Kidsafe Victoria

What Kidsafe Victoria does

Kidsafe Victoria (legally Kidsafe VIC Inc) is an independent, not-for-profit charitable foundation established in 1979 as part of the Child Accident Prevention Foundation of Australia (operating under the trading name Kidsafe Australia). The organization is dedicated to preventing unintentional death and injury to children aged 0-14 across the Australian state of Victoria, operating from a Community Support Centre physically located within the foyer of Monash Children's Hospital in Clayton South. Kidsafe Victoria delivers evidence-based child injury prevention education, advocacy, and training across five domains — home, road, water, and sports/play safety, plus product safety — through a multi-channel model that includes physical resource hubs, online content, fee-for-service community presentations, and accredited training programs. Its flagship operational program is Safe Seats, Safe Kids, a child car restraint fitting and checking service delivered at venues across Victoria and funded primarily by the Transport Accident Commission and Transurban.

The organization's core technology is its evidence-based content library, developed in collaboration with government departments, health professionals, industry bodies, education providers, and community organisations. Resources are produced in 10+ languages (English, Karen, Arabic, Khmer, Burmese, Persian, Chinese, Punjabi, Hakha, Vietnamese, Dari) and include easy-read fact sheets, multilingual audio resources, and Aboriginal-specific safety materials. The product portfolio spans the Community Support Centre (a physical hub with four safety displays), Safe Seats Safe Kids fitting events, fee-for-service community outreach presentations, the Baby Safety Guide e-learning tool, paediatric and perinatal first aid courses (delivered in partnership with Emergcare at $110-$140 per participant), the After Injury Support Portal (post-injury and bereavement support, funded by the Ian Potter Foundation), and an online shop selling safety products. The organization also co-developed a Child Car Restraint Fitter Scholarship Program with Britax to expand the accredited fitter network.

Kidsafe Victoria's business model blends four revenue streams: (1) donations, bequests, and fundraising events; (2) government grants from the Victorian State Government, TAC, Transurban, and other bodies for specific programs; (3) fee-for-service revenue from community safety presentations, child car restraint fittings ($10 per restraint, TAC subsidised), and first aid courses ($110-$140 per participant); and (4) modest retail product sales through the Community Support Centre and online shop. Its customer base is split between consumer end-users (parents, expectant parents, grandparents, and carers of children 0-14) and institutional clients (Victorian local councils, maternal and child health nurses, early childhood educators, community organisations, and health professionals) who purchase or partner on training and education services. Headcount sits in the 11-50 employee range, and the organization is governed by a Board of Management that includes representation from major funders such as Transurban.

Name

Kidsafe Victoria

Legal name

Kidsafe VIC Inc

Website

https://kidsafevic.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Kidsafe Victoria is an independent Australian not-for-profit founded in 1979 that delivers evidence-based child injury prevention education, advocacy, and training to parents, carers, health professionals, and community organisations across Victoria, operating from a Community Support Centre at Monash Children's Hospital.

Ownership category

akta.pro rank

Product category

Child Safety Education and Injury Prevention Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Educational Services (611), Educational Support Services (6117)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Education in Emergencies (EiE) & Safe Schools (BPADAKAJ)

Keywords

• Child injury prevention
• Child safety education
• Car restraint fitting
• Paediatric first aid training
• Community safety outreach

Headquarters

HQ city

Monash

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Kidsafe Victoria is an independent charitable foundation relying on public donations, bequests, and fundraising events including morning teas, dunk your educator fundraisers, container deposit scheme contributions, and Safe Travel Day initiatives.
2. Fee-for-Service Programs: Community outreach program provides fee-for-service home safety information sessions to organisations. Child car restraint fitting service at $10 per restraint (TAC funded) or limited free appointments (Transurban funded). First aid courses at $110-$140 per participant.
3. Government Grants: Receives support from Victorian State Government, Transport Accident Commission, and other government bodies for specific programs including Safe Seats, Safe Kids and outreach initiatives.
4. Retail Products: Sells safety products including safe infant sleeping bags, power point protectors, first aid kits, CPR signs, and other child safety items through the Community Support Centre and shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kidsafe Victoria is an independent not-for-profit that prevents unintentional death and injury to children through education, advocacy, training, and direct safety services. Its core offerings include a physical Community Support Centre at Monash Children's Hospital, the Safe Seats Safe Kids child car restraint fitting and checking program, paid community outreach presentations for early childhood and health organisations, paediatric first aid courses, an After Injury Support Portal, and multilingual online safety resources across home, road, water, product, and play safety.

Product overview

Kidsafe Victoria operates as an independent, not-for-profit organization offering a portfolio of child injury prevention programs and educational resources. The core offerings include the Community Support Centre (physical hub at Monash Children's Hospital with safety displays and products), the Safe Seats, Safe Kids child car restraint fitting program, Community Outreach Program (home safety information sessions), Baby Safety Guide (e-learning tool), First Aid Courses (in partnership with Emergcare), After Injury Support Portal, and comprehensive safety resources organized by topic (Home Safety, Road Safety, Water Safety, Product Safety, Playground & Sports Safety). Resources span fact sheets, checklists, videos, and training programs available in multiple languages, serving parents, carers, health professionals, and community organizations across Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Support Centre Physical centre at Monash Children's Hospital foyer providing parents, carers, health professionals, and the public with access to four safety hubs (Home Safety, Road Safety, Water Safety, Safe Play) with interactive iPads, take-home brochures, child car restraint and safe infant sleeping displays, and child safety products for sale.
• Safe Seats, Safe Kids Program Child car restraint fitting and safety check program offering professional fittings, safety checks, and expert education on child car restraint use at venues across Victoria including Royal Yacht Club of Victoria (Williamstown), Patterson Lakes Community Centre, Sundowner Community Centre (Clarinda), and Bunnings locations. Priced at $10 per restraint (TAC funded) with limited free appointments (Transurban funded).
• Community Outreach Program Fee-for-service home safety information sessions delivered to parent groups, family day care, early childhood educators, maternal and child health nurses, and community organisations. Sessions cover road safety including child car restraints, nursery furniture and equipment safety, burns and scalds, drowning, falls, poisoning, choking/suffocation, pet safety, and toy safety.
• First Aid Courses Paediatric first aid training delivered in partnership with Emergcare for parents, expectant parents, and carers of children. Includes the Perinatal First Aid Course (4-hour face-to-face or online, $140) covering CPR, common child first aid emergencies, injury prevention, and COPE perinatal mental health education, and the Paediatric First Aid Course (3-hour face-to-face or online, $110) covering infant and child CPR and common child first aid emergencies.
• Baby Safety Guide Free e-learning tool for new and expectant parents and carers providing information and advice on choosing safe products, using products safely, and keeping babies safe, featuring nursery and safety products that meet best practice criteria.
• After Injury Support Portal Online portal providing information, advice, and links to support services for families experiencing child injury, including online support groups, resources, first aid information, personal stories, and bereavement support linked to partner organisations such as The Compassionate Friends Victoria.
• Kidsafe Victoria Online Shop Online retail storefront and in-centre shop selling child safety products including safe infant sleeping bags, power point protectors, first aid kits, and CPR signs.

Quantifiable outcome

• Reduced child unintentional injury deaths from 700+ to 150+ per year since 1979
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, supporting and minor.

• Monash Children's HospitalcoreStrategic or Co-development PartnerMonash Children's Hospital provides space for Kidsafe Victoria's Community Support Centre in the hospital foyer. They have also provided generous support for the design and fit out of the centre. Ongoing collaboration to reduce rates of unintentional injury in Victorian children.
• Caulfield Krivanek ArchitecturesupportingStrategic or Co-development PartnerDesigned the Community Support Centre pro bono. Their support contributed to creating the centre that exists today.
• RACVminorGTM or Marketing PartnerHome Safety hub sponsor for the Community Support Centre.
• TransurbancoreGTM or Marketing PartnerRoad Safety hub sponsor. Provides funding for free child car restraint fittings and checking days through the Safe Seats, Safe Kids program. National Head of Public Affairs sits on Kidsafe Victoria Board.
• Neighbourhood Houses VictoriacoreStrategic or Co-development PartnerPartnership with Kidsafe Victoria to deliver the Safe Seats, Safe Kids program across Victoria.
• BritaxcoreGTM or Marketing PartnerGold sponsor of 2024 Gala of Enchantment fundraising event. Supports Safe Seats, Safe Kids program with free fitting days. Co-developed Child Car Restraint Fitter Scholarship Program to train accredited fitters.
• Bella's FootprintssupportingStrategic or Co-development PartnerPartnership to develop and implement a billboard campaign raising awareness of button battery dangers. Founded after 14-month-old Isabella died from ingesting a button battery.
• EmergcarecoreStrategic or Co-development PartnerDelivers paediatric first aid training programs in partnership with Kidsafe Victoria. Offers Perinatal First Aid and Paediatric First Aid courses.
• Safer Care VictoriasupportingStrategic or Co-development PartnerPartner in developing button battery awareness resources with Kidsafe Victoria and Victorian Paediatric Clinical Network.
• The Compassionate Friends VictoriacoreStrategic or Co-development PartnerKidsafe Victoria partnered with The Compassionate Friends Victoria to bring a Peer Support program to bereaved families who lost children to preventable incidents.
• Red NosesupportingStrategic or Co-development PartnerPartner organisation providing safe sleeping advice and bereavement support services referenced on Kidsafe Victoria website.
• Royal Life Saving Society AustraliasupportingStrategic or Co-development PartnerKeep Watch program partner for toddler drowning prevention. Referenced in water safety resources.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kidsafe Australia: The national peak body of the Child Accident Prevention Foundation of Australia, of which Kidsafe Victoria is an independent state-based entity. Operates the same child injury prevention mandate nationally, sharing the Kidsafe brand, methodology, and federal-level government relationships.
• Safe Kids Worldwide: Global nonprofit dedicated to preventing childhood injury, with a near-identical mission structure to Kidsafe Victoria. Operates a worldwide network of affiliates delivering safety education, research, and advocacy across home, road, water, and sports safety domains.
• Kidsafe Western Australia: Sister Kidsafe state-based organization operating the same child injury prevention mission under the Kidsafe WA banner, including an Online Safety Demonstration House. Directly comparable in scope, funding model (donations and grants), and community outreach focus.
• Red Nose Australia: Australia's leading safe sleeping and SIDS prevention organization, cited as a Kidsafe Victoria partner. Operates a comparable nonprofit model combining education, bereavement support, and advocacy for infant/child safety outcomes.
• Royal Life Saving Society Australia: National water safety and drowning prevention organization that partners with Kidsafe Victoria on the Keep Watch toddler drowning program. Directly comparable as a charity providing evidence-based safety education, professional training, and community programs.

Broad incumbents

• NRMA: Large Australian motoring club and insurer that runs road safety education and child restraint awareness programs as part of a broader portfolio. Comparable in road-safety advocacy but operates at much larger scale and across multiple product lines beyond safety.
• Early Childhood Australia: National peak early childhood advocacy organization that influences policy and professional practice across the early childhood sector, including safety. A broader incumbent whose remit overlaps with Kidsafe Victoria's professional training and resource work with early childhood educators.

Emerging players

• The Compassionate Friends Victoria: Bereavement support organization for families who have lost a child; partners with Kidsafe Victoria on peer support for families affected by preventable child deaths. Comparable as a small Victorian nonprofit working in adjacent child-welfare and post-injury support territory.
• Charlie's Angels Foundation: Australian child safety foundation focused on advocacy and education around preventable childhood injuries. Operates a narrower geographic and programmatic footprint than Kidsafe Victoria but shares the preventable-injury mission.

Others

• Royal Automobile Club of Victoria (RACV): Existing Kidsafe Victoria partner and Home Safety hub sponsor; broader incumbent offering motoring, insurance, and home services with embedded road and home safety education. Acts as both a comparable safety educator and a strategic funding partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/kidsafevic
• YouTubeyoutube.com/channel/UClTfYAqesHpm_yx7q9B64Fw
• Facebookfacebook.com/KidsafeVic
• Instagraminstagram.com/kidsafevic
• LinkedInlinkedin.com/company/kidsafe-victoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidsafe Victoria