Marshall County Cooperative, Incorporated

What Marshall County Cooperative, Incorporated does

Marshall County Chamber of Commerce (operating under the legal name Marshall County Cooperative, Incorporated) is a private, nonprofit membership organization founded in 1922 and headquartered at 222 2nd Avenue North in Lewisburg, Tennessee. It serves businesses, nonprofits, and entrepreneurs across Marshall County, including the municipalities of Lewisburg, Chapel Hill, and Cornersville, with a stated mission of advancing local businesses and the regional economy. The organization is led by a two-person staff team: full-time Executive Director Tracy Jones Harris (promoted from part-time in May 2025) and Office Assistant Pamela Wortham Davis, with governance provided by a Board of Directors appointed annually.

The Chamber's core product is a tiered annual membership program with seven tiers — Standard ($200–$500), Deluxe ($500–$1,250), Presidential ($1,000–$2,500), Home-Based Business ($100), Volunteer-Based Non-Profit ($75), Seasonal ($75), and Individual — priced by employee count and benefit level. Beyond membership, the Chamber produces recurring networking events (Coffee with the Chamber mornings, Ribbon Cutting ceremonies) and signature community festivals including the Goats, Music & More Festival and the Lions Super Pull of the South. The technology stack is minimal: a Squarespace-hosted website with a member directory and a Google Forms-based self-serve enrollment flow. There are no proprietary software products, no AI capabilities, and no digital platform extending beyond standard web and social media channels.

The Chamber's revenue model is subscription-based recurring membership dues, supplemented by event sponsorship and programming income. Distribution is hybrid: direct sales for higher tiers (Deluxe and Presidential) targeting larger local employers, and self-serve online enrollment for Standard and Home-Based tiers. The Chamber pursues a sales-led and event-driven go-to-market motion, anchored by partnerships with the City of Lewisburg, the Marshall County School System, and Henry Horton State Park that embed it in the local civic and economic development ecosystem.

Name

Marshall County Cooperative, Incorporated

Legal name

Marshall County Chamber of Commerce

Website

https://www.marshallchamber.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1–10 employees

Short description

The Marshall County Chamber of Commerce is a nonprofit, membership-based business organization founded in 1922, serving businesses and nonprofits across Marshall County, Tennessee via tiered annual memberships, networking events, and community festivals.

Ownership category

akta.pro rank

Headquarters

HQ city

Lewisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Chamber Membership Dues: Annual membership dues structured by employee count tiers. Revenue generated from providing networking, visibility, and business resource benefits to member organizations ranging from global manufacturers to small businesses and nonprofits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Marshall County Chamber of Commerce is a nonprofit business association founded in 1922 in Lewisburg, Tennessee. It provides tiered business memberships, networking events such as the Breakfast Club and After Hours mixers, community events, and an online business directory that connects local businesses with residents and visitors in Marshall County.

Product overview

Marshall County Chamber of Commerce offers a single, unified membership-based service providing networking, business visibility, and community engagement. The core product is chamber membership, available in seven tiers (Standard, Home-Based Business, Deluxe, Individual, Presidential, Volunteer-Based Non-Profit, and Seasonal) differentiated by employee count and benefit levels. Beyond membership, the Chamber organizes networking events (Coffee with the Chamber, Ribbon Cutting Ceremonies) and community festivals (Goats Music & More Festival, Lion's Super Pull of the South), plus maintains a member Business Directory.

Differentiator

Problem solved

Functional benefit

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Marshall County School SystemcoreStrategic or Co-development PartnerThe Chamber works closely with the Marshall County School System to support educational initiatives and workforce development. Schools in Lewisburg, Chapel Hill, and Cornersville participate in Chamber events and the Chamber supports school initiatives.
• City of LewisburgcoreStrategic or Co-development PartnerMunicipal government partner providing community development support. The Chamber serves on the City of Lewisburg Community Development Board. Joint initiatives include economic development and business support programs.
• Henry Horton State ParkminorGTM or Marketing PartnerVenue partner for Chamber events including Coffee with the Chamber gatherings. The scenic park serves as a community gathering space for Chamber networking activities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maury County Chamber of Commerce: Neighboring Tennessee county-level Chamber serving Maury County (Columbia, TN) with similar tiered membership, networking events, and economic development advocacy. Closest geographic and functional analog to Marshall County Chamber.
• Rutherford County Chamber of Commerce: Tennessee county-level Chamber serving the Murfreesboro area with tiered membership, ribbon cuttings, networking events, and government advocacy. Comparable county-sized scope and small-business focus.
• Williamson, Inc. (Williamson County Chamber): Middle Tennessee county Chamber serving Franklin/Brentwood businesses with membership tiers, advocacy, and economic development. Direct counterpart in the same Nashville metro orbit.
• Giles County Chamber of Commerce: Adjacent rural Tennessee county Chamber (Pulaski) with very similar size, member composition, and event-driven engagement model. Strong match on scale and rural-county operating context.
• Bedford County Chamber of Commerce: Neighboring Tennessee county Chamber (Shelbyville) serving a similar small-town business base. Comparable membership tiers, networking events, and economic development focus in a Middle Tennessee rural county.

Broad incumbents

• Huntsville/Madison County Chamber: Larger regional Chamber serving the Huntsville-Madison County, AL market. Comparable function (business advocacy, events, membership) but at materially larger scale across Marshall County's southern trade corridor.
• Nashville Area Chamber of Commerce: Major metro Chamber serving Nashville/Middle Tennessee businesses. Functions as a regional umbrella and is geographically adjacent to Marshall County via I-65, providing the same broad categories of services at much larger scale.
• Tennessee Chamber of Commerce & Industry: Statewide business advocacy association representing Tennessee employers. Operates at the state level with policy advocacy, networking, and member services analogous to a local Chamber's role, but across the entire state.
• U.S. Chamber of Commerce: National federation of Chambers and business associations. While operating at a fundamentally different scale, it serves as the institutional umbrella under which local Chambers like Marshall County coordinate policy and member programs.

Emerging players

• SCORE (Service Corps of Retired Executives): National nonprofit providing free business mentoring, workshops, and resources to small businesses. Operates as a partial substitute/supplement to Chamber offerings for Marshall County's SMB segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marshall County Cooperative, Incorporated