Luxury Marine Toys Gmbh

What Luxury Marine Toys Gmbh does

Luxury Marine Toys GmbH is a privately held, Bielefeld-headquartered (Germany) authorized dealer and rental operator for premium marine water toys, serving superyacht owners, charter yacht companies, and high-net-worth water sports enthusiasts. The company sells, rents, services, repairs, and stores equipment from nine curated brands: SEABOB (underwater sea scooters), Fliteboard (eFoils), Awake Boards (electric surfboards and eFoils), Lift Foils (eFoils), Jetsurf (petrol and electric motorized surfboards), NautiBuoy (inflatable yacht platforms with patented Air Toggle linking system), Searaft (floating platforms), FunAir (superyacht inflatables such as slides and climbing walls), and Jobe (towables, SUPs, wakeboards, water skis). Pricing on the public Shopify storefront ranges from approximately €240 for accessories to €29,800 for flagship limited editions such as the SEABOB SE63 Lamborghini edition.

The business operates three revenue streams: one-time product sales (€240–€29,800 SKUs, much of it at €7,750–€16,390 per board), usage-based rentals delivered dockside (€170–€370/day and €1,000–€2,500/week), and professional services including diagnostics, repairs, spare-parts supply, on-site worldwide repair, and winter storage. Go-to-market is direct-to-consumer e-commerce on Shopify, augmented by physical sales/rental offices in Split (Croatia) and Tivat/Porto Montenegro (Montenegro), enabling local presence in the principal Adriatic and Mediterranean superyacht hubs. The company ships to more than 40 European countries with multilingual (English, German, Croatian) storefronts, multi-currency support in EUR, and premium white-glove delivery including dockside/marina drop for large items. After-sales support is positioned as a 24/7, 365-day service with worldwide on-site repair capability.

Ownership is private with no disclosed parent, founder identity, institutional investors, or external funding in the source material. Headcount is stated at 1–10 employees. There is no disclosed revenue, no disclosed founding date, no management team profile in the inputs, and no evidence of patents filed by the company itself (the only registered patent referenced belongs to partner NautiBuoy). The competitive positioning emphasizes curation of premium engineering brands, white-glove service depth, and the combined sales-plus-rental-plus-service offering rather than proprietary AI or software platforms.

Name

Luxury Marine Toys Gmbh

Legal name

Luxury Marine Toys GmbH

Website

https://www.luxurymarinetoys.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Luxury Marine Toys GmbH is a Bielefeld-based authorized dealer, rental operator, and service provider for premium marine water toys, serving superyacht owners and charter companies across Europe with nine curated brands including SEABOB, Fliteboard, Awake, Lift, Jetsurf, and NautiBuoy.

Ownership category

akta.pro rank

Product category

Luxury Marine Water Toys

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

akta.pro secondary industries

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI)

Keywords

• Luxury marine toys
• Yacht water sports
• Superyacht accessories
• Premium water toys
• Marine equipment rental

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time purchase of premium marine water toys including eFoils, electric surfboards, motorized surfboards, sea scooters, and inflatable platforms. Products range from €240 accessories to €29,800 premium items.
2. Equipment Rentals: Daily and weekly rental of water sports equipment including SEABOB (€170-240/day), eFoils (€320-350/day), electric surfboards (€220-370/day), and luxury pools (€800). Delivered directly to yachts or charter locations.
3. Service & Repairs: Expert diagnostics, repairs, maintenance, and winter storage services for all carried brands. On-site repair services available worldwide for urgent cases.
4. Winter Storage: Storage options provided for boats during off-season, offered as part of service catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Luxury Marine Toys GmbH is an authorized multi-brand dealer, rental provider, and service specialist for premium marine water toys aimed at the superyacht and luxury yachting market. The company sells eFoils, electric and petrol motorized surfboards, sea scooters, inflatable yacht platforms, slides, and water sports equipment from brands including SEABOB, Fliteboard, Awake, Liftfoil, Jetsurf, NautiBuoy, Searaft, FunAir, and Jobe. It complements sales with daily/weekly rentals delivered directly to yachts, plus worldwide on-site repairs, diagnostics, maintenance, and winter storage services.

Product overview

Luxury Marine Toys is a premium multi-brand e-commerce platform and authorized dealer specializing in luxury marine water toys for yachts and superyachts. The company offers a curated portfolio of nine distinct brands: Seabob (underwater sea scooters), Fliteboard (electric hydrofoil surfboards/eFoils), Awake Boards (electric surfboards and eFoils), Liftfoil (eFoils), Jetsurf (motorised surfboards - petrol and electric), Nautibuoy (inflatable yacht platforms), Searaft (Dutch floating platforms), FunAir (yacht inflatable toys), and Jobe (watersports equipment). Beyond product sales, the company provides rental services and worldwide service/support including repairs and winter storage. The product ecosystem spans underwater propulsion (Seabob), surface riding (electric surfboards from Awake, motorised boards from Jetsurf), hydrofoil flight experiences (eFoils from Fliteboard, Liftfoil, and Awake VINGA), yacht platform extensions (Nautibuoy, Searaft), inflatable entertainment (FunAir slides, blobs, climbing walls), and traditional watersports gear (Jobe SUPs, towables, wakeboards). The portfolio is complemented by comprehensive after-sales service, 24/7 customer support, and on-site repair capabilities worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• SEABOB Premium underwater sea scooters using jet propulsion technology that allow riders to glide silently underwater at depths up to 40 meters. Sold in multiple models (F5, F5S, F5SR, F9, F9S) plus the limited SE63 Lamborghini edition, targeted at superyacht owners and luxury yachting guests.
• Fliteboard eFoils Electric hydrofoil surfboards featuring whisper-quiet brushless motors and the world's first unibody powered hydrofoil fuselage for silent flight above water. Available in Air, Icon, Pro, and Flitescooter variants for yacht guests from intermediate to advanced skill levels.
• Awake Boards Swedish high-performance electric water sports line including RÄVIK jetboards and VINGA eFoils with innovative Flex Battery System for modular power swapping. Models include RÄVIK Explore, Adventure, Ultimate, RÄVIK 3, RÄVIK S, the limited Awake x BRABUS Shadow (77 units worldwide), and VINGA eFoil variants.
• Liftfoil eFoils Original inventor and patent holder of the electric hydrofoil surfboard, founded in Puerto Rico with over 15 years of hydrofoil innovation. Carbon fiber boards featuring whisper-quiet Quiet Ride Technology and Lift Connect System; lineup includes Lift 4, Lift 5, and surf-oriented Lift X.
• Jetsurf Motorized Surfboards Czech motorsport-precision motorized surfboards founded by F1/MotoGP engineer Martin Šula, built from 100% carbon fiber with petrol DFI (Direct Fuel Injection) or electric propulsion. Range includes Adventure DFI, Titanium DFI (world's lightest at 18.5kg), Race DFI SKI, Race DFI SL, Cruiser DFI, and Electric 2 variants reaching up to 64 km/h.
• NautiBuoy Inflatable Yacht Platforms Award-winning inflatable yacht platforms with the patented NautiBuoy Air Toggle System for secure modular linking in various configurations (jet ski docks, U-shapes, T-shapes, walkways, floating beach clubs). Sport and Voyager series in sizes 375, 525, 675, and 800 constructed from military-grade PVC with UV-resistant teak-effect decking, meeting EN 15649 safety standards.
• Searaft Floating Platforms Dutch-engineered modular floating platforms offering customizable configurations including leisure deck extensions, toy docking, and sea pools. Available in PL375, PL525, PL675, and PL800 standard sizes with custom design options for superyacht tenders and toys.
• FunAir Yacht Inflatable Toys World-leading luxury superyacht inflatable toy line including Hanger Slides (4-9m with patented RapidFlate system), BigAir Blob, Toy Island, Climbing Walls (4-12M), Playgrounds, Yacht Golf, Inflatable Water Joust, and Jet Ski Docks. Custom options available with yacht color theming for the superyacht charter and owner market.
• Jobe Water Sports Equipment Dutch water sports brand (founded 1974 by Jeff Jobe) offering towable inflatables for 1-8 riders, inflatable SUPs including the electric-assisted E-Duna SUP 11.6, wakeboards, water skis (Mode Combo, Baron Slalom), wetsuits, life vests, and the Infinity Series floating platforms (Island, Pool) suited to both family-friendly and superyacht-level use.
• Marine Water Toy Rental Service Premium water toy rental service offering SEABOB (€170-240/day), eFoils (€320-350/day), Awake electric surfboards (€220-370/day), and luxury floating pools (€800) on daily and weekly terms. Equipment is delivered directly to yachts or charter locations worldwide with professional setup and demonstration. Try-before-you-buy option available.
• Marine Equipment Service, Repairs & Winter Storage Expert diagnostics, repairs, maintenance, and spare parts service for all carried brands (SEABOB, Awake, Fliteboard, Liftfoil, Jetsurf), including carbon board repairs, painting, and preventive maintenance. On-site repair services available worldwide for urgent cases, plus winter storage options for the off-season.

Quantifiable outcome

• 24/7 customer service availability, 365 days a year
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• Lift FoilscoreTechnology or IntegrationAuthorized dealer for Lift Foils eFoils including Lift 4, Lift 5, and Lift X models. Luxury Marine Toys provides sales, rentals, and service support for Lift Foils products throughout their operational regions.
• FliteboardcoreTechnology or IntegrationAuthorized Fliteboard dealer offering complete Series range including Flitescooter, Icon, Pro, and Air models. Provides sales, expert guidance, and full service support.
• Awake BoardscoreTechnology or IntegrationAuthorized dealer for Awake Boards including RÄVIK jetboards and VINGA eFoils. Offers sales, carbon board repairs, painting, and full service for Awake products.
• SEABOBcoreTechnology or IntegrationAuthorized dealer for complete SEABOB range including F5, F5S, F5SR, F9, and F9S models plus SEABOB Lamborghini SE63 edition. Provides diagnostics, repairs, spare parts, and preventive maintenance.
• JetsurfcoreTechnology or IntegrationPremium Jetsurf stockist for complete range of petrol and electric motorised surfboards. Provides expert guidance, maintenance, spare parts, and repair services for all Jetsurf models.
• NautiBuoycoreTechnology or IntegrationAuthorized NautiBuoy partner offering full range of Sport and Voyager inflatable platforms, C-Dock SEABOB docking stations, and complete accessory suite. Expert guidance for platform configuration design.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Superyacht Tenders & Toys (SYTT): UK-based retailer specializing in luxury water toys, tenders, and accessories for superyachts. Directly comparable to Luxury Marine Toys in target customer, brand portfolio (Seabob, eFoils, jetboards, inflatables), and combination of sales with service/rentals.
• FunAir: Austin, Texas-based manufacturer of luxury superyacht inflatable toys (slides, climbing walls, blob, modular platforms). Overlaps with Luxury Marine Toys in inflatable platform/slide category and sells both directly and through dealers such as LMT.
• Nautical Ventures: Fort Lauderdale-based marine retailer offering boats, eFoils, jetboards, and water sports equipment with both sales and service. Comparable business model as a multi-brand water sports retailer serving boat owners and yacht clientele.

Broad incumbents

• MarineMax: Largest U.S. recreational marine dealer with broad product portfolio including boats, parts, and accessories. Overlaps with Luxury Marine Toys in marine accessories/parts retail and service but at much larger scale and broader customer base.
• West Marine: Mass-market U.S. marine retailer selling parts, accessories, and water sports equipment across hundreds of stores. Comparable as a marine parts/accessories retailer but serving a much broader, less luxury-focused customer base than Luxury Marine Toys.

Others

• SEABOB: Manufacturer of underwater sea scooters and a core brand distributed by Luxury Marine Toys. Relevant as the upstream supplier whose direct-to-consumer strategy most directly threatens LMT's dealer economics.
• Lift Foils: Puerto Rico-based inventor and manufacturer of the original eFoil (electric hydrofoil surfboard). A primary supplier of Luxury Marine Toys and a strategic ecosystem participant whose direct sales channel competes with LMT's dealer role.
• Fliteboard: Australian manufacturer of premium eFoils (Series range including Air, Icon, Pro, Flitescooter). Distributed by Luxury Marine Toys and represents both a key supply partnership and a potential direct-to-customer competitor.
• Awake Boards: Swedish manufacturer of high-performance electric surfboards (RÄVIK) and eFoils (VINGA) with proprietary Flex Battery System. Core brand distributed by Luxury Marine Toys and relevant as both supplier and ecosystem competitor.
• Jetsurf: Czech manufacturer of petrol and electric motorized surfboards founded by an F1/MotoGP engineer. Primary brand distributed by Luxury Marine Toys, relevant as upstream manufacturer in the motorized surfboard category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Marine Toys Gmbh