Jack Brown's Roanoke, Llc

What Jack Brown's Roanoke, Llc does

Jack Brown's Roanoke, LLC (doing business as Jack Brown's Beer & Burger Joint) is a privately held, bootstrapped multi-unit restaurant operator founded in 2013 by childhood friends Aaron Ludwig and Mike in Harrisonburg, Virginia. The company's core product is a casual-dining burger concept built around handcrafted patties using 100% American Wagyu beef supplied exclusively by Snake River Farms (a family-owned producer based in Boise, Idaho), paired with an extensive and rotating craft beer program. As of mid-2025, the company operates 23+ company-owned locations across seven Eastern US states — Virginia, North Carolina, South Carolina, Tennessee, Alabama, Georgia, and Kentucky — with deliberate geographic concentration in college towns (Auburn, Tuscaloosa, Charlottesville) and urban downtown districts (Nashville, Atlanta, Greenville). All units are company-operated; no franchising, licensing, or external investor relationships are disclosed.

The business model is direct-to-consumer physical retail with three core revenue streams: food sales (burgers, sides, daily rotating specials priced $7.99-$12.49), beverage sales (craft and domestic draft beer, cocktails, canned cocktails), and ancillary merchandise/online ordering revenue. Pricing is uniform unit-based across locations with a Monday-Friday 4-7 PM happy hour ($1 off draft and domestics; $4 bartender's choice) used to drive off-peak foot traffic. The marketing stack relies on location-specific organic social accounts (Instagram, Facebook, TikTok, X), the free Notch Club loyalty community offering craft-beer tasting trips and exclusive merch, and conventional press releases for new openings. The technology stack is commodity restaurant SaaS — Toast for point-of-sale and direct online ordering, DoorDash for third-party delivery across 12+ markets, SwipeIt for digital gift cards, and UpServe for select locations — with no proprietary technology, patents, or AI/ML capabilities disclosed.

Geographic expansion is the principal growth lever, with documented new-store openings in Memphis, TN (October 2022), Auburn, AL (June 2023), and Green Hills, Nashville, TN (July 2025), plus a Clarksville, TN unit listed as 'Coming Soon.' A sister sub-concept, the Jack Brown's Middle Bar, was launched in Harrisonburg as an expanded beer/cocktail seating extension. Revenue, headcount, and unit-level P&L are not publicly disclosed.

Name

Jack Brown's Roanoke, Llc

Legal name

Jack Brown's Beer & Burger Joint

Website

https://jackbrownsjoint.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Jack Brown's Roanoke, LLC (dba Jack Brown's Beer & Burger Joint) is a privately held, bootstrapped multi-unit restaurant operator running 23+ company-owned casual burger locations across the Eastern US, anchored by 100% American Wagyu beef from Snake River Farms and a deep craft beer program targeting college-town and urban-downtown consumers.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Craft burger restaurant
• American Wagyu burgers
• Craft beer selection
• Casual dining chain
• Fast casual restaurants

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food Sales: Revenue from selling Wagyu beef burgers, specialty sandwiches, and sides (fries) at company-owned restaurant locations.
2. Beverage Sales: Revenue from craft beer, draft beer, domestics, cocktails, and canned cocktails. Happy hour promotions drive foot traffic during off-peak hours (Mon-Fri 4-7pm).
3. Online Ordering and Delivery: Revenue from takeout and delivery orders placed through ToastTab and DoorDash platforms.
4. Notch Club Merchandise: Free merch and craft beer tasting trips provided to Notch Club members suggest ancillary merchandise and event revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Jack Brown's Beer & Burger Joint operates a multi-location casual dining restaurant chain serving handcrafted burgers made with 100% American Wagyu beef from Snake River Farms, alongside an extensive rotating craft beer program. The company serves customers through 20+ company-owned locations across the Eastern United States, offering dine-in, takeout, delivery, online ordering, a free Notch Club loyalty program, and digital gift cards.

Product overview

Jack Brown's Beer & Burger Joint is a burger restaurant chain operating across the Eastern United States with over 20 locations. The core product is handcrafted burgers made with 100% American Wagyu beef from Snake River Farms, complemented by an extensive craft beer selection. The menu features signature specialty burgers (Cobra Kai, Classic Jack, Elvis, Dr. Gonzo, Shocker, Cowboy) and daily rotating specials (Ron Swanson on Tuesdays, Freestyle Burger on Saturdays). Supporting offerings include craft beer on tap, sides like Heavy T's Cheese Fries, Deep Fried Oreo desserts, the Notch Club loyalty program, online ordering via Toast Tab and DoorDash integration, and gift cards. The Harrisonburg Middle Bar location offers an expanded beer selection with canned cocktails alongside the standard menu.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Burgers (100% American Wagyu Beef Menu) Handcrafted burgers made with 100% American Wagyu beef sourced from Snake River Farms in Boise, Idaho, featuring a diverse selection of unique and creative twists on the American classic for casual dine-in and takeout customers.
• Craft Beer Program An extensive rotating selection of craft beers from local and international breweries, featuring a variety of styles on tap behind the bar at each Jack Brown's location for in-house and takeout beverage purchase.
• Notch Club Membership Program Free membership club for craft beer enthusiasts that provides free Jack Brown's merchandise, craft beer tasting trips, and a community identity tied to the brand.
• Jack Brown's Gift Cards Digital gift cards available for purchase online through the SwipeIt platform, redeemable at any Jack Brown's location, marketed for gifting to friends and family.
• Online Ordering and Delivery Service Digital ordering service enabling customers to place pickup orders directly through Toast Tab and delivery orders through DoorDash at participating Jack Brown's restaurants.

Quantifiable outcome

• TripAdvisor Certificate of Excellence Hall of Fame 2015-2019
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Snake River FarmscoreOthersExclusive supplier of 100% American Wagyu beef. Snake River Farms is a family owned and operated business in Boise, Idaho that incorporates every step of the beef life-cycle: ranching, cattle feeding, and animal nutrition. Their American Wagyu beef is celebrated by chefs and beef connoisseurs worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shake Shack: Shake Shack is a publicly-traded premium burger fast-casual chain with a similar upscale-casual positioning, $7-$15 burger price band, and brand-led growth strategy. Comparable target demographic and same-store economics framework apply.
• BurgerFi: BurgerFi is a premium 'better burger' fast-casual chain operating company-owned and franchised locations with an Angus/Wagyu-style beef platform and craft beer. Closest direct competitor in scale, pricing, and premium ingredient narrative.
• Bareburger: Bareburger is a small premium burger chain with organic/ specialty beef sourcing, craft beer, and a similar bar atmosphere. Closely aligned on ingredient-quality narrative and casual-dining hybrid service.
• Hopdoddy Burger Bar: Hopdoddy is a craft beer and premium burger concept with a comparable focus on high-quality beef, extensive beer list, and casual-dining hybrid service model. Directly comparable bar + burger positioning.
• Five Guys: Five Guys is the largest US premium burger fast-casual chain with similar counter-service model, customizable burgers, and fries-led menu. Jack Brown's competes directly on premium beef, casual bar atmosphere, and craft beer selection.
• The Habit Burger Grill: The Habit is a West Coast-anchored charburger fast-casual chain with similar menu architecture (burgers + sides), counter/table hybrid service, and craft beer availability. Comparable pricing band and target customer.
• Bobby's Burger Palace: Bobby Flay's burger concept is a chef-driven fast-casual chain with premium beef, creative specialty burgers, and a bar-adjacent atmosphere—closely mirroring Jack Brown's signature-burger-driven menu and premium positioning.
• Billy Jack's (sister concept): Billy Jack's is the founders' sister restaurant concept housed next to the original Jack Brown's in Harrisonburg. Same operator, adjacent burger concept, comparable craft beer and casual-bar positioning—useful as an internal expansion benchmark.

Regional players

• Cook Out: Cook Out is a Southern regional burger chain with heavy concentration in Carolinas, Virginia, Tennessee, and Georgia—the same Eastern US footprint where Jack Brown's is expanding. Comparable price band, college-town targeting, and drive-thru/dine-in model.

Broad incumbents

• Red Robin Gourmet Burgers: Red Robin is the largest US casual-dining chain focused primarily on burgers with full table service, full bar, and craft beer. A larger incumbent that competes on the same burger + beer occasion but with a fuller-service model and broader national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jack-brown-s-beer-burger-joint

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Brown's Roanoke, Llc