Browning Masonic Community

What Browning Masonic Community does

Browning Masonic Community (BMC) is a nonprofit senior living community in Waterville, Ohio, operating on a 450-acre campus along the Maumee River. It is part of The Ohio Masonic Communities, a nonprofit network founded in 1892 (originally as The Ohio Masonic Home) that today operates three senior living campuses in Ohio, a resource center, and a foundation. The community is open to the general public regardless of Masonic affiliation and offers a continuum of care across independent living (villas and loft apartments), assisted living, and memory support through its Pathways Memory Support Neighborhood, with the ability to refer residents to other network campuses for skilled nursing and rehabilitation.

The community's clinical offering is anchored by the proprietary Connecting Realities dementia care philosophy, which combines staff training, engagement programming, and intentional environmental design (paint colors, lighting levels, floor patterns) to support residents with Alzheimer's and dementia. Ancillary clinical and lifestyle programming includes music therapy, pet therapy through Paws and Hooves, veterans recognition through Dream Flights, and wellness amenities such as a fitness center, salon, restaurant-style dining, and a complimentary golf course membership. The community is licensed by the Ohio Department of Health and certified by the Ohio Department of Aging for assisted living and memory care.

Browning's business model is a recurring monthly subscription model with all-inclusive, tiered pricing based on activities of daily living assistance needs, no entrance fees, and a 30-day move-out notice. Revenue streams include residential living fees, Medicaid Waiver reimbursements through the Ohio Department of Medicaid and MyCare Ohio for eligible residents, and ancillary service fees (hearing, dental, foot care, salon). Marketing and sales are conducted through direct-to-consumer channels including website tour scheduling, phone inquiries, in-person campus visits, content marketing via the parent organization's blog, a podcast, and an email newsletter, with third-party quality validation through the 2024 and 2026 Pinnacle Customer Experience Awards (top 15% nationally among 2,700 care providers).

Name

Browning Masonic Community

Legal name

The Ohio Masonic Home

Website

https://bmcohio.org

Company type

Private

Founded year

1892

Operating status

Operating

Short description

Browning Masonic Community is a nonprofit senior living community in Waterville, Ohio, offering independent living, assisted living, and memory support to older adults as part of The Ohio Masonic Communities network, with all-inclusive monthly pricing and no entrance fees.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Assisted Living with Memory Care (Mixed Campus) (HLADABAB)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

Keywords

• Senior living services
• Assisted living community
• Memory care support
• Independent living residences
• Continuum of care

Headquarters

HQ city

Waterville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Residential Living Fees: Monthly fees for independent living, assisted living, and memory support services. Pricing is all-inclusive and tiered based on level of care needs. Residents pay monthly and can transition between care levels as needs change.
2. Medicaid Waiver Program: Medicaid Waiver through the Ohio Department of Medicaid makes assisted living and memory care more affordable for eligible residents who cannot pay privately.
3. Ancillary Services: Additional services available but not included in monthly fees: hearing aids, glasses, dental care, foot care, and beauty salon services. These services may be covered by health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Browning Masonic Community operates a nonprofit senior living campus in Waterville, Ohio offering independent living (villas and loft apartments), assisted living with tiered all-inclusive monthly pricing, and the Pathways Memory Support Neighborhood for Alzheimer's and dementia care. The community delivers person-centered care that adapts as residents' needs change, using the proprietary Connecting Realities programming philosophy and accepting Medicaid Waiver for eligible residents.

Product overview

Browning Masonic Community offers a continuum of senior living services including Independent Living (villas and loft apartments), Assisted Living, and Memory Support through its Pathways Memory Support Neighborhood. The community provides maintenance-free villa living with attached garages and apartment options with housekeeping and dining services. Its assisted living program offers personalized care tiers with all-inclusive pricing for help with daily activities. Memory care residents benefit from the proprietary Connecting Realities programming philosophy. The community also accepts Medicaid Waiver to make care more affordable. All services are coordinated within a person-centered care model that adjusts as residents' needs change.

Differentiator

Problem solved

Functional benefit

Brands

• Connecting Realities: Memory support programming philosophy that meets residents with dementia in their reality through training, engagement, and intentional design.
• Pathways Memory Support Neighborhood
• Water's Edge Villas
• Avery Court Villas
• Browning Drive Villas
• Wakeman Loft Apartments

Products and services

• Independent Living Maintenance-free lifestyle program for seniors who can live independently, offering two- and three-bedroom villas with attached garages and loft apartments with housekeeping, laundry, and meals included.
• Assisted Living Licensed assisted living program for seniors who need help with activities of daily living (medication management, dressing, showering, toileting), with personalized tiered care levels and all-inclusive monthly pricing.
• Pathways Memory Support Neighborhood Memory care neighborhood for individuals with Alzheimer's and other dementias, offering 24/7 nursing, housekeeping, laundry, meals, and assistance with daily living activities in a homelike, secure environment.
• Connecting Realities Memory support programming philosophy that meets residents where they are in their reality, using training, engagement, and intentional design elements (paint colors, lighting, floor patterns) to improve quality of life for those with cognitive challenges.
• Medicaid Waiver Program Financial assistance program through the Ohio Department of Medicaid that makes assisted living or memory care more affordable for eligible individuals who cannot pay privately.
• Water's Edge Villas Two- and three-bedroom villa homes overlooking a private lake, featuring spacious kitchens, primary bedroom and bathroom, walk-in closets, and two-car plus attached garage.
• Avery Court Villas Villa homes combining suburban charm with country feel, offering maintenance-free living in beautifully designed spaces near Waterville and Toledo, Ohio.
• Browning Drive Villas Villa homes blending suburban charm and country feel, conveniently located near Waterville and Toledo with maintenance-free living options.
• Wakeman Loft Apartments Private loft apartments featuring full kitchens and open living spaces with the added conveniences of housekeeping, laundry, and meals included.

Quantifiable outcome

• Ranked in top 15% nationally among 2,700 care providers
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dream FlightscoreStrategic or Co-development Partner · 1 January 2024Partnership with Dream Flights organization to honor veteran residents with complimentary flights in a 1942 Boeing Stearman biplane. The annual Dream Flights event recognizes and celebrates the service of veteran residents across all three Ohio Masonic Communities campuses.
• The Ohio Masonic Communities FoundationcoreStrategic or Co-development PartnerAffiliated foundation that strengthens seniors' lives through hope, compassion, and security. The foundation supports The Ohio Masonic Communities by connecting community participants with local resources and reinvesting in communities to help older adults thrive.
• The Ohio Masonic Communities Resource CentercoreStrategic or Co-development PartnerAffiliated resource center that helps members of the Masonic family and Ohioans find solutions for financial, social, and clinical needs. Provides wide variety of resources and services for sustaining health, happiness, and independence.
• White Pines Golf CourseminorGTM or Marketing PartnerProvides complimentary golf membership to residents of Browning Masonic Community, allowing free golf access as part of the lifestyle amenities offered.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Belmont Village Senior Living: Operator of assisted living and memory care communities with proprietary Circle of Friends memory care programming. Comparable to Browning's specialized memory care focus and Connecting Realities programming philosophy.
• Otterbein SeniorLife: Ohio-based nonprofit senior living provider offering independent living, assisted living, memory care, and skilled nursing across multiple Ohio campuses. Directly comparable to Browning as a nonprofit, multi-campus Ohio continuum-of-care provider.
• United Methodist Communities: Faith-based nonprofit senior living provider offering independent living, assisted living, memory care, and skilled nursing across multiple campuses. Comparable to Browning as a faith-rooted nonprofit with a continuum of care.

Broad incumbents

• Five Star Senior Living: National senior living operator providing independent living, assisted living, and memory care. Comparable service mix to Browning, though operating at materially larger scale across U.S. markets.
• Atria Senior Living: Large senior living operator offering independent living, assisted living, and memory care across U.S. markets. Comparable breadth of services and tiered care model to Browning Masonic Community.
• Brookdale Senior Living: Largest U.S. senior living operator with independent living, assisted living, and memory care communities across most states. Comparable to Browning in service offerings but at vastly larger scale with broader geographic reach.
• Sunrise Senior Living: National senior living operator focused on assisted living, memory care, and independent living with a premium service model. Comparable to Browning's tiered all-inclusive pricing approach and continuum-of-care positioning.
• Life Care Services (LCS): National third-party manager of senior living communities, including CCRCs and assisted living. Comparable to Browning through its continuum-of-care service model and could be a future management partner or acquirer.

Regional players

• A.G. Rhodes: Nonprofit senior living operator specializing in memory care and skilled nursing across Georgia. Comparable to Browning's nonprofit operating model and emphasis on innovative memory care programming.
• Trilogy Health Services: Indiana-headquartered senior living provider operating assisted living, memory care, and skilled nursing across multiple Midwest states. Comparable geography and continuum-of-care model to Browning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Browning Masonic Community