Latina Seguros C. A.

What Latina Seguros C. A. does

Latina Seguros C.A. is a privately held Ecuadorian multi-line insurance company founded in 1899, headquartered in Guayaquil, and operating through 9 branch offices across Ecuador (Guayaquil, Quito, Cuenca, Ambato, Manta, Santo Domingo, Loja, Machala, Riobamba). The company underwrites personal lines (life insurance, personal accident), vehicle insurance (light and heavy vehicles), commercial/corporate lines (multi-risk packages, technical lines such as CAR/EAR/Machinery Breakdown, specialty lines including transport, aviation, maritime), and surety bonds (fianzas) for both public and private sector contracts. It claims more than 125 years of continuous operation, employs over 200 collaborators, and is regulated by the Superintendencia de Compañías, Valores y Seguros de Ecuador.

The company's underlying technology stack is conventional insurance IT: a web-based online quote system ("cotizador-clientes") for vehicle insurance, a customer self-service portal (portal.latinaseguros.com.ec), online claims reporting for vehicle accidents, and WhatsApp/voice channels for roadside assistance. The technology footprint is functional rather than differentiated — no proprietary AI/ML, APIs, SDKs, or mobile apps are disclosed. Customer-facing channels include direct branch sales, digital self-service, and a network of authorized repair workshops (MAVESA, ASAC, INDUAUTO) for claims fulfillment.

Revenue is generated primarily through recurring insurance premiums (annual subscription-based policy renewals across personal, vehicle, and commercial lines) and one-time fees on surety bond issuance. Pricing is quote-based; for example, light-vehicle policies range from approximately $408.80 (basic) to $500.19 (premium) annually. Customer segments span individual consumers, SMEs, contractors requiring bonds, heavy-vehicle fleet operators, and corporate clients; the company is backed by international reinsurers Hannover Re, Navigators, Everest Re, and Reaseguradora Patria, which provide risk capacity.

Name

Latina Seguros C. A.

Legal name

Latina Seguros C.A.

Website

https://www.latinaseguros.com.ec

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Latina Seguros C.A. is a 125-year-old, privately held Ecuadorian multi-line insurer offering life, vehicle, personal accident, commercial, and surety bond coverage through 9 branches and digital channels nationwide.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Large Commercial Package (National Accounts) (FSAJAFAC)

Keywords

• Life insurance
• Vehicle insurance
• Surety bonds
• Commercial insurance
• Personal accident coverage

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Premiums: Collection of insurance premiums from individuals and corporations across multiple insurance lines including life, vehicle, property, technical, and other insurance products. Revenue generated through annual or multi-year policy renewals.
2. Surety Bonds (Fianzas): Issuance of surety bonds for public and private sector contracts including advance payment guarantees, contract fulfillment, customs bonds, and bid bonds. Revenue from bond issuance fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Latina Seguros C.A. is an Ecuadorian insurance company offering a multi-line portfolio of personal, vehicle, and corporate insurance products, plus surety bonds for public and private sector contracts. Core lines include life insurance, personal accident coverage, light and heavy vehicle insurance, multi-risk commercial coverage (fire, theft, civil liability), technical lines (construction all risks, machinery breakdown), specialty lines (transport, aviation, maritime), and guarantees/fianzas. The company distributes products through 9 branches, online quoting, a customer portal, and an authorized repair network.

Product overview

Latina Seguros C.A. is an Ecuadorian insurance company with over 125 years of experience operating as a multi-line insurer. The company offers a comprehensive portfolio organized into distinct product lines: (1) Personal insurance including life insurance and personal accident coverage; (2) Vehicle insurance for both light and heavy vehicles; (3) Corporate insurance comprising multi-risk (fire, theft, civil liability), technical lines (construction, machinery, electronics), and specialty lines (transport, aviation, maritime); and (4) Surety bonds/guarantees for public and private sector contracts. The company operates through a network of 10 agencies across Ecuador and offers online quoting and claims reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Vida (Life Insurance) Life insurance for individuals covering death from any cause 24 hours a day worldwide, plus optional coverages for accidental death (double indemnity), total and permanent disability, advances for serious or catastrophic illnesses, accident medical expenses, ambulance service, daily hospitalization income, and burial expenses.
• Seguro de Accidentes Personales (Personal Accident Insurance) Personal accident insurance for individuals covering accidental death, total disability, medical expenses, daily income, and burial expenses. Includes a student accident variant with educational scholarships for accidental death and dental assistance.
• Seguro de Vehículos Livianos (Light Vehicle Insurance) Insurance for light vehicles covering partial and total losses from collision and theft, civil liability, personal accident coverages (death, permanent disability, medical expenses), substitute auto, road assistance, and funeral services.
• Seguro de Vehículos Pesados (Heavy Vehicle Insurance) Insurance for heavy vehicles and commercial fleets covering partial and total losses from collision and theft, civil liability, personal accident coverage for occupants, medical expenses, and funeral services.
• Seguro Multiriesgo / Ramos Generales (Multi-Risk General Insurance) Multi-risk commercial insurance package for businesses combining fire, theft and robbery, money and securities, civil liability, private fidelity, business interruption (lucro cesante), and electronic equipment coverage.
• Ramos Técnicos (Technical Insurance Lines) Technical insurance lines for projects and industrial risks including Contractor's All Risks (CAR), Erection All Risks (EAR), Oil and Gas All Risks, Machinery Breakdown, Loss of Profits from Machinery Breakdown, Electronic Equipment, Contractor's Equipment and Machinery, and Finished Civil Works coverage.
• Otros Ramos (Specialty Insurance Lines) Specialty insurance lines covering Transport, Aviation, Maritime, Public Fidelity, Private Fidelity, Civil Liability, Special Risks, and insurance for Banks and Financial Institutions.
• Fianzas / Garantías (Surety Bonds) Surety bonds and contract guarantees for public and private sector contracts including Advance Payment Guarantee (Buen uso de anticipo), Performance Bond (Cumplimiento de Contrato), Customs Bond (Garantía Aduanera), Bid Bond (Seriedad de Oferta), and Quality of Materials Bond (Buena Calidad de Materiales).

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Hannover RecoreStrategic or Co-development PartnerInternational reinsurer providing reinsurance support for Latina Seguros' operations. One of the world's largest reinsurers backing the company's risk coverage capabilities.
• NavigatorscoreStrategic or Co-development PartnerInternational reinsurance provider supporting Latina Seguros' insurance operations and risk management.
• Everest RecoreStrategic or Co-development PartnerGlobal reinsurance company providing capacity and financial strength backing for Latina Seguros' insurance portfolio.
• Reaseguradora Patria SABcoreStrategic or Co-development PartnerRegional reinsurance partner providing additional capacity and support for Latina Seguros' Latin American insurance operations.
• MAVESAcoreChannel Partner/ Reseller/ DistributorAuthorized vehicle repair workshop network with locations in Guayaquil, Quito, Cuenca, Ambato, Santo Domingo, Machala, and Riobamba. Provides vehicle repair services for Latina Seguros policyholders.

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Seguros Sucre: Ecuadorian multi-line insurance carrier offering life, vehicle, and general insurance products. Direct peer given overlapping domestic market, similar multi-line product breadth, and comparable Ecuadorian regulatory and reinsurance dynamics.
• Seguros Equinoccial: Ecuadorian insurer with comparable multi-line personal and commercial product offering and branch-based distribution. Direct peer in terms of market, customer base, and product overlap.
• Liberty Seguros: Latin American-focused insurance carrier present in Ecuador offering personal and commercial lines including vehicle and multi-risk coverage. Directly comparable product mix and regional Latin American reinsurance footprint.
• HDI Seguros: Latin American-focused multi-line insurer operating in Ecuador with similar product breadth including vehicle, property, and commercial coverage. Direct regional peer competing for the same customer segments.
• Sura Seguros: Latin American insurance carrier with Ecuadorian operations offering personal and commercial lines. Comparable multi-line approach and similar regional Latin American operating context.

Broad incumbents

• Mapfre Ecuador: Subsidiary of the large Spanish global insurer Mapfre operating in Ecuador. Competes directly with Latina Seguros across multiple lines but with broader portfolio and global backing, making it a broad incumbent peer.
• AIG Ecuador: Ecuadorian operation of AIG offering commercial and specialty lines including property, casualty, and surety bonds. Overlaps with Latina Seguros' commercial package and specialty books as a large multinational incumbent.
• Zurich Ecuador: Ecuadorian arm of Zurich Insurance Group offering personal and commercial lines. Competes with Latina Seguros in vehicle, multi-risk, and specialty coverage as a broad incumbent with global scale.
• Chubb Seguros Ecuador: Ecuadorian operation of Chubb Limited providing commercial P&C, specialty lines, and surety. Overlaps with Latina Seguros' commercial package and surety bond business as a multinational incumbent.
• QBE Seguros Ecuador: Ecuadorian operations of global insurer QBE offering commercial property/casualty and specialty lines. Overlaps with Latina Seguros' commercial package and technical lines as a multinational incumbent peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LatinaSeguros/?fref=ts
• LinkedInlinkedin.com/company/latina-seguros
• Instagraminstagram.com/latinaseguros/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latina Seguros C. A.