Khol

What Khol does

KHOL (Jackson Hole Community Radio) is a 501(c)(3) nonprofit operating as an independent community radio station broadcasting on 89.1 FM from its single studio and office at 265 South Cache Street in Jackson, Wyoming. Founded in 2008, KHOL serves as the sole radio newsroom covering Teton County and is one of only two public radio stations across the entire state of Wyoming. The station delivers local journalism (covering housing, health, climate, education, immigration, politics, transportation, and sports), music programming spanning rock, Americana, folk, classical, and local artists, and cultural content including oral history projects (Voices of Jackson, One Small Step, StoryCorps).

The station's core technology platform consists of traditional FM broadcast infrastructure, online streaming via radiorethink.com, podcast distribution through Spotify and Apple Podcasts, and a KHOL public media mobile app for on-demand listening. Content distribution is amplified through calendar integrations (Google Calendar, iCalendar, Outlook 365) and social media channels (Facebook, Instagram). Featured programming includes The Morning Mustard (weekday morning show), the Daily Newscast (eight weekday airings covering town, county, state, and regional headlines), The State of Jackson (weekly politics/culture show), Jackson Unpacked (bi-weekly podcast launched 2026), Mountain Moguls (business interview show launched August 2026), and oral history initiatives.

KHOL operates a diversified, multi-stream revenue model. The primary streams are listener donations/memberships (the principal revenue source) and corporate underwriting with publicly disclosed tiered pricing: drive-time radio at $30/spot, general rates from $18–$24/spot, digital sponsored content at $300/story, flagship show sponsorships at $1,900–$2,500/quarter, and digital ads at $250/month or $2,500/year. Secondary streams include Corporation for Public Broadcasting federal grants (which qualified for the first time in 2022 after 12 years and lost 25%/~ $200,000 in July 2025 due to congressional rescission), merchandise sales (apparel, mugs, vinyl), vehicle donations via Center for Car Donations, and a Record of the Month Club vinyl subscription. Go-to-market is community-led, relying on direct underwriting sales to local businesses, listener membership cultivation, newsletter engagement (2,700 subscribers), and events. Primary customer segments are Jackson Hole community listeners (geographic), local businesses seeking advertising reach (enterprise underwriters across Diamond, Platinum, and Gold tiers), and regional nonprofits (sponsored content partners).

Name

Khol

Legal name

Jackson Hole Community Radio, Inc.

Website

https://891khol.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

KHOL (Jackson Hole Community Radio) is a 501(c)(3) nonprofit operating an independent community radio station on 89.1 FM in Jackson, Wyoming, serving as the sole local radio newsroom covering Teton County. It delivers local journalism, music programming, and cultural content to an estimated 40,000–70,000 listeners via broadcast, streaming, and podcasts.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Public/Community Local Stations (PBS Member Stations, Community Radio, LPFM) (MPABACAG)

Keywords

• Community radio broadcasting
• Public radio station
• Local news coverage
• Nonprofit media
• Music programming

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Listener Membership/Donations: KHOL relies heavily on listener support through membership contributions and one-time donations. The station offers a benefits card program for members with discounts at local businesses.
2. Corporate Underwriting: Local businesses and organizations sponsor the station through radio underwriting announcements (drive-time rates at $30/spot, general rates from $18-24/spot depending on volume) and digital sponsored content ($300/post). Includes flagship sponsorships for specific shows like Jackson Unpacked ($2500/quarter) and Daily Local newscast ($2200/quarter).
3. CPB Federal Funding: KHOL receives grants from the Corporation for Public Broadcasting. As of 2025, the station lost 25% of annual CPB funding, nearly $200,000, due to Congressional budget cuts. KHOL first qualified for CPB grant in 2022 after 12 years of operation.
4. Merchandise Sales: Station sells branded merchandise including t-shirts, hoodies, mugs, hats, bandanas, and vinyl records through its online shop.
5. Vehicle Donations: KHOL partners with Center for Car Donations to accept vehicle donations, providing tax benefits to donors while generating revenue for the station.
6. Record of the Month Club: Monthly vinyl subscription club where KHOL Music Director hand-picks and mails albums to members, working with labels like Sub Pop and ATO.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

KHOL operates an independent nonprofit community radio station broadcasting on 89.1 FM from Jackson, Wyoming, delivering locally produced news, music, and cultural programming to the Teton County region. The station provides daily newscasts, weekly talk shows, podcasts, and oral history projects, distributing content through FM broadcast, online streaming, a public media mobile app, and major podcast platforms. Supporting offerings include a Record of the Month vinyl subscription, branded merchandise shop, and member benefits card.

Product overview

KHOL (Jackson Hole Community Radio) operates as a 501(c)(3) nonprofit community radio station broadcasting on 89.1 FM. The station provides local journalism covering Jackson Hole and the Greater Yellowstone Ecosystem, along with music programming including rock, Americana, folk, classical, and local artists. Core products include live FM broadcasts, on-demand streaming via the KHOL public media app and 891khol.org website, and podcast distribution through Spotify and Apple Podcasts. Featured shows include The Morning Mustard (morning music/talk), Daily Newscast (weekday headlines), The State of Jackson (politics/culture), Jackson Unpacked (news/podcast), Mountain Moguls (business interviews), Voices of Jackson (oral history), and One Small Step (community conversations). The station also operates a Record of the Month Club (vinyl subscription), merchandise shop, and membership benefits program.

Differentiator

Problem solved

Functional benefit

Products and services

• KHOL 89.1 FM Radio Broadcast Traditional over-the-air radio broadcasting on 89.1 FM frequency, providing local news, music programming, and community content to the Jackson Hole area. Serves as the primary broadcast service with an estimated listening area reach of 40,000-70,000 people.
• Corporate Underwriting and Sponsorship Packages Tiered sponsorship offerings (Diamond, Platinum, Gold) for local businesses to reach KHOL's engaged audience. Includes drive-time radio underwriting ($30/spot), general underwriting ($18-24/spot by volume), digital ads ($250/month or $2,500/year), digital sponsored content ($300/story), flagship show sponsorships (Jackson Unpacked $2,500/quarter, Daily Local $2,200/quarter, Daily National $1,900/quarter, Weekly Shows $600/quarter). Nonprofit organizations receive 10% discount.
• KHOL Public Media App Mobile application for accessing KHOL's radio broadcasts, podcasts, and on-demand content. Available through app stores for iOS and Android devices.
• Jackson Unpacked (Podcast and Radio Show)

Quantifiable outcome

• Reaches 40-70,000 people in listening area with 577k monthly web impressions and 30k+ monthly pageviews
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Radio BilinguecoreStrategic or Co-development PartnerNational network partnership providing bilingual radio programming content to KHOL's local audience in Jackson Hole.
• Jackson Hole Center for the ArtscoreStrategic or Co-development PartnerFlagship sponsor and co-presenter of events. KHOL hosts events at the Center and collaborates on cultural programming including the Mountain Moguls show launch.
• Rocky Mountain Community Radio (RMCR)coreStrategic or Co-development PartnerRegional network partnership connecting KHOL with other community radio stations across the Rocky Mountain region for content sharing and collaboration.
• Public Radio Exchange (PRX)majorTechnology or IntegrationPRX distributes nationally produced public radio content to KHOL, including shows like The Daily and Marketplace.
• American Public Media (APM)majorTechnology or IntegrationNational public media network providing programming including classical music and national news content.
• StoryCorpsmajorStrategic or Co-development PartnerNational oral history initiative. KHOL participates in StoryCorps partnership, recording and broadcasting community conversations. Also created local 'Voices of Jackson' oral history project.
• Wyoming Public Media (WPM)majorStrategic or Co-development PartnerStatewide collaboration with Wyoming Public Radio. KHOL shares reporters and content, though maintains independent local newsroom. KHOL remains only local newsroom in Teton County.
• BirdNoteminorStrategic or Co-development PartnerCo-presenter of 'On the Air and In the Air' conservation event featuring Christian Cooper and Jennifer Ackerman, with proceeds supporting both organizations.
• Center for Car DonationsminorChannel Partner/ Reseller/ DistributorVehicle donation program partner allowing donors to contribute cars, trucks, boats to KHOL with tax benefits. Proceeds go directly to supporting volunteer-driven community radio.
• Northern Rockies Conservation CooperativeminorStrategic or Co-development PartnerPartner in the 'Voices of Jackson' 2020 oral history project documenting community experiences during the pandemic.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• WyoPublicRadio (KUWR): UW-affiliated flagship public radio station based in Laramie; comparable regional public radio service in the same state with shared programming partnerships (PRX, APM) of the type KHOL uses.

Direct peers

• WFMU: Long-running listener-supported freeform community radio station with eclectic music programming, online streaming, and merchandise/fundraising revenue streams; comparable nonprofit radio business model.
• KXCI Community Radio: Tucson-based community radio station with music programming, local journalism, listener memberships, and underwriter support; similar small-staff nonprofit model serving a defined regional audience.
• Wyoming Public Media: Wyoming's statewide public radio network; KHOL partners with WPM for shared reporters and content, and both serve overlapping Wyoming audiences with news, music, and cultural programming.
• KCRW: Santa Monica-based NPR affiliate that combines independent music programming, local journalism, and podcast distribution (e.g., Left, Right & Center). Comparable as a listener-supported community station with strong local content and online reach.
• KEXP: Seattle-based independent community radio station with a music-first format, listener-supported nonprofit model, podcast distribution, and online streaming. Comparable as a music-forward indie community radio station.

Others

• Public Radio Exchange (PRX): Public radio distribution network that provides nationally-produced programming (Marketplace, The Daily) carried by KHOL; analogous role to a content syndicator and upstream partner in the public radio ecosystem.
• Corporation for Public Broadcasting (CPB): Federal grant-making entity funding US public media; not a direct peer but a critical upstream funder whose budget decisions directly drive KHOL's operating capacity.
• StoryCorps: National oral history project; KHOL is a StoryCorps station partner and runs the locally branded Voices of Jackson project, making it an ecosystem peer rather than a direct competitor.

Broad incumbents

• WUNC Public Radio: North Carolina NPR member station with local newsroom, podcasts, and digital distribution; broader scope than KHOL but analogous public-radio service model and revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/891khol
• Instagraminstagram.com/891khol/?hl=en
• LinkedInlinkedin.com/company/891khol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khol