollaborativehermosa
• TikToktiktok.com/@localcollaborative

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Collaborative