Muteo

What Muteo does

Muteo is a boutique UX/UI and experience design agency founded in 2021 and headquartered in Sydney, Australia, operating as a distributed remote team of approximately four visible members (Daniel Antonius, Bjorn Halfmann, Darren Kirk, Stella Palmer). The firm provides end-to-end sprint-based design services organised into four phases — Discovery, Strategy, Branding, and Design — covering research, UX/UI audits, workshops, personas, UX storytelling, product and brand strategy, visual identities, naming, design systems, prototyping, and testing. Its client base is concentrated in regulated and trust-sensitive verticals including banking, fintech, open banking, telecommunications, healthcare AI, and real estate, with named enterprise customers such as TELUS, the UK Open Banking Implementation Entity (OBIE), Regional Australia Bank, Domain, Lua Health, Limepay, BIZA, Cuscal Limited, Immomio, Virgin Money, and CA-ANZ.

The agency's underlying technology centres on proprietary Value-Sensitive Design frameworks — Data Trust by Design (DTbD), Better Disclosure, Human-Centred Design, and Behaviour Design (based on the BJ Fogg behaviour model) — combined with industry-standard design tooling. These frameworks have been applied to deliver material projects including Australia's first consumer-facing Consumer Data Right (CDR) web application (MyCDRdata, later acquired by Cuscal Limited in 2022), the official UK Open Banking CX Guidelines covering 19 consent journeys, the TELUS Digital ID ecosystem (EverSafe ID) serving 10.7 million customers, and the Lua Health AI mental health chatbot deployed inside Microsoft Teams. Delivery is supported by a curated partner network including Akcelo (TELUS), Nathan Kinch / Greater Than Experience Design (OBIE, Lua Health), Mountain Pass, MarketNow, and Limepay.

Muteo's business model is professional services on a custom, project-by-project sprint basis; pricing is not publicly disclosed. Go-to-market is sales-led, direct, and partnership-driven, targeting enterprise and mid-market buyers in regulated industries. Marketing is content-led through the company blog, case studies, and proprietary framework publications, supplemented by referral-driven growth from satisfied enterprise clients. The company is privately held with no disclosed funding rounds, parent entities, or institutional investors, and operates across Australia, the UK, and Canada.

Name

Muteo

Legal name

Muteo

Website

https://www.muteo.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Muteo is a boutique Sydney-based UX/UI and experience design agency offering end-to-end Discovery, Strategy, Branding, and Design sprint services to enterprise clients in regulated industries including banking, fintech, telecommunications, healthcare AI, and real estate across Australia, the UK, and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Design Services: End-to-end sprint services covering Discovery, Strategy, Branding, and Design phases. Services include UX/UI Design, CX Design, Product Design, Design Systems, UX Strategy, Brand Strategy, Innovation Consulting, Prototyping & Testing, Visual Identities, Naming, Brand Extensions, and Brand Style Guides.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Muteo is a UX/UI Design Agency delivering end-to-end experience design sprint services across Discovery, Strategy, Branding, and Design phases. The firm designs digital products, customer journeys, brand identities, and design systems for enterprise clients, with a specialization in trust-building for data-sharing and regulated experiences (banking, fintech, telco, healthcare).

Product overview

Muteo is a UX/UI Design Agency offering end-to-end experience design sprint services organized across four phases: Discovery, Strategy, Creation, and Realisation. Their portfolio includes both completed client projects and ongoing engagements: MyCDRdata (Australia's first CDR web application), MarketNow (BNPL for real estate), Lua Health AI Chatbot (mental health chatbot within Microsoft Teams), OBIE CX Guidelines (UK Open Banking standards), Regional Australia Bank Banking App, TELUS Digital ID Ecosystem, Limepay Campaign, CDR Home Loan Application, and BIZA Re-Branding. The agency also offers proprietary design frameworks including Data Trust by Design, Behaviour Design, Human-centred Design, and Better Disclosure to create trustworthy, data-driven digital experiences. Services span Discovery (research, UX/UI audits, workshops, personas), Strategy (UX/product/brand strategy), Branding (visual identities, naming, brand extensions), and Design execution (UX/UI, CX, product design, design systems, prototyping & testing).

Differentiator

Problem solved

Functional benefit

Products and services

• Design Sprint Services End-to-end design sprint service covering Discovery, Strategy, Branding, and Design phases for enterprise clients requiring UX/UI, CX, product design, and brand experience work.
• Design Frameworks Proprietary design methodology offering comprising Data Trust by Design (DTbD), Better Disclosure, Human-Centred Design, and Behaviour Design — used to create trustworthy, ethical, and behaviour-driven digital experiences.
• Design Systems Modular, adaptable design system creation and delivery service built for longevity, featuring consistent design patterns, customer journeys, and considerations for scalable digital products.

Quantifiable outcome

• 114 brands used MyCDRdata Pro application
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• AkcelocoreStrategic or Co-development PartnerMuteo and Akcelo joined forces to pioneer the development of TELUS's Digital ID ecosystem in Canada. Collaborated across three time zones from Sydney, Australia to Vancouver, Canada to deliver the EverSafe Digital ID experience.
• Nathan Kinch (Greater Than Experience Design)coreStrategic or Co-development PartnerNathan Kinch of Greater Than Experience Design collaborated with Muteo on the OBIE (Open Banking Implementation Entity) CX Guidelines project, bringing Data Trust by Design principles to consent journeys.
• Nathan Kinch (Greater Than Experience Design)coreStrategic or Co-development PartnerNathan Kinch partnered with Muteo to design the first-ever AI mental health chatbot experience for Galwick University (Lua Health), focusing on trust and privacy in the workplace.
• LimepaycoreTechnology or IntegrationLimepay partnered with Muteo on the MarketNow project (BNPL for real estate) and Limepay's own campaign. MarketNow integrated Limepay's payment solution for property campaign financing.
• MarketNowcoreStrategic or Co-development PartnerMarketNow collaborated with Muteo and Domain to create the first BNPL experience for the real estate vertical, enabling agents and vendors to offer, pay or finance sales campaigns.
• Cuscal LimitedOthersCuscal Limited acquired MyCDRdata in 2022 and integrated it into their product ecosystem. Regional Australia Bank had launched MyCDRdata as a commercial version for data holders.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDEO: Global design and innovation consultancy offering UX/UI, product design, and brand strategy. Comparable as a premium design agency serving enterprise clients in regulated industries, though IDEO operates at much larger scale and broader scope.
• frog: Global design and strategy firm offering product design, brand experience, and transformation services. Comparable in delivering end-to-end design sprints for enterprise clients including financial services and technology sectors.
• R/GA: Global digital agency offering brand, design, and technology services across product, marketing, and commerce. Comparable in delivering integrated brand and product design engagements for enterprise clients.
• Designit (Wipro): Global design consultancy (part of Wipro) offering UX/UI, product design, brand strategy, and innovation services. Comparable in serving regulated-industry enterprise clients with end-to-end experience design.
• Method (Globant): Digital experience design agency (part of Globant) providing product design, brand experience, and customer strategy. Comparable in delivering sprint-based design engagements and design systems for enterprise clients.

Direct peers

• Huge: Digital experience agency providing UX/UI design, product design, and brand strategy. Comparable as a design-led agency serving enterprise and mid-market clients across digital product experiences, with similar design-system and CX offerings.
• Work & Co: Digital product agency specializing in UX/UI design, product strategy, and design systems for enterprise clients. Comparable as a boutique-to-mid-size design partner delivering end-to-end product experiences for major brands.
• ustwo: Digital product studio with design, technology, and innovation capabilities. Comparable as a boutique design agency offering product design, UX/UI, and brand experience work for enterprise clients in regulated sectors including financial services.

Emerging players

• Fantasy: Interaction design and digital product agency working on brand experiences and product design. Comparable as a design-focused boutique with similar UX/UI and brand work for clients in tech-forward industries.

Regional players

• Portable: Australian digital design and technology agency offering UX/UI, product design, and digital transformation services. Comparable as an Australian-based design agency with overlapping client verticals and similar service offerings, though operating with broader technology capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/muteo-experience-design-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muteo