Name

Missouri Sheriffs' Association

Legal name

Missouri Sheriffs' Association

Website

https://www.mosheriffs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Law Enforcement Training and Association Services

NAICS

Justice, Public Order, and Safety Activities (9221), Police Protection (922120), Justice, Public Order, and Safety Activities (922)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA)

Keywords

• Law enforcement training
• Peace officer academy
• Continuing law enforcement education
• Sheriff membership association
• Corrections training programs

Headquarters

HQ city

Jefferson City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Three-tier annual membership structure: Associate Member ($25/year for deputy sheriffs, jailers, and staff), Honorary Member ($35/year), and Business Member ($75/year). Includes membership cards, magazine subscriptions, decals, and tax-deductible contribution benefits.
2. Basic Peace Officer Academy: 700-hour academy program with tuition of $5,000 plus $300 application fee (effective January 2026, tuition increases to $5,500). Graduates receive Class A Peace Officer License and multiple certifications.
3. CLEE Training Contracts: Annual contract program providing contracted agencies access to 24+ hours of classroom-based and computer-based CLEE training per officer, MSATA lesson plans, and underwriting for in-house training credit. Contract agencies receive discounted conference and specialty class rates.
4. Conferences and Events: Annual conferences including Spring Training Conference, Jail Administrator Conference, and Summer Training Conference. Revenue from attendee fees, vendor registrations, exhibitor fees, and sponsorships.
5. Donations and Scholarships: Tax-deductible donations to MSA Scholarship Fund (for children of sheriffs' office employees) and Benevolent Fund (for families of officers killed in line of duty). Contact: Jeanne Merritt, Marketing Director at 573.529.6900.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Missouri Sheriffs' Association operates as a non-profit 501(c)(3) association providing legislative advocacy, a 700-hour state-licensed Basic Peace Officer Academy, an Online Learning Management System with 100+ POST-approved Continuing Law Enforcement Education (CLEE) courses, CLEE training contracts for agencies, annual training conferences, membership programs, publications, and a Scholarship and Benevolent Fund for officer families in Missouri.

Product overview

The Missouri Sheriffs' Association is a non-profit 501(c)(3) organization serving Missouri law enforcement since 1945. Its portfolio centers on three core pillars: (1) the 700-Hour Basic Peace Officer Academy for initial peace officer licensing, (2) the Online Learning Management System (LMS) and CLEE Training Contracts for continuing law enforcement education (POST-required training), and (3) training conference programming including the Sheriffs' Summer/Spring Conferences, Jail Administrator Conference, and Deputy Conferences. Supporting offerings include two publications—The Missouri Sheriff Magazine and Missouri Jails Magazine—plus the Sheriffs Talk Podcast, MSA Membership Programs (Associate, Honorary, Business tiers), and a Scholarship & Benevolent Fund. CCW Permit Support resources and applications are also provided for concealed carry licensing. The organization is a POST Licensed CLEE Training Provider under the Missouri Department of Public Safety.

Differentiator

Problem solved

Functional benefit

Products and services

• 700-Hour Basic Peace Officer Academy
• MSA Online Learning Management System (LMS)

Quantifiable outcome

• Graduates more new officers than any other academy program in Missouri
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

21 partnerships are on record, tiered premier partner, core, partner and supporting.

• Argus Corrections Solutions (Team Argus)premier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Corrections solutions provider serving jail and detention facilities with products and services.
• Cardinal Correctional Carepremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Correctional healthcare and services provider.
• Citytelecoinpremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Communications solutions for correctional facilities.
• ECC (Emergency Communications Center)premier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Emergency communications and dispatch solutions.
• FirstNet, Built with AT&Tpremier partnerTechnology or IntegrationListed as MSA Premier Partner. America's public safety communications network providing dedicated broadband for first responders.
• HomeWAVpremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Communications solutions for detention facilities.
• Team Huberpremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Correctional services provider.
• ICSolutionspremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Inmate communication and corrections technology solutions.
• NCICpremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Corrections and communications technology provider.
• Stellar Servicespremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Professional services for law enforcement and corrections.
• Tiger Correctional Servicespremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Correctional services provider.
• Trinity Services Grouppremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Food service provider for correctional facilities.
• TurnKey Correctionspremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Technology solutions for correctional facilities.
• Voice Productspremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Voice and communication products for law enforcement.
• Justice Solutionspremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Justice and public safety solutions provider.
• The Sheriff Apppremier partnerGTM or Marketing PartnerListed as MSA Premier Partner. Mobile application for sheriff services.
• Missouri Law Enforcement Agencies (Contracted for CLEE Training)coreChannel Partner/ Reseller/ DistributorContracted agencies include county sheriff's offices and municipal law enforcement agencies that provide in-house or in-service training underwritten by MSA. Over 100 contracted agencies receive CLEE credit underwriting.
• Missouri POST (Peace Officers Standards and Training)coreStrategic or Co-development PartnerMSA Training Academy is POST licensed. All training must comply with Missouri POST policies and procedures. CLEE courses require POST approval and MSA issues POST Control Numbers. Training credits are uploaded monthly to POST CLEE system.
• SymbolArtspartnerGTM or Marketing PartnerLogo appears in MSA communications. Provider of commemorative and award merchandise.
• Missouri Job Centers (WIOA)supportingStrategic or Co-development PartnerMSA is a MoJobs ETSP (Education and Training Provider System) approved program eligible for WIOA (Workforce Investment Opportunity Act) funding, connecting trainees with educational funding sources.
• Missouri Department of Higher Education & Workforce Development (Veterans Programs)supportingStrategic or Co-development PartnerMSA is Veterans Educational Assistance Programs approved. Veterans of active duty, reserve, and National Guard may be eligible for funding through this state agency.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• National Sheriffs' Association: The national-level membership association for sheriffs across the United States. Directly comparable in mission (advocacy, training, membership services) but operates at federal level and does not specialize in any single state's peace officer licensing requirements like MSA does.
• International Association of Chiefs of Police (IACP): The world's largest professional association for law enforcement executives, providing training, advocacy, and policy resources. Broader in scope than MSA (covers chiefs of police globally) but overlaps on training, conferences, and advocacy functions.
• National Fraternal Order of Police: The largest U.S. law enforcement labor organization, providing advocacy, training resources, and member benefits across all law enforcement ranks. Overlaps with MSA on training, advocacy, and member services but operates as a labor union rather than a sheriffs' trade association.
• National Association of Police Organizations (NAPO): A national coalition of police unions and associations that conducts federal-level advocacy and training coordination. Comparable to MSA's advocacy and training functions but operates federally and does not directly license peace officers or run academies.

Direct peers

• Texas Sheriffs' Association: State-level membership association serving Texas sheriffs with comparable offerings including training, legislative advocacy, conferences, and membership tiers. Highly analogous business model to MSA, scaled to a much larger state.
• California State Sheriffs' Association: State-level sheriffs' association providing training, advocacy, and membership services to California sheriffs. Closely mirrors MSA's three-pillar model (academy, CLEE/training, advocacy) with similar regulatory and membership mechanics.
• Florida Sheriffs' Association: State-level association serving Florida sheriffs with training programs, conferences, and legislative advocacy. Comparable peer given similar structure and the existence of a state-licensed training academy component.
• New York State Sheriffs' Association: New York's statewide sheriffs' association offering training, advocacy, and membership services. Mirrors MSA's mission and revenue model (dues, conferences, training) in a comparable state-level context.
• Missouri Peace Officers Association: Missouri-based peace officer association providing training and advocacy to a broader law enforcement constituency (not just sheriffs). Comparable in geography and training mission but overlaps with rather than directly competes with MSA's sheriff-focused scope.

Regional players

• Missouri Police Chiefs Association: Missouri-based association for municipal police chiefs and command staff. Operates in the same geography with adjacent training and advocacy offerings, but serves police chiefs rather than elected sheriffs, so product/customer overlap is partial.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Missouri Sheriffs' Association