Justin Thompson Restaurant Group
Justin Thompson Restaurant Group is a Tulsa-based hospitality company operating two restaurants — Juniper and PRHYME Steakhouse — plus full-service catering and an online gift shop, serving local diners and event clients under Chef Justin Thompson's brand.
- Company typePrivate
- Founded-
- HeadquartersTulsa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Justin Thompson Restaurant Group does
Justin Thompson Restaurant Group is a privately held, founder-owned hospitality company headquartered in Tulsa, Oklahoma, that operates a portfolio of dining concepts under Chef Justin Thompson. Its core operations consist of two physical restaurants — Juniper (a creative, award-winning American dining concept) and PRHYME Steakhouse (a premium steakhouse) — supported by a full-service catering arm that serves corporate events, weddings, and private occasions, and an e-commerce gift shop selling gift cards, branded merchandise, the Trial & Error cookbook, and curated dining experiences such as wine dinners and five-course meals for two.
The company generates revenue through four streams: in-restaurant dining transactions (menu and beverage sales at Juniper and PRHYME Steakhouse), catering engagements priced on a quote basis, one-time e-commerce purchases through the JTR Gift Shop, and a Toast-powered loyalty program (JTR Dining Rewards) that issues a $5 signup bonus, a $25 birthday-month reward, and points per dollar spent. There is no subscription SaaS or recurring licensing layer; loyalty points function as a retention mechanism rather than a recurring revenue stream. The underlying technology stack is non-proprietary and consists of Toast Tab (loyalty, email, SMS marketing, online ordering) and Squarespace (website and e-commerce storefront), with no disclosed AI, data platform, or custom software.
Customer acquisition is primarily local and direct-to-consumer, with no named enterprise accounts or institutional revenue disclosed. Marketing is conducted through SMS and email programs (via Toast), social channels, an event calendar, the Trial & Error Podcast, and community and charity partnerships. Operations and revenue are entirely concentrated within the Tulsa, Oklahoma market, and the group reports 1-10 employees at the corporate level, which is inconsistent with the front- and back-of-house staffing required to run two full-service restaurants and a catering operation and suggests employee count reflects corporate staff only.
Justin Thompson Restaurant Group firmographics
Firmographics- Name
- Justin Thompson Restaurant Group
- Legal name
- Justin Thompson Restaurant Group
- Website
- https://jtrgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Justin Thompson Restaurant Group is a Tulsa-based hospitality company operating two restaurants — Juniper and PRHYME Steakhouse — plus full-service catering and an online gift shop, serving local diners and event clients under Chef Justin Thompson's brand.
- Ownership category
- akta.pro rank
Justin Thompson Restaurant Group industry classification
Industry- Product category
- Full-service restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
- akta.pro secondary industry
- Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)
Keywords
Where Justin Thompson Restaurant Group is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Justin Thompson Restaurant Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Restaurant Dining: Revenue from two restaurant concepts: Juniper (likely upscale dining) and PRHYME Steakhouse. Customers pay for meals and beverages at physical locations.
- Catering Services: Full-service catering for events and occasions, leveraging years of experience, trained service staff, and vendor partnerships.
- Retail Products: E-commerce sales including gift cards, cookbook ('Trial & Error'), and curated dining experiences (wine dinners, five-course dinners for two).
- Loyalty Program: JTR Dining Rewards program where customers earn points for purchases, with incentives like $5 signup bonus and $25 birthday reward.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | JTR Dining Rewards - Signup incentive |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Justin Thompson Restaurant Group product offering
Product offeringCore offering
Justin Thompson Restaurant Group owns and operates two award-winning restaurant concepts in Tulsa, Oklahoma — Juniper (creative dining) and PRHYME Steakhouse (upscale steakhouse) — and provides full-service catering with trained service staff and vendor partnerships for corporate events, weddings, and private parties. The group also retails gift cards, the Trial & Error Cookbook, and pre-purchasable multi-course dining experiences through its online gift shop, supported by the JTR Dining Rewards loyalty program.
Product overview
Justin Thompson Restaurant Group operates a portfolio of award-winning restaurant concepts in Tulsa, Oklahoma. The core offerings include Juniper (an award-winning creative dining restaurant) and PRHYME Steakhouse (a premium steakhouse), supported by full-service catering operations. The group also maintains a gift shop selling merchandise including gift cards, the Trial & Error Cookbook, and curated dining experiences. A JTR Dining Rewards loyalty program integrates across all concepts, while the Trial & Error Podcast extends the brand into content/media. Operations and customer engagement are managed through Toast's loyalty and email platform.
Differentiator
Problem solved
Functional benefit
Brands
- Juniper: Award-winning restaurant featuring creative American cuisine in Tulsa, Oklahoma
- PRHYME Steakhouse
- JTR Dining Rewards
- Trial & Error Podcast
- JTR Gift Shop
Products and services
- Juniper Award-winning creative-cuisine restaurant in Tulsa, Oklahoma, recognized by Tulsa People Magazine, The Tulsa Voice, and Oklahoma Magazine as one of Tulsa's top dining establishments, offering sit-down dining for individual guests.
- PRHYME Steakhouse Upscale steakhouse concept in Tulsa, Oklahoma, featuring premium beef and refined service for individual diners and special occasions.
- JTR Catering Full-service catering for weddings, corporate events, and private parties, providing expertly trained service staff and longstanding vendor partnerships to deliver food and event service as a single contracted offering.
- JTR Dining Rewards Loyalty rewards program valid at all Justin Thompson Restaurant Group concepts, awarding $5 for signup, $25 during the member's birthday month, and points for every dollar spent at any JTR location.
- Trial & Error Cookbook Cookbook by Justin Thompson featuring recipes and insights from his journey as a restaurateur, sold through the JTR Gift Shop.
- PRHYME Ultimate Wine Dinner for 2 Pre-paid premium wine dinner experience for two at PRHYME Steakhouse, redeemable as a gift or personal purchase.
- Juniper Five-Course Dinner for 2 Pre-paid five-course tasting dinner for two at Juniper restaurant, redeemable as a gift or personal purchase.
- Gift Cards Gift cards redeemable at all Justin Thompson Restaurant Group concepts (Juniper and PRHYME Steakhouse), sold through the JTR Gift Shop online storefront.
Companies that use Justin Thompson Restaurant Group
Customer profileSegments3 records
Ideal customer profiles3 records
Justin Thompson Restaurant Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Justin Thompson Restaurant Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Toast TabcoreToast Tab platform powers JTR Dining Rewards loyalty program, marketing signups, and online ordering capabilities. Used for SMS and email marketing communications.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Justin Thompson Restaurant Group competitors and assessment
Company assessmentDirect peers
- The Palm Restaurant: Iconic independent-leaning upscale steakhouse with strong private event/catering business. Closely comparable to PRHYME Steakhouse and JTR's full-service catering revenue stream.
- Smith & Wollensky Restaurant Group: Independent-style upscale steakhouse group with private event catering. Directly comparable to PRHYME Steakhouse and JTR Catering on steakhouse-plus-events positioning.
- Hillstone Restaurant Group: Multi-concept upscale casual and fine-dining operator (Hillstone, Houston's, South Beverly Grill). Closest peer to JTR's model of running multiple distinct chef-driven restaurant concepts under a single group brand.
- The ONE Group Hospitality: Restaurant group operating upscale chef-driven brands (STK, Benihana, Kona Grill) with strong steakhouse and experiential dining DNA. Comparable to JTR in multi-concept, experience-led, chef-anchored positioning.
- Eddie V's Prime Seafood: Upscale prime steak and seafood concept with a curated wine program and live jazz — overlapping with PRHYME's premium steakhouse positioning and Juniper's occasion-driven, wine-paired tasting offerings.
- The Capital Grille: Dry-aged steakhouse concept under Darden serving a similar fine-dining clientele with private dining and event catering. Comparable to JTR's combination of upscale steakhouse plus full-service catering in a single market.
- Ruth's Chris Steak House: National upscale steakhouse chain operating premium beef and wine dinners with white-tablecloth service. Directly comparable to PRHYME Steakhouse in menu positioning, check size, and occasion-based dining occasion.
- Fox Restaurant Concepts: Operator of multiple chef-driven restaurant concepts (Dahlia Lounge, North Italia, Flower Child). Most structurally comparable peer to JTR in operating a portfolio of distinct full-service concepts from a single operating company.
Broad incumbents
- Darden Restaurants: Large multi-concept full-service restaurant owner (Olive Garden, Capital Grille, LongHorn, Ruth's Chris). Comparable as a broader incumbent in the same full-service/steakhouse space, though JTR operates at a much smaller, founder-owned scale.
- Bloomin' Brands: Multi-concept full-service restaurant operator (Outback, Carrabba's, Bonefish Grill, Fleming's Prime Steakhouse). A broader incumbent whose Fleming's concept is the closest steakhouse comparator to PRHYME.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Justin Thompson Restaurant Group social profiles
Digital presenceJustin Thompson Restaurant Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Justin Thompson Restaurant Group leadership team
Management profileNumber of profiles
Profiles1 record
Justin Thompson Restaurant Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Justin Thompson Restaurant Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Justin Thompson Restaurant Group
What does Justin Thompson Restaurant Group do?
Justin Thompson Restaurant Group owns and operates two award-winning restaurant concepts in Tulsa, Oklahoma — Juniper (creative dining) and PRHYME Steakhouse (upscale steakhouse) — and provides full-service catering with trained service staff and vendor partnerships for corporate events, weddings, and private parties. The group also retails gift cards, the Trial & Error Cookbook, and pre-purchasable multi-course dining experiences through its online gift shop, supported by the JTR Dining Rewards loyalty program.
Is Justin Thompson Restaurant Group a public or private company?
Justin Thompson Restaurant Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Justin Thompson Restaurant Group founded?
Justin Thompson Restaurant Group was founded in -1. It employs 1 to 10 people.
Where is Justin Thompson Restaurant Group based?
Justin Thompson Restaurant Group is headquartered in Tulsa, United States, in the North America region.
How does Justin Thompson Restaurant Group make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are catering Services, retail Products and loyalty Program.
Who are Justin Thompson Restaurant Group's main competitors?
Direct peers on record are The Palm Restaurant, Smith & Wollensky Restaurant Group, Hillstone Restaurant Group, The ONE Group Hospitality, Eddie V's Prime Seafood, The Capital Grille, Ruth's Chris Steak House and Fox Restaurant Concepts. Broad incumbents are Darden Restaurants and Bloomin' Brands.
Does Justin Thompson Restaurant Group have an API?
No public API is recorded for Justin Thompson Restaurant Group.
What industry is Justin Thompson Restaurant Group in?
Justin Thompson Restaurant Group's product category is Full-service restaurants. Its primary akta.pro industry code is THAFACAG, Chef’s Table & Tasting Menu Restaurants, with a secondary code of HSACAAAH, Catering Coordination & Bar Service Management (Non-restaurant). Its NAICS code is 722511 and its SIC code is 5810.