La Maquina De Humo Sociedad Limitada.

What La Maquina De Humo Sociedad Limitada. does

La Maquina De Humo Sociedad Limitada (LMDH) is a Seville-based, privately held creative advertising agency and audiovisual production company operating under an integrated 'Creatividad Total' model that combines strategic agency thinking with in-house production execution. Founded in 2015 by Juanma Rufián and Alberto Corchado from an editing-room background, the company was repositioned as an integrated creative agency in 2019 when Executive Creative Director Rosko Ruiz joined from senior creative roles at top-tier Spanish agencies including SCPF, Shackelton, DDB, JWT and Ogilvy. LMDH delivers five interconnected service lines — 360-degree advertising campaigns, television and digital spots, brand films, events, and social/digital content with motion graphics — across TV, outdoor, radio, cinema, and digital channels.

The company's revenue model is purely project-based professional services, with fees negotiated per engagement through direct sales, a website contact form, and competitive participation in Spanish public procurement tenders (concursos públicos). It does not publish pricing or rate cards. Its customer base spans Spanish national and regional government institutions (Ministerio de Sanidad, Instituto Andaluz de la Mujer, Junta de Andalucía, Ayuntamiento de Sevilla), national health NGOs (Fundación Española del Corazón, AECC Málaga), and enterprise brands across telecommunications (Vodafone), automotive (Toyota, Concesur/Mercedes-Benz), education (Cesur, Cambridge University Press), energy (Massol Energía), beverages (Bodegas Valhalla), and healthcare services (Clínicas Cleardent). Notable recurring revenue is anchored on consecutive-year wins of Ministry of Health anti-smoking campaign tenders.

LMDH differentiates through creative credibility validated by Premios Agripina awards (first award in 2020 for FEC, 2025 Campañas Educativas winner for Instituto Andaluz de la Mujer), active leadership within AEPS (Asociación de Empresas de Publicidad de Sevilla), and selective deployment of emerging production technologies — including generative AI video in the FEC 'Viaje Temporal' campaign. The agency operates from a single headquarters in Mairena del Aljarafe (Seville) and claims national and international reach, though it has no disclosed international offices, subsidiaries, external funding, or parent company.

Name

La Maquina De Humo Sociedad Limitada.

Legal name

La Máquina De Humo

Website

https://lamaquinadehumo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

La Maquina De Humo (LMDH) is a Seville-based integrated creative advertising agency and audiovisual production house serving Spanish government institutions, national NGOs, and enterprise brands with 360-degree campaigns, spots, brand films, events, and digital content.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Creative, Content Production & Ad Ops Tools (BPAMALAK), Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)

Keywords

• Advertising campaign services
• Audiovisual production
• Creative agency services
• Brand film production
• Event marketing production

Headquarters

HQ city

Mairena Del Aljarafe

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Advertising Campaigns: Full-service advertising campaign development and production for government institutions, NGOs, and corporate clients. Revenue is generated through project-based fees for campaign conceptualization, creation, and delivery across multiple formats including TV spots, outdoor advertising, social media content, and radio spots.
2. Audiovisual Production Services: Production of spots, brand films, corporate videos, and motion graphics content. Services include visual direction, filming, editing, and post-production across all campaign and corporate content needs.
3. Event Production and Execution: Creative event conceptualization and production, including event identity development, graphic design, activation planning, and event storytelling. Notable execution includes the AECC Noche Solidaria contra el Cáncer gala event.
4. Content Creation Services: Development of digital content for social media platforms, including video reels, posts, and multimedia content optimized for platforms like Instagram, YouTube, and TikTok.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

La Máquina de Humo is an integrated creative advertising agency and audiovisual production company offering 'Creatividad Total' services from concept to post-production. The company develops advertising campaigns, TV and digital spots, brand films, creative events, and social/digital content for government institutions, NGOs, and corporate clients in Spain. Services are delivered on a project-by-project basis, combining strategic creative thinking with in-house production execution across multiple formats including television, digital, outdoor, and radio.

Product overview

La Máquina de Humo (LMDH) is an integrated advertising agency and audiovisual production company offering 'Creatividad Total' - a unified approach combining agency thinking with production capabilities. Their core portfolio consists of five interconnected service lines: Advertising Campaigns (360° campaign development from concept through post-production), Spots (high-quality visual advertising for TV and digital), Brand Films (corporate video content showcasing brand essence), Events (creative event production with storytelling focus), and Content/Motion Graphics (multi-format digital content creation). The company operates as both agency and production house, delivering complete creative solutions from initial idea through final execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Campaigns (Campañas Publicitarias) 360-degree advertising campaigns from concept to post-production, encompassing creative strategy, art direction, video production, and multi-format distribution across television, digital, and outdoor media for government institutions, NGOs, and corporate clients.
• Spots

Quantifiable outcome

• Won consecutive Ministry of Health (Ministerio de Sanidad) anti-smoking campaign tenders, demonstrating sustained client satisfaction and competitive positioning.
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• Adriano GrupominorStrategic or Co-development PartnerAdriano Grupo partnered with LMDH for the execution of the AECC Noche Solidaria contra el Cáncer gala event in Málaga. LMDH provided creative concept, graphic identity, and event storytelling while working alongside Adriano Grupo as event collaboration partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• China (agency): Spanish creative agency known for provocative campaigns and high creative output per head. Comparable to LMDH in positioning as a creative-first independent with strong cause-marketing and brand portfolio.
• Contrapunto BBDO: One of Spain's most awarded full-service creative agencies, part of BBDO Worldwide. Comparable to LMDH on integrated campaign development and government/enterprise clients, with significantly larger scale and network resources.
• Lola MullenLowe: Spanish creative agency within the MullenLowe global network. Comparable to LMDH on multi-channel creative campaign delivery and brand work, though operating at larger scale with network backing.
• Shackleton Group: Spanish independent creative agency headquartered in Madrid with strong cause-marketing and brand campaign credentials. Directly comparable to LMDH on integrated creative+production model and government/social cause portfolio (Rosko Ruiz previously led creative there).
• La Despensa: Spanish independent creative agency recognized for socially-engaged campaigns and brand work. Comparable to LMDH on positioning as a creative-first independent competing for cause-marketing and brand campaigns in Spain.
• El Ruso de Rocky: Madrid-based independent creative shop known for socially-engaged campaigns and award-winning work. Comparable to LMDH in being a Spanish independent creative agency competing on cultural relevance and cause-marketing campaigns rather than scale.

Broad incumbents

• SCPF: Long-established Spanish creative agency with international heritage. Comparable to LMDH on full-service creative campaigns and Spanish brand/government clients; now operates within a larger network and serves as a benchmark for where LMDH could be at greater scale.
• Ogilvy Spain: Madrid office of global network Ogilvy. Comparable to LMDH on full-service creative+production integration and brand campaign work; competes for the same Vodafone/Toyota-tier enterprise accounts with substantially larger scale.

Regional players

• Augusto (agency): Spanish creative agency with strong presence in Madrid and broader Spanish market. Comparable to LMDH on integrated creative campaigns and willingness to invest in emerging production technology; competes in adjacent regional territory.

Others

• DDB Spain:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNn7YbYU9ECb7j7mu8NptTw
• LinkedInlinkedin.com/company/la-maquina-de-humo
• Instagraminstagram.com/lmdehumo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maquina De Humo Sociedad Limitada.