gina

What gina does

gina (operated by KOKO-V, LLC) is a privately held, direct-to-consumer women's vaginal wellness company headquartered in Plymouth Meeting, Pennsylvania. The company sells a single product family — pre-measured vaginal moisturizing glides made from 100% pure, extra virgin, unrefined, cold-pressed coconut oil — manufactured by Prima Fleur Botanicals under GMP standards and delivered via a proprietary chilled, single-use "squeeze-to-pop" perforated tray. Supporting products include a reusable applicator with finger sleeves, a cotton storage pouch, and a recently added travel case. The company positions itself as a hormone-free, single-ingredient alternative to multi-ingredient vaginal moisturizers and lubricants, targeting women across life stages (perimenopause, menopause, postpartum, and general wellness seekers) who experience vaginal dryness and discomfort.

The business model is direct-to-consumer e-commerce, with the Shopify-powered getgina.com storefront as the sole sales channel and discreet shipping to US customers. Revenue derives from one-time product purchases (Starter Kit $48, Glides from $42, Applicator Refills $10, Pouch and Travel Case accessories) and a subscription/refill option for recurring glides. The company supports customers through email and nurse-practitioner live chat (M-F 8-4 PST), and drives acquisition through an SEO-optimized educational content library (glossary, science pages, medically reviewed blog) plus organic social media. Marketing emphasizes clinical credibility (cited NIH PMC study outcomes), clinician-informed formulation, and a body-positivity, destigmatization brand voice.

The company is founder-owned and operated by Korin Korman, who brings three decades of wellness entrepreneurship (founder of the country's first aromatherapy day spa, builder of a nationally recognized MedSpa chain, and launcher of an integrative health division). The company is bootstrapped with no disclosed institutional funding, operates as a private LLC, and markets its products as cosmetic (not FDA-evaluated). A modest, mostly undisclosed scale is implied by single-digit to low-three-digit review counts on the Shopify product pages and the absence of any retail, wholesale, or B2B distribution.

Name

gina

Legal name

KOKO-V, LLC

Website

https://getgina.com

Company type

Private

Operating status

Operating

Short description

gina (KOKO-V, LLC) is a US direct-to-consumer vaginal wellness brand selling pre-measured, single-ingredient coconut oil moisturizing glides and applicator accessories to women experiencing dryness across perimenopause, menopause, postpartum, and general wellness life stages.

Ownership category

akta.pro rank

Product category

Vaginal Wellness Products

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Vaginal Moisturizers & Lubricants (CRABAIAI)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Intimate Washes & Feminine Cleansers (CRABAIAH)

Keywords

• Vaginal moisturizing products
• Feminine wellness care
• Coconut oil glides
• Hormone-free intimacy care
• Women's intimate hygiene

Headquarters

HQ city

Plymouth Meeting

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: Direct-to-consumer sales of vaginal care products including the Starter Kit, Vaginal Moisturizing Glides, Insertion Applicator Refills, and accessories (The Pouch, Travel Case). Products are sold as one-time purchases through their e-commerce platform.
2. Subscription/Replenishment: The company offers subscription options for easy refills and exclusive savings on regular replenishment orders. This recurring revenue stream supports customer retention and predictable revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

gina manufactures and sells hormone-free vaginal moisturizing glides made from 100% pure, extra virgin, unrefined, cold-pressed coconut oil, packaged in a chilled single-use squeeze-to-pop format. The product line is anchored by The Starter Kit and Vaginal Moisturizing Glides, supported by applicator refills and lifestyle storage accessories, and is sold direct-to-consumer via the brand's e-commerce site with one-time purchase and subscription refill options.

Product overview

gina is a vaginal wellness company offering a product line centered on single-ingredient coconut oil moisturizing glides. The core offering consists of Vaginal Moisturizing Glides (100% pure, extra virgin, cold-pressed coconut oil inserts) and The Starter Kit which bundles 12 glides with an applicator, finger sleeves, cotton pouch, and instructions. Supporting products include Insertion Applicator Refills (applicator plus 12 finger sleeves) for ongoing use, The Pouch (cotton storage for at-home use), and The Travel Case (portable transport solution). All products are designed for vaginal hydration and comfort across different life stages.

Differentiator

Problem solved

Functional benefit

Products and services

• The Starter Kit All-inclusive starter package containing 12 moisturizing glides, an applicator, finger sleeves, the gina cotton pouch, and clear instructions for first-time users seeking hormone-free vaginal hydration. Priced at $48.00 (sale) from a regular $63.00.
• Vaginal Moisturizing Glides Single-use vaginal moisturizer inserts made from 100% pure, extra virgin, unrefined, cold-pressed coconut oil, stored chilled and presented in a perforated tray with a squeeze-to-pop delivery system for hormone-free intimate hydration. Priced from $42.00.
• Insertion Applicator Refills Refill pack containing 1 applicator and 12 finger sleeves for guided or hands-on insertion of gina moisturizing glides during ongoing use. Priced at $10.00.
• The Pouch Cotton storage pouch designed for everyday at-home use to keep the applicator and finger sleeves cleanly stored between uses.

Quantifiable outcome

• 83% of study participants reported virgin coconut oil supported vaginal dryness-related discomfort (NIH PMC study)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Prima Fleur BotanicalscoreTechnology or IntegrationUS-based laboratory partner certified by Oregon Tilth Organic, Ecocert, and the USDA National Organic Program. Prima Fleur specializes in formulating clean, natural, and botanical products. They work with gina to ensure every product meets strict quality and safety standards. The partnership leverages Prima Fleur's decades of experience sourcing and crafting high-quality plant-based ingredients.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the gina online store. Shopify enables the company to provide services including payment processing, order fulfillment, customer accounts, and data analytics. Shopify collects and processes personal information about store visitors and users.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• K-Y (Reckitt): K-Y is a legacy personal lubricant and intimate moisture brand owned by Reckitt. Comparable as the dominant mass-market incumbent in vaginal lubrication/moisture with extensive retail distribution.
• Midol / Femfresh (Church & Dwight): Midol and Femfresh are established feminine care brands under Church & Dwight addressing menstrual and intimate hygiene. Comparable as broad incumbents in the feminine/intimate care category with retail scale and portfolio breadth gina lacks.
• Replens: Replens is a long-established vaginal moisturizer brand sold through retail pharmacy and online channels. Comparable as a category incumbent addressing the same primary use case (vaginal dryness) with broader distribution.
• Hims & Hers Women's Health: Hims & Hers is a large telehealth and wellness platform with a women's health vertical addressing perimenopause, menopause, and hormonal concerns. Comparable as a broader women's wellness player whose menopause and intimate care offerings overlap with gina's positioning.

Direct peers

• Vella Bioscience: Vella Bioscience focuses specifically on women's vaginal and intimate wellness, including arousal and lubrication products. Highly comparable given shared focus on vaginal wellness and DTC distribution.
• Dame: Dame is a sexual wellness DTC brand offering vibrators, lubricants, and pelvic health products with a female-founded, body-positive brand voice. Comparable as a women's intimate wellness DTC peer targeting similar demographic with overlapping product categories.
• Maude: Maude is a direct-to-consumer sexual and intimate wellness brand offering lubricants, body care, and menopause-focused products. Highly comparable as a premium DTC intimate wellness brand targeting women with clean-ingredient positioning.
• Cake: Cake is a sexual wellness DTC brand offering lubricants, vibrators, and body-safe intimate products. Comparable as a DTC intimate wellness peer serving similar customer segments with overlapping clean-ingredient positioning.
• Hyalo Gyn: Hyalo Gyn is a hyaluronic acid-based vaginal moisturizer addressing dryness and atrophy, particularly for menopausal women. Comparable as a clinically-positioned vaginal moisturizer directly competing in gina's primary use case.

Emerging players

• Caraway (sexual wellness): Caraway is an emerging DTC women's wellness brand offering hormonal and non-hormonal care including intimate wellness products. Comparable as a similarly-positioned emerging women's wellness DTC peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gina