Paloma Hotels

What Paloma Hotels does

Paloma Hotels is a privately-held Turkish luxury resort group operating under the legal entity Diana Otel Yatırımları ve İşletmeciliği A.Ş., founded in 1980 and headquartered in Antalya. The group runs an ultra-luxury, all-inclusive portfolio of approximately seven resort properties spanning Turkey's Mediterranean coast (Antalya/Side/Belek) and Aegean coast (İzmir/Özdere), with a combined capacity of ~2,568 rooms and over 10,000 beds under the Paloma Hotels and Paloma Finesse sub-brands. The portfolio is anchored by Paloma Grida (529 rooms, reopened after full renovation in 2025), Paloma Oceana (482), Paloma Perissia (362), Paloma Sencia (358, launched 2024), Paloma Finesse Side (299), Paloma Orenda (270), and Paloma Pasha (268).

The business is built around a deeply integrated resort experience: the Paloma Lezzetleri (Tastes of Paloma) gastronomy platform with five signature à la carte concepts (Quentine Mediterranean, Curio BBQ, Wabi Sabi Asian fusion, Avare Turkish, Dem Meyhane), the Chef's Kitchen weekly rotating celebrity-chef residency, the Palomaqua aquapark (19 slides, Turkey's first Safe Fun certified), Palomotion entertainment, sports facilities, FAE Spa, kids/teen clubs, and weddings/MICE programming. A proprietary 400-hectare organic farm supplies produce, olive oils, and certified organic wines to all properties, supporting the farm-to-table positioning and reducing food cost per cover. The Happy Pals loyalty program (PAL/ELITE/PRIME tiers), branded iOS/Android apps with online check-in, and a five-language booking engine (TR/EN/DE/RU) anchor the direct-to-consumer channel alongside OTA and review-platform distribution.

Revenue is generated primarily through per-stay all-inclusive accommodation across the seven properties, supplemented by premium villa and suite upsells, three-tier wedding packages, MICE and sports group bookings, and the forthcoming COP31 Climate Summit hosting at Paloma Grida and Paloma Sencia (November 9-20, 2026). Customer segments span affluent families (primary), honeymooners and couples, corporate MICE and groups, 60+ Primetimer Club seniors in shoulder season, and sports/active-lifestyle travelers. The group is family-controlled with no disclosed venture, private equity, or public-market ownership and no publicly reported revenue figures.

Name

Paloma Hotels

Legal name

Diana Otel Yatırımları ve İşletmeciliği A.Ş.

Website

https://palomahotels.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Paloma Hotels is a privately-held Turkish luxury resort group operating ~2,568 rooms across seven all-inclusive properties on the Mediterranean and Aegean coasts, serving affluent families, couples, MICE groups, and seniors with proprietary gastronomy, an in-house organic farm, and an aquapark.

Ownership category

akta.pro rank

Product category

Luxury Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGACAI)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Beach & Island All-Inclusive Resorts (THAGAKAG), Beachfront & Coastal Full-Service Hotels (THAGAAAI), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury resort hotels
• All-inclusive accommodations
• Beach resort stays
• Family vacation packages
• Wedding event venues

Headquarters

HQ city

Antalya

HQ country

Türkiye

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ultra Lux All-Inclusive Accommodation: Paloma Hotels generates the majority of its revenue from ultra-luxury all-inclusive resort stays across its 7+ properties. Room revenue includes accommodation, all dining (multiple à la carte restaurants, main restaurants, bars), entertainment, water parks, sports facilities, kids clubs, and spa access as part of the comprehensive package.
2. Villa and Suite Premium Upsells: Premium villa and suite accommodations (Lake Villas at Paloma Oceana, Lagoon Suites at Paloma Grida, Lake Suites, swim-up rooms at Paloma Finesse) command higher price points and generate upsell revenue from guests seeking exclusive experiences.
3. Wedding and Event Packages: Three-tiered wedding packages (Bliss Ceremony, Romance, Elegance) plus meeting and conference event services for groups and MICE bookings.
4. COP31 Summit Hosting: Paloma Grida and Paloma Sencia are positioned to host delegates attending the COP31 Climate Summit in Antalya in November 2026, generating revenue from conference services, accommodation, and group bookings.
5. Organic Farm Products: Internal supply chain advantage through 400-hectare organic farm producing vegetables, olive oils, and wines consumed across all properties, reducing food costs while supporting the premium farm-to-table brand positioning.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Paloma Hotels operates a portfolio of 9+ ultra-luxury all-inclusive and all-inclusive resort properties across Turkey's Mediterranean (Antalya/Side/Belek) and Aegean (İzmir/Özdere) coastlines, encompassing approximately 2,568 rooms and 10,000+ beds. The company sells comprehensive resort stays that bundle lodging, multiple à la carte and main restaurants, bars, Palomaqua water park access, sports facilities, FAE SPA, kids and teen clubs, entertainment, and private beaches into single bookings. Premium upsells include villas, lake/lagoon suites, wedding packages, MICE event services, and a three-tiered Happy Pals loyalty program.

Product overview

Paloma Hotels operates as a portfolio of 7 luxury resort properties across Turkey (Antalya/Side, Belek, and Özdere/İzmir) under its main brand, plus the premium Paloma Finesse sub-brand. The portfolio offers Ultra All Inclusive and All Inclusive concepts across approximately 2,568 rooms. Core properties include Paloma Orenda (270 rooms), Paloma Perissia (362 rooms), Paloma Oceana (482 rooms), Paloma Grida (529 rooms), Paloma Sencia (358 rooms), Paloma Pasha (268 rooms), and Paloma Finesse (299 rooms). The company provides integrated guest experiences through dedicated modules including gastronomy (Paloma Lezzetleri with multiple à la carte restaurants), entertainment (Palomotion), water recreation (Palomaqua aquapark), sports facilities, spa & wellness, luxury villas & suites, senior programs (Primetimer Club), MICE services, and wedding packages. The group operates a loyalty program (Happy Pals), provides mobile applications for both platforms, and has been certified for hosting international conferences including COP31. Sustainability is emphasized through organic farming, recycling programs, and environmental certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Paloma Orenda Ultra Lux All-Inclusive resort in Side, Antalya with 270 rooms, spanning 8 hectares of gardens, private sandy beach, tennis courts, water park access, and modern Mediterranean design catering to families.
• Paloma Perissia Ultra Lux All-Inclusive resort in Side, Kumköy with 362 rooms, featuring new generation à la carte restaurants and bars, renovated pool area, children's water world, art-inspired pool design, and 200-meter sandy beach.
• Paloma Oceana Ultra Lux All-Inclusive resort in Side, Kumköy with 482 rooms. Offers modern luxury with spacious gardens, Lake Villas, Mediterranean-view à la carte restaurants, and direct beach access.
• Paloma Grida All-Inclusive resort in Belek, Antalya with 529 rooms. Features modern Mediterranean architecture, organic farm-to-table dining, Lake Suites (adults-only), Lagoon Suites (family-oriented), aquapark, and Bronz International Design Award-winning design.
• Paloma Sencia All-Inclusive resort in Belek, Antalya with 358 rooms. Year-round destination designed for both adults and young families with diverse activities and amenities for relaxation, exploration, and adventure.
• Paloma Pasha Luxury Ultra All-Inclusive resort in Özdere, İzmir with 268 rooms. Set within a forest, offering standard rooms, pool rooms, and terrace suites with a soft sandy beach in a spectacular bay.
• Paloma Finesse Side Ultra luxury property in Side, Titreyengöl with 299 rooms. Sophisticated minimalist design focusing on refinement and elegance. Features Chef's Kitchen rotating celebrity chef concept, FAE SPA, 80-meter iconic pool, and 350-meter sandy beach.
• Paloma Lezzetleri (Tastes of Paloma) Gastronomic dining experience featuring the new generation food and beverage concept. Includes à la carte restaurants: Quentine (Mediterranean), Curio (BBQ), Wabi Sabi (Asian Fusion), Avare (Turkish), and Dem Meyhane.
• Wedding Packages Three-tiered wedding packages (Bliss Ceremony, Romance, Elegance) offering ceremony setup, floral arrangements, catering from 3 to 5 courses, themed decor, upgraded rooms, cocktail reception, and SPA discounts.
• Groups / MICE Services Meeting and event services including sports groups (tennis, volleyball, fitness, yoga), cultural tours, gourmet holidays, winter packages, and fully equipped meeting rooms across properties for corporate clients and special interest groups.
• Paloma Finesse Honeymoon Package Special honeymoon package offering swim-up room upgrade (subject to availability), 15% discount at Chef's Kitchen reservations, 15% discount on FAE SPA honeymoon massage, welcome fruit basket and wine, and in-room breakfast service. Valid for couples within 6 months of wedding.

Quantifiable outcome

• 45 years operating luxury resorts with 10,000+ beds and 9+ properties across two Turkish coastlines
• +4 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• UNFCCC / COP31 PresidencyflagshipOthers · 9 November 2026Paloma Hotels (specifically Paloma Grida and Paloma Sencia) has been positioned as a preferred host hotel for the COP31 Climate Summit taking place in Antalya from November 9-20, 2026. The COP31 is hosted by Turkey under the UNFCCC framework, bringing together thousands of international delegates, policymakers, and researchers. Paloma Hotels offers conference facilities, accommodation, and side event venues for summit attendees.
• Sunball TenniscoreStrategic or Co-development PartnerPaloma Hotels has a strategic partnership with Sunball Tennis, a renowned tennis company known for exceptional training programs and professional coaches. The collaboration offers comprehensive tennis packages including professional coaching, individualized training sessions, youth development programs (Junior Academy), and access to premium court facilities (10 quartz and 2 clay courts at Paloma Orenda, 3 quartz courts at Paloma Finesse). Sunball coaches conduct group and private lessons, and a dedicated Sunball corner operates at Paloma Orenda for bookings.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Rixos Hotels: Largest Turkish luxury all-inclusive resort chain with properties across Antalya and broader Mediterranean. Directly comparable on ultra-luxury all-inclusive concept, Turkish geographic footprint, and multi-brand portfolio strategy.
• Delphin Hotels: Major Turkish all-inclusive resort group operating multiple properties in Antalya region targeting family and luxury segments. Closely matches Paloma's Antalya concentration and ultra all-inclusive pricing model.
• IC Hotels Residence (IC Green Palace & Green Nature): Turkish luxury all-inclusive resort chain with flagship Green Palace property in Antalya. Directly competes for the same family luxury segment with comparable room counts and amenities.
• Barut Hotels: Boutique Turkish luxury resort group operating in Side and Bodrum. Competes head-to-head with Paloma in the premium Mediterranean all-inclusive segment with similar family/couples positioning.
• Voyage Hotels & Resorts: Turkish luxury all-inclusive resort collection operated under a comparable multi-property model with strong food and beverage differentiation. Directly comparable on ultra-luxury positioning and family focus.
• Kaya Hotels & Resorts: Turkish resort group with properties in Belek and İstanbul, operating all-inclusive and golf-focused resorts. Overlaps with Paloma Grida and Sencia in Belek on MICE/golf and luxury family segments.

Broad incumbents

• Accor (Sofitel, Fairmont, MGallery): Global hospitality group with growing ultra-luxury and all-inclusive footprint in Mediterranean Turkey. Represents broader incumbent competitive pressure and benchmark for international brand and loyalty standards.
• Hilton Hotels & Resorts (incl. Conrad): Global luxury hotel brand with established Turkish resort presence and dominant loyalty program (Hilton Honors). Relevant benchmark for international distribution, loyalty economics, and premium segment competition.
• Six Senses Hotels Resorts Spas: Ultra-luxury resort operator emphasizing wellness, sustainability, and culinary differentiation. Comparable on premium positioning, sustainability certifications, and high-end experiential offering versus Paloma Finesse.

Others

• TUI Group / TUI Blue & Robinson: Major European tour operator that distributes Paloma inventory and awards TUI certifications (TUI Holly, TUI Environmental Champion). Functions as both a key channel partner and competitive benchmark for resort quality standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/palomahotels
• YouTubeyoutube.com/user/PalomaHotels
• Facebookfacebook.com/PalomaHotels
• LinkedInlinkedin.com/company/paloma-hotels
• Instagraminstagram.com/palomahotels

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paloma Hotels