Frame & Frame, L.l.c.

Name

Frame & Frame, L.l.c.

Legal name

Frame & Frame, LLC

Website

https://frameandframe.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Legal Services - Estate Planning: Fee-for-service legal consultations and document preparation for wills, trusts, and estate planning services. Clients pay for attorney time and expertise during consultations and document drafting.
2. Legal Services - Probate Administration: Legal representation during probate proceedings, estate administration, and estate settlement. Attorneys assist executors with court filings, asset inventory, creditor claims, and distribution.
3. Legal Services - Elder Law: Ongoing legal counsel for seniors including Medicaid planning, long-term care planning, guardianship matters, and asset protection strategies.
4. Fiduciary Services: Trust administration and fiduciary services, including serving as professional trustee or backup fiduciary for client trusts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Frame & Frame is a Maryland law firm providing estate planning, probate administration, elder law, guardianship, special needs planning, and asset protection legal services to families and individuals. The firm offers personalized consultations and document drafting for wills, trusts, powers of attorney, healthcare directives, and related legal instruments, complemented by a proprietary digital document storage platform called ePlan365™.

Product overview

Frame & Frame, L.l.c. is a law firm offering legal services centered around estate planning and administration. The firm's core offering consists of estate planning legal services (wills, trusts, powers of attorney) complemented by related practice areas including probate administration, elder law, guardianship, special needs planning, and asset protection. The firm also provides a proprietary technology platform called ePlan365™ that stores estate planning documents digitally for client access. Together, the legal services and ePlan365™ platform form an integrated offering where clients receive both legal counsel and a digital tool to organize and share their estate planning documents with designated family members during crises.

Differentiator

Problem solved

Functional benefit

Brands

• ePlan365™: A proprietary platform that securely stores all client documents and information in one place, accessible anytime by designated family members. The platform stores wills, trusts, powers of attorney, medical information, passwords, and personal notes.

Products and services

• Estate Planning Services Comprehensive estate planning legal services including wills, revocable and irrevocable trusts, healthcare powers of attorney, financial powers of attorney, and living wills for Maryland families and individuals.
• Probate & Estate Administration

Quantifiable outcome

• 5.0 rating from 200+ client reviews
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Lake Shore-Severna Park Rotary ClubminorOthersFrame & Frame awards the annual Vernon G. Frame scholarship to local students pursuing law and criminal justice studies through the Lake Shore-Severna Park Rotary Club. The scholarship emphasizes community service with eligibility criteria including minimum 3.5 GPA, demonstrated community involvement, and attendance at local high schools (Northeast, Chesapeake, or Severna Park). This partnership supports local educational opportunities while building community goodwill.
• Thrive ArundelminorOthersFrame & Frame attorneys and staff participate in Thrive Arundel, a community organization hosting networking and charitable events. Joint activities include suicide prevention walks, landscaping for American Legion Post 175, and ovarian cancer fundraising. Team members actively engage in community service through this organization.
• American Legion Post 175minorOthersFrame & Frame team members volunteered to landscape and mulch the American Legion Post 175 in Severna Park, MD in May 2023. The local organization serves veterans and their families through community events and support programs.
• National Ovarian Cancer Coalition of Central MarylandminorOthersThrive Arundel members, including Frame & Frame team members, supported the National Ovarian Cancer Coalition's 2020 initiative, raising over $7,000 for the cause and celebrating team members impacted by the disease.
• AAMC Decesaris Cancer InstituteminorOthersThrive Arundel members partnered with Team MaxSent to participate in Fish For A Cure fishing tournament, raising over $25,000 in 2018-2019 to support the Anne Arundel Medical Center Decesaris Cancer Institute, finishing in the Top 10 out of 80 participating boats.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• LegalZoom: Large online legal services platform offering will, trust, and estate planning document products. Competes with Frame & Frame on the lower-complexity, price-sensitive end of the estate planning market, though it does not provide the personalized, in-person counsel and proprietary document vault that Frame & Frame offers.
• Rocket Lawyer: Online legal services platform providing wills, trusts, business formation, and general legal documents. Broad incumbent with subscription-based legal services that competes with Frame & Frame in commoditized estate planning document drafting.
• Lerch Early & Brewer: Established Bethesda, Maryland law firm with a substantial estate planning, trusts, and elder law practice serving affluent families. Comparable in service offering and Maryland client base, but operates at larger scale across multiple practice areas.
• Offit Kurman: Mid-Atlantic regional law firm with offices across Maryland, Virginia, and the broader East Coast, offering estate planning among many other practice areas. A larger regional incumbent with overlapping estate planning capabilities and broader geographic reach than Frame & Frame.

Regional players

• Arora Law Firm: Estate planning and elder law firm serving the Mid-Atlantic region with comparable services around wills, trusts, Medicaid planning, and probate. A regional peer operating in adjacent geographies with similar service offerings to Frame & Frame.

Direct peers

• McCabe Russell, PA: Maryland-based estate planning and elder law firm serving similar clients in the greater Annapolis and Baltimore corridor. Direct competitor with a comparable practice focus on wills, trusts, probate, and elder law for Maryland families.
• Hodes Ulman Pessin & Katz, P.A. Maryland-based full-service law firm with an active estate planning, elder law, and guardianship practice. Direct regional competitor serving similar Maryland family and senior clients.

Emerging players

• Trust & Will: Direct-to-consumer online estate planning service offering wills and trusts through a digital platform with attorney support. An emerging competitor targeting the same family and individual estate planning clients as Frame & Frame, with a tech-led delivery model that contrasts with Frame & Frame's traditional in-person approach.
• Wealth.com: Technology-enabled estate planning platform focused on advisors and consumers, with digital document storage and estate planning workflows. Emerging tech-forward player whose platform thesis is similar to Frame & Frame's ePlan365™ but aimed at the broader financial advisor ecosystem.

Others

• Maryland Volunteer Lawyers Service: Maryland-based nonprofit providing pro bono legal services including estate planning for low-income seniors and families. Not a direct competitor (services are free), but operates in the same Maryland estate planning space and addresses overlapping client segments through a different delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZIcrDb-HnDyA2VuUoZIpkg
• Facebookfacebook.com/frameandframelaw
• LinkedInlinkedin.com/company/frame-&-frame-llc
• Instagraminstagram.com/framelawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame & Frame, L.l.c.