KARRAN USA

Name

KARRAN USA

Legal name

Karran USA LLC

Website

https://karranproducts.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Kitchen and Bathroom Plumbing Fixtures

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

akta.pro secondary industries

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI), Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)

Keywords

• Kitchen sinks
• Bathroom sinks
• Kitchen faucets
• Quartz composite sinks
• Stainless steel plumbing fixtures

Headquarters

HQ city

Vincennes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Kitchen Sinks: Sale of kitchen sinks in various materials (quartz, stainless steel, fireclay) and styles (undermount, top mount, farmhouse, workstation)
2. Bathroom Sinks: Sale of bathroom sinks in multiple materials and styles (vessel, pedestal, undermount)
3. Kitchen Faucets: Sale of kitchen faucets including commercial style, pull-down, beverage, and sensor faucets
4. Bathroom Faucets: Sale of bathroom faucets in various configurations (single hole, centerset, widespread)
5. Accessories: Sale of complementary products including garbage disposals, bottom grids, basket strainers, soap dispensers, pop-up drains

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

KARRAN USA designs and manufactures kitchen and bathroom sinks in quartz composite, stainless steel, fireclay, and vitreous china, alongside kitchen and bathroom faucets and complementary accessories such as garbage disposals, bottom grids, basket strainers, soap dispensers, and pop-up drains. The portfolio is organized into multiple kitchen sink series (Quartz, Fusion, Matrix, Elite, Select, Edge, Profile, Lansen, Fireclay) and bathroom sink collections (Valera, Cinox, Sternhagen) offered in various installation styles including undermount, top mount, apron front, workstation, vessel, and pedestal. Products are sold direct-to-consumer via karran.com and through a national dealer and retail network with dedicated professional resources for fabricators and designers.

Product overview

KARRAN USA is a manufacturer of kitchen and bathroom plumbing fixtures, specializing in sinks and faucets. The product portfolio includes multiple kitchen sink series (Quartz, Fusion, Matrix, Elite, Select, Edge, Profile, Lansen, and Fireclay) categorized by material (Quartz, Stainless Steel, Fireclay) and installation style (Undermount, Top Mount, Apron Front/Farmhouse, Seamless Undermount, Workstation, Utility, Bar/Prep). Kitchen faucets include Commercial Style, Pull-Down, Beverage Faucets, and Sensor Faucets. The bathroom collection features sink series (Valera, Cinox, Sternhagen) in various materials and styles (Undermount, Vessel, Pedestal), plus bath faucets and accessories. All products are supported by installation guides, specification sheets, and DXF downloads for fabricators.

Differentiator

Problem solved

Functional benefit

Brands

• Fusion Series: Modern design with smart functionality in stainless steel
• Quartz Series
• Matrix Series
• Elite Series
• Select Series
• Edge Series
• Profile Series
• Lansen Series
• Fireclay Series
• Valera Collection
• Cinox Collection
• Sternhagen Collection

Products and services

• Quartz Series Kitchen Sinks Quartz composite kitchen sinks offering durability and modern aesthetics, available in White, Concrete, Bisque, Grey, Brown, and Black colors for residential kitchen installations.
• Fusion Series Kitchen Sinks
• Matrix Series Kitchen Sinks
• Elite Series Kitchen Sinks
• Fireclay Series Kitchen Sinks
• Kitchen Faucets
• Scottsdale Kitchen Faucet
• Kitchen Accessories
• Bathroom Sinks
• Bathroom Faucets
• Bathroom Accessories

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• National Kitchen & Bath Association (NKBA)minorStrategic or Co-development PartnerKarran is a member of NKBA, the leading industry association for kitchen and bath professionals. This membership provides industry visibility, credibility, and networking opportunities within the trade community.
• Better Business Bureau (BBB)minorOthersKarran USA LLC maintains BBB accreditation demonstrating commitment to customer service standards and business ethics. This provides consumer confidence and trust signal.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blanco: German-founded manufacturer of kitchen sinks, faucets, and accessories with strong US presence. Highly comparable to Karran as a multi-material kitchen sink specialist serving both consumers and trade professionals through dealers and showrooms.
• Elkay Manufacturing: US-based manufacturer of stainless steel, quartz, and other kitchen and bath sinks, plus faucets. Closely comparable to Karran in product mix, multi-channel distribution, and pro-channel focus across US residential markets.
• Ruvati: US-based kitchen sink and faucet manufacturer specializing in workstation sinks and stainless steel. Directly competes with Karran's Matrix, Elite, and Fusion series in the DTC and dealer channels.
• Kraus USA: US-based manufacturer of kitchen and bath sinks, faucets, and accessories sold through e-commerce and dealers. Comparable mid-tier competitor with overlapping product categories and similar DTC-plus-dealer go-to-market model.
• Franke Group: Swiss-headquartered global manufacturer of kitchen sinks and faucets with strong US business. Comparable to Karran across kitchen sink materials and styles, with deeper international reach.
• Houzer Inc. US manufacturer of stainless steel, granite composite, and other kitchen sinks. Overlaps with Karran on stainless steel and quartz composite kitchen sinks distributed through dealers and retailers.

Broad incumbents

• Moen (Fortune Brands Innovations): Major US kitchen and bath faucet and sink brand under Fortune Brands. A broader incumbent that overlaps with Karran across faucets and sinks, but operates at much greater scale and brand breadth.
• Kohler Co. US-based global kitchen and bath fixtures giant offering sinks, faucets, and a much broader portfolio. Significant incumbent competitor in nearly every Karran product category, particularly at retail and pro-specification levels.

Emerging players

• Native Trails: US-based niche manufacturer of bathroom sinks (vessel, pedestal) and kitchen sinks emphasizing artisan materials. Comparable to Karran's bath collections (Valera, Cinox, Sternhagen) and bathroom faucet offerings.
• Zuhne: US-based DTC-focused kitchen sink brand with emphasis on stainless steel and workstation configurations. Comparable to Karran's Matrix and Elite workstation lines in channel approach and product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KARRAN USA